Chapter 383 Public Opinion Reversal
The news on the Internet is very calm because netizens are always forgetful. No matter how popular a news event is, when new hot news appears, the previous one will naturally be overshadowed.
If you don't have one yet, you can even "make" one.
The media issue is also easy to resolve, as there are group companies or responsible leaders involved.
The only problem is with the Film Bureau, which is not easy to deal with.
As the saying goes, if the people don't report, the officials won't investigate. In fact, some leaders also feel that iQiyi, Youku and Tencent Video have too large a share of the Chinese-language film market, which is not a good thing.
However, the rest of the companies may not be able to be supported even with favorable policies, so we just turn a blind eye.
After all, there are precedents. For example, in the field of animation, the country invested huge amounts of money, but ended up producing a bunch of junk animations that cheated for subsidies.
But this time it’s different. There are real film companies reporting that iQiyi, Youku and Tencent Video are engaging in monopoly. The three hottest periods in the mainland market, namely the Spring Festival, summer vacation and New Year’s Day, are all occupied by films produced by Jiang Heng and other companies under his name, leaving no way out for others!
The Film Bureau also finds it difficult to deal with the situation. After all, the current Chinese-language film market is entirely supported by Jiang Heng.
Imagine if Jiang Heng left for Hollywood, and if iQiyi, Youku, Tencent Video and Bonanza Pictures, which he controls, did not make any films for a year, the box office size of the entire Chinese-language film market would plummet!
Even if you are a leader, you cannot bear such consequences!
After all, a small amount of negative growth in the data can somewhat make up for it.
If the knife hit the thigh, it would be unacceptable.
Therefore, a talk was definitely necessary, but the people they found were Du Huan and Yu Dong.
What needs to be investigated is the suspected "monopoly" of iQiyi, Youku, Tencent Pictures and Bonna Pictures.
At the "suggestion" of his friends, Jiang Heng flew to the United States.
The reason is very sufficient. "Under One Person" is about to be released worldwide, and Jiang Heng is going there to promote it.
But in the next few days, the wind direction in the entertainment industry changed.
First, Yu Dong announced that he would launch a plan to list Bonna Pictures in the United States, and planned to build Bonna Pictures into an international film and television investment and production company in five years.
Subsequently, Du Huan also announced on behalf of iQiyi, Youku and Tencent Video that they would increase overseas investment and lead Chinese-language films to go global.
He then led a team to Thailand to discuss the film and television city investment plan with the local tourism bureau.
Due to the hit release of "Lost in Thailand", the popularity of traveling to Thailand has rapidly increased in China.
Thailand is happy to see this happen.
The local government received Du Huan and his team with a very high standard and discussed investment projects with great sincerity.
Du Huan also talked very seriously, because Jiang Heng once told him that many films that are not suitable to be shot in China would be OK if the story background was changed to Thailand.
This time I came here to investigate, and I found that there is really great potential here.
Anyway, iQiyi, Youku and Tencent Video have plenty of money in their accounts, so just buy, buy, buy and invest!
When the news of Du Huan's decisive investment in Thailand with real money spread back to China, the wind direction suddenly reversed.
The media, which had previously criticized Jiang Heng for monopolizing the market, now say that Jiang Heng should increase investment in the mainland market.
The executives of iQiyi, Youku and Tencent Video were left in tears and laughter. It was you who said before that we were monopolizing the entire industry chain!
We want to go out to sea, but they won’t let us!
However, these news were not the most shocking to the audience. It was not until iQiyi, Youku and Tencent Pictures announced that Jiang Heng would be absent from the premiere of "Under One Person" held in Beijing this year that it instantly sparked heated discussions on the Internet!
Director Jiang Heng is going to miss his premiere. What a huge thing must have happened. It's too unbelievable!
But actually, this isn't that uncommon.
Zhang Yimou was absent from the premiere of "Curse of the Golden Flower" in Beijing that year because he was directing the opera "Qin Shi Huang" in the United States at the time and could not make it back.
But Jiang Heng was different this time. Ever since he brought "The Matrix" to the north, in more than ten years, even if he occasionally went to Shanghai for the premiere of a new film, he would attend it.
At such a critical moment, Jiang Heng actually missed the premiere of his new film. The news was a bit shocking.
Later, Hollywood media reported that Jiang Heng was in the United States to discuss cooperation on a new film, which was said to be a science fiction war film about the battle between Earth civilization and alien invaders.
Several major Hollywood companies attach great importance to Jiang Heng's ability to direct "science fiction war" themes, calling him the true "world's number one" in this field.
In other genres such as mythology, mecha, monsters, etc., Jiang Heng's advantage over other directors is not so obvious.
For example, in the mecha category, the "Transformers" series is getting better and better, while the "Pacific Rim" series is somewhat lacking in momentum.
Hollywood is really optimistic about this cooperation. Several companies led by Sony Pictures jointly lobbied and expressed their willingness to invest 500 million US dollars. Jiang Heng will have a share of the box office revenue, can get help from the military during filming, and can have many advanced weapons appear and display in the film, etc.
Jiang Heng was really tempted, and domestically, when the media reported the news, public opinion exploded instantly.
The entire Internet is filled with voices “condemning” several domestic private film companies, saying that they are incompetent in making films and are number one in internal strife.
Unable to compete at the box office, they resorted to the trick of "reporting" and forced Jiang Heng to leave Hollywood!
Some people even posted so-called insider information online, saying that the whistleblower was so-and-so, and frightened those who were named into publicly testifying in front of the media.
Public opinion has completely reversed. China Film Report published a long article detailing Jiang Heng's pioneering initiatives and great contributions to Chinese-language films over the years.
Other media outlets also published articles praising Jiang Heng, and as for the Internet, there were naturally many calls for Jiang Heng to return.
Seeing this, Jiang Heng quickly posted an update on Weibo, saying that he went to the United States this time just to promote "Under One Person".
The so-called new film project negotiations are also discussed from the perspective of "China-US co-production" and will not leave Hollywood.
Whether now or in the future, he will focus on the Chinese film market...
After the Weibo post was published, it quickly topped the hot search list, and the number of views, likes, and replies soared sharply.
These real-life scenes really frightened several mainland film company bosses and directors.
I knew Jiang Heng was popular and influential, but I never thought it would be this big!
Fortunately, the report was not leaked, otherwise if it was boycotted by the audience, the business would have to close down and there would be no need to stay in this circle. It’s too scary!
Needless to say, you should just maintain a good relationship with Jiang Heng in the future and support him more whenever you can.
Jiang Heng can't come back for the upcoming premiere of "Under One Person" in Beijing, right? He should go and show his support!
So, more than a week before the Spring Festival, on the day of the premiere of "Under One Person", the bosses and contracted directors of many Chinese-language private film companies attended, making it a very lively event.
(End of this chapter)