Chapter 206 Deliberately making things difficult
"It's really lively, this business is doing well!"

The dealers, agents, branch managers and others who were watching the lively scene before their eyes were filled with emotion.

They are relatively well-informed and have come into contact with first-tier celebrities’ own brands or endorsements, but they definitely don’t have such active and enthusiastic fans.

Although "Kung Fu School" is positioned in the mid-to-high-end market, its current price is not expensive, only about 100 yuan per set. It also uses Goldlion's exclusive channel, so there is no need to worry about not being able to succeed.

Some thoughtful agents have already considered whether to further strengthen cooperation to avoid the benefits being fleeting.

"Can you please make way? There will be a fan meeting later, and then you can..."

The security guards at the scene were also secretly shocked and quickly stepped forward to maintain order.

As Du Sheng waved goodbye to his fans, he couldn't help feeling a little emotional.

But now is not the time to be sentimental, he calmed himself down a little and walked into the new product launch conference.

The press conference lasted nearly three hours and nothing went wrong during it.

The process was well done, except that the fans were too enthusiastic during the autograph session, which delayed the signing a little, but it ended peacefully.

It is worth mentioning that the fans are very supportive, and dealers, agents, etc. also highly recognize this product, and the first batch of goods was almost sold out.

Fortunately, the second batch of 100 million is already in production, and subsequent distribution can keep up.

Du Sheng sat in the back seat, feeling a little tired, letting his mind go blank.

"I didn't expect your fans to support you so strongly. According to the current situation, 'Kung Fu School' has established itself firmly on its feet."

Zheng Zetao was somewhat relieved, but also a little surprised:
"Next, in addition to expanding the scale and publicity, we can consider getting involved in jogging, leisure and sports shoes..."

Under normal circumstances, it would not be so easy for a brand to be born.

Just trying to gain recognition from the public and sellers has stumped countless businesses.

What’s more, the products are mid-to-high-end. Without word of mouth and accumulation, promotion and sales are out of the question.

Although "Kung Fu School" borrowed the distribution network and supply chain of Goldlion, it did not invest too much in the early stage, but it was able to achieve such good results. It is really amazing.

From this we can see how exaggerated Du Sheng's popularity is as a Kung Fu boxing champion and a popular young actor.

Therefore, Zheng Zetao proposed to strike while the iron is hot.

"It can be considered, but I think it's better to wait for the feedback from the second batch of sales as a reference."

Considering the upcoming release of "The Heaven Sword and Dragon Saber" and the popularity of the K1 finals, Du Sheng pondered:
"In terms of distribution channels, we can first expand to neighboring areas of Guangzhou, and we also need to invest in research and development..."

If you don't consider making big money in the early stages, it is necessary to build up your reputation and expand steadily.

Of course, the prerequisite is a steady stream of capital investment.

Although he didn't have much money left in his personal account, as long as "Kung Fu School" achieved some results, he could mortgage it to the bank for a low-interest loan.

Not to mention that the Zheng family is supporting us from behind, so expanding product categories and channels can indeed be considered in advance.

Zheng Zetao nodded slightly and considered a few words carefully.

The two met seldom, and in addition to discussing the clothing brand, they also talked about the "Huabang" charity and the creation of the "Hero List".

The former is progressing steadily due to the participation of Liu Dehua and the preparation of the charity show.

As for the Hero List, although Yangshi has agreed to co-produce it, there is no obvious progress in terms of rules, awards, and inviting foreign boxers to participate.

After all, Dongfang has been declining in the boxing world for too long, and the "Hero List" is not well-known. Except for some boxers who want to make money, the more famous ones cannot be invited.

Unless Du Sheng, as a representative, can make a name for it and promote it globally.

But there is a saying that everything depends on human effort, so just take your time.

The K1 semi-finals in a few days will be the starting point.

In addition, Du Sheng also talked about his previous chat with Stephen Chow.

"Change the name to 'Kung Fu' to link up with his movie?"

Zheng Zetao was startled, then his eyes lit up:
“This is a good suggestion!
The quality of that movie is guaranteed for sure, and with the gimmick of you, the boxing champion, joining in, it will definitely boost the show once it goes online!

Let's change it like this! I'll talk to Bi Shi'an later. In order to make a name for myself, he will definitely cooperate.

As for the related issues involved in the name change, it shouldn’t be difficult to resolve…”

Du Sheng also agrees with this.

First, ever since Li Xiaolong made the world aware of Eastern Kung Fu, the word "Kung Fu" has become much more well-known than the "Heroes List".

Second, the issue of popularization and catchiness.

If you don’t watch fighting, it’s hard to guess what the ‘Hero List’ is, but ‘Kung Fu’ is obvious at a glance.

