Chapter 312 Great Opportunity!

Du Sheng knew that it was useless to hide this matter.

Because Don King was waving excitedly over here.

He smiled calmly and said:

"UFC hasn't sent me a notice to rematch yet. I have a few dramas to shoot recently, so I don't think I'll have much time. I'll see how things go in the future."

"Mr. Du, this time the arena collapsed, do you think it was caused by fake materials or the organizer did it on purpose?"

This question is quite sharp. Du Sheng prefers to fake it, after all, it is a Japanese tradition.

But it's hard to say it directly when you are on someone else's territory, so let's play with it:

"Let's wait for the investigation report. I believe in their craftsmanship."

Craftsman spirit?
Everyone was a little confused.

"Mr. Du Sheng, do you think it's boring to fight with opponents of the same weight class in UFC?"

A Western reporter immediately asked the key question.

"If you understand it that way, I can't stop you."

Du Sheng glanced at her and smiled:
"But I think it's more appropriate to answer you with the words of the netizens -

As long as the top ten players in the same weight class dare to accept the challenge, we can still give it a try. "One punch will break tetanus, two punches will destroy the ancestors."

As soon as these words were spoken, reporters and media were in an uproar and excitedly recorded them.

There is a lot of material here.

Du Sheng is no longer just disrespecting UFC boxers of the same weight class, but has reached the level of ignoring them.

Arrogant!

How arrogant!
The intensity of this taunting is simply at its maximum!

Another Western reporter, who was enjoying the fun, asked excitedly:
"Mr. Du, have you ever considered challenging De La Hoya?"

Brush brush!
Everyone's eyes turned to look at him.

When it comes to De La Hoya, almost everyone in the foreign boxing world knows this name.

He is currently the world boxing champion most known to the public besides Tyson, Mayweather, Lewis and others.

As Du Sheng set the glorious record of becoming the first Chinese world boxing champion, naturally many people began to compare him with world boxing champions in other fields.

Faced with such an interesting question, Du Sheng was too lazy to beat around the bush.

He smiled and raised a finger to everyone.

The reporters looked at each other, and one of them remembered the other's previous reply and asked tentatively:
"You mean to hit the ancestors with one punch?"

Du Sheng shook his head slightly, with a faint smile on his face:

"No, if De La Hoya comes to fight K1, I'll give him one round."

If it were someone else, this sentence would probably cause laughter at the scene.

But coming from Du Sheng's mouth, many reporters began to think carefully about it.

Although De La Hoya has won the world boxing championship title ten times, his maximum weight is only 82 kilograms and his height is only 179 centimeters.

In contrast, in Du Sheng's match against Just and God Warrior, his opponents were more than eight weight classes taller and bigger than De La Hoya.

What's more, Du Sheng also has killer skills such as hard qigong and oriental kung fu.

If these two really were to fight according to K1 rules, De La Hoya wouldn't have much chance of winning.

But if Du Sheng gives up a round, the outcome of the match would be full of variables.

What they didn’t realize was that their thoughts were almost all about De La Hoya losing.

Even if some reporters noticed it, they were just filled with emotion.

Before this, it was unclear whether a Chinese boxer could defeat De La Hoya.

You may not even be qualified to fight him.

However, Du Sheng's emergence has given the Chinese people a glimmer of hope!
Du Sheng not only rewrote history, but also ignited the hope of the public.

It was a marathon press conference that lasted for more than an hour.

At the same time, Wang Jinhua and Ye Jingzhi were not idle either.

They are busy negotiating with major brands.

In other words, it is accepting round after round of quotation offensives from brands.

For these brands, signing Du Sheng's endorsement contract at a lower price before the results of the competition are announced is undoubtedly a smart deal.

But Wang Jinhua and Ye Jingzhi knew that Du Sheng was very confident of winning the championship.

Once Du Sheng was crowned as Asia's No. 1 "King of Fighting", his endorsement fees naturally soared.

Therefore, they are constantly testing the bottom line of the brand to pave the way for subsequent cooperation.

With the explosive news of Du Sheng winning the championship, the price for the new round of endorsements can be doubled again.

Just as Yangshi host Li Bin said, Du Sheng's victory this time is the best of the century.

That night, after returning to the hotel, Du Sheng did not take time to rest, but had a detailed discussion with Wang Jinhua and Ye Jingzhi.

In the end, they unanimously decided to prioritize Sony as their partner.

As a long-established giant company in Japan, Sony has a market value of 75000 trillion Japanese coins.
It covers four core industries: electronics, games, entertainment, and finance, and is one of the few super enterprises in the world.

14 years ago, Sony spent a huge amount of money to acquire the well-known Columbia Records and Columbia Pictures, one of the eight major film production companies in Hollywood.

Two years later, Sony offered $48 billion to acquire MGM, one of the eight major Hollywood studios, thus securing its leading position in the global film and entertainment industry.

If Du Sheng can work with Sony, it will undoubtedly open up a broader road in the international film market. It is worth mentioning that the largest investor of "Heroes of Heaven and Earth", which lost 80 million yuan, was Columbia Pictures.

In addition, it was also responsible for the overseas releases of "Crouching Tiger, Hidden Dragon", "Big Shot" and "Kung Fu".

It can be said that there are many benefits to cooperating with it.

