Chapter 397: The Greatest Hero in the Wilderness
"Look at this momentum. The two films combined will make over 3 billion. It's really a smart decision to release them separately!"

In a luxurious lounge at the China Film Digital Base, Yu Dong's face was flushed and he was talking eloquently.

He has been living a relatively comfortable life in the past two years. His films "Lost in Thailand" and "Flying Swords of Dragon Gate" were both box office hits. He also became famous in the industry and became a well-known big shot.

Du Huan was a little envious. After all, Yu Dong had more autonomy than him.

However, in terms of industry influence, Bonanza is far behind iQiyi, Youku and Tencent Video, and is not even in the same league.

Lao Du has served as the "boss" of iQiyi, Youku and Tencent Video for many years. He is a guest of honor wherever he goes, and his reputation and status are even higher.

But when it comes to speaking, I feel a little timid.

He laughed and said, "It's all because of Director Jiang's outstanding ability and wise decision-making. If the film hadn't been released in two parts, it might have been like "The Legend of Zu", with many clues and complicated characters, and the audience would have been confused!"

Jiang Heng smiled and waved his hand, indicating that it was mainly the audience's support.

Du Huan and Yu Dong once again emphasized their point of view, that it all comes down to Director Jiang being really awesome!
Jiang Heng was humble for once and did not refute again. He felt a little complacent deep down in his heart.

After all, releasing a film in two parts looks simple, but it is not easy to do. How many people have failed in this regard!
Director Wu Yusen contributed two lessons: "Red Cliff" and "The Crossing", both of which were released in two parts.

The former is better, but the box office of the second part of the latter is only 5100 million, which is about a quarter of the first part. It can be said that it sank directly.

Now, "Under One Person" is hotly released, and its box office is likely to surpass the previous film, which has really shocked the industry.

After all, the time required for filming and the actors' salaries are not much more than those of a movie. It's just that the special effects production costs more, but being able to get two films is really profitable.

Therefore, this time the three of them got together mainly to discuss the separate release of "Lich Wars".

Of course, this is decided before filming begins, and this will confirm some details.

For example, the title of the film.

It's not a good idea to call it "Lich War" Part 1, Part 2, or "Lich War: Hou Yi Shooting the Sun".

Jiang Heng thought about it, and suddenly said: "Originally, the War between the Lich and the Wizard was just one of the films in the Primordial Series. Why not call it "Primordial: Hou Yi Shooting the Sun" and "Primordial: The Destruction of Heaven"?

Du Huan's eyes lit up, with an expression of extreme surprise, clapping his hands and saying, "These two names are great. Honghuang sounds very imposing. Hou Yi shooting down the sun is the first part of the plot, and the destruction of heaven is the result of the second part. The audience will definitely be interested in watching the movie!"

Yu Dong sneered secretly after hearing this, thinking that Lao Du's performance was too flattering.

But he said, "Good, really good. We Chinese have always advocated the spirit of resistance. The blue sky is dead, and the yellow sky should be established. Ten suns rise together, regardless of the life and death of the earth, and shoot them down. The demon clan and the heaven are cruel and merciless. Even if they fight until the witch clan declines, they will destroy the heaven. Is this what you want to express?"

Jiang Heng didn't know whether to laugh or cry when he heard this, thinking to himself, you've explained it so well, how can I say it's not true?

"Well, that's probably what I mean. When promoting it, you can write some relevant soft-text advertisements!"

Yu Dong was somewhat proud of what he heard, "Don't worry, Director Jiang, I'm the best at publicity and promotion!"

After saying this, he leaned back, took out a cigarette and lit it, looking very stylish.

Du Huan rolled his eyes and suddenly said, "Director Jiang, you missed the last mainland premiere of Under One Person. You have to make it more grand this time so that everyone can have a good look!"

Yu Dong also said: "Yes, Director Jiang, in all these years, when have you ever missed the mainland premiere of your own film? This time, we must make it different and more impressive!"

Jiang Heng smiled, "Oh, then, do you two have any good ideas?" The two were silent for a moment. After all, Du Huan was in charge of iQiyi, Youku and Tencent Video, and he had to take care of all aspects of the company, involving many fields. He only knew a thing or two about publicity and promotion.

As for Yu Dong, he can be said to have made his fortune through publicity. The problem is that he has held too many activities and used the same routine too many times, so he can’t think of anything new.

But he is "smart" after all, and he has to continue the "difficult problem" posed by Du Huan!
The so-called novelty is nothing more than a change of location or form.

For example, when White Snake: Origin was being promoted, in addition to a grand premiere in Beijing, there was also a preview promotional event in Hangzhou.

But Yu Dong couldn’t think of where this “Houyi Shooting the Sun” was related to.

But in this situation, it is not a good idea to hesitate too long.

So he said casually, "Why not hold one at the foot of the Great Wall? It's summer vacation now, and the city is so stuffy. It's a good idea to go to the foot of the Great Wall to enjoy the cool breeze and watch a movie! Besides, if you haven't been to the Great Wall, you're not a true man. Those who attended the premiere that day were all true men. It's also a good idea to watch the heroic deeds of Hou Yi, the "first hero of the prehistoric world"!"

Yu Dong finished speaking in one breath and was a little surprised himself.

Jiang Heng laughed loudly, "The best hero in the prehistoric world, Lao Yu, Lao Yu, you really deserve to be a publicity agent, this label is well affixed!"

Yu Dong chuckled. In fact, he just spoke whatever he thought of. He didn't expect the effect to be so good.

Du Huan on the side felt a little jealous, but Jiang Heng had already set the tone with his praise, so he couldn't go against it.

He also praised: "Old Yu, Old Yu, your brain is quite useful. You are the best hero in the prehistoric world. What are you thinking about?"

Yu Dong was also somewhat proud when he heard this, and he chuckled, "I can only say that it was a blessing in disguise that it came out inexplicably, haha!"

Everyone discussed some details of the premiere, such as the specific location of the event and which town would be suitable for it. They definitely couldn't choose a desolate mountain or wilderness.

For example, there are issues such as transportation, food and accommodation, and most importantly, the issue of watching movies.

Both films were shot in 3D format. At the premiere, they must be watched in IMAX 3D format, so screen construction is also a problem.

Overall, it costs a lot to organize a new film premiere far away from the city, but it is worth it.

As for the time, it is set on Sunday, July 11, 7.

Seeing that time was not sufficient, Yu Dong hurriedly ordered people to make a contingency plan and make arrangements as soon as possible after returning.

Du Huan also sent people to participate in the preparations for the premiere.

In the name of iQiyi, Youku and Tencent Video, Jiang Heng sent out invitations to friends in the industry, inviting a group of guests to attend the premiere.

In the CEO's office of Guangxian Pictures, Wang Changtian looked at the invitation letter in his hand with some confusion. He was surprised and delighted. He didn't expect that his Guangxian Media had finally been noticed by Jiang Heng, the "movie tycoon".

What he didn't know was that the development of the bright media at the same time in another time and space was far better than it was at this moment.

Because Jiang Heng originally came from Hong Kong and has invested in many Hong Kong films in recent years.

With this relationship, Bonanza almost monopolized the distribution of Hong Kong films in mainland China.

At the moment, Guangxian Pictures is only involved in the production and distribution of a few Hong Kong-style comedies. The number of films and the share of the box office in the mainland film market are really too insignificant.

(End of this chapter)