Chapter 183 The anticipated "Dafeng"

After the auction for the broadcasting rights of the "Legend of Sword and Fairy" series was over, a group of people from local TV stations did not leave, but instead inquired about the sales status of the broadcasting rights of "The Night Watchmen of Dafeng".

For some people, bidding for "Legend of Sword and Fairy" is just a side job, the real purpose is to buy "Dafeng Night Patrol".

Although we don't know what the content of this drama is, judging from the fact that Jiang Heng personally selected a group of handsome men and beautiful actresses and is responsible for the special effects of the drama, it is very likely to become a hit.

In 04, CCTV still dominated the mainland television market.

But a number of local TV stations have already shown the ambition to rise and develop.

To achieve overwhelming ratings, there must be super popular film and television programs.

At this moment, many local TV stations don’t know how to create a hit variety show and their focus is still on TV dramas.

In the eyes of many local TV station leaders, a fantasy drama produced by a big commercial film director like Jiang Heng, who is also responsible for the special effects, has a great chance of becoming a hit.

Of course, the three words “great director” are not safe either.

Previously, "Lü Bu and Diao Chan", for which Chen Kaige was the artistic director, was a huge pit. It was banned after only a few episodes were aired, which really let down the TV station.

However, director Jiang Heng's reputation is still far better than that of Chen Kaige.

Naturally, everyone doesn't believe that Jiang Heng, who was so successful in making commercial blockbusters, would fail in TV dramas. Now they are only worried about how much money they can get.

After asking Li Xiaoping, who was hosting the auction, everyone was disappointed to learn that CCTV had the intention to purchase the product.

Because CCTV is wealthy, the price of a single episode of a costume drama starts at 500,000.

For a show like that produced by Jiang Heng himself, it’s possible that the price could be as high as 600,000 per episode.

How much will it cost to snatch food from CCTV?

It would be fine if it succeeds, but if it fails, who can take the responsibility?
For a time, representatives from all local stations had mixed feelings.

Li Xiaoping saw this and was secretly amazed, saying that this was truly the shadow of a tree.

Jiang Heng did not personally direct "The Night Watchmen of Dafeng", but only provided the script, determined the actors, and was responsible for the post-production special effects.

But in the eyes of a number of local TV station representatives, this drama has probably been regarded as a hit.

Unfortunately, CCTV took it more seriously and its director Zhao Huayong called early on to finalize the broadcast of "Dafeng Night Watchmen".

Unless some local station can offer a sky-high price that will make Jiang Heng disregard the face of CCTV, there is no hope.

However, the deputy director of Mango TV found out that the first season of "Da Feng" has about forty episodes.

If CCTV purchases it at the price of 55 per episode, it would be 2200 million.

If you want to snatch this drama, you'll probably have to offer 30 million.

The price of a single episode would be over 700,000, which is absolutely sky-high!

With such a price, the film purchasing director and deputy director certainly could not decide, and there were a few who decided to go back and push for this matter.

However, after the four local TV stations of Hebei, Mango, Chongqing and Shandong purchased the first round of broadcasting rights of "The Legend of Sword and Fairy", they first coordinated and discussed a broadcast time plan, and then reported it to the General Administration.

By the time the plan is approved, it will be almost the Chinese New Year.

In fact, the broadcast time finally coordinated and discussed by the four local TV stations was the first day of the Lunar New Year in 2005. They were ready to meet the national audience during this joyous and peaceful holiday.

……

To Jiang Heng, the TV series was not important enough.

In recent times, he has only spent a small amount of time dealing with the matters of "Legend of Sword and Fairy" and "Da Feng". Most of his time has been busy with movies, which are nothing more than special effects, music, editing, subtitles, dubbing, etc., as well as film distribution.

Given the high reputation gained from shooting special effects blockbusters over the years, Jiang Heng's films now have a mature channel network for global distribution, and basically sign contracts directly.

If nothing unexpected happens, it will basically not be changed. What really bothered Jiang Heng was the Chinese title of the film, because it was a combination of the roles of the three monsters, the Golden Horn King, the Silver Horn King and the Green Bull Demon, and Jiang Heng could not think of a satisfactory Chinese title.

I'm just using a name that I'm not very satisfied with as a temporary substitute. If there's still no better name after the film is submitted for review, I'll have to use that one.

The titles of films released abroad are easier to guess, just look them up randomly.

However, it is November in the blink of an eye and the promotion of the film has been put on the agenda.

Jiang Heng first screened the final version of the film within the company, with only a small number of senior executives watching it.

This sight really stunned everyone.

They have always felt that the visual effects of mythological special effects blockbusters are just so-so.

Unexpectedly, the effect of the film shot by Jiang Heng still exceeded everyone's imagination.

Du Huan, general manager of iQiyi, Youku and Tencent Pictures, said: "Director Jiang's new film will definitely exceed 800 million!"

After hearing this, everyone agreed, "Yes, the subject matter is pleasing to begin with. Judging from the results, it will definitely be no problem to break through 800 million."

Jiang Heng waved his hand and said with a smile: "We are all family, so there is no need to be too confident. Besides, for me, it doesn't matter if the box office is a little more or a little less!"

When everyone heard this, they became even more moved and shocked.

Only Jiang Heng could be so Versailles. If any other director said this, everyone would definitely laugh at him.

But for Jiang Heng, there is no problem with this.

At present, there are two box office records standing in Jiang Heng's way, one is 8 million in the mainland market, and the other is billion US dollars in the global market.

Because of elements such as subject matter and release date, there is always just a little difference.

For example, special effects blockbusters with mythological themes are very popular in the domestic market, but their box office potential is slightly lower in the global market.

After all, myths have cultural barriers.

Sci-fi films such as "The Matrix" and "Inception" are very popular in the global market, but for mainland audiences, they are actually somewhat lacking.

The reason why it achieved such a high box office result was due to marketing factors and Jiang Heng’s fame.

Therefore, for the time being, Jiang Heng did not have too much obsession about whether the film could break the record of 800 million box office in the mainland and 1 billion US dollars in the global box office.

Anyway, it will definitely be broken in a few years.

However, the executives of iQiyi, Youku and Tencent Pictures attach great importance to the film’s box office performance, because the company has completed the shareholding reform and is preparing for listing.

Once a company goes public, the various box office records broken by its films will be reflected in the company's stock price.

For some people who receive equity rewards, their wealth is directly linked to it, so how can they not value it!
Du Huan was very proactive and submitted a publicity and promotion plan, which actually used conventional publicity and promotion techniques with a little creativity added.

Vice President Li Xiaoping made several suggestions, which Jiang Heng felt were not a big problem, so he ordered everyone to implement them.

After the meeting, Li Xiaoping came over and said, "Hey, Mr. Cai from Tang Ren is here again!"

Jiang Heng was stunned, "Again?"

"Well, share the money!"

After the first round of broadcasting rights for "The Legend of Sword and Fairy" were sold, the money was not settled immediately.

If the product is produced by a small company, it will be even more difficult to get the full amount, and it is common for it to be delayed for half a year.

But iQiyi, Youku and Tencent Video are the top in the domestic industry, and many local TV stations dare not offend them. This is already the fastest speed.

This time, Cai Yinong came for two reasons: first, to share the money, and second, to bring Hu Qian to meet Jiang Heng.

Li Xiaoping said that Jiang Heng still intended to let Hu Can act in the movie, which made Cai Yinong very excited. If this could come true, she would make a fortune!
(End of this chapter)