The reason why it has caused such popularity is, firstly, that the film has a lot of gimmicks and traffic, and secondly, that iQiyi, Youku and Tencent Pictures are really willing to spend money on publicity and promotion.
The combination of these two factors has created an invincible trend of "sweeping" the schedule.
On Saturday, July 7, the invited film creators and guests gathered at the Olympic Sports Center, getting out of their luxury cars and dressed up for the event.
After stepping onto the red carpet, he waved to the reporters and audience on the side as he walked.
He signed his name in front of the huge movie poster and then was interviewed by the beautiful host of CCTV Movie Channel.
"Teacher Yu Rongguang, please come over here. Can I have a brief interview with you?"
"of course can!"
Yu Rongguang, tall and dressed in a suit, strode to the red carpet in the center of the huge poster.
The beautiful host said to the reporters: "We know that Mr. Yu Rongguang is an old friend of Director Jiang Heng. They have worked together many times. For example, he played the Taoist Cangsong in "Zhu Xian", the swordsman Xiahou in "A Chinese Ghost Story", and the father of the male protagonist Xiao Zhan in "Fighting in the Sky".
I think everyone must be very curious, are you playing a good guy or a bad guy in this movie? "
Yu Rongguang said as if it was a matter of course: "With thick eyebrows and big eyes like me, of course I play a decent character!"
The reporters and audience outside the fence burst into laughter. Yu Rongguang has a domineering appearance and he played many villain roles in his early years.
In "Young and Dangerous", the line "Only a few hundred dollars a month, why are you working so hard for it?" is still used by netizens to make fun of it.
His appearance and fighting scenes in the film are even more domineering. Classic villains like Zou Zhaolong and Lu Huiguang are also his younger brothers in this movie.
It is precisely because he is suitable for playing domineering roles that Jiang Heng has repeatedly collaborated with him. In "New Heaven Sword and Dragon Saber", Yu Rongguang plays Song Yuanqiao, the leader of the Seven Heroes of Wudang.
However, when promoting, there is always some suspense, when the beautiful host asks about the specific role played.
Yu Rongguang pretended to be mysterious and said, "One of the best masters in the film!"
Reporters and audiences present at the event could not help but wonder whether he was playing one of the Seven Heroes of Wudang or a master of the Ming Cult's Dharma King level.
Not long after Yu Rongguang entered the main venue, Jiang Wen and Jiang Wu brothers arrived together. The beautiful reporter smiled and said, "Hello, Director Jiang Wen and Teacher Jiang Wu. I heard that Director Jiang Heng invited you two to play the two elders of Huashan. Is that true?"
The reporters and spectators outside the railing all laughed when they heard this.
The "Two Elders of Huashan" in "The Demon Cult Leader" are so disgusting that it is a bit of an abuse to describe them as "despicable"!
Jiang Wen said without any hesitation: "I did invite you!"
"So how did you answer that?"
Jiang Wen laughed, "I think with my looks, it's no problem for me to play Yang Xiao! If you really want us brothers to play the two elders of Huashan, that's not impossible. As long as Director Jiang Heng is willing to play a cameo role in my movie, I'll agree!"
The beautiful host was stunned when she heard this, because the rumors she heard did not include any follow-up events!
"So, it's because Director Jiang Heng didn't agree that this thing didn't happen?"
Jiang Wen nodded, "He still has the burden of being an idol. In fact, we brothers are ready to give it our all!"
The host smacked his lips, "That's quite a pity!"
Jiang Wu said in a muffled voice: "Actually, I was looking forward to working with Director Jiang Heng. What a pity!"
"Ha ha!"
The beautiful host couldn't help but smiled and said, "I believe there will be opportunities in the future. Please move to the main venue!"
There were so many creators and guests that not everyone could be interviewed on the red carpet.
Basically, they are famous, have a high status, or are quite popular.
Most people took photos under the huge posters and then entered the main venue.
Even so, the red carpet show lasted more than an hour. The audience was very excited and thought that the tickets for the premiere were worth it to see so many stars at once!
"It's such a big scene, this is what a film festival should be like!"
"Come on, there are many film festivals in China, but there aren't as many A-list stars as this one!"
"Indeed, the awards ceremonies at today's film and television festivals are so watered down that anyone can go!"
After the red carpet show, the premiere ceremony began quickly. After two simple programs, it immediately entered the film viewing session.
The lights in the main venue went out and the big screen lit up. After the opening animation of Longbiao and iQiyi, the film officially began.
Because it was directed by Wang Jing, the opening is very similar to "The Demon Cult Leader", using simple scenes and voice-overs to introduce the plot before the story of this film.
So even though there are hundreds of well-known action actors, there are also many who just show up in the opening credits and count it as a cameo appearance. For example, Stephen Chow and Jackie Chan are both in this situation.
After one classic scene after another, the title of the film finally appeared on the big screen - "The Heaven Sword and Dragon Saber: Return of the King".
