Chapter 8 Cooperative Issuance
In his previous life, Jiang Heng was only a minor figure in the Chinese film industry, and had little interaction with large companies like Bonanza.

But I still know something about Yu Dong.

This is a person with great ambition and strong ability, who is both strategic and calculating.

He can drink a lot. When he first joined China Film Group as a distributor, he would carry a copy of the film everywhere every day and drink a lot wherever he went, three times a day from morning to night.

Most people couldn't stand it, but he made his business better because of it.

In 99, he raised hundreds of thousands of dollars with relatives and friends to establish Bonna Company, but he kicked out many of the founding veterans before the US stock market rang the bell in 2010.

He was good at leveraging power. In 97 and 98, he began to drink and build relationships with media people in major cities, becoming one of their many friends.

I am indeed very hardworking. The legend of "selling one copy for a glass of wine and making 10,000 yuan from one copy" has been circulating in the world.

He is good at planning. Through Wen Juan, Xu Ke and others, he bound the Hong Kong film market and adopted the strategy of buying a whole year package, paying a deposit in advance, and then making a specific bid and settlement after completion.

From 03 to 08, 80% of Hong Kong films were distributed through Bonanza, and were deeply tied to major Hong Kong directors such as Xu Ke, Lin Chaoxian, and Wang Jing.

In short, in Jiang Heng's view, this is a heroic figure in the Chinese film industry.

You can cooperate, but you also need to be more cautious. However, as long as the methods and means are appropriate, you can still bring yourself huge benefits.

Jiang Heng was confident of victory, but Yu Dong felt a chill down his spine. He felt as if this young and handsome Hong Kong man in front of him could see through his thoughts, which made him very uncomfortable.

"I'm from the Beijing Film Studio, so I'm here to discuss cooperation on behalf of the studio!"

"Oh, that's a shame, I thought Director Yu came here on his own behalf!"

Yu Dong was somewhat moved, but said, "I am a person who clearly distinguishes between public and private matters!"

Jiang Heng sighed, "I've heard that Director Yu is good at film distribution, and I was thinking of working with you! If I were to represent the Beijing Film Studio...!"

Yu Dong said hurriedly: "Actually, I have thought about taking a leave of absence, but there is no suitable opportunity!"

Jiang Heng laughed, "Here I am, let's go to the restaurant and talk in detail!"

Yu Dong naturally would not refuse, and followed Jiang Heng and Li Meiqi to the hotel restaurant.

After everyone sat down, Yu Dong asked, "Mr. Jiang, have you heard of my name?"

"Have heard a little bit!"

"It seems like they've been prepared for this!"

Jiang Heng said, "I just shot a good movie and I'm going to release it worldwide! The mainland has a large population and huge market potential. I originally wanted to sell the movie to Beijing Film Academy, Huaxia Film Studio, and other companies. But after seeing Mr. Yu, I changed my mind. Why don't we set up a distribution company ourselves and make the money?"

Yu Dong was a little confused after hearing this. Although he was young, he was already an old hand.

I drink three times a day and have heard countless boasts.

Things like tiling the Forbidden City and inlaying gold edges on the Great Wall were not as shocking as what I heard at this moment.

A Hong Kong guy made a movie, came to you with the copy and said he wanted to partner with you to start a distribution company to help you make money and become successful. It sounds like a scam no matter how you listen to him!
The problem is that if they jointly develop a banking company, Jiang Heng will definitely provide the money and he will do the work, and he can't figure out what he can cheat himself of.

"How much money would Mr. Jiang be prepared to take if he started a company?"

Jiang Heng smiled slightly and stretched out a finger, "I'll give one million!" Yu Dong's eyes lit up. He had been working for five years and his net worth was less than one hundred thousand, which already made him feel like a rare talent.

Looking at Jiang Heng's courage to spend money lavishly, he was greatly stimulated again.

One million! How much alcohol would he have to drink and how many copies would he have to sell to make that much money? Yet this young man in front of him took it out without even blinking an eye!
Of course, Jiang Heng did not take out real money this time, but he felt that the other party had the ability to do so.

"If I had one million in funding, plus my publishing team, I would be fully capable of doing this..."

Before he could finish his words, a waiter stood far away, as if waiting for the right moment to come forward and speak.

Jiang Heng waited for Yu Dong to finish speaking, then waved to the waiter, "What's the matter?"

"Hello, Mr. Jiang. The front desk called and said that two Mr. Wangs want to see you and are already in the lobby downstairs!"

"Two Mr. Wang?"

"Well, one is called Wang Zhongjun and the other is called Wang Zhonglei!"

Yu Dong's face changed when he heard this. If it weren't for the cooperation, he wouldn't take Jiang Heng that seriously.

Now, when he heard that the other party was willing to invest one million to jointly establish a company with him, and was thinking about how to get more shares, he heard that the Wang brothers were coming, and his mood instantly became terrible.

Jiang Heng was somewhat surprised. He had expected the Wang brothers to come over, but he didn't expect it to be such a coincidence.

Although I have no plans to cooperate with Huayi, it will be easier to lower the price with the Wang brothers around!
"Please ask them to come over!"

Jiang Heng said, and handed over a tip.

The waiter was overjoyed and turned to invite the Wang brothers.

Yu Dong couldn't hide his depression, "Mr. Jiang, are you also interested in cooperating with Huayi?"

Jiang Heng smiled and said, "Business matters are always difficult to talk about. Everything is under negotiation. Jointly opening a bank is one way, and acting as an agent for issuance is another. It all depends on which side brings higher returns!"

Yu Dong was so depressed that he wanted to smash the plate. The person in front of him changed his expression so quickly. Where is the face of you that was eager to recruit talents and waiting to cooperate with me just now?
The Wang brothers arrived very quickly, and were also surprised when they saw Yu Dong sitting opposite Jiang Heng.

This person has strong business capabilities and has the support of the Beijing Film Studio. If Yu Dong wants to compete with him, it would be impossible to buy him at a low price.

Several people stood up and introduced themselves to each other. Wang Zhongjun asked, "Mr. Jiang, how much do you plan to sell the copyright for?"

All films imported and distributed from foreign countries and my country's Hong Kong, Macao and Taiwan regions are called imported films, which include split-account films, batch films and co-production films.

A split-revenue film is an imported film in which the producer does not sell the distribution rights outright, but instead entrusts an intermediary agency to distribute it, and the ratio is agreed upon in advance. The profit and risk are shared by everyone based on the film's box office revenue.

A batch film refers to a film in which the producer sells the distribution rights of a certain country or region for a certain period of time at a fixed price all at once. The buyer is responsible for the profits and losses, and the producer does not receive any share of the box office revenue.

The size of this type of film is often much smaller than that of profit-sharing films, and the buyout fee is lower. Usually, multiple films are bought out in packages, which means "wholesale", so they are called batch films.

Batching films is the way for domestic private film companies to enter the imported film market. Generally, the Chinese side buys out the film copyright and distributes it in the mainland market, and the risks of film review and approval are all borne by the buyer company.

Under the domestic system and censorship environment, importing bulk films often involves a gambling element. For small and medium-sized companies, if they are right, they can make a small profit with a big investment, but if they are wrong, they can lose everything.

Originally in history, Yu Dong made his fortune by betting on two movies, "My Brothers and Sisters" and "Legend of Tianmai".

When the Wang brothers asked this question, it was obvious that they had the idea of ​​making a small investment for a big gain!
(End of this chapter)