Chapter 498 Cross-border competition?

At the beginning of the series, it is pointed out that the heroine is a simple and lovely girl who dreams of becoming a writer.

This innocent character contrasts sharply with the series of absurd things she encounters later, instantly making the audience curious about her experiences.

Many of the settings still seem funny and novel even today, and immediately attracted the attention of Lin's mother and father.

As the camera turns.

Du Sheng appeared on the screen, wearing a windbreaker and with a melancholy look on his face.

He walked slowly on the drizzling street, his eyes full of memories.

As he is about to go on a performance overseas, he recalled the scenes of his childhood life here, with delicate emotions in his eyes.

Just from this scene, one can feel that he is a gentle, elegant and emotional handsome man.

"It's Du Sheng Oppa!"

Lin Yuna shouted excitedly.

This transition design is clever, not only clearly introducing Du Sheng's identity, but also using the hazy drizzle and autumn scenery to set off his personality.

Du Sheng is well aware of the charm of "Full House", so he specifically asked the director to pay attention to every detail when producing this drama.

The big star Lee Young-jae, played by him, is a person who appears cold on the outside but is lonely and delicate on the inside.

This cold and arrogant image forms a sharp contrast with the heroine's enthusiasm, adding a lot of drama to their subsequent interactions.

For example, on the plane, Song Hye Kyo excitedly talked to him, but he responded coldly and looked impatient.

In addition to the awkward first encounter, the editor also arranged a bizarre scene to deepen the impression.

The heroine suddenly felt unwell on the plane and vomited all over Du Sheng.

Du Sheng's stunned expression and Song Hye Kyo's apologetic and helpless look made Lin Yoona's family laugh.

This also sets the stage for the subsequent development of the story and makes the audience look forward to the changes in their relationship.

Let’s put it here and enter the half-time commercial break.

Sister Lin Yunzhen spoke first, with a bit of emotion in her tone:
“I wish I could have a sister as innocent and cute as Jieun!”

Lin Yuner was unhappy when she heard this:

"Lin Yunzhen, what do you mean by that? I'm just as innocent and cute as Ji Eun!"

"Tsk tsk, you can yell at your own unnie, I think you are not even as good as that Huiyuan!"

Lin Yunzhen deliberately joked with her sister, then turned to her mother and asked:
"Mom, could it be that Yuner is adopted?
Do I have a cute sister out there? Why don’t we do a DNA test!”

When Lin Yoona, who was arguing with her sister, heard this, she felt nervous and immediately looked at her mother with grievance.

I was afraid that I would encounter family changes like the ones in TV dramas.

Seeing her daughter's expression, before Lin's mother could even speak, Lin's father was horrified:

"Hearing you say that, it's possible that I got the wrong baby!"

Lin Yuner: "..."

Fortunately, her mother was more reliable and pushed Lin's father in annoyance:
"What nonsense are you talking about? Even though Yoona is naughty and mischievous, I was the one who held her since she was born. How could I have made a mistake?"

Lin Yuner heaved a long sigh of relief after hearing this, and then threw herself into her mother's arms aggrievedly:
"Mom, you're the best!"

Mother Lin patted her daughter's back gently and said:

"Yoona, you should be more innocent at your age and stop jumping around like a boy. That way people will like you more."

Lin Yoona nodded obediently in Lin's mother's arms.

Although the family talked and laughed during this time, they were still curious about the subsequent development of the plot of "Full House".

Considering the huge influence of Du Sheng and Song Hye Kyo in the past, as well as the high ratings of "Autumn in My Heart" and "The Legend of Sword and Fairy", KBS TV station, which introduced "Full House", has indeed put a lot of effort into promotion.

Not only are Du Sheng and Song Hye Kyo's loyal fans, but many middle-aged female audiences are also attracted to this drama.

The plot progressed to the scene where the male protagonist's first love girlfriend appeared, and Du Sheng looked at her tenderly, which made Lin Yuna's heart beat fast.

"Wow! Du Sheng Oppa is so handsome!"

Lin Yuna jumped up excitedly as she watched the pictures on TV.

"Hey, crazy girl, stop making so much noise. Didn't you say you wanted to be a lady?"

Lim Yoon-jin patted her sister's arm, but it was clear that Lim Yoon-ah's excitement had not diminished.

Then, the plot changed.

Du Sheng secretly develops feelings for Huiyuan, with whom he grew up, but Huiyuan's heart is entirely on Liu Minhe.

