The New Year and Spring Festival period from the end of 2012 to the beginning of 2013 was a period without Jiang Heng.

The characteristic presented is that there are many blockbusters, giving a feeling of one thing taking over and the next taking over.

More than ten films such as "2012", "The Grandmaster", "The Chinese Zodiac", "Life of Pi", and "3" D version can be called luxurious blockbusters, and there are dozens of small and medium-cost films waiting to fish in troubled waters.

Although there has not been a film with super box office "dominance", the market seems to be more prosperous and the news in the media has become more lively.

iQiyi, Youku and Tencent Pictures, inside the chairman’s office.

Jiang Heng was leaning on the sofa reading a newspaper. On the newspaper was a photo of Director Feng with the text: "Is it because there are so many rubbish audiences that so many rubbish movies are made?"!
Indeed, after the box office failure of "1942", the defensive director Feng got angry during an interview and blamed the poor box office performance of the film on the audience, believing that it was the audience's low standards that led to the downgrading of commercial films.

But the reporter did not indulge him and asked Feng Xiaogang, "The highest box office record of Director Jiang's works in the mainland has reached more than 3.6 billion. It is obvious that he has the support of a large number of excellent audiences. From this perspective, the audience's appreciation standards are actually very high!"

Director Feng was once again broken down by these words...

The reporters were naturally happy and recorded the entire process and published it, which indeed caused a huge sensation.

Too many netizens have expressed their opinions on the term "trash audience", and their reasons for elaborating basically start with analyzing the box office of Jiang Heng's films.

The general conclusion is that the box office record of the mainland film market was broken by director Jiang Heng from 500 million, 1 billion, 1.5 billion, 2 billion to an astonishing 3.6 billion. This must have been supported by a large, excellent and high-standard audience.

Because director Jiang Heng's films are not only box office hits in mainland China, but also among the best in the global market.

Therefore, Director Feng Xiaogang's remarks are unreasonable and untenable.

There is only one truth, and that is that there are indeed certain problems with the quality of the film.

Finally, my advice to Director Feng is “If you are not good at it, practice more” and learn from Director Jiang.

After such remarks flooded the Internet, Director Feng was so angry that he flew abroad directly to have a few days of peace and quiet.

Director Feng's "9" failed at the box office, but Jackie Chan's "Chinese Zodiac" took in more than million yuan, becoming the highest-grossing film directed by Jackie Chan in mainland China.

When facing the media, Cheng Long expressed that he would continue to work hard and make better movies.

During the Spring Festival, a film that shocked countless people appeared. It was "The Mermaid" directed by Stephen Chow.

It grossed 2.8 million yuan on the first day of its release, and in just seven days, it had earned 18 billion yuan at the box office, shocking the entire Chinese entertainment industry.

When the media and audiences were marveling at the fact that "Master Xing" is still as good as ever and is about to make huge profits, they discovered that the box office hit "The Mermaid" was actually produced by iQiyi, Youku and Tencent Pictures.

In the list of thanks in the end credits, Jiang Heng's name is on the first line alone, and the font size is larger.

This caused the media and audiences to exclaim that although there were no Jiang Heng films in this period, his figure could be seen everywhere!

"The Mermaid" was a huge hit at the box office, while other films released on the same day fared less well.

For example, "Detective Dee: The Mystery of the Phantom Flame", produced by Huayi and directed by Xu Ke, although a 3D special effects blockbuster, was criticized by the audience. The 3D effect was prominent in the first few minutes of the film, and sometimes when watching the rest of the film, you would forget that you were watching a 3D movie.

Not to mention the special effects shots which have a slightly poor visual effect, the fact that Luoyang is surrounded by the sea is really uncomfortable for many Chinese people who pay attention to history.

As a result, the reputation and box office of the entire film were relatively average, and Huayi suffered a major setback this time.

Another movie released on the same Spring Festival day, "Tiny Times", had terrible reputation but very good box office performance, and it is expected to make a lot of money.

As for the first part of "The Crossing", which had been heavily promoted and was scheduled to be released during the Spring Festival, it was suddenly withdrawn and postponed, which surprised the media and the audience.

"Why was it withdrawn? I was thinking we could go watch it together!"

In the chairman's office of iQiyi, Jing Tian, ​​who was sitting on the sofa and browsing her tablet, suddenly said, "Since she played Zhao Min in "New Heaven Sword and Dragon Saber", she has started working as an assistant to Jiang Heng again."

Of course, he hasn’t always been an assistant. He felt bored a while ago and went to participate in the recording of the show "Running Man". He came back and talked about how the game was too difficult.

Then, they continued to browse the tablet and chat in the office.

She was somewhat disdainful of the film "Tiny Times" and felt that Yang Mi really shouldn't have taken on this role.

After watching "The Mermaid", she asked Jiang Heng if she would be like Liu Xuan in the movie if she suddenly discovered one day that she was actually a "mermaid".

Jiang Heng didn't know whether to laugh or cry after hearing this, and he chatted for a while before trying to get over it.

This time, the young lady was curious about this movie which is called the "Chinese version of Titanic".

Jiang Heng sat at his desk and said without even looking up: "Don't expect anything, it's just a bad movie!"

"what?"

Jing Tian was stunned. He didn't expect Jiang Heng to be so direct and arbitrary. Brother, you haven't seen it yet!

"No way?"

"Believe me!"

"Oh fine!"

The young lady seemed a little disappointed and asked when the filming of "The King's Avatar 2" would start, as she was too bored recently!
"Well, let's say it's after the Lantern Festival!"

In fact, it is very convenient and quick to prepare for a sequel.

As for the actors, it will definitely be the original cast, and we just need to communicate and coordinate the schedule.

The costumes, makeup, and other aspects are naturally a continuation of the previous work.

As for the script, Jiang Heng had revised it early on.

It can be said that apart from the slightly troublesome "digital virtual actors", there is really nothing to prepare.

What Jiang Heng has been busy with recently is selecting the facial models for characters such as "Angel Yan", "Kesha", and "He Xi".

Du Huan also ordered his subordinates to select according to Jiang Heng's requirements, and finally brought it over for Jiang Heng to take it away. It was not a big deal.

"After the Lantern Festival? That's good too, I can act again, hehe!"

Jing Tian still likes the role of Lena she played in "The King's Avatar" very much.

Because this character is not only a goddess, but also a little bit immature at times, which fits her personality very well, it was effortless for her to act, and sometimes it was quite interesting.

Jiang Heng smiled and said, "I see you really like acting. Why don't you continue to be an actor after this time?"

Jing Tian showed a surprised look, "Did I do something wrong?"

Jiang Heng waved his hands and said, "No, no, I just felt that you looked really happy when you talked about being able to act. Usually, you look bored!"

Da Tiantian smiled awkwardly, "It's just that I have nothing to do and I'm free!" (End of this chapter)