Chapter 330: Lion Camel Ridge 3D Re-screening

Re-screening blockbuster movies is actually a very good business.

Especially the launch of the 3D version will definitely attract a large number of movie fans.

In the past, the hit movie "Avatar" triggered a 3D craze, and soon Hollywood companies launched plans to re-screen old films.

The movie that benefited the most from this was the former box office champion "Titanic".

How hot is it?

In the Chinese mainland market alone, the 2012 re-release of "Titanic" earned a box office record of 9.77 million yuan.

9.77 billion!

It is second only to the box office champion of that year, "Lost in Thailand", and slightly higher than Jackie Chan's "Chinese Zodiac".

As for now, although many domestic filmmakers still don’t know what kind of results the re-screening of old films will achieve, they expect it to be good.

Although they cannot make a special effects blockbuster like "Journey to the West: Conquering the Demons", they do have vision and are professionals after all.

Just like many military strategists, counselors, and chess spectators, they may not be able to perform well if they are asked to take the field, but they can still be very clear-headed when watching from the sidelines.

There is a 3D movie-watching craze nowadays. Movies like "Detective Dee: The Mystery of the Phantom Flame" and "Painted Skin" would not have achieved such high box office results if they had not released 3D versions.

Therefore, it is inevitable that the re-screening of "Lion Camel Ridge" in 3D will trigger a viewing craze.

The reason, of course, is that the quality of this film is too high and it holds too high a status in the hearts of movie fans.

This is Jiang Heng's first mythological special effects blockbuster, which shocked the audience when it was released.

Especially the content of the film, where Tang Monk voluntarily passed away and Sun Wukong killed everyone in the world, I don't know how many people were moved by it.

Many directors feel that this is Jiang Heng’s pinnacle work on mythological themes, without a doubt.

After all, it is impossible to "sacrifice" Tang Monk in every movie to make Wukong have unlimited magical powers? That's too fucking ridiculous!
Therefore, the 3D version of "Journey to the West: Conquering the Demons" is also good. In the hearts of many movie fans, "Lion Camel Ridge" will always be YYDS.

Many scenes in the film were really shocking when I saw it at the beginning of the year.

As a result, Jiang Heng's subsequent works seem a bit lacking in meaning.

Upon hearing that iQiyi, Youku and Tencent Video were going to re-screen the film in 3D, fans were delighted and went crazy, leaving messages on the official Weibo of iQiyi, Youku and Tencent Video.

Because of the great enthusiasm of the audience, it even became a hot topic.

But this scared the bosses and directors of other film and television companies.

There are only a few good schedules in China. It's ok that Jiang Heng occupied the hottest summer and New Year's holidays, but he also wants to get involved in the May Day schedule with a re-released film. Isn't this bullying?

Can't you tolerate this? He must be sued, which led to this series of events.

Jiang Heng doesn't care about this. In his opinion, re-screening movies relies on the sentiments of fans, and it doesn't matter whether the release date is popular or not.

Choosing May Day is just a subconscious behavior. Since you are so excited, let's change it!
April 4th, Friday!

Yu Dong naturally had no objection to this, and suddenly suggested: "By the way, do you think we should hold another re-screening ceremony?"

Jiang Heng was stunned when he heard this and did not reply immediately. After all, this matter would cost money, and it would all be borne by iQiyi, Youku and Tencent Video.

The film was co-produced by iQiyi, Youku, Tencent Video and Beijing Film Studio. The profits were divided according to the investment ratio, but the copyright belongs to iQiyi, Youku, Tencent Video and Beijing Film Studio. Naturally, the re-screening has nothing to do with Beijing Film Studio.

Just like when Stephen Chow filmed "A Chinese Odyssey" back then, the mainland copyright belonged to the Xi'an Film Studio. Many people said that they owed Stephen Chow a movie ticket, but in fact, all the box office revenue from subsequent re-screenings was pocketed by the Xi'an Film Studio, and Stephen Chow didn't get a penny of the share.

So when he went to "Founding of a Republic", Han Sanping said with regret that if he had known that 3D movies would be so popular today, he would have fought for the copyright no matter what, even if it was just for a part of the subsequent copyright income!

3D movies are so popular nowadays, so the box office of "Lion Camel Ridge" can be at least to million yuan after the re-release, right? This is all money!

Jiang Heng laughed at this and didn't answer at all. Are you overthinking about the subsequent copyright income? It must be firmly in your hands!
Apart from anything else, even if he retired now and did not rely on his existing wealth, the copyright and videotape income from the company's existing film and television works would be enough for him to live a very carefree life.

Of course, Jiang Heng had already planned to convert the film to 3D and then re-screen it.

Considering that there will be many films that need to be converted and re-screened in the future, it would be okay to hold a ceremony just to let the industry take a good look.

Even if it is a re-screening, there is still a grand ceremony.

"Okay, then discuss it with Du Huan! Don't be too shabby, but don't be too extravagant either!"

Yu Dong smiled and said okay, but he was not in a hurry to leave.

Jiang Heng glanced at him and asked, "Anything else?"

“Well, I guess, get involved in the film production!”

As if worried that Jiang Heng didn't understand, Yu Dong added, "A friend handed me a script. It looks good, and I want to invest in it!"

Yu Dong actually didn't want to bring up this matter so early, because Bonna Pictures is also going through an IPO at the moment. Of course, given its size and scale, it won't fit in the A-share main board market, so it has to go public on the ChiNext.

The company is now queuing up for listing, and it is expected that by the end of this year or early next year, Yu Dong will become a real rich man with the shares in his hands.

But if Yu Dong were to only focus on film distribution, he would feel that he was wasting his talent.

He was going to mention it first. If Jiang Heng clearly opposed it, he would prepare to cash out his shares in Bonna bit by bit, and then use the money to set up his own film and television company and become a true film tycoon.

If Jiang Heng is willing to delegate power and support, it is not unacceptable for him to continue to serve as CEO of Bonna Pictures.

To be honest, he hasn't figured out what path to take.

After all, Jiang Heng treated him well, and his life in Bonar was relatively comfortable. Naturally, everything depended on Jiang Heng's decision.

"How much investment?"

"Well, a few million will be enough. Ten million is definitely not enough!"

Jiang Heng laughed and patted Yu Dong on the shoulder, "Since you think it's a good idea, just invest!"

Yu Dong felt as if he was stunned when he heard this. He had even thought about how to mortgage, cash out, and start a new company, but Jiang Heng just said it so simply.

If I had known you were so open-minded, I could have participated in film production two years earlier!

Of course, thinking this way is definitely hindsight. I have been very busy distributing Hong Kong films in recent years.

If Hong Kong films hadn’t become increasingly unsatisfactory and he was about to become a wealthy man, he might not have had this idea.

"Okay, Director Jiang, I'll vote then!"

Jiang Heng just nodded and didn't say much. He knew that Yu Dong was somewhat unwilling to be inferior to others, but his ability was really strong, so he could be used for as long as he could!

After Yu Dong left, he went to see Du Huan, the CEO of iQiyi, Youku and Tencent Pictures, and the two discussed the details of the re-screening ceremony of the 3D version of "Lion Camel Ridge".

Organizing event promotions is Yu Dong’s strong point, and Du Huan only helps to determine the specific amount of publicity and promotion and finally allocate the funds.

In order to save money, we did not choose the Olympic venues, Beijing Gymnasium, etc.

The event was held at the Wukesong branch of the China Film Red Cinema Line. As the temperature in Beijing had risen, a small open-air stage could be built outside the cinema.

Some of the film's main creators and guests came over to be interviewed, and then you could go to the theater to watch the 3D version preview.

(End of this chapter)