Chapter 284 Purple Treasure Box
He Ping is well versed in the art of speculation.

In the promotion of his movie "Bombing the Double Lights", he became famous for satirizing the "male superiority and female inferiority" in the country.

The objects of his satire were well-known figures in the circle.

As long as celebrities are used as targets and criticized publicly, they will provoke counterattacks from their fans and supporters.

As a result, a wave of public opinion arose.

Once public opinion ferments, no matter what its direction is, its attention will naturally rise.

He Ping knew very well that Du Sheng, who had a golden body, was still indestructible.

He did not point the finger at Du Sheng directly, but instead targeted "Infernal Affairs 1" and rehashed the old stuff.

However, mentioning "Infernal Affairs 1" means inevitably thinking of Du Sheng, who drove the box office miracle in mainland China.

This move not only aroused controversy and attention to the greatest extent, but also avoided directly angering Du Sheng.

If Du Sheng did not come out to refute, it would naturally be the best situation.

Even if Du Sheng came out to fight back, He Ping could explain that he was just discussing the matter at hand and had no intention of targeting Du Sheng.

If it was a head-on confrontation, it would be fine.

This kind of roundabout and quietly trying to gain popularity is truly despicable.

When ordinary people encounter such situations, there is usually no other way but to consider themselves unlucky.

Because once you show up, it might actually fuel the other party's enthusiasm.

But within Star Media, several partners have been dealing with media before, so how could they allow themselves to be manipulated by others?

As public opinion heated up, a piece of news suddenly grabbed the headlines of major media outlets:

"Du Sheng joins hands with Wahaha and officially becomes the brand ambassador"!
As soon as this news came out, its popularity quickly surpassed He Ping's "Heroes of Heaven and Earth".

As the leading beverage brand in China, Wahaha has been loved by the public for many years and has won numerous awards.

This is because since its establishment, it has sponsored sports delegations to go abroad many times, and has also generously donated to support important events such as the Paralympic Games and the Youth Olympic Games.

While developing, we never forget to give back to the society.

The most famous of these are donations to support the country's aerospace development, the establishment of dozens of Hope Primary Schools across the country, and the generous donation of relief supplies worth more than 10 million yuan during flood relief efforts.

In view of these good deeds, Wahaha is hailed as a national brand by the Chinese people and has won many national honors.

And Du Sheng endorsing Wahaha is simply a match made in heaven.

After all, Du Sheng's stunning success also came from setting records in the boxing world and entering the K1 GP finals.

Not only did he break the international infamy and avenge the country, he also vented the anger of the people, and thus he was deeply loved and supported by the public.

The reason why Wahaha sits firmly at the top of the domestic beverage industry is largely due to its continued charitable investment.

Similarly, the reason why Du Sheng was able to build a golden public image is inseparable from his generous donations in the field of charity.

He and Liu Dehua founded the Huabang Charity Organization. When they won the "Wulin" championship and reached the K1 finals, they solemnly promised to donate all their prize money to help the disadvantaged groups.

In order to do his best, he even promised to donate a sum of money from every sale of a clothing brand, demonstrating his extraordinary vision and courage.

The combination of a selfless idol boxing star and a national brand that also cares about the welfare of the people immediately creates a huge buzz!

Therefore, once the news was released, the attention it received surged and it quickly became a hot topic on the streets.

However, this was undoubtedly a blow to He Ping and Huayi behind him.

They exhausted all their energy and invested huge amounts of money to finally create a hot topic.

As soon as the other party's cooperation gimmick came out, it instantly diverted everyone's attention.

It feels like seeing a good harvest in sight, only to have all the results taken away by others.

It's really infuriating!

Wang Zhongjun, who was furious, intended to make a big fuss about Du Sheng's high endorsement fee.

An endorsement fee of 600 million is considered a sky-high price in the country.

Because the four middle school students with similar popularity to Du Sheng received less than 200 million yuan in endorsements.

But before Wang Zhongjun could take action, Du Sheng announced through Star Media that all the money would be donated.

This move instantly sparked public opinion.

The people were deeply moved by his selfless spirit and voices of praise emerged like a tide.

"As expected of a charitable boxing star, so generous!"

"Compared to those so-called philanthropists, this is the model we should follow!"

"I have always despised celebrities making quick money, but I cannot despise it this time."

"That's too much. With this kind of donation, I'm afraid it will be difficult to even pay for the assistants, right?"

Whenever Wang Zhongjun saw netizens praising Du Sheng, he felt so angry that his teeth itched.

He didn't believe that Du Sheng would be willing to spend all the huge sum of money on charity!

Most of them are just like the wealthy people abroad, looking for a reasonable excuse to avoid taxes.

But Wang Zhongjun didn't dare to speak out.

In the current climate of public opinion, if accusations are made openly, not only will the public not buy it, but they will also denounce it as having ulterior motives.

If the people are angered, the consequences will be disastrous.

Therefore, he could only swallow his anger and watch Du Sheng bask in supreme glory and his public image become increasingly solid.

There is no way to stop the outbreak for the time being, so what we can do is to continue to increase investment in publicity.

Seeing that the topic was gradually dying down, Wang Zhongjun once again added several million in publicity and promotion expenses.

Combined with the 1500 million production cost invested by Huayi in the film, it means that "Heroes of Heaven and Earth" needs to achieve at least 5000 million box office to break even.

If the total production cost is 8000 million, then the domestic and overseas revenue would have to be 2 million to break even.