Wang Jinhua, Ye Jingzhi and Zhong Zhen naturally fully supported Du Sheng's choice.

However, deep down in the hearts of Ye Jingzhi and Zhong Zhen, what they care more about is Sony's "weakness".

I feel there is an opportunity to extract more commercial value from Sony.

Their intuition told them that Sony’s need for Du Sheng’s endorsement was more urgent than other brands.

This is not nonsense!
It is based on the endorsement product tailored by Sony for Du Sheng——

Sony Ericsson (abbreviated as Sony Ericsson) mobile phone.

This brand was jointly created two years ago by Japan's Sony and Sweden's Ericsson, each contributing half of the funding, and focuses on mobile phone manufacturing business.

However, with the rise of the smartphone market, Sony Ericsson's feature phones have gradually lost their competitiveness.

The company's financial situation deteriorated and it gradually fell into the quagmire of losses.

In the past two years, the situation has become increasingly serious.

In addition, Sony's financial report released in the first half of the year showed that sales and profits were nearly $2 million less than expected. Investors sold Sony shares in droves, triggering a major stock market earthquake.

In just two days, Sony's stock price plummeted 25%, and its market value evaporated by nearly $30 billion.

This stock market crash not only dragged down Japan's stock market index, but also triggered a collective dive in high-tech stocks, causing the Nikkei index to fall sharply.

At this time, Sony was in a precarious situation.

The entire company was struggling to find a way to transform, but could not find a breakthrough.

Based on this information alone, Sony does not seem to be an ideal partner.

However, through Zheng Zetao's network of relationships and Ye Jingzhi's own channels, a key piece of information was obtained.

Since August this year, Sony has started to contact the Guangdong government, hoping to move the new production line of Sony Ericsson mobile phones to the East to reduce costs and expand the Eastern market.

But until now, the negotiations between the two sides remain pending.

After some investigation, Sony management found that they encountered strong resistance in the East.

The local government was very interested in Sony Ericsson's mobile phone production line and technology and hoped to send technical personnel to study there.

However, the core technologies of these high-tech products are the lifeblood of Sony, and they do not want their technologies to be easily copied.

In addition, in order to protect domestic mobile phone brands such as TCL and Amoi, local manufacturers are also worried that the entry of Sony mobile phones will erode their market share, so they are cautious about the introduction of Sony mobile phones.

Under such circumstances, Du Sheng, who has recently become very popular, has become a savior in their eyes.

In the view of Sony executives, the view of market cannibalization is just a prejudice.

As long as we can change this prejudice and demonstrate the benefits and effectiveness, the problem can be easily solved.

Therefore, if Du Sheng, who is praised as the pride of the Chinese people, can be made the spokesperson for Sony Ericsson mobile phones in the Eastern region, it will surely be able to reshape the brand image of Sony Ericsson mobile phones.

In addition, the Ye family behind Du Sheng can use the cooperative relationship to influence the decision-making of the Guangdong government, which will most likely allow Sony Ericsson to open the door to the Eastern market.

After coming to this conclusion, Ye Jingzhi had a clear direction in her mind.

She firmly believed that Sony now urgently needed to use Du Sheng's good reputation and positive image, as well as her Ye family as a stepping stone to enter the Eastern market.

This is a great opportunity for them at Interstellar Media!

As long as we accurately identify Sony's urgent needs, we can obtain more favorable cooperation conditions for Du Sheng.

Only when you know yourself and your enemy can you be successful in everything.

They have already figured out Sony's weaknesses, so they are naturally full of confidence.

Zhong Zhen excitedly stated that if this cooperation was successful, the money from Star Media’s purchase of 100 cinema chains would be enough!
After listening to the negotiation strategy carefully, Du Sheng confidently entrusted the negotiation matters to them.

With these smart and capable partners by his side, his rights and interests will definitely be protected.

So that night, accompanied by Wang Jinhua and Ye Jingzhi, Du Sheng acted as an audience and had dinner with Sony executives.

Just half an hour later, he returned home with a set of luxurious Sony Ericsson mobile phone gift boxes customized for him.

When I returned to the hotel, I saw Zhang Haolong and Ma Yaowei still having an excited discussion.

The most talked about thing is naturally the "big gift package" for winning tonight.

"Brother Sheng, guess how much we won tonight?!"

Seeing Du Sheng returning, Wang Yaoyang ran forward happily and danced with excitement.

"You don't dare to go all in, so maybe three or four hundred thousand."

Du Sheng has become somewhat accustomed to this.

After a few consecutive wins, the excitement usually wears off.

However, Wang Yaoyang is not an ordinary person. After all, every time he places a bet, he has to go through a life-and-death ideological struggle.

He heard the teasing in Du Sheng's tone, as well as the laughter of Ma Yaowei and the others, and retorted with a red face:
"Who said I didn't go all in? This time I bet 50!"

"Yes, yes, yes. Who said at the beginning that they had no money left and only had to bet 10 yuan?"

Zhang Haolong took his time and exposed him mercilessly.

Wang Yaoyang was too lazy to pay attention to them, and still murmured excitedly:

“One round KO, 3.20 times odds!
The principal and interest is 160 million, which is enough not only for my sister to finish college, but also for building a villa and raising pigs in the countryside!"

.........

(End of this chapter)