Especially in the clothing store, Du Sheng accidentally heard Liu Minhe and Huiyuan dating and could only leave in frustration.

This description of unrequited love touched the hearts of many viewers and also paved the way for the subsequent development of his relationship with the heroine.

Although the plot is a bit bloody, audiences in this era love to watch this.

In addition, the deep family love and friendship shown in it are also quite moving.

"Ah! I'm so pissed off that Doo Seong's character Young Jae loves Hye Won so much, but she's cheating on him!"

“But Yoo Min Hyuk is also very handsome and charming!
Besides, he and Huiyuan are not biological siblings. They grew up together, so it is reasonable for them to fall in love with each other in the end."

"But Yoo Min Hyuk already has a fiancée!"

"Can't you see? Liu Minhe has realized that he doesn't love his fiancée. The person he really loves is actually Huiyuan. He will definitely break up with his fiancée next!"

During the breaks in major schools in Korea and Japan, countless girls gathered together and chattered enthusiastically.

Clearly, the show has divided opinion among fans.

One side supports Du Sheng as a superstar, and the other side supports Huiyuan's free love.

This debate attracted more girls to join in, and the charm of the two male protagonists each attracted a group of supporters.

On the other side, the boys' discussion was more direct:
"Song Hye Kyo is so beautiful!
It's exactly like my first love in my dreams!"

"What are you talking about?"

"Haven't you ever seen Full House? The heroine is so beautiful!

I can say with certainty that no Korean female star can compare to her!"

"Really? So is she hot?"

"not completely!"

"So is she as beautiful as Kim Tae-hee?"

Kim Tae-hee has recently been hailed as the national goddess of Korea, not only because of her beauty and two hit dramas, but also because of her talent and hard work.

"She is different from Kim Tae Hee. Song Hye Kyo gives people the feeling that you just want to hold her hand, hug her gently, and feel the full happiness of first love!

Anyway, you will understand after you see it. I must buy her poster today before I can fall asleep! "

"Is that male lead Li Xiaoyao from The Legend of Sword and Fairy?"

"That's right!"

Those housewives usually get together to talk about household chores and the latest popular TV series.

"Full House" just happens to satisfy their interests, and there are many topics worth discussing in the show.

From the costume matching of the leading actors, to how to educate the next generation, how girls should be brought up, and even whether the relationship between non-blood-related siblings is acceptable.

It was through this word-of-mouth spread that the ratings of "Full House" rose rapidly.

The first episode ranked among the top three in ratings during the same period.

From a future perspective, this is indeed a dramatic work.

Its delicate emotional connection is also one of the reasons why it has become popular in Asia.

As word of mouth spreads, "Full House" has become increasingly popular in both Korea and Japan.

The entertainment sections of the next day's newspapers reminded readers that it is best not to eat while watching "Full House"!

By the fifth episode, the ratings in Korea had already exceeded 36%, and in Japan it had reached 30%, instantly becoming a hit in both countries.

You can hear people talking about this show wherever you go.

Similarly, the mainland's Modu TV will also officially premiere this weekend.

The focus of the audience's discussion was not the plot itself, but the theme song "Destiny" sung by Du Sheng.

"Compared to this slightly melodramatic TV series, the song "Destiny" is one of the most beautiful love songs I have ever heard!"

“The melody and lyrics are so moving, it brings me back to my first love in school days!”

"I didn't expect Brother Sheng to speak Korean so well, he really deserves to be my idol!"

This song has been highly praised by many singers and musicians, further increasing the attention of "Full House".

Many people have requested for a rerun to catch up on the previous episodes.

The Tourism Bureau, which successfully brought the "Full House" crew to Modulo, is now smiling with joy.

The drama not only sparked a romantic craze across the country, its influence was even comparable to that of "The Legend of Sword and Fairy" a few months ago.

After all, "Legend of Sword and Fairy" mainly attracts young audiences, but "Full House" has a much wider audience.

From newspapers to magazines, from students to housewives, everyone is discussing it enthusiastically.

The Modou Tourism Bureau is now very glad that it made the decision to introduce "Full House".

Whether it is the clean streets, beautiful villas, or the blue sea...

They all left a deep impression on the audience, as if it was a promotional film for tourism in Modulo.

The Tourism Bureau has held several meetings and plans to turn all filming locations into new tourist attractions and give them the "Full House" label to create the romantic atmosphere in the show. The Tourism Bureau has contacted the "Full House" crew many times, and in addition to expressing gratitude, it also invited Du Sheng and Song Hye Kyo to serve as city promotion ambassadors.

