Chapter 329: Evil plot!

Du Sheng was full of complaints about this.

But I also know that this is industry practice and I am too lazy to ask.

For example, last year, SHE released their second album “Youth Society” and announced that the first batch of 15 copies were sold out within a week. There was a time when the market was in short supply.

However, what's funny is that their sales statistics for the whole year in Bay City actually only showed 21.5 copies.

Although this data is far from the publicity, it did not lead to ridicule of SHE.

Because "Youth Society" ranked in the top three in the annual album sales rankings in Bay City in 02.

Exaggerating sales volume is to create publicity hotspots, build an atmosphere that the singer is popular and the album is well received, and thus stimulate consumers' desire to buy in the herd.

This is a common marketing strategy.

For example, SHE’s sales in Asia last year were said to be 160 million, but no one knows how much water is in it.

In comparison, although Du Sheng’s sales data of over one million also contains some water, the proportion is not high.

Star Media predicts that Du Sheng's album sales are expected to exceed one million.

However, Du Sheng is cautious about this.

After all, piracy is rampant, and the more popular an album is, the more pirated copies there are.

The first two months after an album is released are the golden sales period. After that, with the rampant piracy, the sales of genuine albums will inevitably decline sharply.

Of course, Du Sheng doesn't care much about the issue of piracy.

On the one hand, the domestic economy was just starting at that time and many people were not rich, especially among music lovers, there were many poor students.

For them, spending a few dollars to buy a pirated tape is already a considerable expense.

What's more, they can also enjoy music through the 5-yuan monthly ringback tone service provided by the three major operators.

The reason why Du Sheng released the album was not because he cared about the revenue from the physical album, but he valued the influence of the song.

Although piracy is shameful, it objectively has certain significance for the spread of songs.

Not to mention the reputation value, once a song becomes popular, the revenue from the ringback tone business will also increase accordingly.

Liu Xiaoli said softly:

“Qian Qian Jingting is on this Golden Song Chart, and I think she will release a separate album later.

There are pros and cons here, and interests may be damaged.”

Theoretically speaking, six songs occupying the top ten of the most authoritative music chart is good news, which will help promote the album and increase sales.

But the songs on this list will eventually be made into an album and released by Qianqian Jingting.

This alternative sales model will undoubtedly have an impact on the sales of genuine albums.

Therefore, Liu Xiaoli found it difficult to judge whether this news was good or bad.

Du Sheng put away the documents, shook his head and smiled:
“It’s okay, this will actually help us spread our popularity.

Qian Qian Jing Ting is going to produce an album of the top ten hits of the year, and that will be planned for next year.

By then, piracy will have already become rampant, and the sales of the top ten hits albums will be limited.”

Liu Xiaoli nodded slightly, stood up and said:

"Xixi and the others are out, let's go eat first."

"Look, my cousin is here!"

Liu Yifei had sharp eyes and immediately spotted the figure waiting by the RV.

She let out a cry of excitement and trotted over.

If Du Sheng hadn't reached out and grabbed her, the girl would have limped and fallen.

"Don't run so fast, pay attention to your image!
Look at Xiao Mi, Shi Shi and the others, they walk so quietly and like ladies."

Liu Yifei became more and more bold. Not only did she snuggle in Du Sheng's arms and refused to leave, she also stood on tiptoe and chuckled in his ear:
"Cousin, do you still mean what you said last night?"

Yang Mi and a few other girls nearby also wanted to imitate Liu Yifei, but they held themselves back.

They were just happy to take the gift bag that Du Sheng handed over and opened it.

Du Sheng handed the last handbag to Liu Yifei and joked:

"Girl, are you sure you want to sell your body for the rest of your life? Then I won't be polite."

Seeing that the other girls didn't come, Liu Yifei took Du Sheng's arm and got into the car first, saying briskly:

"If it weren't for your help, I would still be stuck in Hongwu Films.
My cousin has nothing to repay you with, so I can only pledge myself to you..."

Liu Xiaoli, who got on the car with him, coughed lightly and said:
"Xixi, there are paparazzi waiting here, please be careful about your image!"

Liu Yifei calmed down a little, but did not leave Du Sheng. Instead, she pestered him to help Euanmo.

Du Sheng knew that the paparazzi were not waiting for them, so he said indifferently:

"How long do you plan to stay here?"

Liu Xiaoli glanced at Liu Yifei and said:

"Xiao Mi is in her third year of high school and should not miss classes frequently. Grandma Shi Shi is ill and she needs to go home to visit her. She will leave tonight.

In the next two days, we will have to go to Tianjin and Tomato TV to participate in program recording.

In addition to album matters, I am also negotiating some endorsement matters.

Once signed, they will need to participate in a series of endorsements and commercial performances. "

During this period, due to the large number of announcements received by Girls' Generation, Liu Xiaoli has also served as their agent.

Since taking the Body Tempering Pill, her body has become healthier.

Not only are they full of energy, but their learning and thinking comprehension have also improved.

These days, she has been devoting herself to studying broker-related professional knowledge, as well as involving multiple fields such as law and taxation.

It’s just that the popularity of Girls’ Generation was mediocre before, so the prices offered by those merchants were not high.

For future considerations, Du Sheng asked Liu Xiaoli to politely decline all offers.

