Chapter 230 Huge Opportunity

As the release date was approaching, Du Sheng, who was busy with filming, had to take time out to cooperate with the schedule.

Therefore, during this period, his name was on the hot search list every other day.

In particular, the report of his exclusive interview in "Star Face to Face" evoked the audience's deep nostalgia for the roles of Murong Fu and Hua Tuo.

"The return of Hua Tuo!"

"Following the affectionate version of Murong Fu, a new generation of amorous playboy is online!"

"Du Sheng's new drama "The Heaven Sword and Dragon Saber" is co-made with the genius director Lai Shuiqing, and is paired with the beautiful Nanyang Harbor girl. It is very exciting!"

"Big news! I heard that Du Sheng, Jia Jingwen, and Gao Yuanyuan's love on the set came true outside of the play?"

"The champion of "Wulin" himself served as the action director. This film is definitely the pinnacle of costume martial arts films."

"Five big-budget dramas are released during the summer season. Let's take a look at which ones will stand out!"

As the preheating spread, the topic of "The Heaven Sword and Dragon Saber" rushed to the second place on the list of upcoming dramas.

Second only to the urban light comedy "The Comprador's House" starring the leader of the four little actors.

For a TV series that is still in the promotion stage and has not yet been released, this result is very impressive.

The road to fame is full of challenges and opportunities.

For celebrities, whether they can continue to be popular in the entertainment industry and their representative works are the key to measuring the success or failure of their acting career.

Over the years, many stars have faded into obscurity because they were unable to break through the bottleneck.

Therefore, the media regarded "The Heaven Sword and Dragon Saber" as a new milestone in Du Sheng's career.

“Thanks to K1 GP’s continued promotion in the mainland, the popularity has been in full swing recently.”

Wang Jinhua walked into the office with a stack of things:

"Plus, 'Sai Hua Tuo' was selected as one of the Four Beauties of the World a while ago. These are all huge opportunities for you."

“But as a rising star, if you want to secure your position, the works you star in must achieve good results.

Otherwise, your career and resources will be limited, and it will be difficult for you to play key roles in more high-quality works..."

Wang Jinhua put down the documents in her hand, her eyes gleaming with anticipation.

Star Media has been officially established. As the director and general manager, she is naturally very concerned about Du Sheng's drama.

Not to mention Du Sheng's status as a partner, his status is currently ranked among the top five among the entire company's artists.

If we only talk about development prospects, even the 'Double Ice' can't compare to him.

At present, he is a unique person in the new company.

"What about the cinema?"

This time, Du Sheng came to Star Media during a break in promotion.

In addition to visiting the new company, it is also imperative to discuss subsequent developments.

This also involves issues of theaters and distribution.

Due to the serious nature of Wang Zhonglei's car accident, Huayi's reputation has plummeted, and its release in the near future is nowhere in sight. It has been made clear that the soon-to-be-completed "The Mouse Loves the Cat" will not be produced by Huayi.

As for "Kung Fu", due to Stephen Chow's pursuit of perfection, it has not yet been completed and will most likely be released during the Lunar New Year holiday next year.

According to the original plan, Stephen Chow was considering releasing the film at Huayi Film Studios, but after Du Sheng mentioned it, he was somewhat shaken.

However, because Star Media currently only has 8 cinemas under Zhongyao Pictures and its scale has not yet expanded, the details still need to be discussed by both parties.

"As for cinemas, considering the company's start-up and funding issues, we will first gather 100 theaters in coastal areas, and then expand to first- and second-tier cities..."

Zhong Zhen, who was drinking tea elegantly, suddenly remembered something and revealed a good news:

"Lizhi TV is actively contacting the three investors of Yitian, hoping to buy the first broadcast rights of the drama at a high price."

"What about the original Jinmen station?"

Du Sheng was quite surprised and asked casually.

"Although the scale of Tianjin TV is not bad, its ratings have not been improving. We hesitated several times when we spent a lot of money to buy the first broadcast rights."

Zhong Zhen explained:
“They knew that several satellite TV stations were interested in The Heaven Sword and Dragon Saber, so they decided to stockpile the copies, most likely with the intention of raising the price.

At present, A-Fantasy Company is still handling it, and I don’t know the specific details of the negotiation.

If the price can be agreed upon, everyone is happy.

However, it is also possible that two channels will broadcast the program simultaneously, but this plan may not be agreed upon.”

Du Sheng nodded to show his understanding.

It is naturally a good thing to be able to premiere on Lizhi TV, but it doesn’t matter even if it is broadcast on Tianjin TV.

After the failure of this drama in Taiwan in its previous life, it was brought to Tianjin TV for a trial run. After the positive response, it was promoted more vigorously.

Many TV dramas now adopt this strategy, first broadcasting on a normal frequency band to see how it works.

If the audience response is enthusiastic, then major TV stations will compete to purchase the second, third or even multi-year broadcast rights.

This is like a competition of investment vision.

The biggest example of this is LeTV, which survived in its previous life by collecting rent from the copyright of the TV series "The Legend of Zhen Huan".

But this success is difficult to replicate.

For Du Sheng, if "The Heaven Sword and Dragon Saber" can be as popular as in his previous life, then no matter which channel it is finally broadcast on, it is only a matter of time before he becomes a top star.

Moreover, many TV stations will choose to rebroadcast a drama multiple times after purchasing it as long as it is profitable, so this source of popularity and reputation is endless.

For example, the TV series "Dragon Goddess" in which he previously invested and participated was recently rebroadcast on Guangzhou Satellite TV. This situation may continue for a few years, and the ratings will still be impressive.

