Chapter 418 Subsidized Ticket Price 9.9
Movies are truly a visual art.

For example, in "Black Myth: Wukong", there is a scene where Sun Wukong fights Yang Jian.

If described in words, it would be difficult for the audience to imagine how wonderful it is.

With the use of top-notch special effects, just one shot of "guarding against Yang Jian with his back turned" is enough to drive movie fans crazy.

In addition to this, there is also the super shocking "Law of Heaven and Earth".

Speaking of which, this magical power is also very amazing. According to the description in the original book, after Sun Wukong transformed, he was ten thousand feet tall, his head was like Mount Tai, his waist was like a steep mountain, his eyes were like lightning, his mouth was like a blood basin, and his teeth were like swords and spears.

In comparison, the heights of the great wizards in "Honghuang: Houyi Shooting the Sun" are not so impressive.

Of course, these things are very shocking and beautiful after being filmed with special effects.

But when shooting on green screen and motion capture, it's pretty boring.

Fortunately, Jiang Heng has Jing Tian by his side, and they chat and laugh every day, so it’s not so boring.

As for Liu Yifei, after "Under One Person" became popular, she received many film contracts and commercial performances, and was extremely busy. She could only come to visit the set once a month or so.

In the blink of an eye, it’s October. A lot of movies were released during the National Day holiday and the competition was very fierce.

iQiyi, Youku and Tencent Video have no films scheduled for this period, so they have to leave some room for others.

"Primordial Chaos: The Fall of Heaven" was finally scheduled to be released in November, which perfectly avoids the "National Day" and "New Year's Day" periods.

It has to give way to other domestic films in the front and cannot compete with "Fights Break Sphere" later.

It can be said that even after Jiang Heng has been making movies for so many years, this is the first time that he has released a blockbuster at such an unpopular time period.

China Film Digital Base, film set.

Yu Dong came over to report and chat. First, he talked about the publicity and promotion of "Honghuang: The Fall of Heaven". It can be said that except for the new date selection, all other matters are the same as before.

Of course, it follows the promotion and marketing routine of other previous films.

I won’t learn the routine of watching the movie “Hong Huang: Hou Yi Shooting the Sun” at the foot of the Great Wall.

"The venue is set at the Olympic Stadium. Invitations to the guests have been sent out. Media reporters are indispensable. Oh, yes, in addition to the regular offline poster posting, there are also group purchase subsidies online. The lowest ticket price is 9.9 yuan. The pre-sale is quite good!"

Speaking of the domestic Internet market, group buying websites appeared in 10.

By October 2011, the number of domestic group buying websites had exceeded 10. The competition during this period was extremely fierce, and was known in history as the "Thousand Group Buying War."

There are many competitive subsidies in the fields of catering, bathing, KTV, etc. As for movies, subsidized ticket prices of 9.9 and 19.9 are only available in 14 if we follow historical trends.

During the period from 10 to 14, the price of movie tickets in China has skyrocketed, and it is really expensive for ordinary working-class people to watch a movie.

For example, Jiang Heng's 3D special effects blockbuster costs RMB 3 for an IMAX screening, RMB 2 for a regular D screening, and RMB for a D version.

If a young couple goes on a date to watch IMAX, eat, buy flowers, and stay in a hotel, the whole package is really luxurious.

In addition, there are no holidays in November. After the film was scheduled, Yu Dong lamented that the data would not look good in such an unpopular schedule.

Jiang Heng thought about it and said, then let's get some low-priced tickets to provide subsidies!

Yu Dong was stunned when he heard this and didn't understand what it meant.

Jiang Heng then talked about a group of domestic group buying websites that were spending money to grab market share. Why not let them use the money to subsidize movie tickets? Anyway, what they care about most is "new registered users"!

Yu Dong was also a business tycoon, and Jiang Heng understood what he meant after just a few simple words.

The more I think about it, the more feasible it seems. Jiang Heng's special effects blockbusters have very high publicity and promotion costs, at least tens of millions, sometimes even over 100 million. Since it's going to be used anyway, why not take out a portion of the money and subsidize the ticket price?
Of course, the issuer only pays a part of it, and the bulk of it has to be paid by the group buying website.

Even so, only group buying websites selected and approved by Bonna are eligible to participate in the cooperation.

However, after Yu Dong released the news, it indeed caused a shock in the group buying industry.

Because Jiang Heng and the movie "Primordial Chaos: The Fall of Heaven" have their own traffic.

There are now more than 5,000 group-buying websites in the domestic market. Competition is extremely fierce and service homogeneity is quite serious.

To put it bluntly, users will buy one product today when they see a good discount, and buy the other product tomorrow when they see a better discount.

After using them so many times, I probably can’t tell which is which.

Too similar, nothing memorable!
But if these websites participated in the promotion of "Primordial Chaos: The Fall of Heaven" and offered discounted ticket prices of 9.9 and 19.9 yuan, they would not only stand out from the crowd of group buying websites, but at least be easier for the audience to remember them!
If we can reach a long-term strategic partnership with iQiyi, Tencent Video, and Bonanza Pictures, and specialize in the group buying of movie tickets, can we survive in this industry?

It can be said that the founders of several websites that have gained an advantage and ranked high in the battle of thousands of groups can all figure this out.

After Yu Dong announced the news, he contacted him immediately.

After a round of fierce competition, two group buying websites finally got the opportunity to cooperate and can sell low-priced subsidized movie tickets online.

Afterwards, both companies proposed to cooperate exclusively with iQiyi, Tencent Video and Bonanza, but Yu Dong refused as instructed by Jiang Heng.

"Actually, I think a group buying website isn't that difficult. We can do it ourselves!"

Jiang Heng smiled and said, "It's not difficult, but building an empire requires personal effort. You can't rely on a manager. Do you have the time?"

Yu Dong waved his hands and smiled awkwardly, "I'm too busy to handle this!"

"So, we just need to do what capital should do!"

“What should capital do?”

"Enter the market at the right time, take up shares, and wait for them to make money!"

"But, there are so many group buying websites, most of which are going to fail. If you choose one of them, the money you invested will probably go down the drain!"

Jiang Heng smiled but said nothing. Yu Dong came to his senses and asked, "Do you think it is more promising to cooperate with these two companies?"

"It's hard to say. Anyway, it's still early for them to decide the winner. Let's wait and see!"

In addition to the promotion of "Hong Huang: Hou Yi Shooting the Sun", Yu Dong also talked about "The Man from Macau" produced by Bonanza.

The filming of this movie has already started, and most of the funds were invested by Bonar.

The film’s heroine is Jiang Yan from iQiyi, Youku and Tencent Video. Clara, whose popularity has been rising recently, also makes a cameo appearance in the film.

Of course, what Wang Jing, Zhou Runfa and others are most looking forward to is Jiang Heng.

"It's just one scene, you can start shooting as soon as you arrive, it won't even take an hour! Anyway, you have to take a break every ten days when you're filming!"

Jiang Heng laughed and said, "You also know that I only take a break every ten days. If I go through this, my rest days will be wasted!"

Yu Dong smiled and said, "It's about money, my great director. You can make a cameo appearance and earn as much as you want. This is your own company and your own money!"

Jiang Heng smiled helplessly, "Okay, then let's do it in two days!"

Yu Dong was extremely happy to hear this, "I'll go with you then!"

(End of this chapter)