Chapter 431 Advertising Revenue Sharing

Jiang Heng has a very average impression of Blue Channel, so if Beijing Satellite TV offers about the same amount of money, he will naturally prefer Beijing Satellite TV. It depends on whether the other party can give enough and whether he can seize this wave of wealth.

Later in the evening, Li Xiaoping came over and said that the deputy director and film purchasing director of Beijing Satellite TV had arrived, both of them were female comrades.

Speaking of this, we have to mention a phenomenon in the television industry at the moment, that is, the film purchasing department is basically composed of lesbians.

Many TV station leaders will visit the set of a TV series when it is being filmed and then decide whether to buy it.

At this time, the director will organize male actors to accompany the leaders for dinner, instead of organizing female actors to accompany the leaders for dinner as before.

What is the point of male actors accompanying leaders? Because the ones who come are female leaders!

If the male actors are talented but not handsome enough, the director will pick out the energetic guys in the crew who are in charge of costumes and makeup, and have them tidy up and have them accompany the actors for dinner. At this time, no female actors are allowed to show up.

Why are the screens filled with fantasy dramas, domineering CEOs, and romance dramas? Here’s the reason!

Of course, it can also be said that because the majority of drama fans are women, the TV station's film purchasing director will naturally choose dramas that women like to watch.

In comparison, women naturally have more advantages in doing this job.

"Please invite them in! I should be the one to greet them!"

Jiang Heng was pretending to be polite. Li Xiaoping laughed in her heart and took Jiang Heng and Jing Tian out to meet the two female leaders of Beijing Satellite TV.

After some greetings and polite exchanges, he returned to Jiang Heng's office.

After sitting down, the deputy director came straight to the point and said that he wanted to purchase the broadcasting rights for the first season of "Running Man" and then mentioned a price that he thought was very high.

Jiang Heng smiled and directly expressed his thoughts: the price was too low, much lower than Blue Channel.

The two female leaders looked embarrassed, and the film purchasing director said that this was already the highest price and sincerity the TV station could offer, and there was no way to raise the price further.

However, Beijing Satellite TV really wants to achieve this cooperation and hopes Jiang Heng can consider it.

Jiang Heng frowned slightly, looking embarrassed. "I spent a lot of money to buy the copyright for this show from South Korea, and I also spent a lot of money to invite celebrity guests. The production team is as high as hundreds of people. Not to mention the cost of Jing Tian and I appearing on the show, and this is not even included in the cost! If all of this is included, your contribution will be even less than enough!"

The deputy station director and the film purchasing director looked at each other, both with embarrassed expressions.

When they visited other crews before, they were really impressive, but unfortunately, they really couldn't put up airs in front of Jiang Heng.

All you can do is to build relationships and say nice things.

After chatting for a while, Jiang Heng said, "If you want to explain it, there is a way!"

"What method?" asked the deputy director.

"The advertising revenue of this program will be split 50-50!"

"That won't work!" the deputy director said immediately.

Jiang Heng smiled, "Why, are you worried that the show will be too good and you'll earn too much money from me?"

The two female leaders looked embarrassed. Naturally, what Jiang Heng said hit home what they were thinking, but they just couldn't admit it.

Jiang Heng said directly: "Unfortunately, I don't own a TV station. Otherwise, I wouldn't have to bother with this. I could just broadcast it on my own TV station and all the profits would be mine!"

After hearing this, the two of them thought to themselves, you want your own TV station? You're really bold!

Jiang Heng continued, "You two also know that I am not short of money, so it doesn't matter to me whether the program is broadcast one day earlier or later. I just want to split the advertising revenue 50-50. If your station doesn't agree, I will talk to other satellite TV stations. If none of the domestic stations agree, I will buy a video website and broadcast it online first.

You two also know that I don’t need this little money!”

The deputy director and the film purchasing director blushed when they heard this, because Jiang Heng was telling the truth. He was indeed not short of money and had the ability to buy a video website.

But the most important thing is that he has plenty of time to talk slowly with a number of satellite TV stations.

There will always be someone who agrees. It is better to earn less than no money!

Furthermore, this also involves the influence of the satellite TV station.

The deputy director pondered for a while and asked Jiang Heng to give him a few minutes as she needed to make a report.

Jiang Heng naturally agreed and asked Li Xiaoping to take the two to the meeting room.

When he and Jing Tian were the only ones in the room, the latter said, "Fifty-fifty split. There is no such cooperation model in China at present, right?"

Jiang Heng said: "Probably not!"

Da Tiantian said: "Brother is so awesome, he is making history again!"

Jiang Heng smiled awkwardly and didn't respond.

Da Tiantian asked again, "Do you insist on sharing the advertising revenue because you think this variety show will be very profitable?"

Jiang Heng thought to himself, it was more than just a lot of money, it was a real profit.

It’s a pity that the company doesn’t have any TV station, otherwise there would be no need to cooperate with them!
Then he thought of the video website. The reason why he was too lazy to do this in the past few years was mainly because he felt that making long videos was laborious and unprofitable.

It would be better to make short videos in a few years and directly create "Tik Tok", the last popular APP.

But after today's negotiations, I suddenly felt that it would be nice to have a video website.

If "Running Man" wants to gain greater influence, TV premieres and reruns are one aspect, but online broadcasts are also very important, and we really have to do one!

In the conference room, the deputy director reported to the station. The station was also very confused as they had never experienced such a thing!

No one dared to make the final decision, so he asked them to come back and hold a meeting to discuss and solve the problem.

After hanging up the phone, the deputy director and the film purchasing director came back to say goodbye and asked Jiang Heng to wait for the station's decision.

Jiang Heng smiled, "I can't wait for your news forever, just one day! If I can make a decision, it will take so long, so if one day is not enough, there is no point in waiting for more, is that it?"

What could the two say? They had to express their gratitude to Jiang Heng before leaving.

Li Xiaoping could see that Jiang Heng still wanted to cooperate with Beijing Satellite TV.

She just didn't understand. Among all the satellite TV stations, Blue Channel paid the most, and Mango Channel was the most famous and offered a high price. Why didn't Jiang Heng choose them, but instead wanted to make a profit?
Isn’t this movie thinking, treating a TV station as a cinema?
Li Xiaoping expressed her doubts, and Jiang Heng smiled and said, "It's nothing. It's not that I prefer Beijing Satellite TV. It's just that I don't like the two you mentioned. It's that simple!"

Li Xiaoping's eyes widened, her mouth slightly opened, and she raised her right thumb and said, "Director Jiang is awesome!"

However, Beijing Satellite TV held a team meeting that evening, and the discussion was very heated because there was no precedent and everyone was afraid of being held responsible if anything went wrong.

However, the market prospects of "Running Man" are very good, and no one is willing to give up the profits that are about to be obtained.

So the discussion lasted until after ten o'clock that night, and finally a collective vote was held, and with a slight advantage in the number of votes, the decision was passed to agree to split the advertising revenue of the variety show "Running Man" with iQiyi, Youku and Tencent Video in a 50-50 split.

The next day, the two parties signed a cooperation agreement and the program schedule was also set.

December 2011, 12, Friday! (End of this chapter)