This method of improving one's popularity is comparable to tap water, and is also the basis for ensuring popularity!

"The summer season should be a hotly contested one, and there should be a lot of big-budget dramas during the same period, right?"

Du Sheng had previously come across quite a few promotions for popular upcoming dramas, and there was quite a lot of competition here.

Although he has seen the finished film of "The Heaven Sword and Dragon Saber" and is quite confident about it, the schedule, actors and investors have all changed drastically, and no one can guarantee success.

"Indeed, in addition to our film, The Heaven Sword and Dragon Saber, there were four other films that attracted much attention during the same period."

Wang Jinhua has always been concerned about what is happening in the industry. Seeing that Zhong Zhen was also interested, she casually said:
"First is the modern historical drama Towards Common Ground, which has an investment of 1 million yuan. The main investor is still Yangshi, and it has attracted much attention.

The second is the anniversary drama "Triumph in the Skies" which brings together Hong Kong TVB's young actors and actresses. As it is broadcast simultaneously on the Internet, it has attracted unprecedented attention.

Then there is "The Swordsman of Guanzhong" produced by Huayi Film Group and directed by Feng Kuazi, who has not filmed a TV series for a long time.
It is said that this drama is the first Oriental TV series invested by Time Warner, the beacon country. It has been widely promoted in newspapers and magazines, and its ambition is obvious.

The fourth one is the light comedy urban work "The Comprador's House" invested by Rong Xinda Entertainment, a first-line company in the industry.

Those who understand Li Xiaohong’s works will understand them.”

Zhong Zhen heard something and asked:

"So, you don't think highly of YangTV's big-budget film "Towards Unity"?
Instead, you are optimistic about Rong Xinda's "The Comprador's House"? "

Wang Jinhua gave her an approving look and said with a smile:

“Yes, in fact, an explanation has been given online.

Although the film "Towards Commonality" has the largest investment, it involves too many taboos, and deletions are essential. It is even unknown whether it can be released.

As for why I am optimistic about "The Comprador's House", the reason is very simple. In addition to being directed by the Li family, the leading actors are Chen Kun and Zhou Xun. "

Yes, the leading actor is Chen Kun!

Three years ago, a Qiong folk opera "Like Fog, Like Rain and Like Wind" made him an overnight sensation.

At the end of last year, he starred in "The Story of a Noble Family", which was adapted from Zhang Henshui's novel of the same name and won the annual ratings championship of Yangshi.

Even her guest appearance in "Sex and the City" was extremely popular.

In terms of popularity, he has won the title of "Four Little Freshmen" for two consecutive years, and is one of the best among the little freshmen.

In the eyes of the audience, he is the idol of a generation.

Although Du Sheng has the support of popularity in the boxing world, he may not be able to beat the opponent at the moment.

Moreover, "The Comprador's House" is invested by Rong Xinda Entertainment, and it is also another large-scale production produced by the Li Family Class led by Li Xiaohong after the hits of "The Story of the Ming Palace" and "The Oranges Are Red".

The producer is Han Shanping, a big shot in the Beijing circle.

Chen Kun's partner is Zhou Xun, one of the four young actresses.

Since the success of "Orange Is Red" and "The Legend of the Condor Heroes", Zhou Xun has become a leader among mainland actresses.

Therefore, the publicity efforts for this drama are no less than that for "Towards Common Ground".

The remaining two dramas also have their own merits, either with large investments or with big-name stars, forming a subtle trend of five major players.

As for who will soar to the sky, time will tell.

However, Rong Xinda Entertainment's goal is very clear, which is to make its Chen Kun and Zhou Xun the leading figures in the domestic entertainment industry at all costs.

Therefore, whether it is publicity, investment or selection of supporting roles, they have invested heavily.

"Are you worried about competing with Chen Kun?"

Wang Jinhua noticed the change in Du Sheng's expression and smiled and comforted him:
“Actually, there is no need for that. The two dramas have different audiences and positioning, so there won’t be a head-on collision.

At most, you will be compared with others by some bloggers and big Vs, which is not a bad thing for you.

The competition for popularity is inevitable. If you don’t make progress, you will fall behind. ”

"It's just a little emotional."

Du Sheng smiled, but actually didn't care at all.

After all, not everyone is qualified to compete with the four young actors.

The online media has raised him to the level of Chen Kun, which also indirectly confirms his current popularity.

In addition, Du Sheng searched his mind and had a vague impression of the other films mentioned by Wang Jinhua.

The film "Towards Commonality" has a very strong cast, and it tells the story of Sun Zhengyi's deeds in the late Qing Dynasty. It can be called the first epic drama in the East.

However, after being broadcast once in the previous life, it was shelved forever.

In addition to the poor ratings, the main reason is that the TV series somewhat beautifies the villains in the play.

Therefore, it does not pose much of a threat to "The Heaven Sword and Dragon Saber".

As for "The Swordsman of Guanzhong", a joint project between Huayi and Time Warner and directed by Feng Kuazi, it didn't seem to make any waves.

Can be skipped.

However, TVB's "Triumph in the Skies" received good response in its previous life, and was later introduced to the mainland and rebroadcast many times.

What surprised Du Sheng was that he didn't have much impression of "The Comprador's House", which Wang Jinhua seriously regarded as a rival.

Logically, this drama is one of Li Xiaohong's trilogy. The first two were great successes. This time, Chen Kun and Zhou Xun are still in the lead roles. Even if it doesn't become a huge hit, it should be able to be a small hit.

But I don’t have much memory at all. What’s the reason?
.........

(End of this chapter)