Because "Black Myth: Wukong" has not yet been completed, Jiang Heng still returned to the China Film Digital Base to shoot the movie after the premiere ceremony.

The publicity and promotion of "Honghuang: The Fall of Heaven" fell to Du Huan, Yu Dong and the film's main creative staff.

Among them, Du Huan represented Jiang Heng to visit several major box office markets in the United States, Japan, South Korea and Europe, while Yu Dong led the team to start preview activities in China.

As for the actors, a schedule is made according to their schedules and itineraries, so as to try to have several artists in each promotional event.

Judging from the feedback from the event and the media, the effect was quite good.

The domestic market in particular was not neglected due to Jiang Heng's absence.

Whenever the preview event arrives in a city, it is enthusiastically welcomed by local movie fans. Tickets are sold out early and the price is increased several times in the second-hand market.

I can only say that there are really more and more rich people in China. It's so boring to watch an ordinary movie. You have to grab tickets for the premiere or preview, watch it on site, take photos and post them on WeChat Moments to have face.

Major entertainment media outlets in the mainland are also working hard to promote "Primordial Chaos: The Fall of Heaven". After all, November is traditionally an off-season, and it's rare to have such a highly topical and popular film about to be released. It can be said that no matter how you write about it, there will be people watching it, so why not work overtime and publish a few more articles?

The response overseas was also good, especially in Japan.

This country has a tradition of "the lower class rebelling against the upper class". In their media propaganda, the "fall of heaven" became a story about a group of witch warriors rebelling against the tyranny of heaven and eventually killing the Emperor of Heaven, so it is very eye-catching.

The stunning special effects of the film stunned the Japanese audiences. In their opinion, the scene where "Pangu's true body" chopped down the "Zhou Tian Xing Dou" and "Hunyuan Heluo" formations was no longer the pinnacle of special effects in Chinese entertainment films, but the highest level of special effects in the entire human film industry!
The only thing that made them feel regretful was that the scene where Xing Tian continued to fight after his head was chopped off by the Emperor of Heaven appeared in the easter egg rather than the main film.

In their eyes, Xing Tiancai is a real warrior!

As for the North American market, the promotional activities are also very lively because it has cultivated a large number of loyal audiences who like to watch Chinese mythological special effects blockbusters.

In the blink of an eye, it is Friday, November 2011, 11, which is also the day when "Primordial Chaos: The Fall of Heaven" is released worldwide.

There is still no midnight show, so if you want to watch it first, you have to grab the first show in the morning.

Many entertainment media outlets sent out interview teams early to film in cinemas in popular commercial districts.

Many so-called "independent film critics" also rushed to get tickets to enter the theater, ready to write a film review as soon as possible.

Why didn’t they attend the premiere? First, they don’t have enough status and influence, and second, they claim to be “independent film critics” and are not the kind who take money from the film company to say good things.

There is a viewer with the online name "Don't Eat Beef". His main job is to review electronic products, but business has been bad recently, so he wants to cross over to the film and television industry to get a piece of the pie.

He got up early and went to the China Film Red Cinema Wukesong branch. Since he had to write a film review, he felt it necessary to buy an IMAX 3D movie to experience the top special effects of Jiang Heng's blockbuster.

The first show was almost sold out, and he didn't want to sit in the corner, so he chose the second show.

Then he bought a popcorn and cola combo and sat in a corner.

As a result, there were too many people in the hall, making him dizzy and confused, so he went to the mall to find a place to sit for a while, and came back when the movie was about to start. After checking his ticket and entering the theater, "Don't Eat Beef" looked around and found that almost all the people entering were couples, which made him feel a little unhappy.

"When I make some money, I will definitely find someone younger and prettier. If she's rich, I can consider an older woman!"

While he was daydreaming about "not eating beef", the movie had already started, and then he, like other viewers, was extremely shocked.

It’s not that he hasn’t seen Jiang Heng’s movies, but mainly because he hasn’t had a girlfriend in recent years, so he seldom goes to the cinema and basically watches them on the computer.

The effect is certainly not bad, but how can it be compared with the IMAX 3D version? While watching the movie, "I don't eat beef"'s heart beat faster with excitement, and his body trembled. He was shocked beyond words.

Especially next to him, there were actually two girls who came to watch the movie together. One of them would scream every time she saw the exciting parts, which made him feel numb all over!
After the film ended, the whole audience was filled with excitement and admiration.

I feel the same way about "not eating beef", but when I think about the film reviews, I can't help but frown.

He has been reviewing electronic products for several years and knows that he can't just say nice things, otherwise the audience will think you have taken money from the merchants and their trust will be greatly reduced.

Besides, the whole internet is now talking about how good "Primordial Chaos: The Fall of Heaven" is. If he said the same thing, he would definitely be "buried"!

If you want to stand out, you have to find a new way and choose an angle that others don’t notice!

"I don't eat beef" was thinking about this question on the way home, and I actually missed my stop.

There is no choice but to take the bus back.

But it was not without gain. On his way home, he thought of a point of criticism, which was that it was too bloody.

The film is about two hours long, and most of the time is spent on various fights, and there are too many bloody scenes.

Especially the scene where Donghuang Taiyi chopped off Xingtian's head, which was much bloodier than Fang La chopping off Wu Song's head.

Many parents bring their children to watch Jiang Heng's films. Isn't this definitely a bad lesson for the children?

"Don't Eat Beef" was so excited when he thought of this that he opened his computer and wrote a long article discussing the adverse effects of the violence and bloodiness of Jiang Heng's films on children.

After the post was posted on Douban, it stood out among the many film reviews.

Naturally, the first people to come in were those who cursed him, thinking that he was just trying to attract attention. If there were no violent scenes in "War of the Liches", then what was the point of filming it? Were they just playing house?
But supporters of "not eating beef" soon emerged. A female netizen who claimed to be a mother of two children said that when she took her eldest son to see a movie, her baby was scared and cried by the bloody scenes in the film, and it took a long time to comfort him but the baby still didn't stop crying.

It is suggested that the Film Bureau be more strict during review. The current situation is harming children!

Another person said, "I found that Jiang Heng's films are obviously more explicit than those of other directors. It's so unfair. They are all making movies in China, but why can his films remain uncut while others' are cut into a mess? Do big directors have special privileges?"
Jiang Heng's fans replied, "Do you dare to post with your real name? Is it interesting to use an online name to say random things? If the films you make can sell more than one billion US dollars overseas like Director Jiang's, and export Chinese culture, the Film Bureau will be more tolerant of you."

"That's right, these black fans just can't stand seeing others do well!" (End of this chapter)