Chapter 356 Hype
Speaking of Jiang Heng’s Weibo post, not only did he become a hot search, but it also made "Wolf Warrior", a military action film that originally did not receive much attention, a hot search. This shows how great the influence of top stars is!
Of course, the most popular post was still Jiang Heng's, which broke the existing record on Weibo in terms of the number of views, likes, and replies within 24 hours.

Very exaggerated, yet very real.

Because this sounds domineering and a bit controversial!

Is Jiang Heng a master?

If we talk about the profession of director, he is an expert among experts. As far as the box office of commercial films is concerned, the only person in the world who can compete with Jiang Heng is James Cameron.

In terms of awards, he also won an Oscar. Director Zhang Yimou has applied for the Oscar many times but has never succeeded!
From the perspective of kung fu, Jiang Heng seems to be very strong.

Action stars such as Cheng Long, Jet Li, and Wu Jing have mentioned more than once that Jiang Heng's Kung Fu is very powerful, and if he starred in an action movie, he would become a new Kung Fu superstar. Unfortunately, Jiang Heng does not seem to be very interested in this.

However, there is no first in literature and no second in martial arts. When Jiang Heng says that he is a master, there will always be people who are not convinced.

What's more, some people directly left messages on Weibo, asking Jiang Heng whether he dared to go on the stage, and then he was drowned in countless messages.

Are you kidding? How could any wealthy person in mainland China go to the ring to fight for a laugh?
However, the impact of this incident is still far-reaching.

Bonna Pictures, inside the CEO’s office.

Yu Dong was discussing the preparation details of the new film with someone, not Xu Guangtou, but the long-lost Xu Laoguai.

The movie "Detective Dee: The Mystery of the Phantom Flame" which he collaborated with Huayi had a box office of over 400 million yuan in mainland China, which was considered a comeback.

But for the new film, he plans to collaborate with Bonar.

The reason is simple: the highest bidder wins.

Independent directors like him are generally not deeply bound to any company. They will cooperate with whoever offers better conditions.

Even if Jiang Heng is a major shareholder of Bonna, even if Xu Ke and Jiang Heng do not have a very harmonious relationship, so what?

We can still cooperate and make money, it’s not shameful!

The reason why Huayi did not invest in Xu Ke’s new film is because it is not a sequel to “Detective Dee”, but a remake of “New Dragon Inn”, and a 3D version.

This made the Wang brothers nervous, because Old Monster Xu had a criminal record!
The investment requires 200 million, who wouldn’t be nervous? It’s so hard to make a little profit!
Therefore, Wang Zhonglei’s final response was that any investment amount could be negotiated for the sequel to “Detective Dee”, and the rest would be forgotten.

Old Monster Xu was not discouraged. He had turned his life around and could still find investors.

The one with the most strength and sincerity is naturally Yu Dong from Bonanza. The two have discussed many times and studied the various details of the cooperation.

Old Monster Xu also put forward his requirements. The male lead must be Jet Li, and the salary must be about 80 million!
Yu Dong said he would think about it, then turned around and called Jiang Heng to ask, and naturally he agreed in the end.

Then, he talked about other characters in the film.

Xu Ke originally wanted Chen Kun to play the villain Yu Huatian, but after seeing the "Jiang Heng Weibo incident," he suddenly had an idea and said, "How about asking Director Jiang to play this role?"

Yu Dong had an expression of disbelief, "How is it possible? You let Director Jiang play the second male lead, and the eunuch of the Western Factory?"

"He is the eunuch who is in charge of the Western Investigation Factory's official school and is the Imperial Envoy of the Imperial Household Department!"

"But he's still a eunuch!" Yu Dong said unhappily.

Xu Ke laughed, "We didn't ask him to really act!"

Yu Dong understood, "You mean, you want to spread the word that Director Jiang will be involved and act opposite Jet Li?"

"Yeah, wait until the heat is high enough before refuting the rumor!"

After hearing this, Yu Dong thought about it and realized that this was indeed feasible.

If you want to succeed in the entertainment industry, you have to be too honest.

Especially when it comes to publicity, they have to brag about it in every possible way! Some films clearly invite big names to make cameo appearances, but when promoting them, they manage to hype them up as the main actors. Some films have even been released, but the audience still thinks that the big names are the main actors!

The total investment of "Flying Daggers of Dragon Gate" is as high as 200 million yuan, and Yu Dong is also worried. This is not a small-investment film like "Lost on Journey". If it loses money, it will hurt a lot.

There's no need to bother Jiang Heng to make a cameo appearance, just use his name to hype it up. You are the major shareholder of Bonna Pictures, and I'm all working for you!
The more Yu Dong thought about it, the better he felt this was, so he immediately agreed to Xu Ke's proposal.

He turned around and called Jiang Heng again to tell him about this.

"Yuhuatian?"

"It's not a real act. I'm just using your name to hype it up. I'll clarify once the heat builds!" Yu Dong hurriedly explained.

Jiang Heng chuckled and didn't really mind.

It's just that his films are so strong that he doesn't use these tricks very often.

Others like Zhang Yimou, Chen Kaige and others also have to consider traffic issues when filming!
After agreeing, Jiang Heng casually asked if he had contacted Xu Zheng recently.

Yu Dong was a little puzzled and wondered why Jiang Heng paid special attention to this person.

"Lost on Journey is a good movie, maybe he has other ideas?"

Upon hearing this, Yu Dong said arrogantly, "Can he make a sequel himself?"

Jiang Heng smiled, "It's hard to say, but I think you can talk to him and support him in becoming a director!"

In the previous life, the movie "Lost in Thailand" was produced by Guangxian Media.

Before this, Xu Zheng had approached many investors with his book, but was rejected by all of them.

Finally, I found Guangxian Media, took the notebook to the company, and told the story to Wang Changtian.

The story was told and performed at the same time. After it was finished, Wang Changtian was amused and decided to participate.

In this life, the copyright of "Lost on Journey" belongs to Bona Film Group. With the support of iQiyi, Youku and Tencent Video, Xu Zheng may not dare to do so, but it's hard to say.

In Jiang Heng's opinion, this person's ways are rather wild.

In his previous life, he dared to sell "Lost in Russia" to Zijie Tiaodong at the risk of offending all the theater chains. How brave do you think he was?

If he were really allowed to take the script and cooperate with other companies, Bonanza, iQiyi, Youku and Tencent Video would become a joke.

In fact, Xu Zheng did not make much money from filming "Lost in Thailand" in his previous life, as the bulk of the money went to Guangxian Media.

……

However, after this phone call, a rumor suddenly emerged in the entertainment circle that Bona Film Group will invest in Xu Ke's new film, the 3D version of "Flying Daggers of Dragon Gate", with a total investment of up to million yuan, with Jet Li as the male lead and Jiang Heng as the second male lead.

One is the former Kung Fu Emperor, and the other is a self-proclaimed "master" on Weibo.

There will be a peak showdown in the film, giving the audience an unparalleled visual experience.

As soon as the news came out, it instantly caused a sensation in the Chinese entertainment industry!

Is Bonna Pictures so powerful that they could actually let Jiang Heng and Jet Li co-star in a 3D martial arts film, with Jiang Heng playing the second male lead?

If it's true, it's really worth looking forward to.

For a time, various media outlets tried to find connections to interview the parties involved in the incident, but Jet Li refused to talk about it and Jiang Heng's phone could not be reached at all, so the reporters roughly knew what was going on!
The problem is, with such huge traffic, how many people would really refuse it?
The print media are still reporting in a vague manner, but the online media are basically in a state of "carnival"!

(End of this chapter)