Chapter 239 Head-to-head confrontation
"It's just a discussion, the endorsement has not been finalized yet."

Ye Jingzhi smiled slightly:
"They noticed that you were wearing their watch and expressed interest in cooperation, but they needed to meet in person."

International brands like Cartier have never launched any endorsement campaigns in mainland China.

The reason why Ye Jingzhi came up with this idea this time was that she used some connections outside the circle.

"That's great!"

Wang Yaoyang's excitement was beyond words.

Luxury brands like Cartier have extremely strict requirements for spokespersons. Looking at the entire mainland entertainment industry, there are not many first-line stars who are qualified.

This must also be in line with the influence at home and abroad.

The reason why Du Sheng was selected was probably due to the external factor of being a Chinese champion boxer.

However, if he can get this endorsement, he will undoubtedly gain mainstream recognition inside and outside the industry very quickly.

The mainstream here not only refers to the general audience, but also includes major institutions, media platforms and even capital forces.

After all, even the veteran actors have not yet won this honor.

The products they endorse are basically mid-to-high-end, and the best ones are affordable luxury brands such as Calvin Klein and Marc Jacobs.

Anyone who has had a little exposure to the fashion circle knows that modern luxury goods can be divided into light luxury, high luxury and top luxury.

The difference and recognition between light luxury and high luxury are as vast as the difference between heaven and earth.

As we all know, the prices of light luxury brands are usually below 5000 yuan, while high luxury brands are often above yuan.

The purchasing power of light luxury brands mainly comes from the mid-range consumer market, while high luxury brands usually appear in counters in high-end business districts.

In addition, the degree of recognition and development history also involves the consumer's face issue.

Before, Du Sheng’s resources were not as good as those of Chen Kun and Huang Xiaoming, who were young actors backed by strong companies.

But if he can take down Cartier this time, the difference in quality will be immediately apparent.

Although Du Sheng doesn't want to be so vulgar, being in the entertainment industry, a place of fame and fortune, it is not a question of whether you want to or not.

It’s a matter of other people’s attitude and recognition.

In addition, with the hit of The Heaven Sword and Dragon Saber, his status and popularity have risen and he can take on some endorsement advertising.

He won't miss the opportunity this time.

Not to mention, the endorsement fee is quite high.

"Unfortunately, someone came and snatched it away."

Just as the office was in a joyful atmosphere, a familiar voice came from outside the door:
"Rong Xinda successfully persuaded the decision-makers of Cartier (Asia) to consider letting Chen Kun be the spokesperson.

This is not going to be a very favorable situation for us.”

It was Wang Jinhua.

She obviously heard the news and went back and forth to discuss it.

"what?"

Wang Yaoyang's expression changed slightly.

Ye Jingzhi suddenly smiled:
"Rong Xinda's skills are indeed sharp, and he hits the vital points with one strike.

However, Rong Xinda’s intervention does not mean that the outcome is set.

At most, it was the first head-on confrontation between Du Sheng and Chen Kun, and it was also a competition between Star Media and Rong Xinda. "

Du Sheng narrowed his eyes slightly, and a meaningful smile appeared on the corner of his mouth:
"Now it's interesting."

With the memories of his past life, he knew early on that it would be quite difficult to become a spokesperson for high-end luxury goods.

This requires a series of inspections and evaluations, including but not limited to considerations of the star's values, image, and degree of alignment with the brand's core values.

Take Chanel as an example. From Zhou Xun’s first appearance at the CHANEL Spring/Summer Haute Couture Show in 2007 to becoming the spokesperson for the Eastern region, she went through a four-year probation period.

Reba was also observed for two years when she served as the brand ambassador of Louis Vuitton in Greater China.

The reason for this is that if an inappropriate spokesperson is chosen, it may lower the brand's status.

Wang Jinhua smiled gently, turned to Wang Yaoyang and said comfortingly:

"Don't worry, the outcome is not yet decided, anything is possible."

"Yes."

Ye Jingzhi nodded in agreement, but her eyes unconsciously became serious.

As Wang Jinhua said, the current situation is indeed quite delicate.

Du Sheng and Chen Kun are about to face their first head-on confrontation.

The outcome of this battle will undoubtedly have a profound impact on the careers of both men.

Even the positions of popular young actors may be reshuffled.

She could even guess that countless people outside were paying attention to this situation.

This is true.

As soon as Du Sheng and Chen Kun started competing for the endorsement rights of Cartier, the news spread quickly.

In an instant, it attracted widespread attention and discussion on the Internet.

"Fuck, it's getting fierce!"

"A head-on confrontation so soon?"

"This opportunity is a huge test for both sides."

"Fuck you! My family wasn't even nominated. Who is Cartier looking down on?"

"Isn't it obvious? Huang Xiaoming is out!"

"From the current situation, Chen Kun seems to have a better chance of winning. After all, he has been the most popular actor for three consecutive years."

"Having said that, Cartier will definitely take many factors into consideration when choosing a spokesperson, not just image and popularity."

"..."

In fact, Cartier does face a dilemma of choice.

There are different opinions within the company on whether to choose Du Sheng or Chen Kun as the spokesperson.

Even if online voting is conducted, the results are difficult to predict.

