Chapter 398 Don’t hit people in the face, and don’t expose people’s weaknesses!
After all, in addition to ticket and PPV revenue, he also has to rely on more sponsorships to ensure his income.

Because according to the profit-sharing agreement, if the income from the match is less than one million US dollars, he would be working for the UFC for free.

This kind of thing cannot be entirely dependent on the organizer, the best way is to strive for it yourself.

Therefore, Du Sheng had already asked Tang Jin to contact the Eastern Embassy and the Chinese Chamber of Commerce in the Lighthouse Country.

A few days ago, Tang Jin met with Consul Zheng, who is in charge of cultural and sports affairs of the embassy, ​​in the name of sports and cultural exchanges between the two countries.

If all goes well, all arrangements should fall into place smoothly.

"Those journalists and media who are waiting for NBA games can also be put to good use..."

The live broadcast of the last K1 match brought YangTV a taste of success.

This time they didn't need anyone to remind them. They had already accepted the cooperation plan proposed by UFC head Dana White and agreed to broadcast Du Sheng's championship challenge in UFC.

They even agreed to Bi Shi'an's suggestion and sent reporters to North America to record and film the entire process.

Plus the dozens of media outlets jointly arranged by Tang Jin and Yangshi Channel.

The scale of Du Sheng's North American journey this time is no less than the K1 final.

However, in order to further expand his influence, Du Sheng accepted an exclusive interview with the media that night after he and his team arrived at the hotel in Las Vegas.

However, since Chinese people rarely step onto the North American boxing scene, although major media outlets actively asked questions, they did not dare to predict Du Sheng's victory or defeat.

In fact, there have been many Chinese boxers in the North American boxing world in the past decade, but their performances have often been unsatisfactory.

The East also sent athletes to participate in the MMA World Championships held in England last year, but they didn't even make it to the top 64.

The media were afraid that Du Sheng's failure would lead to them being criticized as well, so they were cautious when writing articles.

Du Sheng didn't care about it at all.

In order to increase his reputation and popularity, he once again fired a map cannon during an interview.

"To be honest, if it weren't for the challenge rules, I really wouldn't want to fight these lazy apes. Their sweat odor is too strong."

This taunt immediately caused a huge sensation.

As we all know, among the human race, white people and black people have the most obvious body odor, accounting for 90% of white people's body odor and an astonishing 99% of black people's body odor.

The yellow race has the lightest body odor, accounting for only 6% to 14%.

Especially for athletes who sweat the most, they can smell it from several meters away.

Therefore, antiperspirants or deodorants are very popular in the European and American markets, and most of them use such products.

Du Sheng's words are indeed very destructive and will break the defense of any North American boxer.

As expected, the North American boxing world was in uproar as soon as the report came out.

As the saying goes, hit someone without slapping someone in the face, and expose someone without exposing their shortcomings.

He is doing more than just exposing others' shortcomings.

It's totally a mockery in the face!

Tolerable or unbearable.

Even the black boxers in the boxing circle were furious when they heard this.

They are strong in body but simple in mind, and especially after they have made a lot of money, they cannot stand being insulted.

If it weren't for the restrictions of the rules, I would have wanted to cross the border for a PK and beat this arrogant yellow monkey to death with one punch.

Even North American boxing fans were excited.

Although Du Sheng said this to North American boxers, it is also true that they have strong body odor.

For a time, public opinion was unexpectedly in an uproar.

Du Sheng won another title, the first Asian to be scolded by boxing fans and become a hot topic.

He glanced at his reputation points which had accumulated to 20, and since the rule prevented him from PKing with boxing fans, he had no choice but to accept it with peace of mind.

When Don King learned about this, he didn't know whether to laugh or cry:
"Du, I know you're doing this to attract attention, but this is too much!
Even if UFC doesn't restrict speech, I'm afraid you'll be beaten up by boxing fans!"

This is not a joke.

Last year, a black boxer was caught and beaten by fans for mocking a white boxer's penis, saying it was soft.

"Don't worry, I have a measure."

Du Sheng did know what was going on, and had no intention of expanding the group, so he specifically named and mocked the Iceman boxers.

After all, in addition to being a boxer, he is also a star.

So, map-cannon is map-cannon, and the movie will still have to reap the revenue from the North American market, so it will not be too provocative.

Don King felt relieved and talked about the next matters.

With the support of the embassy and the help of the Chinese Chamber of Commerce, Du Sheng was able to attract a large amount of sponsorship.

Most of the elites of the Chinese Chamber of Commerce in the Lighthouse Country maintain international trade relations with the East.

For them, whether it is the support of the embassy or Du Sheng's potential commercial value in the country, sponsoring his events is a wise move.

What's more, this match is not just for show, but a peak fighting showdown between Asia and North America with significant influence.

Chuck Liddell's high popularity in North America and his advertising value cannot be underestimated.

After careful consideration, several companies from the Chinese Chamber of Commerce joined together to provide $200 million in advertising sponsorship for the stadium.

Combined with the revenue from UFC television advertising sponsorship, the total sponsorship revenue for this fighting event reached a staggering $300 million.

Even without considering PPV (pay-per-view) revenue, Du Sheng has exceeded the minimum expected event profit target of $100 million based on ticket and sponsorship fees alone.

"But you have to win, otherwise there won't be a next time!"

Tang Jin reminded Du Sheng.