Now that Girls' Generation's popularity has soared, the endorsement fees have risen accordingly. They can indeed consider endorsing some high-end brands.

This will not only bring in profits, but will also further enhance the popularity and commercial value of the group.

As for TV dramas, there are no good scripts for the time being, but they are not in a hurry. It is not too late to wait for their own company's dramas, and they can still take care of it.

In Yang Mi's words, the popularity the group has brought her is much higher than starring in film and television dramas, and the impact is much greater.

Du Sheng pressed the Baihui acupoint for Liu Yifei and asked with a smile:

"Do you have the drink that Sissi drinks every day?"

Liu Yifei's beautiful eyes lit up, and she said naively:

"AD calcium milk is great. If we endorse it, we can drink it every day in different flavors!"

Liu Xiaoli ignored Liu Yifei's naive thoughts and turned to Du Sheng:

“Wahahaha contacted us, but with you as the general spokesperson, the offer they gave us was not high.

I think Jianlibao is more suitable and the endorsement fee is higher.

Girls' Generation signed a joint contract for two years, 200 million.

At present, there is a gap between the endorsement fees of mainland stars and those of Hong Kong stars, and the price offered by Jianlibao is already quite considerable.

After all, for people of Huang Xiaoming and Deng Chao's level, this is the current price.

"In addition to Jianlibao, brands such as Aio Walkman and Dabao Skin Care have also extended olive branches to us. There are also some commercial performance invitations, which I am screening.

In terms of how quickly you can make money, commercial performances do produce results faster.”

Du Sheng thought for a moment and said:
"Brand endorsements can be negotiated slowly, and commercial performances can be selected in some large-scale occasions to help them accumulate performance experience, but not too much."

Girls' Generation is currently on the rise, so signing the contract at this time would be somewhat disadvantageous.

When they arrived at the dining place, everyone got off the bus one after another.

When Yang Mi passed by Du Sheng, she suddenly lowered her head while no one was paying attention.

He only felt a fragrant breeze blowing on his face, and a moist and smooth touch on his cheek.

Du Sheng looked up in surprise, only to see that the girl had already gotten out of the car and ran away with a red face.

Liu Yifei just happened to notice Yang Mi's slight movement and muttered:
“Sister Mi really has evil intentions towards my cousin!

When she comes back later, I will let her see my methods!"

Tang Yan and Liu Shishi looked at each other and had different reactions.

The former was eager to try, but did not dare to do it so boldly.

The latter looked reserved, and perhaps she remembered the conversation last night, as her cheeks flushed with embarrassment.

Du Sheng took in everyone's expressions, got out of the car and asked:
"What method do you want her to see?"

Liu Yifei deliberately bared her teeth, looking fierce:
"I want to compete with her in running. The loser has to buy breakfast every day!"

Du Sheng: “…”

Seeing that her domineering attitude shocked the whole audience, Liu Yifei smiled cutely and comforted Du Sheng:
"Don't worry, cousin. With me here, Sister Mi won't dare to make plans against you again!"

Seeing Liu Yifei's funny look, everyone burst into laughter.

In fact, Liu Yifei has a high emotional intelligence and used humor to resolve the embarrassment caused by Yang Mi's departure.

Liu Xiaoli was quite satisfied with the way her daughter handled the situation.

After all, they are just little girls, there is no need to care about these impulsive actions.

The meal was quite delicious.

After the banquet, Liu Shishi also left with Yang Mi.

Tang Yan arrived a little later, after all, her destination was Modu.

Liu Xiaoli went to see them off with her assistant.

Du Sheng took Liu Yifei to a nearby shopping mall.

The little girl complained that he was partial because he gave Liu Shishi a cat doll and gave her a music diamond box.

Look, I’m being dragged here to go shopping.

The mall was bustling with people coming and going.

Du Sheng smiled and teased:

"Girl, you hold me so tightly, people will think I am a heartless person who is going to leave."

Liu Yifei's face turned red with embarrassment, but she didn't let go.

After some fooling around, the two walked into the mall. Instead of rushing to shop, they strolled around.

Finally, Du Sheng took Liu Yifei to a doll shop:
"You turned around and looked twice when you passed by here just now. Did you take a fancy to the teddy doll?"

After hearing what Du Sheng said, Liu Yifei stopped wandering around and smiled sweetly.

Du Sheng took her into the doll shop and said to the boss:

"Boss, please take down that cartoon shark and chubby panda and have a look."

Liu Yifei took Du Sheng's arm, her tone full of surprise:
"How do you know I like these two dolls?"

Du Sheng smiled slightly and said naturally:
"Aren't we cousins? We understand each other very well."

"嘁~"

Liu Yifei snorted softly, appearing to be disgusted, but actually she hugged Du Sheng's arm even tighter.

Obviously, this girl was a little insincere.

After getting the doll, I couldn't put it down.

Du Sheng simply put them in the back seat of the car.

After returning home, Liu Yifei ignored everything else and was only focused on taking fun photos with the doll.

This girl looks so cute and adorable that it is hard to imagine her becoming such a cute and adorable person in the future.

Du Sheng recalled the short film in which Liu Yifei played a panda, and thought that it would be fun to put bear makeup on her in his spare time in the future.

.........

(End of this chapter)