It’s not that the publicity and promotion team changed the name temporarily, but this name was used when the film was filed. It’s just that when it was promoted to the media before, it was always referred to as "New Yitian".
Even the huge poster for the red carpet show only had eight big words written on it: "The King Returns, Who Can Compete With Him?"
It not only symbolizes Zhang Wuji in the film, but also foreshadows Jiang Heng in reality.
On the big screen, in Butterfly Valley.
Zhang Wuji, played by Jiang Heng, gathered the members of the Ming Cult on the full-moon night of the 15th day of the eighth lunar month to discuss rising up against the Yuan Dynasty.
There are Ming Cult's Left Emissary Yang Xiao, the White-browed Eagle King, the Green-winged Bat King, the Five Scattered People, the Five Elements Flag Masters and various followers of the Cult.
On the high platform, Zhang Wuji, played by Jiang Heng, read out the strategy of dividing the troops:
The leader Zhang Wuji, together with the left emissary Yang Xiao and the Green-winged Bat King Wei Yixiao, took charge of the headquarters and commanded the Ming Cult's troops across the world.
Yin Tianzheng, the White-browed Eagle King, led his followers under the banner of the Sky Eagle and started an uprising in Jiangnan.
Zhu Yuanzhang, Xu Da, Tang He, Deng Yu, together with the troops in Chang Yuchun's camp, and Sun Deya and others raised an army in Haozhou, Huaibei.
Budai Monk Shuode led Han Shantong, Liu Futong, Du Zundao and others to start an uprising in Yingchuan, Henan.
Peng Yingyu led Xu Shouhui, Zou Puwang and others to start an uprising in Gan, Rao, Yuan and Xin states.
Many of the above characters were also played by action actors, but they just clasped their hands, walked forward, and left after receiving the order.
Many viewers were shocked, "Fuck, is this what they call an all-action celebrity guest appearance? This should be a literary drama!"
The movie company bosses present at the scene, such as Wang Zhonglei and Wang Changtian, were secretly complaining in their hearts, this is too sneaky, it is said that "all action stars are guest starring", why don't you at least let them fight!
Han Sanping also had this doubt, but he was able to directly ask Jiang Heng who was standing beside him, "They won't show up and never show up again, right?"
Jiang Heng smiled and said, "Of course not. They still have their parts later, but not that many!"
"Oh, that's more like it!"
At this time, the members of the Ming Cult on the big screen sang in unison, "Burn my broken body, the holy fire is blazing, what is the joy of life? What is the pain of death? To do good and eliminate evil is the only way to be bright. Joy, sorrow, and sadness, all return to dust. Have pity on us, the world, there are so many worries! Have pity on us, the world, there are so many worries!"
These people were all dressed in white and sang in unison in front of a blazing bonfire under the bright moonlight.
The camera scanned across these people's faces one by one, leaving a very shocking and deep impression on the audience.
On the high platform, Zhang Wuji, played by Jiang Heng, is dressed in a brocade robe and stands with his hands behind his back, but his aura is even stronger than that of Jet Li's version.
Because both the film and the previous one were directed by Wang Jing, Jiang Heng's version of Zhang Wuji must not only highlight his superb martial arts skills, but also his heroic character.
Although it was a calm shot, the audience was very excited. "Hey, why do I feel that Director Jiang is becoming more and more domineering?"
"You're so successful. Your company is so great and you make so much money every year. You must be getting more and more powerful!"
"All the youthfulness is gone!"
"A total overbearing president!"
On the big screen, Zhang Wuji took Yang Xiao, Wei Yixiao and Xiao Zhao, and the four of them galloped on the official road, heading straight for Dadu.
The actor who plays Yang Xiao here is Jiao Xinjun. The reason for using him is very simple, just one word: handsome!
Yang Xiao is a handsome guy clearly described in the book, so someone with average looks cannot be used in the role.
In fact, Jiang Heng had thought about inviting Adam Cheng to play the role, but he was born in 47 and is already over years old, so he had to give up.
As for the actor who played the Green-Winged Bat King, it was Xiang Zao.
Firstly, there was the issue of copyright, and secondly, since the Xiang couple had asked for it, their request was not excessive, so Jiang Heng agreed.
The actress who played Xiao Zhao was Zhao Liying.
Firstly, his image was suitable, and secondly, Jing Tian strongly recommended him, so Jiang Heng did not consider anyone else.
As the four of them rushed towards Dadu, Zhao Min, played by Jing Tian, was thinking about secretly learning martial arts from various factions.
When facing the masters of the six major sects who were under house arrest, she was full of aura, but when she returned to her boudoir, she couldn't help but think of the several scenes of contact with Zhang Wuji.
The classic scenes in "The Demon Cult Master" such as "Zhao Min turns back", "Fighting at Green Willow Manor", and "Flying away from Wudang" are reproduced on the big screen again.