This guy fired two map cannons, which attracted too much hatred.

If you lose such a high-profile fight, you will never be reborn.

Even he would be criticized to the point of doubting his life.

It can be said that his financial prospects are tied up and his boxing promotion career will hit rock bottom.

"Don't worry, I won't joke about my future."

Du Sheng smiled faintly, showing his confidence.

At noon that day, inside the Mandalay Arena, even after stepping into the reception area, Du Sheng could still clearly hear the noisy sounds from outside.

"Brother Sheng, today we have not only dozens of national and middle school media competing to report on this event, but also hundreds of Chinese compatriots coming from far away. The scene is truly spectacular!"

Zhang Haolong's face was filled with excitement, and his excitement could not be concealed in his words.

"Hundreds of Chinese? It seems that many boxing fans came all the way to watch the fight."

Although the number of fans is not as high as in Asia, he hasn't played any games here, so it's good to have such strong support.

"Brother Sheng, after the weigh-in ceremony, Chuck Liddell might deliberately provoke us."

Ma Yaowei collected relevant information and reminded:
"Given that you've been making false statements in the media before, the audience will boo you overwhelmingly, so you'd better not let it bother you."

He knew very well that this press conference was not only a promotion for the event, but also a crucial moment for both players to make the final move.

Under the attention of the media and the audience, if you are not mentally prepared, you may be overwhelmed by the other party.

If there has been a long-standing grudge between the two sides or if there is a lot of tension, the possibility of conflict will greatly increase.

"It's not my first time participating in the competition, don't worry."

Du Sheng raised the corner of his mouth slightly, looking calm and composed.

He didn't know much about Chuck Liddell and wasn't sure if he would lose control of his emotions and attack.

If the other party really does this, the publicity effect will be even better.

Also as expected.

"Brother Sheng, it's your turn to appear on stage."

Du Sheng said nothing more and walked to the front desk with steady steps.

As soon as he appeared, the flash lights all around flashed like crazy.

The sound of shutter clicks was mixed with boos and curses, and countless boxing fans raised their middle fingers.

"Yellow-skinned pig, go home and eat meat!"

"You are such a wimp, and you think you can challenge the Iceman? You are such a clown!"

"Guess how many rounds it will take for the Iceman to knock him out tonight?"

"Fuck! If Chuck Liddell can't break his arms and legs, I won't watch the game anymore!"

"Shit! He actually said that our North American boxers have body odor. I really want to rip his mouth apart!"

"..."

Du Sheng scratched his ears and his smile became even brighter.

You like to scold, right?
If you don't curse now, you won't have the chance later.

Seeing that Du Sheng could still laugh, the boxing fans were completely furious and hurled all kinds of dirty words and insults at him.

Unfortunately, these foreigners have limited knowledge and even lack the words to curse.

Du Sheng was unmoved and even shook his head.

This is simply a silent provocation to them!
Chuck Liddell's fans were restless and furious.

If the staff on site hadn't turned on the speakers and urged everyone to calm down, the scene would have been even more chaotic.

But before the crowd could continue booing and cursing, a burst of enthusiastic cheering suddenly broke out not far away.

"Du Sheng, good job."

"Come on, don't bow your head!"

"Kill that foreigner, and you will be the pride of the Chinese!"

Du Sheng turned around and saw a group of Chinese people waving the five-star red flag and cheering for him loudly.

Although the number of people was not large, they were able to break the encirclement and avoid an embarrassing situation.

Du Sheng felt a little emotional and waved towards them with a smile.

Under the attention of countless people, the weighing ceremony officially began.

Chuck Liddell:
Height 188 cm, wingspan 195 cm, weight 84 kg, bench press 114 kg, left fist strength 712 pounds, right fist strength 859 pounds.

It's clear that Chuck Liddell cut weight again for this middleweight championship fight.

The reason why he can dominate the UFC is not only because he is proficient in judo and kickboxing, but also because he is good at multi-stage explosive attacks.

Special skills: front kick, left and right hooks, low sweep, low kick, etc.

He is also good at using smooth and fast combination punches as the key to victory.

Du Sheng:

Height 183 cm, wingspan 1.91 meters, weight 81 kg, bench press 123 kg, left fist strength 698 pounds, right fist strength 866 pounds (paper data).

When their eyes met, Chuck Liddell just glanced at Du Sheng contemptuously, then turned and waved to the audience.

Apparently, he didn't care for the oriental boxer.

To Chuck Liddell, the game was just a routine affair.

There are too many examples of rising stars like Du Sheng who have emerged in the kickboxing world but are short-lived and are not worth taking seriously at all.

Du Sheng turned a blind eye to Chuck Liddell's indifference and acted very calmly.

After the weigh-in ceremony, the press conference began.

Du Sheng and Iceman sat at the two ends, with the UFC director and event operations representative sitting in the middle to host the event, cleverly separating the two.

When the question and answer session began, reporters swarmed in, most of them flocking to the Iceman.

On Du Sheng's side, although there were many reporters, most of them were from Eastern media.

"Mr. Chuck Liddell, may I ask why you refused to accept the challenge before?"

"Isn't the reason obvious? A piece of trash is not worthy of being my opponent!"

When the Iceman said this, the atmosphere on the scene was immediately ignited.

Many fans waved flags excitedly. This is the dominance that a UFC champion should have.

.........

(End of this chapter)