However, just as he invested huge amounts of money in publicity, another explosive news occupied the headlines of major media outlets:

"The cast of Zhang Yimou's new film is revealed, with Liu Dehua, Du Sheng, and Zhang Baizhi taking on the leading roles!" Last year, although the domestic reputation of "Hero" was polarized, its brilliant record of 2.8 million domestic box office and over 7 million international box office is irrefutable.

Zhang Yimou has become one of the best domestic directors.

This new film is sure to attract a lot of attention.

What is particularly noteworthy is that Du Sheng appears again in the film!
The public was moved by Du Sheng's endorsement and huge donation, and expressed their full support for his acting career.

Wang Zhongjun felt like a dumb person eating bitter herbs when he saw this.

Because in this context, millions of dollars in publicity and promotion have been wasted!
Speaking of which, Huayi is in a very difficult situation this year.

First, Wang Jinhua led the artists to leave, and her recent investments in "Counterattack" and "Brotherly Love" performed poorly at the box office.

Last time, countless costs were spent to clear Wang Zhonglei's name and reduce the negative impact on the company.

In order to seize the first place in the National Day period and be ahead of the other four popular films, Huayi invested heavily in "Heroes of Heaven and Earth", and there is very little liquid cash left in its account.

If this film sets a new box office record, there will still be a chance for financing next year.

On the contrary, Huayi will face severe tests next year and its survival is uncertain.

So he gritted his teeth and had to borrow money from the bank, pledging his Taihe shares.

If Taihe is unable to repay the debt by then, it may change hands.

But at this moment, there is no turning back.

Once you give up, all previous publicity and promotion costs will be completely wasted!

There are less than nine days left until the release of "Heroes of Heaven and Earth". Wang Zhongjun only needs to survive this period and the funding problem will be solved.

He waited patiently, watching the news heat of Zhang Yimou's "House of Flying Daggers" die down.

Unexpectedly, the news that Princess Liu, who is known as the "No. 1 Movie Queen", was released from prison dominated the screen again.

Wang Zhongjun felt like a thorn in his side and became increasingly unable to sleep or eat.

It was not until the end of September that various hot spots gradually cooled down and audience interest gradually waned.

Just when Wang Zhongjun was about to take action, the news that "Zhang Guoli's son beat someone up" once again occupied the front pages of major media.

Zhang Guoli, one of the 'Iron Triangle', has been extremely popular in China in the past two years.

The person his son beat was a female classmate from the Central Academy of Drama, and public opinion was outraged!
At this moment, Wang Zhongjun really wanted to cry but had no tears.

With the release date approaching, if "Heroes of Heaven and Earth" does not increase its publicity, it will be a failure.

As for whether to postpone it to the Lunar New Year holiday?
Totally impossible.

"Heroes of Heaven and Earth" is a joint venture project with the largest investor being overseas, and it has long been decided that the two films will be released simultaneously.

If it’s not released now, when will it be postponed?

By then, piracy will be everywhere, and there will be no box office revenue.
Huayi has been caught in a dilemma. Now Wang Zhongjun no longer hopes to crush "Infernal Affairs 2" and only wants to make back his investment.

However, it now seems that this is also a luxury.

After listening to Hua Yi's predicament, Du Sheng just laughed it off.

The other party did not take out his anger on Wang Jinhua, but instead targeted himself first. His train of thought was unique.

But since the other party insisted on ramming his head against the wall, he couldn't just hold him back.

Moreover, there are several popular films during this National Day holiday, so the competition is quite fierce.

For example, "Heroes" starring Li Ming and Zheng Yijian, and the Hollywood blockbuster "Terminator 3" was released earlier, but its influence is still there.

Although "Infernal Affairs 2" has the support of the previous work, this time the publicity and promotion focuses on him. In order to avoid being ridiculed for not having box office appeal, all publicity still has to be done.

In addition, "Legend of Sword and Fairy 1" is about to come to an end, and there is no time to take care of other things.

End of September, Jiulongtan Film and Television Base.

Du Sheng and Liu Yifei had their final scenes.

After defeating the Moon Worshiping Sect Leader, Zhao Linger was seriously injured and eventually fell into Li Xiaoyao's arms.

"Ahem...Brother Xiaoyao, I want to go home. Take me back, okay?"

Liu Yifei lay in a pool of blood, her eyes filled with reluctance.

"I want to go back to Brother Xiaoyao's home and live happily together..."

Du Sheng's face was filled with grief, but he tried hard to hold back his tears, not wanting to collapse at this moment.

He stroked Liu Yifei's face and said firmly:

"Okay, Ling'er, I'll take you home."

Then he carried Zhao Linger and walked through the sea of ​​flowers, and his figure gradually disappeared in the distance.

"Crack!"

The director's voice sounded, breaking the sad atmosphere on the scene:

"Congratulations, Ah Sheng and Yi Fei, your scenes have been completed."

Yao Zhuangxian and Chen Yamei, two representatives of the capital side, were also present today and congratulated with a smile:

"Thank you for your hard work during this period, Du Sheng. I look forward to our cooperation next time."

After Leung Kwok Wan announced the completion of the filming, Du Sheng exchanged a few words with everyone, with a lot of thoughts in his mind.

In particular, the two treasure chests surrounded by purple light flashing in front of him made him feel very strange.

Liu Shishi came over and asked with concern:

"Brother Sheng, are you a little reluctant?
More than two months of crew life is coming to an end, and everyone is going their separate ways. I feel very sad too.”

Liu Shishi is at the sensitive age of youth and easily sentimental.

.........

(End of this chapter)