The box office of "The Heaven Sword and Dragon Saber: Hero Return" continues to rise, and has exceeded 2 billion so far.

The performance of "The Crossing" was quite miserable, as it only earned 1.28 million after one week of release.

The contrast between the box office results of the two films was so great that the media and audiences were shocked.

There are gradually more and more analytical articles comparing the two.

Some media outlets joked that The Crossing was packaged as a disaster film from the beginning to the end. Unfortunately, the film's market performance and word-of-mouth feedback can be called a disaster.

As for the reason for its failure, some media believe that when the director decided to divide the film into two parts and compare it to "Titanic", its failure was doomed.

Because it is divided into two parts, it seems completely unnecessary.

In the 118-minute plot of the second part, too much is repeated from the first part.

What’s even funnier is that the plots of the upper and lower parts have little significance for the shipwreck, which makes it seem a bit disconnected.

The so-called "shipwreck" is more like the backdrop of three love stories.

Director Wu Yusen has too big an ambition. He wants to make "The Crossing" into an epic movie, showing that great era, as well as the life and fate that are influenced and ravaged by that era.

Unfortunately, the film ends up getting out of control. History doesn’t seem like history, and poetry isn’t poetic enough.

In addition, because mainland audiences have watched too many special effects blockbusters in recent years, the so-called "ship sinking scene" is not as shocking as imagined.

Box office failure was a matter of course.

"Old Wu is such a twisted person. He is obviously making a commercial blockbuster, but he insists on making it look 'epic' and 'heavy'. If he had just shot it honestly, the movie would never have turned out like this!"

At the celebration banquet for "The Legend of the Condor Heroes: Return of the King", Wang Jing, who drank a little too much, couldn't help but complain.

Because he is a pure commercial film director and will never sacrifice the box office prospects of a film for the sake of so-called artistry.

So among all the famous directors in Hong Kong, although his works are very popular, his status is still lower.

Now that the box office of the works he directed has exceeded 2 billion, he can't help but feel a little inflated, and he is not as cautious in his words as before.

Du Huan was even more direct. He put down his glass and sneered, "It's not just him. Isn't that the same with Director Chen? The films he made are neither artistic nor commercial!"

Yu Dong glanced at Jiang Heng and laughed, "That's why Director Jiang was able to become an internationally renowned director. Just in terms of pragmatism, they can't compare to him!"

Jiang Heng laughed, "Just celebrate the success, don't say anything else. Otherwise, if some word gets out, they will think we are bullying others!"

Everyone laughed and said that Director Jiang was right.

The mainland box office of "The Heaven Sword and Dragon Saber: Hero Returns" is estimated to be around 26 billion yuan, and the shareable income is more than million yuan.

With the addition of Hong Kong, Taiwan, Japan, South Korea, Southeast Asia, North America and Europe, it is certain that he will make a lot of money, but the profit will not be as high as Jiang Heng's previous works.

After all, martial arts films, a genre unique to the Chinese film market, have a very limited audience in the global film market.

It can be said that apart from the huge box office success of Crouching Tiger, Hidden Dragon, the box office results of the rest were not very high, including Hero.

The reason why these two films have achieved certain success in the global market is that the content of the films to a certain extent caters to the Western audience's imagination of China and Kung Fu.

This is not the case with "The Heaven Sword and Dragon Saber: Return of the King". This is a film purely for domestic audiences, and most of the stars in the film are unfamiliar to Western audiences.

If it weren't for Jiang Heng's starring role, the current results would have been impossible.

Among them, the North American market barely exceeded 1.6 million US dollars, and the market estimate is that it will not exceed million.

As for the entire overseas film market, it is approximately 300 million US dollars.

If we include the domestic film market, the total is almost 7 million US dollars.

The production and promotion costs of the film were less than 300 million yuan, and it made a lot of money!
As for The Crossing, it is going to lose a lot of money. Time flies to the middle of August, when Mojin: The Lost Tomb and Legend of the Gods are going to be released.

Speaking of the film "Mojin: The Lost Legend", it was produced by iQiyi, Youku and Tencent Video, supervised by Jiang Heng, directed by Guo Fan, and starred by Han Dong, Liu Yifei, Huang Bo and others.

Coupled with the blessing of the original novel "Ghost Blows Out the Light", the film was highly anticipated by movie fans before it was released.

After the premiere promotion and broadcast of the feature film, it received rave reviews from the media and the audience.

On August 8, the film was officially released.

The screening rate of "Mojin: The Lost Legend" on that day was as high as 46.89%, and the box office reached 1.78 million RMB.

Although it failed to break through the 200 million mark, it is still a very good result.

It should be noted that since its release, "The Crossing" has only barely exceeded 1.8 million!

However, "Mojin: The Lost Legend" achieved great success in both box office and reputation, with a Douban score of 7.9, which is already pretty good!

Netizens commented on this film, "This is the authentic tomb-robbing style!"

“Anything produced by iQiyi, Youku and Tencent Video must be high-quality!”

"Director Jiang made a fortune again this year!"

……

However, "Legend of the Gods", which was released on the same day, performed rather poorly.

On the first day of release, the screening rate was 33.7%, but the box office was only million, less than half of "Mojin: The Lost Tomb".

What’s worse is that the film’s reputation collapsed on the first day.

As a special effects blockbuster starring stars such as Jet Li, Liang Jiahui, Gu Tianle, Huang Xiaoming, and Yang Tianbao, the Douban score of "Legend of the Gods" is only 3 points, which is really exaggerated!

The Xiang couple were stunned after hearing the film's box office and word-of-mouth feedback.

When the film was first finished, they also felt that it was a little inferior and could not be compared with Jiang Heng's work at all.

But I never expected that it would be so bad in the eyes of the audience.

That will result in a loss of money!
In addition to "The Crossing" and "The Legend of the Gods", "One Step Away", which was released in early August, also suffered a collapse in both box office and reputation.

Of course, director Jiang Wen’s works are still quite entertaining.

At least the plot at the beginning of the movie is quite bluffing.

Because of this, "One Step Away" has a Douban score of 6.7. Although it has been criticized by many viewers, it also has many supporters.

The box office results were not particularly bad, with 1.01 million on the first day of release.

It’s just that due to the influence of word of mouth, the single-day box office fell significantly, and it is impossible to surpass "Let the Bullets Fly".

Some media counted the films in the 2013 summer season and concluded that they were "full of disaster films". The number one was naturally "The Crossing", followed by "The Legend of the Gods". "One Step Away" directed by Jiang Wen was also included.

Because many viewers said they couldn’t understand it and didn’t know what director Jiang Wen wanted to express.

In comparison, the film directed by Jiang Heng and produced by iQiyi, Youku and Tencent Pictures is better, with a simple and clear plot and outstanding visual effects.

The only drawback is that the output is too low.

Now that "Heroes of the Storm 2" has finished filming, it's not clear what Director Jiang's next work will be! (End of this chapter)