It’s just that Du Sheng was too busy, so Star Media had to politely decline.

“The first round of Full House in both Mainland China and Hong Kong is almost over, and TV stations around the country are vying for the second and subsequent broadcast rights.

At the same time, it also caused a great sensation in Korea and Japan, and people in Southeast Asia flocked to buy the copyright.

Videotape and DVD dealers are also actively inquiring about prices..."

After finishing the filming that night, Du Sheng listened to Wang Jinhua's report with a satisfied smile on his face.

Star Media also invested in this drama, not to mention the huge reputation brought by this hit.

【Reputation value】: 386398】

All the previous money has been spent, and these are the recent new income.

According to the current trend, it is estimated that the number will more than double in the future!
In its previous life, "Full House" was also popular throughout Asia, but that was accumulated gradually through word of mouth, which took almost two years.

This time, thanks to the strong appeal of Du Sheng and Song Hye Kyo, "Full House" became popular before it was even aired, and quickly set off a romantic craze throughout Asia, with its influence far exceeding that of its previous life.

Du Sheng's suits and jackets, Song Hye Kyo's skirts, etc. became popular overnight and were imitated by countless young people.

This screen couple also became the focus of the advertising industry, and film offers came in like snowflakes.

Even though Du Sheng was filming in Neon, local advertisers still tried every means to find him, and some even offered a sky-high price of 2 million Neon coins.

Wang Jinhua also had to take time out to come to Neon to deal with the matter.

Du Sheng thought for a moment and asked:

"Sister Hua, how is the situation with The Twin Dragons?"

Not long ago, TVB sent a message saying that the post-production was basically completed and asked him to send someone to supervise it and bring back the master tape.

Because TVB General Manager Fang Yihua attached great importance to this drama and wanted to make a comeback, he had already agreed with Star Media to release both Mandarin and Cantonese versions.

The Mandarin version of the audio subtitles will be produced by Star Media and will be released in the mainland and Taiwan.

The Cantonese version is available in Hong Kong, Macau, Nanyang and other places.

"The master tapes have been brought back. You can take a look at them then. If there are no problems, we can proceed with the final recording."

Wang Jinhua replied with a smile:

"And as you would expect, the success of Full House has made The Twins highly anticipated, and major TV stations have expressed their intention to purchase it!"

Du Sheng smiled. The popularity of "Full House" has indeed raised his status and popularity.

Two consecutive hit dramas left a deep impression on the audience in a short period of time.

If there is another one, it will be a hit.

By then, it would not be an exaggeration to call him 'little king'.

After all, Zhou Jielun, whose reputation is polarized at the moment and who often fails to win the championship in competitions of the same period, is now known as a "little king".

If he doesn't keep up, his fans won't agree!

It just so happens that "The Twin Dragons of the Tang Dynasty" has the opportunity to take over.

"TVB has tentatively scheduled the show to air in mid-to-late September, so let's have some support."

Wang Jinhua flipped through the documents and said:
“Currently, Blueberry TV is the most sincere, and Modulo TV has also shown great interest due to the popularity of Full House.

I think if possible, and the price is affordable, we can do a dual-channel broadcast.”

"What about Yangshi Channel 1?"

Du Sheng raised his eyebrows:

"Didn't Director Dou say before that he was quite interested?"

At present, the purchase price of TV series is generally low, and the value of online copyright has not yet been fully reflected, resulting in most TV series having to rely on multiple rounds of rebroadcasting to gradually recover costs.

Moreover, the "one drama, two stars" system had not yet been implemented in that era. Instead, the "4+X" model was used, so it was not uncommon for several channels to broadcast the same show simultaneously.

That is, a new drama can be sold to up to four satellite TV stations at the same time, as well as multiple local TV stations for the first round of broadcast.

Therefore, it is common to see the same TV series being broadcast simultaneously by multiple TV stations on a single day.

As a result, competition among TV stations is not fierce, and the prices of TV dramas are naturally difficult to increase.

In fact, if you turn on the TV now, you will find that many channels are still broadcasting TV series from last year or the year before during prime time.

In addition, at this stage, the purchasing directors of each TV station have considerable decision-making power.

Generally speaking, in order to make a profit from producing a TV series, you must first build up the network of relationships with these key figures.