"We, Cartier, are a leader in the international fashion industry, and the first priority is to be consistent with the brand concept."

A promotion manager said:
"Du Sheng's appearance is impeccable. Whether it is his sunny temperament or his tough look, he has shown an excellent image and taste. I tend to choose him."

"I don't agree with this." The marketing manager next to him retorted:

“Cartier has the ability to create an image, and now what it needs is to bring sales to the brand.

In comparison, Chen Kun’s popularity and influence are more significant, which is the core of the transformation.”

"When it comes to popularity and influence, Du Sheng is not inferior either."

A female manager laughed and said:
“Let’s not even talk about his previous works, just take the movie “The Heaven Sword and Dragon Saber” released this month, it beats “The Comprador” in every aspect.

Isn’t this a manifestation of popularity?
Furthermore, he has a great chance of reaching the semi-finals of K1 GP, an internationally influential tournament.

what does this mean?
This means a wider star effect, greater conversion sales, and it just happens to meet our brand requirements!"

"Please don't put yourself in the fan filter, please note that we are in the luxury goods business."

A plump operations specialist reminded:

“In choosing spokespersons, we must take hardware strength into consideration.

The status of Star Media and Rongxinda Entertainment in the industry will directly affect the effectiveness of our cooperation."

The marketing manager who spoke earlier nodded in agreement and said:

"Sister Chen is right. Not to mention that Du Sheng is a stuntman. His grassroots status naturally makes him less prestigious."

"Old Xu, what you said is a bit of flattery."

Those who have been silent all this time can’t help but speak out:
“Isn’t the personal attack a bit too much?”

"Stop! Stop! Everybody calm down!"

The white deputy director had to stand up and raised his voice a few notches:

"We are selecting a brand ambassador, not a boyfriend, OK?!"

"He was deliberately misinterpreting my meaning. I didn't make any personal attacks."

"It's obvious that you are trying to fan the flames. Everyone knows that your child is a fan of Chen Kun!"

The members of the promotion department were divided into two camps, and emotions were becoming increasingly excited.

Just as the argument was about to escalate, Supervisor Sweet spoke calmly.

"Are you going to turn the conference room into a battlefield?"

Although Sweet's voice was calm, it carried an unquestionable majesty.

Everyone present fell silent instantly.

Upon seeing this, the deputy director quickly tried to smooth things over:

"In fact, arguing is also a way of communication. Our team used to do this a lot. We found a solution to the problem after arguing."

We were all adults and quickly put down the argument.

Sweet glanced around the conference room and said slowly:
"Now the outside world is paying attention, it's inappropriate to make such a fuss.

Since no one is satisfied with the choice, let’s postpone the discussion.

In the meantime, I hope you can observe and see who is more suitable for this brand ambassador. "

"What do you mean?"

Everyone is puzzled:

"Follow the selection method of brand friends?"

When celebrities want to become spokespeople for luxury brands, they usually start as brand friends, with an indefinite probation period.

This time, the headquarters took into consideration that Oriental had not yet promoted the relevant candidate, so they skipped the probation period and started with the brand ambassador.

"Not really."

Sweet explained:

"In the next period of time, Du Sheng, Chen Kun, Lu Yi and others will have activities online, and they can attend various activities to provide support...

Let’s use this time period as a reference to see how their popularity and influence rise and fall…”

Everyone suddenly realized.

In the next two days, Rong Xinda Entertainment and Star Media did not receive any follow-up from Cartier, and only invited Chen Kun/Du Sheng to appear at the brand day event two days later.

Both parties understand that this is an observation period given by the high-end luxury brand.

"Haha, we're setting up a stage play."

Rong Xinda Entertainment, office.

Partner and director Li Xiaohong chuckled and said:

“I have to say that Du Sheng’s rise has already threatened you, so Cartier’s arrangement is understandable.

But I am confident that you will prevail next time.”

"What do you mean?"

Chen Kun was a little confused.

Faced with the challenges of rising new popular actors such as Du Sheng, Huang Xiaoming and Deng Chao, he feels a lot of pressure.

Especially this time, "The Comprador" lost to "The Heaven Sword and Dragon Saber", which made him feel an unprecedented threat.

Li Xiaohong smiled confidently:
“Huayi is on the verge of collapse, and Rongxinda, with its abundant resources and strong execution capabilities, is a good opportunity to rise.

For this endorsement, and to help you regain popularity, I plan to announce a big news."

"What kind of news?"

Chen Kun was still somewhat puzzled:

"General endorsement advertising covers and the like are unlikely to have much effect."

Li Xiaohong smiled slightly and said:
"The production of Lao Zhao's drama has started, and I talked to him about it. He agreed to let you continue to play the leading male role.

And he promised that the lineup this time will be even stronger than "Like Fog, Like Rain, Like Wind"! "

"really?"

Chen Kun asked in surprise:

"Teacher Zhao is finally willing to come out?"

The Teacher Zhao he mentioned is naturally Zhao Baogang, who has starred in hit TV series such as "Desire", "The Story of the Editorial Department", "Never Close Your Eyes", and "Like Fog, Like Rain and Like Wind".

.........

(End of this chapter)