Chapter 113 Media Empire
On the afternoon of April 1939, 4, tens of thousands of visitors from all over the world gathered in Flushing Square in New York City, where the 30th World Expo, which had been held for two consecutive years, kicked off.

A striking new invention appeared at the opening ceremony - the television camera. Paramount Broadcasting Company used this magical equipment to broadcast the opening ceremony live. This was the first time that humans used television to broadcast live.

According to the original history, the live broadcast should have been conducted by the National Broadcasting Corporation of America. Now, because of Zhang Feng and President Roosevelt, Paramount Broadcasting Company has obtained the live broadcast rights.

In 1934, after the establishment of the Federal Communications Commission of the United States, it believed that the two major networks of NBC (National Broadcasting Company of America) and the radio stations it controlled monopolized the US radio market.

It just so happens that Paramount Broadcasting Corporation expanded rapidly after its establishment and now occupies one-third of the market. Starting this year, televisions will become popular in the United States, and Paramount Broadcasting Corporation has begun to enter the television industry.

The Monchi family has many advantages in the sports, film and entertainment industries. The television programs prepared by Paramount Broadcasting Company include boxing matches, baseball, football games, movies, TV series, etc.

Zhang Feng brought together the sports industry and the media industry to form a strong alliance. He hoped to occupy a place before You Ren monopolized the entire media industry. The media is also a very sharp weapon.

In 1933, due to poor management, The Washington Post almost went bankrupt and was auctioned off. The Monch family bought The Washington Post at the bankruptcy auction.

It also owns the Paramount Daily News and has acquired some small local newspapers in California.

The Zhang Feng family already owns newspaper, radio, television, magazine, and film media businesses in the United States.

Paramount Media Group, a huge media empire has taken shape.

Zhang Feng had no intention of confronting You Ren head-on because there was no need, but he still needed to take necessary self-protection measures.

Moreover, in the era of print media, television, and movies, his media empire could never compete with You Ren. However, when we enter the Internet era, it is not impossible for him to surpass You Ren by relying on his advantage as a prophet.

At the very least, they must have the power to fight back, perhaps by controlling the media and gaining the support of the upper-class white American elites. Only through confrontation can they survive and achieve better development.

Otherwise, everyone will unite to fight against the Zhang Feng family.

The reason why Zhang Feng is close to the California Consortium is because the California Consortium is not the You Consortium, and he knows that it is basically impossible for his family to gain any benefits from the You Consortium.

This New York World's Fair is the 20th World's Fair and the last one before World War II. The next one will be in 1947.

The scale of this exposition was larger than that of previous ones, covering an area of ​​484 hectares. The theme was enthusiastic: "Tomorrow's World and Construction". 64 countries participated in the exhibition, displaying tape recorders, plastics, tapes, televisions, etc. On April 4, the exposition opened, and President Roosevelt delivered a speech to 30 people.

Although the clouds of World War II were gathering thicker, people were still enthusiastic about the Expo and heard President Roosevelt's speech full of hope for peace: All those who participate in the New York World's Fair will receive the warmest welcome, and what will guide us will still be friendship, international goodwill, and more importantly, peace.

Roosevelt's speech and the enthusiasm of the expo still brought temporary enthusiasm to people.

This exposition, held just before the outbreak of World War II, was called "the carnival before the nightmare" by later generations. 55 countries participated in the exposition, and different styles of architecture and customs of different nationalities competed with each other here, attracting the attention of the world.

This World Expo vividly displayed modern urban life and technological inventions, and many things that were dreamed of became reality in the exhibition. In addition to televisions, inventions that will have a significant impact on the future of human society were also exhibited, such as air conditioners, robots, nylon, plastics, tape recorders, etc. Color film was also unveiled to the world for the first time.

The Expo lasted 340 days and attracted more than 4500 million visitors.