Only in this way can TV drama projects get better promotion opportunities and higher profits.

However, these will not appear in popular dramas.

Therefore, dramas like "Demi-Gods and Semi-Devils", "The Heaven Sword and Dragon Saber", and "The Legend of Sword and Fairy" are often broadcast exclusively at high prices, and then sold in the second round.

According to Du Sheng’s idea, if he can broadcast it exclusively, he should do so.

The best thing would be for Yangshi to buy the first broadcast rights, so that there would be no need to worry about ratings and reputation.

Of course, if Blueberry TV and Modulo TV purchase the series at a high price, it is not impossible to implement the one-drama, two-star system in advance.

"I contacted Director Dou before coming here, and he said that the schedule in September is full and he might not be able to make it."

Wang Jinhua said with some regret.

Du Sheng shrugged, no longer paying attention to this, and asked:

"What does Don King say? Hasn't the UFC dealt with it yet?"

Speaking of this, he felt very unhappy and didn't know where to start complaining.

It's been a long time since I beat the No. 2 ranked fighter in the UFC.

He wanted to challenge the champion, but Spider didn't respond.

The players below him seemed to know that he was not easy to deal with and had never challenged him so far.

So, it's stuck there for now.

Wang Jinhua spread her hands, somewhat helplessly:

"Spider is still playing professionally in Bassey, and he said he would consider returning to the UFC after the Olympics."

In other words, it is still the usual tactic of procrastination in the boxing world, trying to get the maximum benefit when the gold belt is at hand.

After all, Du Sheng's ability to change his physical form has been witnessed by all, and it cannot be resolved simply by doubt.

"What about the cross-border competition? No contact either?"

Du Sheng was a little confused.

Logically speaking, he is a target of criticism in the North American boxing world, so it stands to reason that many people would be jealous of this wave of traffic.

"Yes, several boxers have contacted Don King before."

Wang Jinhua, who was in charge of the liaison, told the truth:
“But either they are not famous and they want to touch you or step on you to get to the top.

Or they could be like world heavyweight boxing champion Roy Jones Jr., who proposed a rather excessive profit-sharing condition, which has not yet been reached.”

Du Sheng shook his head slightly, thought for a moment and said:

"The Athens Olympics has started, right? How are the boxing events going?"

He was shooting in a semi-closed area in Neon and didn't pay much attention to this aspect.

"Starting from August 8, Zou Shiming and Zhou Zhipeng made it to the top eight in the strawweight and welterweight categories respectively and are expected to advance to the finals."

As a versatile person, Wang Jinhua, with the company's related programs, obviously also has attention:
"Hong Chaozhong didn't make it in time for the qualification, but he won the China-North Korea military boxing match not long ago.

As for Fang Yu, he has made it to the finals of the Asian Boxing Championship..."

All of those she mentioned had attended Du Sheng's classes before and were frequent guests on the "Kung Fu" program.

Speaking of this, Wang Jinhua couldn't help but say:
"The Olympics are very popular now, and there is enough hype. Should we take advantage of this opportunity to speed up the launch of the program?"

Du Sheng hesitated for a moment and shook his head:

"Let's wait until after the finals, and then cooperate with Yangshi Channel 5 to run a wave of advertisements. Don't be afraid to spend money."

If he remembered correctly, in the previous Olympic boxing competition, the Cuban boxing team almost swept the world and won 11 gold medals in 8 weight classes.

It’s such a big traffic-absorbing hotspot, it would be a waste not to eat it.

The two of them discussed for a while. Wang Jinhua was about to leave to deal with the advertising issue, but suddenly she remembered something and stopped to say:

"By the way, your album 'One Sheng, One You' has sold over 200 million copies in Asia. Sony asked you if you would like to hold a celebration party?"

"So fast?"

Du Sheng was a little surprised. He originally thought it would take another week or two.

Because pirated copies are everywhere nowadays, and they are available on monthly ringback tone subscriptions from the three major operators. They can be heard everywhere, even in shopping malls and on the streets. Sales are basically at an end.

However, in this era, for an album to sell over 200 million copies in Asia is already a very impressive achievement.

After all, the queen of birds often talks about the fact that her popularity exceeded 200 million in the past few years.

If she were to release an album this year, she would probably show off the 150 million yuan she earned everywhere.

Du Sheng is really not slandering her.

Because after two years, this queen could no longer make it in the music scene. She was defeated by online singers like Daolang and announced her retirement.

.........

(End of this chapter)