Chapter 200 Jiang Heng on the Spring Festival Gala

"Really?"

Li Xiaoping was overjoyed because the ratings for the previous series "The Return of the Condor Heroes" had been soaring since it was broadcast.

However, "Jin Yong Dramas" are plays that promote people, especially "Demi-Gods and Semi-Devils", "The Legend of the Condor Heroes" and "The Return of the Condor Heroes". As long as the filming is similar, they can gain good popularity, which does not show her ability.

"The Legend of Sword and Fairy" is adapted from a game and is relatively less well-known. If it can get first place or top three in the country, it would be quite an achievement!

Jiang Heng was a little confused, because he suddenly remembered the national hit drama "Drawing Sword", which was broadcast in 05 and won the ratings championship that year with an average viewership rate of 10.3%.

Ranked second is "Moment in Peking", which was also touted as the ratings champion of the year.

However, the average viewership of this drama was only 8.7%, ranking only second in the year, and it was not rebroadcast many times.

As for "The Legend of Sword and Fairy", it ranked twelfth of the year with an average viewership of 5.77%.

In this life, relying on the gimmick of being produced by iQiyi, Youku and Tencent Video and supervised by Jiang Heng, as well as the visual scenes after the special effects were upgraded, Jiang Heng feels that there is still hope of competing with "The Dream of Red Mansions" and "The Emperor of Han Wu" for the top three.

Competing with "Drawing Sword" for the first place of the year is really a stretch. A masterpiece that has been replayed 3,000 times in 15 years, who can compare with this!
Thinking of this, Jiang Heng felt a little regretful that he didn't get to participate in such a good drama.

It's not that I expect to make money by participating in this drama, but I remember that after excluding the post-production costs, there was only 10 million yuan used for the filming of the drama "Drawing Sword", and the funds were very short.

If he were involved, he would not interfere with other things, but would just take more funds to make the crew more comfortable.

Of course, it's just a thought at this point!
But he said: "There is still hope for the top three of the year!"

Li Xiaoping doesn't have the same ambition as Jiang Heng. "If I can be in the top ten of the year, I will be satisfied!"

In 2004, more than TV series were filmed in China, totaling more than episodes.

However, among so many TV dramas, only 60% can be broadcast, and more than 30% of the dramas never have the chance to meet the audience.

Firstly, there is indeed an oversupply, and more importantly, some dramas are completely shoddy from project establishment to filming.

Regarding this phenomenon, the famous screenwriter Wang Hailin's statement can well reflect the reasons for this phenomenon. He said that the coal boss never interfered with their creation, and had no other requirements except to find actresses.

When many film and television dramas are first launched, the purpose is not to make the series well, but to promote a "girlfriend" or even just to make a "girlfriend". Then, it is not very important whether the series can be broadcast in the end.

Of course, Li Xiaoping still cares a lot about "The Legend of Sword and Fairy" and really hopes that this drama will become popular!
After returning to her office, Li Xiaoping contacted Cai Yinong and told her about Jiang Heng's expectations for "The Legend of Sword and Fairy".

Cai Yinong was a little excited. Although she had seen the finished film and thought it was very well made, she had no idea whether it would be popular with the audience after it was broadcast!
At this time, people are more likely to trust authority, and Jiang Heng is obviously the greatest authority.

"If that's the case, we need to increase publicity, right?"

Li Xiaoping said: "I asked Director Jiang what he thought, and he said it's OK, after all, word of mouth is the key!"

Cai Yinong actually agreed with this, but she just felt unwilling to do something.

"How about asking the actors from the Chinese Paladin crew to record a New Year's greeting video for the audience?"

"New Year's greetings? That seems to be okay. How about I go and ask?"

"Director Jiang is too lazy to care about these things, right? Let's discuss it and it's settled!" Cai Yinong seduced.

Li Xiaoping was moved when she heard this.

After all, it was just a small promotional event before the TV series was broadcast, and asking Jiang Heng was indeed a bit of an exaggeration.

Besides, Jiang Heng has been quite busy recently. In addition to the publicity and interview activities related to "Journey to the West: Pingdingshan", he has also started writing the script for a new film. He also has to pay attention to Hollywood from time to time. CCTV has also invited Jiang Heng to perform on the Spring Festival Gala.

In the past two years, I declined the invitation because I was too busy with work and didn't have a good program. But this year, the Spring Festival Gala director team invited me again. The program was also very simple, just practicing Yilu boxing on stage with Brother Cheng Long. If I still refused, it would be really disrespectful.

Since Jiang Heng had made up his mind to work in the mainland, he had to give face to CCTV. Although he was very busy with work, he still accepted the invitation from the Spring Festival Gala director team.

It’s just that I didn’t go to rehearsals very often, and the director team was very accommodating and gave me the green light.

Today, it’s time to go to rehearsal again.

Jiang Heng arrived at the CCTV studio in the latest Mercedes-Benz S-Class. As he walked along, he heard greetings everywhere.

When I arrived, I found that Brother Cheng Long had already arrived and was chatting with Rong Zhuer.

Seeing Jiang Heng arrive, Cheng Long looked very happy. He waved his hand, went forward to hug him, and patted Jiang Heng on the back, "Good brother, long time no see!"

"Long time no see!" Jiang Heng said with a smile.

In fact, he doesn't have much contact with Cheng Long, but has a better relationship with Sammo Hung.

It’s just that Cheng Long is an extrovert, enthusiastic and sociable person. Every time he sees Jiang Heng, he looks happy and enthusiastic.

He first asked about the box office of "Journey to the West". After hearing the general data, he said with emotion: "Your special effects blockbusters have created a brand. The prince in the Middle East a while ago called me and said that he liked the movies you made very much. When he goes to shoot a movie there, he is willing to provide support!"

Jiang Heng smiled, "That's great, when you have time, introduce us to each other!"

"That's for sure, my friend is your friend!"

Cheng Long patted his chest, looked around, and asked Rong Zhuer beside him, "Did you see that brat Ming?"

Rong Zhuer laughed: "I saw it, he went out with a little actress!"

Cheng Long pretended to be angry, "This brat is really disappointing!"

He wanted to introduce his son to Jiang Heng, knowing that this boy could not be the protagonist.

But after all, Jiang Heng is shooting an international blockbuster. If he can play a minor role in the film, then he is still a minor role in an international blockbuster!
But this boy is so fickle that he disappears after a while.

Rong Zhuer, on the other hand, had tenderness in her eyes. She stretched out her hand and whispered, "Hello, Director Jiang. I'm Rong Zhuer. I've heard of you for a long time!"

Jiang Heng reached out his hand to shake it, "Hello, I've heard your songs, they're great!"

"Really? Director Jiang has heard my songs. I'm so happy. Which one is your favorite?"

Jiang Heng said this just as a courtesy.

But if Rong Zhuer asked, he would always name one or two poems.

Fortunately, with the "super microcomputer", it is very easy to get information about her.

Jiang Heng immediately mentioned two of Rong Zhuer's more famous songs and made a few brief comments.

My goodness! Rong Zhuer couldn’t take her eyes off after hearing this.

Cheng Long, who was standing by, was really angry and jealous when he saw this.

He didn't want to do anything with Rong Zhuer, and chatting with her was fine at the moment, but Jiang Heng's appearance seemed to prove that he was more attractive than him, which made him a little depressed.

(End of this chapter)