Zhang Feng’s company displayed products produced by three companies: Liushen Daily Chemical Products Company, Shennong Bio-Pharmaceuticals, and Kuiniu Sports.

Zhang Feng has planned to enter the technology field starting this year, such as communications electronics, home appliances, cameras and other emerging industries that have not yet been monopolized by large conglomerates.

Moreover, these industries are also among the most profitable industries after the war and are the beginning of the development of high technology.

Whether in the United States or Longhan Country, they need to start developing these industries and slowly get rid of low value-added industries, so as to break the nightmare of relying on exploiting the lower-class people, working long hours but getting low income.

Of course, it may be too early for the current Longhan Kingdom, but the foundation must be laid first. The most important thing is to cultivate industrial workers and technical talents in this area so that they can play an important role in future industrial upgrading.

Without talented people to innovate and just following others to plagiarize, you will always be reduced to a OEM factory, and the so-called technological innovation is nothing more than an improvement based on the work of others.

In the end, you find that new technology has emerged, and then the cycle begins again. Maybe you can create better products, but you don’t have independent core technology. The highest profits still need to go to real innovators.

When Zhang Feng returned to America this time, his first job was to ask Paramount Pictures to increase investment in television media. In the next 20 years, the television industry will be the company's key development project.

As for movies, we need to slowly start reducing investment. The development direction of movies is to make more films at low cost.

With the development of TV dramas and projectors, the time people spend going to movie theaters will be drastically reduced.

Paramount needs to maintain the company's scale and provide sufficient film sources for TV channels by shooting a large number of low-cost films.

Mr. Movie was released in theaters, then discovered on videotape, and finally broadcast on television.

As long as the cost of filming is low enough, there is no possibility of losing money, and the distribution of videotapes and TV advertising fees are enough to make a lot of money.

However, Zhang Feng will still let Paramount Company shoot a medium-investment blockbuster every year to continue to cultivate talents, so as not to face the dilemma of lack of talent when the blockbuster era arrives.

Paramount Pictures, inside the chairman's office.

"What I just mentioned is the company's future development direction, which must be implemented without compromise."

Zhang Feng said to Zhu Ke seriously, and after a pause, he continued: "As for other matters, as long as the investment is not large, you can make the decision yourself."

After all, Zhu Ke is also an elite and the president of Paramount, not a tool. Zhang Feng cannot completely restrict him, otherwise people with strong abilities will be unwilling to continue.

"Yes, boss, I understand." Zhu Ke replied.

"We should also pay more attention to the cooperation with Longhan Country. That will be our second big market. The competition in the United States is still too fierce."

Finally, Zhang Feng reminded again.

After leaving Paramount, Zhang Feng returned to Bliver's villa. The children in the family had all gone to school, and the younger children were in another villa.

Because he worked a long time at the company, he missed lunch. As the first lady, Greta Monchi personally cooked a grilled steak for Zhang Feng.

After eating, Zhang Feng leaned leisurely on the sofa and watched TV.

It was a Paramount Broadcasting Company program that was broadcasting the qualifiers for the American division of the fourth Ultimate Fighting Championship.

The scenes of fist-fighting can attract the audience's attention. In this era when entertainment is relatively scarce, people who have not been baptized will welcome any exciting scenes, especially violence and color.

The American Division has the most participants, because every game has rewards, and many people make this their career. Because the organizer of the American Division is Paramount Broadcasting Company and Phoenix Group Sports Department.

Paramount Broadcasting Company will film every game, edit it, and broadcast it on the television channel.

This requires a lot of material, and paid matches come into being. For good boxers, Zhang Feng's company will also arrange for them to shoot commercials or participate in Paramount's movies.

Therefore, there are many contestants in the American region, and gradually various clubs have been formed. They will train players who want to become professional players and are responsible for communicating with organizers and other commercial companies.

This was also arranged and promoted by Zhang Feng after he came back. Many boxing clubs have Phoenix Group’s investment participation.

