Chapter 360: Hot before it’s released

Chapter 360: Hot before it’s released
The domestic and international film and television circles are paying close attention to the final presentation of "The Legend of Little Soldier".

Naturally, Hollywood film producers have more faith in Jiang Heng's ability and are more concerned about the release date of this film. They are unwilling to compete with Jiang Heng's film with their own film that they have invested heavily in. It will do no good at all!
As for domestic counterparts, they certainly don’t even have the idea of ​​releasing their films at the same time. After all, when blockbusters like “Journey to the West” and “Avatar” are released, many small and medium-cost films released at the same time will be crushed into cannon fodder.

There are only a few films that can survive in the cracks and win at the box office.

The total investment of "Little Soldier Legend" reached a record high of 500 million US dollars. You can imagine how popular the movie will be when it is released. You should stay as far away from it as possible!
But everyone is still curious, and as summer vacation approaches, they pay more attention to relevant information.

Fortunately, Bonna Pictures has opened an official Weibo account for "The Legend of the Little Soldier" and releases some posters from time to time. It can be said that it can trigger quite a lot of discussion every time.

On this day, the official released a poster of the robot instructor.

But against the backdrop of the star-studded night sky, a skeleton officer in military uniform walked out of the darkness. The light shone on his face, half bright and half dark, which looked quite creepy.

As soon as this poster came out, it instantly sparked a heated discussion among movie fans.

Although "The Legend of the Little Soldier" has an original novel, no one knows which part Jiang Heng will film, or to what extent the novel will be adapted.

Who knows if it’s about the war between humans and robots?
After all, the book gave a brief outline of the story when introducing Tang Long's training base and the origins of the five robot instructors.

If Jiang Heng finds someone to expand it into a story, it will definitely be shocking when filmed.

Movie fans who hold this view believe that Jiang Heng’s first work, “The Matrix,” is based on the war between humans and robots, so it must be easier for Director Jiang to shoot such a film.

Maybe you will feel regretful that The Matrix did not show the war between humans and robots, so I will make up for it here!

Furthermore, with an investment of 500 million US dollars, even if Jiang Heng is full of confidence, he still has to consider the success of the film and the box office revenue!

Another group of fans believe that the selling point of Director Jiang’s film is the interstellar battleships rather than the war between humans and robots. The story content should follow the novel, with only slight changes in details!
A large group of movie fans discussed the film endlessly online and promoted it spontaneously, so the popularity of the film remained high.

Yes, these “tap water” fans have started promoting “The Legend of Little Soldiers” spontaneously before even seeing the entire film!

The main reason is that I think "The Legend of Little Soldiers" set a record for global film investment, which is the pride of the Chinese people.

With Jiang Heng's ability, he will surely be able to make a good film, and the film will definitely break the global box office record. As long as they, the "spiritual shareholders", can see the film achieve impressive box office results, they will be satisfied.

So in June, before Bonanza Pictures started promoting the film, news reports about "The Legend of the Little Soldier" were already flooding the Internet.

This was also the first time Yu Dong had seen this situation. He felt that he was a little out of control, so he came to Jiang Heng to discuss it.

"Thank you!"

Yu Dong took the coffee handed over by Jiang Heng's assistant and couldn't help but take a closer look. He found that he looked more handsome than before, but he looked a little unfamiliar.

Jiang Heng smiled, "This is Lao Fan's niece, her name is Cui Zhenzhen!"

Yu Dong hurriedly said, "Hello, hello!"

Cui Zhenzhen hurriedly said: "Yu, hello, Mr. Yu!"

Jiang Heng nodded slightly, and Cui Zhenzhen left tactfully.

Yu Dong smiled and sighed, "This old Fan...!"

I don't know whether he was expressing his gratitude to Fan Yu for taking care of his relatives, or if he had some other purpose.

Jiang Heng said: "I am a great director, and I am no exception. I still have to be polite and worldly-wise!"

Yu Dong also said: "There's nothing I can do about it. Over the years, my old colleagues from the Beijing Film Studio have come to me many times, and I have always been in charge of the arrangements. Those who are incompetent or just want to get by will definitely not be allowed in." In fact, Yu Dong has a rather overbearing personality. In his previous life, before Bonna went public, he kicked out a group of old colleagues.

But in this life, he is only the second largest shareholder of Bonna, so he is not so rigid.

The reason why he dared to say these things in front of Jiang Heng was because he had more connections with iQiyi, Youku and Tencent Video.

There's no way. Jiang Heng has been rooted in Beijing for many years. As his network of contacts becomes more and more extensive, more and more people greet him.

There are always some requests that cannot be turned down, and this has gradually developed to the point where it is now.

After chatting for a while, they talked about the promotion of "Legend of the Little Soldier". Yu Dong scratched his head and said, "I think we don't need to promote it too much because it's already popular enough.

If we continue to spend money on publicity, I'm afraid it will make the audience feel bored and rebellious!"

Jiang Heng nodded slightly, "That's true. If the publicity is excessive, the audience's expectations for the film will be raised higher and higher. When the film is released, it will be detrimental to its reputation!"

"So it's just a regular poster?"

After all, this was a special effects blockbuster with a US$500 million investment. Although Yu Dong thought his proposal was very good, he still didn't dare to make a final decision and had to wait for Jiang Heng to say this.

"Let's do as you say. We can just put up a poster as usual, but we still have to make the premiere more grand, so that the audience won't think we're not generous enough and other companies won't think that I've spent all my money!"

Yu Dong laughed, "How could you have such an unrealistic idea? The League of Legends is like a money-printing machine. You will never be short of money in your life!"

Jiang Heng chuckled and didn't respond to the conversation.

Just let Yu Dong arrange people and draw up a guest list.

The premiere should be grand and celebrity guests are indispensable.

Yu Dong chuckled, "If you raise your arms now, at least hundreds of celebrities will come!"

Jiang Heng laughed and said, "What are you talking about? Why should I raise my arm to make a fuss?"

Yu Dong smiled awkwardly and said, "It was a slip of the tongue, a slip of the tongue."

After leaving Jiang Heng's office, he took a special look at Cui Zhenzhen outside. He saw her sitting behind the computer, looking very "busy".

"Is Lao Fan your uncle?"

"Ok!"

"Don't be nervous, kid. Lao Fan and I are friends. He has found a good job for you. Just work hard, okay?"

"I know, thank you, Mr. Yu!" Cui Zhenzhen quickly stood up and said.

Yu Dong waved his hand and left, secretly sighing in his heart, this Old Fan is really bold!
However, Jiang Heng is so wealthy, but he has no family support and is not married, so it is inevitable that people will have some thoughts.

At this moment, Yu Dong only regretted that there was no suitable girl in his family. There was no need to find a suitable girl who was too distantly related.

However, after he returned to Bonna Pictures, he ordered the publicity and promotion team not to put too much effort in the media, but just urged them to put up the posters in place and focus on preparing for the premiere ceremony.

As for the date, it is set for Saturday, July 7rd!
(End of this chapter)