Chapter 284 Early Public Beta
Influenced by the release of the new film "The King's Avatar", Jiang Heng's new game has become popular even before its public beta.

Many game fans left a large number of messages in the "Zhu Xian" game forum, hoping that the new game can be released as soon as possible. The number of messages quickly exceeded tens of thousands, attracting the attention of relevant personnel from the game company.

The situation was reported to the company's president, who decided to meet Jiang Heng.

China Film Digital Base, rest area at the shooting site.

Lu Feng, CEO of Tiequan Technology Co., Ltd., reported the work progress to Jiang Heng. He was originally a senior executive of Jiucheng Game Company. After being poached by a headhunting company, he became the general manager of two game projects.

When I first met Jiang Heng, I still felt a little arrogant.

He felt that he was an insider and Jiang Heng was just an outsider.

When he received a large amount of "Zhu Xian" and "League of Legends" information from Jiang Heng, he thought it was the preliminary work done by other teams.

But when he found out that these were all designed by Jiang Heng himself, he was shocked beyond words.

Of course, there are still doubts.

However, as various problems arose during the development of the two games, I found that Jiang Heng was able to understand the problems instantly, and often even give appropriate suggestions. Only then did I believe that Jiang Heng really understood games.

Then I felt it was a pity for Jiang Heng to make a movie. No matter how well a movie performed at the box office, how much could it earn? Only a few hundred million US dollars.

Developing a hit game could earn you billions of dollars!

"In general, the conditions for early public testing are met! Besides, the National Day holiday is coming soon, and students will have time, so the launch effect will be very good!"

"Is everything ready?" Jiang Heng asked.

There are a lot of things to do before the game is released.

It is necessary to conduct internal and external testing and optimization, prepare marketing materials and promotional strategies, formulate listing plans and timetables, prepare legal documents and compliance requirements, establish a customer service technical support team, prepare payment settlement channels, formulate update plans, etc.

Tiequan Technology Company had just experienced the launch of the online game version of "Zhu Xian" more than a month ago, so they must be familiar with the relevant processes. Jiang Heng was just worried that they would make mistakes in a hurry and bring a bad gaming experience to the players.

According to original history, "League of Legends" entered the Chinese market in September 11, when DOTA was very popular.

However, due to the difficulty of the game, DOTA is as difficult to get started as Warcraft and is very unfriendly to novices.

However, "League of Legends" is relatively easy to get started, so much so that it is called a "primary school game" by many DOTA players.

Just like the later "Honor of Kings", because it can be played with a mobile phone and is less difficult, it attracted a large number of female players and elementary school students to play, and it became an instant hit across the country.

"I had to spend a lot of time and effort on promotion, but I didn't expect that your few words at the press conference would arouse the curiosity of tens of millions of domestic game players. The public beta during the National Day holiday is just right. If it is delayed for another month, the previous enthusiasm will die down, which will be troublesome!"

Jiang Heng paused for a moment and said, "Okay, then we'll have a public beta test during the National Day holiday. You can arrange the relevant matters. If you need my cooperation, let me know in advance!"

Lu Feng smiled and said, "That's not necessary. According to the current popularity of the market, a little publicity will be enough. In addition, I still want to ask Miss Jing Tian to shoot a promotional video, a very simple one!"

Hearing him say this, Jiang Heng instantly remembered the phrase "Hello everyone, I am Zha Zha Hui" in his mind. It was so damn magical.

Although Jiang Heng didn't play that game, he really remembered the name.

"Okay, I'll ask her to take a day off to shoot a commercial!" He immediately ordered someone to call Jing Tian over.

Not long after, Da Tiantian came over with a hint of curiosity and confusion in her eyes.

"Director Jiang, President Lu!"

I met Lu Feng before when I was filming the "Zhu Xian" commercial, and we knew each other.

"Well, this is it. League of Legends is going to be released ahead of schedule during the National Day holiday. Mr. Lu needs an advertisement. Please help me shoot one. The remuneration will be based on the market price!"

Jing Tian waved his hands and said, "No, no, it's not a big deal, it's free!"

Jiang Heng said: "Just take it if I give it to you, why are you talking so much!"

Jing Tian pouted slightly when he heard that and glared at Jiang Heng.

Lu Feng couldn't help laughing, thinking: "Look at the way they are, their relationship must be unusual!" He explained: "Ms. Jing Tian, ​​this is normal publicity expenses, and it's in the company's account. You don't have to help save money!"

"Oh!"

Speaking of Jing Tian, ​​as his income skyrocketed in recent years, he gradually realized that the company's money and the boss's money are not the same concept.

And because of the circle we work in, and having heard about some bosses draining their companies, I decided not to refuse.

Jiang Heng glanced at the filming schedule and found that Jing Tian had no scenes the day after tomorrow, so he scheduled it for that day.

It is still the filming team of iQiyi, Youku and Tencent Pictures, but the director has been changed to Guo Fan, and the post-production is done by Good Times Company.

In the blink of an eye, a few days passed, Guo Fan finished filming the commercial, and the post-production was also completed quickly. It was then released on various online platforms by the game company.

Offline, posters were also sent to Internet cafes across the country.

At the same time, the publicity team also came up with a "bad idea", which was to take advantage of the popularity of "DOTA".

He ordered people to add the "League of Legends" advertisement after multiple "DOTA" advertisements, and then run the advertisement again on major online platforms.

A "DOTA" game player accidentally discovered this, and because the advertisement that followed was shot by Jing Tian, ​​he watched it patiently.

"Fuck, League of Legends, is this the new game Director Jiang mentioned?"

"The public beta will be on October 2nd, and it's only two days away!"

“Comparable to DOTA, you’re so bold to say that!”

"But it looks quite fresh!"

“I think the game interface colors are OK!”

In 07, most of the domestic game players were in Internet cafes, where a few good friends gathered together to surf the Internet and discuss new games that were about to be launched.

At the same time, many domestic game companies have also noticed it.

Shanghai, 90% of game companies.

In the office of the chairman and CEO, Zhu Jun asked in surprise: "So, he is here to compete with DOTA?"

"Well, that's the situation at the moment!" said an executive.

Zhu Jun found it more and more unbelievable. After all, "cross-border" was not very popular in those days, and the saying "a fish swimming in a river was hit and killed by a car" had not yet become widely circulated.

He never imagined that one day he would compete with the great director Jiang Heng.

More importantly, "Iron Fist Technology" has just released the online game version of "Zhu Xian". Is it okay to release a new game so soon?
"Let the company's legal department take a look at this and see if there are any similarities between League of Legends and DOTA. We can sue them for plagiarism!"

"Okay, Chairman!"

Zhu Jun gave a casual instruction and the matter was over.

After all, Jiucheng started out by acting as the agent for "Miracle", and in just one year, it attracted 1200 million users.

He then spent tens of millions of dollars on a big bet on "World of Warcraft".

In Chen Tianqiao's words, 90% of the crazy bids scared away all competitors.

Unexpectedly, the bet was 90% correct, and the company became the most powerful game agent in the country, gaining nearly 60% of the domestic Internet game users.

So in Zhu Jun's opinion, choosing a good game agent is the key.

Self-developed ones are not a big deal.

(End of this chapter)