Firstly, Paramount Broadcasting Corporation needed more program materials. Secondly, when World War II broke out, the number of contestants from other countries in the world would drop sharply, and there would only be one competition area, the United States, so they needed to make up for the number of contestants.

This is also a good time to accelerate the professionalization and standardization of the event.

Zhang Feng also cooperated with gambling tycoons in Las Vegas, thus expanding the family business into another industry.

Zhang Feng planned to open a casino on an island near Madagascar after Longhan Kingdom had gone through its initial rapid development and had more wealthy people.

After all, it is better to keep the wealth within the family, so there will always be such demand.

It’s better to leave this lucrative industry to yourself to make the money.

Watching the exciting game scene, the violent factor in Zhang Feng's body began to stir, and he immediately got up and went to the gym.

Call a few bodyguards and have a friendly sparring with them.

After the exercise, he felt more energetic. No matter when, a healthy body is the most important thing, not to mention that he has so many women.

After letting the bodyguards go out to work, Zhang Feng started his next campaign.

After feeding the three girls, Zhang Feng looked at the time and found that the children were almost about to finish school.

Zhang Feng brought his bodyguards to the school gate and waited for the children.

Not long after, he saw his nine sons and other classmates walking out of the school in groups of three or five, talking and laughing.

"Dad, it's Dad." Zhang Chenghan was the first to see Zhang Feng. He shouted to his brothers and ran towards Zhang Feng.

"Dad, you're here." Zhang Chenghan said obediently.

"Well, Dad is here to pick you up from school today. Are you happy?" Zhang Feng picked him up and patted his back.

"happy."

Soon, Zhang Feng was surrounded by his sons.

There were too many people and it was not good to stay here, so Zhang Feng led them towards home. The school was not far from the villa. Zhang Feng didn't want to take a car today, so he didn't drive here.

"Hello, uncle." A girl's voice came.

"Oh, it's Christine. How is your father?" Zhang Feng responded.

"He's fine, uncle. Can I come to your house today?" Christine asked shyly.

"Of course no problem. I'll arrange someone to report safety to your father." Zhang Feng certainly had no objection. He even wanted to bring the two children together.

"You go back first and ask Butler John to go to Mr. Wilson's house to inform him that Mrs. Greta invites Christine to visit her home." Zhang Feng instructed a bodyguard beside him.

"Thank you, uncle!" Christine said happily.

"No need to thank me, I'm so happy. You see, all of my uncle's children are sons. I've wanted a daughter for a long time."

Zhang Feng continued, "Arthur, you have to entertain Christine well later."

"I understand, Dad." Zhang Chengtian responded.

When we got home, dinner was already prepared. The children washed their hands with Liushen's hand sanitizer and sat down at the dining table in an orderly manner.

After dinner, I started doing homework, which included reading, writing, math problems, and various handicrafts.

Christine was here today, so they were not asked to study their own interests and hobbies.

The 10 children were divided into two teams and had a great time playing all kinds of games. The air was filled with children's laughter.

"Dad, when are we going back to live on the farm?" Zhang Chengqin asked.

"Why do you want to live on a farm?" Zhang Feng asked back.

"It's too small here. We can't play football, there are no horses to ride, and we can't shoot guns." Zhang Chengqin said immediately.

"Okay, this weekend, our whole family will go back to the farm and stay for two days." Zhang Feng also understood that although the villa was large, it was not comparable to the wide grassland on the farm where one could roam around freely.

"Great!" Several children cheered when they heard it.

It seems that the villa is still too small, which makes the children feel depressed. The growth environment is still very important for a person.

"John, go and find out if there is any large, undeveloped land in the Bilvshan area. If there is, buy it and rebuild a manor."

Zhang Feng said to the butler John who was serving him, John had been serving Zhang Feng's family for 10 years and had always been loyal. Now he was over 50 years old and in a few years it would be John's turn to take over.

"Yes, sir."

(End of this chapter)