Although it was a one-to-one replica of the scene, the actors were Jiang Heng and Jing Tian. The audience couldn't help but compare the performances of the two versions of the actors!
"Da Tiantian's Zhao Min is prettier and more heroic!"
"She is really white!"
"I think Zhang Min performed better!"
"Come on, that's just your preconceived notion. I think Li Zi acted well!"
"Director Jiang's Zhang Wuji is much more domineering than Jet Li's version!"
"Director Jiang is taller!"
"It feels like he has the figure and bearing of Qiao Feng, and the appearance and temperament of Duan Yu!"
While the audience was discussing, Zhang Wuji and his four companions had already arrived at the outskirts of Dadu.
Because the investment in this version is very large, the costumes, props, and extras of the film are all very well performed.
The most intuitive point is that after approaching Dadu, Zhang Wuji and his party encountered several teams of cavalry from the Yuan Dynasty in succession.
These people rode on horses, whizzing past, and looked quite well-equipped.
When ordinary people encounter it, they can only stay away from it.
Zhang Wuji and others did not want to cause any trouble, so they did the same thing.
So before entering the city, Yang Xiao couldn't help but say: "Although the Yuan Dynasty is corrupt, their soldiers are still very good. This city is a den of dragons and tigers!"
Zhang Wuji said: "My uncles and uncle masters of Wudang have been very kind to me in raising me, so I must be saved!"
Yang Xiao said: "I know this, even if I have to sacrifice my life, I am willing to help the leader rescue the Wudang heroes. But for the other five sects, if it is too difficult, you may as well do what you can!"
The Green-winged Bat King played by Xiang Zuo said: "The five major sects forced Zhang Wuxia and the Eagle King's daughter to death, and they have a blood feud with the leader. Why do you have to put yourself in danger for these people?"
The scene where Zhang Cuishan and Yin Susu were forced to death by the five major sects suddenly emerged in Zhang Wuji's mind.
Of course, the color of the picture is grayish white, and all the actors were re-selected, with another group of guest actors completing their roles.
Zhang Wuji thought to himself, "Every one of the five major sects has my father's blood on them. It is not a pity for them all to die, but at this moment of anti-Yuan struggle, every bit of strength is precious!"
After Zhang Wuji expressed the second half of his thoughts, Yang Xiao and the Green-Winged Bat King could only say yes in unison, expressing their willingness to go through fire and water for the future of the Ming Cult and for the anti-Yuan cause.
After entering the city and checking into the inn, Zhang Wuji told him that Zhu Yuanzhang had reported to him that he and Xu Da and others had discovered that the masters of the six major sects were imprisoned in Wan'an Temple.
In this version, Zhu Yuanzhang is played by Liao Fan. As soon as he appeared on the stage, Jiang Wen's eyes lit up instantly.
"Hey, this actor is well chosen!"
Jiang Wu on the side didn't understand. He didn't think there was anything special about Liao Fan. Didn't he just have an ordinary appearance?
Not handsome, but definitely not ugly!
"Don't you think his profile looks like someone?"
"Who!"
"Ming Taizu Zhu Yuanzhang!"
"Ah, is that portrait real?"
"Let's not worry about whether it's true or not, just tell me if it looks like the real thing or not."
“It does!”
Jiang Wen's eyes became brighter and brighter. He remembered that a friend had recommended to him a novel called "The Hidden Hero", in which there was a Zhu Qianlong...
On the big screen, the plot progresses rapidly, and the general direction is not much different from the original, except that the rhythm is very brisk.
The fighting style is also the swift and fierce style that has been maintained in Jiang Heng's works, which makes the audience feel very excited.
In an age where slow motion, blowers, and circles are becoming increasingly prevalent, it has been a long time since I have seen a martial arts movie with such exciting fighting scenes.
"Oh my god, Director Jiang's moves are so cool!"
"He really surpassed Jet Li!"
"He's so tall, but his fighting scenes aren't stiff at all!"
“It’s so enjoyable, so enjoyable!”
In this drama, Fan Yao is played by He Rundong, who is tall and has often played macho roles in various action scenes, such as Lu Bu in "The New Three Kingdoms" and Xiang Yu in "Legend of Chu and Han".
Coupled with the scar on the character's face, he looks more like a brave warrior on the battlefield than a martial arts master.
When fighting with Zhang Wuji, he did not fight with bare hands, but used a spear first.
You must know that the gun is the king of all weapons. In action movies, it is really cool to use a gun well!
After Fan Yao practiced with his spear for a while, he found that he was no match for Zhang Wuji, so he dropped his spear and used his sword instead, and the fight started again.
As a result, this segment became a pure show of skill, just to show the excitement and coolness of the action scene.
When Fan Yao finally used the sword, some viewers couldn't help but say, "He should have used a Fang Tian Hua Ji, and Zhang Wuji would fight against Lu Bu!" (End of this chapter)