Chapter 259 The Rise of Chinese Comics
After figuring out all this, Yang Mi lost her former enthusiasm.
I don’t care about taking on so many dramas anymore. I go back to Beijing and the company when I have time.
During this period, she also visited the crew of "Journey to the West", but found that she and Jiang Heng had little to talk about, and she became more depressed.
I thought that "Kung Fu Panda" was produced by iQiyi, Youku and Tencent Video after all, so I came to take a look, which could also provide more topics for discussion.
After a while, I entered the theater with the crowd. After taking my seat, I listened to the chatter of people around me and guessed the plot of the film.
"Kung Fu Panda" held a premiere ceremony, but only movie clips were shown, not the entire film.
Therefore, I don’t know what the plot is or what the final effect of the film will be.
Many people even hold on to their previous views on animated films, thinking that they are just something to watch for fun with their children.
Unexpectedly, as soon as the film was shown, the audience was stunned.
The beautiful rural scenery, hardcore action design, architecture, design and many other elements in the film come from Chinese culture.
Especially the protagonist of the movie, using the most representative national treasure, the panda, as the protagonist is a stroke of genius.
The children were fascinated by the show, and the adults were also attracted by the exciting action scenes.
As for Yang Mi, she felt completely stunned.
When she learned that the company was going to produce an animated film, she secretly complained that Jiang Heng was "biting off more than he could chew" by trying to dabble in all kinds of genres, and wondered what was the point of making an animated film.
Can it be better than "Journey to the West" (animated version) and "Nezha's Brain"?
She really didn't expect that the film gave her such a big surprise.
After watching the movie and walking out of the theater, she still felt dizzy.
But she hurried to the parking lot, drove her car to the China Film Digital Base, and reported the good news to the crew of "Journey to the West: Conquering the Demons".
"Director Jiang, you are amazing. I watched Kung Fu Panda and it was great. How come you can make such great animated films?"
Next to the monitor, Jiang Heng had just finished shooting a set of shots and picked up the cup to drink water when Yang Mi appeared out of nowhere.
I said a lot of things, but to sum it up, it’s awesome!
Jiang Heng put down the cup, looked at Yang Mi, and said with a smile: "It's good, how come you have time to come here, aren't you busy these days?"
"Well, the last play was finished, and the next one will be in ten days, so I came back. I thought I had nothing to do, so I went to support the animated film produced by the company. Oh my God, I never thought that animated films could be so good. Director Jiang, how did you do it?"
Jiang Heng waved his hand and said, "Don't say that. The Shanghai Art Factory did a good job."
Yang Mi pouted her lips slightly, "Hey, I've heard about it a long time ago. You gave me the script, and you set the style and details of the film. The art studio just drew it according to your requirements!"
Jiang Heng said: "Just know it, don't go out and say anything!"
Yang Mi hurriedly whispered: "I know!"
After thinking for a while, he said, "Director Jiang, you are so generous. If it were someone else, they would have taken the credit for themselves long ago."
Jiang Heng laughed: "It's just some false reputation, why would I care!"
Yang Mi was stunned when she heard this, and felt that this sentence was more pretentious than him "taking credit".
But it must be said that Jiang Heng’s reputation is so great at the moment that he really doesn’t care about these things anymore.
When will she get to this point?
Well, I'm afraid that's not possible!
Yang Mi was distracted for a moment, and the topic turned back to "Havoc in Heaven", asking when the filming would be finished. Jiang Heng said October, and Yang Mi sighed that it took so long, when would it be released?
Jiang Heng did not answer, because the final schedule still depends on the situation. It is expected to be chosen from the three time periods: summer 08, New Year's Day and summer 09.
So, the current situation is that he will miss both the 06 New Year's Day and the 07 summer seasons.
After finishing the filming of "Journey to the West: Conquering the Demons", we will try to make a movie to be released during the 07 Lunar New Year holiday. We are still considering which one to choose.
But he certainly won’t be like Stephen Chow, who temporarily put out “The New King of Comedy” just to meet the release schedule, just to make money!
The next day, Yu Dong suddenly rushed to the set and waited until Jiang Heng was not busy before saying, "Great news, great news! The first day box office of Kung Fu Panda is out, and it's over 13 million!"
"What?"
"How many?"
"Isn't it?"
Jiang Heng didn't say anything, the people around him spoke first.
This kind of situation basically never happens under normal circumstances, and this news is really too shocking.
If the box office on the first day exceeds 10 million, as long as the word of mouth is not terrible, it can basically exceed 100 million.
The problem is that "Kung Fu Panda" is an animated film. In many people's minds, it is just a cartoon to entertain children. Yet it has a box office of over 100 million yuan. Is it too easy to make money in the mainland market?
Especially under Jiang Heng, there are many behind-the-scenes film professionals who came from Hong Kong and they really can't understand this.
In the Hong Kong market, a good Hong Kong film only has a box office of 20 to 30 million Hong Kong dollars. In the mainland market, special effects blockbusters sell well, but animated films can have box office of over 100 million. It's really shocking!
"Are there really so many?" Yuan De asked.
Yu Dong nodded, instantly filled with pride, "It's mainly because Director Jiang planned and directed well, and the mainland market has really revived in recent years, that we have such results. The box office of the animated film has exceeded 100 million yuan, and I guess CCTV News will report it!"
People around nodded and agreed that it would be reported.
The box office of animated films in the mainland market has exceeded 100 million, which is of great significance.
Jiang Heng said: "This achievement in the mainland is nothing. I will be happy if we can achieve results in the overseas market!"
Everyone's expression froze when they heard that. Overseas box office, cartoons also want to go overseas?
Little did they know that the previous life "Kung Fu Panda" had a global box office of 6.32 million US dollars, ranking third among the world's top ten best-selling movies in 2008.
Popular films such as "Hancock", "Quantum of Solace", and "Iron Man" are all ranked after "Kung Fu Panda".
However, because this film is a Chinese production, the global box office will inevitably be greatly affected.
Fortunately, when the film was released overseas, Jiang Heng’s title as producer was mentioned repeatedly during publicity. I don’t know how the film performed at the box office, but it was a hit in China anyway.
After all, children love to compare the most. If all the children in the class went to see the movie, but your child didn’t, he would cry his heart out.
This is also an important reason why some animated films can be released every year and get a share of the pie in the crowded Spring Festival period.
Therefore, the box office curve of "Kung Fu Panda" actually fell slowly and rose slightly, and reached its peak in the second weekend of the film's release.
The single-day box office revenue was 1560 million, shocking the domestic film market.
When almost all filmmakers talk about this situation, the word they use most is "outrageous".
It is very difficult for a live-action movie to break the 100 million mark, but an animated movie actually broke the 100 million mark easily.
The terrible thing is that judging from the situation, it is possible that the number will exceed 200 million.
Is Jiang Heng's reputation really that good? Just by putting a "producer" label on a cartoon, can it sell for so much money?
However, despite being shocked, many film critics have carefully analyzed the advantages of this film and found out several reasons why "Kung Fu Panda" was a box office hit.
The final conclusion is that there will be more and more excellent animated films in the Chinese-language film market in the future, and Chinese animation is on the rise!
(End of this chapter)