Chapter 89 Hot Promotion
Xu Laoguai looked like he was reminiscing about the past, "I remember it was in 93 when the Hollywood blockbuster "Jurassic Park" was released. It beat Stephen Chow's "Flirting Scholar" with a box office of 6200 million and won the annual box office champion in Hong Kong that year.

At that time, many colleagues were shocked by the image of dinosaurs in the film and found it incredible.

I believe that audiences all over the world had the same idea at the time, which is why the film grossed over 9 million US dollars worldwide!

Today, Pacific Rim, as the world's first truly mecha-themed commercial blockbuster, brings audiences a visual shock that is no less than that of Jurassic Park. I believe its box office performance will not be much different!"

After hearing his well-reasoned arguments, the guests, who had drunk quite a bit of wine, were convinced and raised their glasses to wish "Pacific Rim" a global box office of over 1 billion.

Han Sanping was extremely surprised, while Jiang Heng was a little amused.

One billion US dollars! Old Monster Xu really dares to think so!
However, in this kind of situation, it is definitely not okay to show weakness.

If you don’t have confidence in yourself, how can you expect others to believe that your film is good?
Jiang Heng also followed suit and made some bold statements and drank a lot of wine.

When the show was over, an assistant was sending Jiang Heng home. Xu Ke suddenly asked, "Hey, Director Jiang, can you give me a ride along the way?"

The dizzy Jiang Heng was stunned for a moment, then nodded, "Get in the car!"

In the car, Jiang Heng and Xu Ke were both sitting in the back seat. The latter smiled bitterly, "This is what I mean, Mr. Jiang, I recently wrote another book, and I would like you to take a look at it!"

Xu Laoguai, who was in his fifties, was afraid that he would be embarrassed if rejected by Jiang Heng, who was in his early twenties, so he did not dare to ask for investment directly, but asked for help to read the script.

Jiang Heng smiled. If he had to say what the biggest change in his life was in the past year or so, it would be that more and more filmmakers came to him for investment.

There are both from the mainland and from Hong Kong.

If I come across a good one that doesn’t cost too much money, I’ll invest a little occasionally.

Unfortunately, most of the scripts are not very good and are basically rejected.

As for Xu Ke, according to the historical timeline, it should be the "Seven Swords" which was said to have an investment of 1.4 million yuan and took four years to polish, but only had a box office of more than million yuan, which was the kind that made the investors lose all their money.

Xu Ke was once an excellent director, but he started to have trouble telling stories when he made The Legend of Zu.

The same is true for the "Seven Swords" that is currently in preparation. The plot is bloated, the structure is loose, and the characters are not well-established. It is the kind that has collapsed in both box office and reputation.

Jiang Heng would definitely not give this kind of investment.

Although it is easy for him to make money, he cannot throw it into the water.

He smiled and said, "No problem. I'll help you take a look and then ask others if they have any investment ideas!"

When Xu Ke heard this, his heart, which had been full of anticipation, suddenly sank.

I can't help but wonder, have I fallen to this point?

Don’t even take a look and just refuse to invest!
Xu Ke looked embarrassed and pretended to look for something, saying in an annoyed tone, "I'm too old to be useful. I forgot to bring the script. I'll send it to you later!"

Jiang Heng smiled faintly and said, "Okay!"

The atmosphere in the car suddenly became awkward, and Jiang Heng didn't know what to say, let alone how to persuade them.

If it was the Di Renjie series, it would be fine to invest some money!
"Seven Swords" is really too painful!
They soon arrived at the hotel and Xu Ke got out of the car, feeling angry.

People nowadays really have no sense of morality!
It all depends on the person you are dealing with. I just lost more money on "The Legend of Zu", so no one is willing to invest in me.

Thinking that things will change over time, Jiang Heng might experience his predicament one day.

But thinking about the "Director Jiang's wealth" that has been circulated online and the super shocking audio-visual effects of "Pacific Rim", Xu Ke sighed again. "Each generation has its own talented people, and each has been the leader for hundreds of years. It's not the same as it used to be!"

Old Monster Xu walked into the hotel dejectedly with his hands behind his back.

Jiang Heng went home, washed his face, and lay on the sofa, thinking about the box office expectations for the banquet, and he couldn't help but feel fascinated.

Let’s not talk about the global box office for now, the 500 million box office in mainland China is definitely going to be a challenge.

In terms of publicity and promotion, the mainland market has prepared 10 million yuan in publicity and promotion funds, which is enough to shoot a small or medium-budget movie.

This money will be used to pay for promotional posters on buses, subways, outdoor billboards, and advertising on radio, television, and websites.

In addition to these conventional publicity, this time the film's promotion also has an innovative move, which is to set up an official website for the "Pacific Rim" movie and release a super-burning trailer on it, which makes the teenagers who book a night in the Internet cafe excited.

I watched the one and a half minute trailer over and over again, and clicked on some high-definition mecha pictures released on the website.

In addition to this, there are advance screenings.

In order to set a higher box office record, Jiang Heng and Han Sanping discussed and planned to conduct advance screenings and promotions in the top ten cities in mainland China’s box office rankings, so as to create a good reputation for the film before its official release.

The five theaters under the China Film Red Cinema Line that have been converted into IMAX theaters have all been selected for the list of theaters in the cities where previews will be shown.

After the news came out, all the preview tickets were sold out.

There were even scalpers who sold advance screening tickets at a higher price.

What's worse, theater managers simply mark up the prices in an attempt to eliminate the middlemen.

All kinds of chaos.

In terms of the media, CCTV-6 Movie Channel was very helpful in reporting various news about "Pacific Rim" for a long time and also played an advanced trailer.

As for paper media, they are various promotional press releases.

Some say: "Pacific Rim" is currently the best hardcore mecha science fiction movie in the world. The mechas in the movie are tall, domineering, real, and very textured, which is a reflection of the rise of my country's film industry.

Some also say that the IMAX viewing effect is amazing, and the Wanderer mecha in the film is like a god descending to earth...

On forums such as Mop and Tianya, the discussion about Pacific Rim has become extremely heated.

Surprisingly, a large number of netizens spontaneously posted photos of the advance screenings held by the "Pacific Rim" crew in major cities on the relevant sections of the forum, attempting to conduct "live broadcast with pictures and texts", which really attracted quite a few netizens to watch.

"Oh my god, why are there so many people queuing up? Anyone who has seen this, tell me how it works?"

"I can only say that it's barely worth the money, because I bought the scalper tickets for 100 yuan each, which is roughly equivalent to the price of six ordinary movies. Pacific Rim is only five or six times better than an average movie, so it's hard to say whether I lost money or not!"

"The algorithm above actually leaves me speechless!"

"I agree. It is much better than ordinary movies. No, ordinary movies cannot compare to it!"

"I'm giving you a piece of advice, you must buy IMAX, you must buy IMAX. If you go to a regular theater, then you'll have watched this movie in vain!"

"Is the one upstairs really that good?"

“Anyone who sees it will know!”

(End of this chapter)