Chapter 314 Successive Projects
Perhaps because of Jiang Heng's help in promoting it, Let the Bullets Fly became extremely popular.

The box office in mainland China exceeded 8 million yuan, achieving a good result of 8.68 million yuan.

It became another box office hit after "Journey to the West: Conquering the Demons" in addition to Jiang Heng's works.

This news can be said to have greatly stimulated the mainland film market.

Because "Let the Bullets Fly" is a 2D movie, not a special effects blockbuster.

Doesn't that mean that a 3D movie with a great story is expected to have a box office of over billion?
Add to that overseas copyrights and revenue sharing, and the larger investment can hopefully be recovered, and maybe even a big profit.

For a time, hot money poured into the Chinese entertainment industry.

In fact, after the release of "Journey to the West: Conquering the Demons" in May of the first half of the year, there was capital interested in investing in the film market.

After some investigation, I found that Jiang Heng's work had no chance to be involved.

As for Stephen Chow, he is not an easy person to work with.

As for other directors, either their previous works did not perform well at the box office, or they have a history of "failure".

This is not the case with "Let the Bullets Fly". Its director Jiang Wen used to work in art films, and box office is not his strong point. He was even "banned from directing" for five years.

It's really amazing that this movie can make more than 800 million at the box office.

In addition, the 3D concept is very popular at the moment, and many investors and filmmakers take it for granted that as long as they make a decent 3D blockbuster, they will definitely make a lot of money.

Therefore, in the Chinese entertainment industry during this period, major investors have contacted a number of directors, hoping to make a blockbuster.

The first person to announce the project was Chen Kaige, who cooperated with Shanghai Film Group and China Media Group Films.

In fact, Director Chen had negotiated with Shanghai Film Group a long time ago, and the script had naturally been written long ago.

It’s just that the Shanghai Film Studio is afraid that Chen Kaige will perform “abnormally” again, so they have been unable to make a decision.

This time, seeing that even a "box office poison" director like Jiang Wen could make a comeback, I decided to take a gamble.

Naturally, Chen Kaige was extremely excited and told the media that the film would be released in 3D.

But in fact, he didn't want to release a 3D version, mainly because he didn't know how to shoot it.

However, no capital was willing to cooperate with him in recent years. In order to be able to direct a big production, he reluctantly agreed to the producer's request.

Fortunately, the producer did not plan to let Chen Kaige shoot a 3D movie, saying that he had already inquired with foreign film and television post-production companies.

2D can be converted to 3D in post-production, the cost is not very high, but the box office can earn a lot more.

Chen Kaige was very unhappy when he heard this, and said that if the converted 3D effect was not good, wouldn’t it ruin my reputation?
The producer was stunned when he heard this, thinking: How dare you mention the word "sheng" after you filmed "The Promise" like that?

Of course, this couldn't be said, but after much persuasion, Chen Kaige finally agreed.

Then came the film project approval and actor selection...

The second one is Liu Weiqiang, and the film he is going to shoot is "Storm Warriors 2".

After the box office failure of "Investiture of the Gods", Liu Weiqiang was very depressed for a while. It was estimated that he would not be able to take on any big production projects in the short term.

It’s just that 3D movies are very popular nowadays, and Hong Kong and Taiwan capital are very jealous.

Jiang Heng couldn't get involved, so naturally he thought about making a film himself.

After thinking about various themes, I still think "Storm and Cloud" is better. As soon as "Storm and Cloud" was released in 98, it became the annual box office champion.

If Hong Kong films hadn’t declined and the market hadn’t collapsed, the sequel would have been released long ago.

The mainland film market is booming now, and the "3D" gimmick has instantly aroused the attention of a number of Hong Kong filmmakers.

The most agile one was Wang Jing, the fat man. Not long after the release of "Havoc in Heaven", he went to Beijing and asked Jiang Heng very sincerely how to shoot a 3D movie.

Jiang Heng was not stingy and briefly explained the general process.

Wang Jing asked again, is there any way to save money? You also know that if the investment is too big, you may not be able to afford the loss!
Jiang Heng smiled, probably knowing what this guy was thinking.

But he did not hide his secrets and talked about the method of converting the 2D version later.

Wang Jing was overjoyed when he heard this, and ran away after expressing his gratitude.

Yuande laughed when he saw this and said that the fat guy must have failed to hold his fart well!

Yuen Wah said, however, that he is quite good at photographing beautiful women, and if he really makes a 3D movie featuring beautiful women, it will be a treat for the audience!

Yuan De said: "Hong Kong films are declining now, I'm afraid it's hard to find suitable actors!"

Yuen Wah sighed, yes, it’s not the same as before!

In addition, Huayi Company, the producer of "Detective Dee: The Mystery of the Phantom Flame", which was originally scheduled to be released during the Spring Festival, told the media that it has spent a lot of money to convert the film into 3D, and a 3D version will be released at that time. The visual effects will not be inferior to "Journey to the West: Conquering the Demons", which has attracted widespread attention from the media.

On the top floor of the iQiyi Film Building, in Jiang Heng's office, Yu Dong, holding a cigar in his mouth, pointed at the news in the newspaper and said, "The Wang brothers are really good at boasting. They even compare it to "Havoc in Heaven". How much did ours cost, and how much did theirs? Aren't you afraid of being exposed and embarrassed?"

Jiang Heng laughed and said, "Promotion and marketing are essentially just bragging, and the best way is to cheat the box office!"

Yu Dong was stunned when he heard this, then smiled and said, "That's true, but ours are all real, not exaggerated!"

In Yu Dong's opinion, Bonna Pictures is really honest in the area of ​​publicity and promotion, and they almost say whatever they say.

For example, the upcoming film "The King's Avatar" will naturally be converted to 3D in post-production. An internal screening was held not long ago, which really shocked many company executives.

Because in their opinion, the 3D effect of the film does not seem to be much worse than that of "Journey to the West: Conquering the Demons ".

If you focus on the plot and don't compare them carefully, you can even say that you can't feel much difference.

From this perspective, Bonanza Pictures said that the 3D special effects of "The King's Avatar" are comparable to those of "Journey to the West: Conquering the Demons", and there is nothing wrong with that.

We can even exaggerate a little and say it surpasses "Journey to the West: Conquering the Demons"!
It was only because Jiang Heng disagreed with such exaggerated remarks that such promotional remarks were rejected!
What level is Huayi at that they dare to use the same publicity and promotional rhetoric as them?

"What a pity, it's not released at the same time as ours, otherwise we would have defeated them for sure!" Yu Dong said with some regret.

Jiang Heng smiled, "The audience's eyes are sharp. If you fool them many times, they will remember it. In the past, they would choose iQiyi, Youku and Tencent Video to watch blockbusters. It will be the same in the future!"

Speaking of another time and place, after "Avatar" triggered a 3D movie craze, a large number of "pseudo 3D" movies emerged on the market, which quickly ruined the reputation of 3D.

Jiang Heng naturally cannot go along with them and must continue to produce high-quality products so that the audience’s first reaction when thinking of 3D is Jiang Heng, iQiyi and Tencent Video!

Creating such a brand and reputation can save a lot of publicity and promotion costs and bring in a lot of box office revenue.

After chatting for a while, Yu Dong said about the upcoming premiere of The King's Avatar: "When Havoc in Heaven was released, the premiere held in a theater was too cramped, which was not commensurate with its subsequent success of becoming the No. 1 movie in the global box office.

This time, we are going to the Olympic venues. I believe the performance of "Heroes Company" will not be too bad!"

(End of this chapter)