Thirdly, 'K1' is one of the three major fighting events in the world. The 'K' in it is the first letter of Karate, Kongfu, Kickboxing and other events.

Du Sheng had long made up his mind to swallow an elephant, to justify his reputation, to swallow up K1, to let Kongfu go back to its roots and return to the East...

The best proof of this is that the film was renamed "Kung Fu".

In addition to the above, Du Sheng also suggested that Liu Xiaoli be his representative and be named as one of the administrative directors of the "Kung Fu School".

Zheng Zetao certainly had no objection. Du Sheng was too busy to have time to manage the business, and Miracle Studio also had a lot of affairs to attend to, so he couldn't ask his adoptive father to step in.

Besides, Liu Xiaoli is just a figurehead, and decision-making matters still have to be made by him and Du Sheng, so it has little impact on the overall situation.

.........

Mid-June, 9am.

Beijing, Huairou Film and Television Base.

The opening ceremony of "The Mouse Loves the Cat" was held here.

The film and television base was crowded with people, including leaders from Changchun Film Studio and local government, producers from Huanya Entertainment, and representatives from Oriental Star Entertainment.

In addition to dozens of media, producer Wang Jing, director Chen Jiashang, editor Zhuang Wenqiang and others also gathered together. The main actors Du Sheng, Zhang Baizhi, Fan Bingbing, Jin Chaoqun (playing Bao Zheng), Wu Yue and others were naturally all present.

It has to be said that this grand spectacle alone is enough to shock the mainland film industry this year.

The time pointed to nine o'clock, and Chen Jiashang greeted him.

The filming ceremony of "The Mouse Loves the Cat", adapted from "Seven Heroes and Five Gallants", officially began.

Chen Jiashang, who was born in Cantonese, would definitely be ranked in the top ten in the Hong Kong director circle if we were to rank him based on seniority.

In terms of business, he won the box office championship with "Fight Back to School".

In terms of art, "Beast Cops" from a few years ago won the Best Director and Best Screenplay awards at the Academy Awards.

The new comedy film shot this time is obviously intended to hit the Lunar New Year box office.

Coupled with the grand co-production between Hong Kong and the Mainland, it has already attracted the attention of countless audiences and media.

However, the most eye-catching people in the entire press conference were Du Sheng and the two beauties.

I won’t talk about Du Sheng, his popularity is there.

Today he was dressed in the ancient costume of Zhan Zhao, which dazzled the eyes of many reporters and fans.

Although Zhang Baizhi was wearing an ancient costume of a knight-errant, her bright eyes, white teeth, and lightly drawn eyebrows made her look even more beautiful and extraordinary.

And I don’t know if she was in a good mood, she whispered to Du Sheng from time to time, and her eyes were charming and beautiful.

As for Fan Bingbing, she was wearing a bright red wedding dress, with fragrant skin and fair skin. She was not only charming and alluring, but also graceful.

The two women sat on Du Sheng's left and right, he was really lucky.

Not to mention, these two beauties have had scandals with him, so they are naturally more popular with the entertainment media.

hum!
Du Sheng, who was chatting with the two girls, felt relieved when he saw that they showed no signs of jealousy.

At this moment, the phone rang and a text message popped up.

But it was sent by Ye Jingzhi.

[Industry sources say that Wang Zhonglei seems to have arranged for reporters to make things difficult for you at the opening ceremony, so be careful.]

Du Sheng glanced at the dozens of reporters and media present with a playful look in his eyes.

Zhang Baizhi noticed his expression and couldn't help but tilt his head and asked curiously:
"what happened?"

Although Fan Bingbing was much more low-key this time, he still turned his head out of curiosity.

Du Sheng didn't say anything and handed the phone to the two women.

Zhang Baizhi glanced at Fan Bingbing strangely and said with a half-chuckle:

"interesting."

I don’t know if it’s because of practicing “Yin Yang Transposition” with Du Sheng over the past two nights, but my voice is no longer so hoarse, but has gradually become crisp and tender.

Come to think of it, before coming here, she still regarded Fan Bingbing as a potential rival, and even had a hint of hostility towards him.

But last night, the man gave her a good lesson and she was no match for him no matter how hard she tried. She was exhausted and had no thoughts in her mind anymore.

And I don’t know if the man has any special abilities, but the longer we open our hearts to each other, the more determined he becomes, and it’s hard for me to let go.

What she said just now was just a reflection of the strange changes in herself.

Because this happened before he met Du Sheng during the filming of "Big Guy". If this kind of thing happened to Xie Tingfeng, let alone the "Feng Zhifei" triangle relationship, I'm afraid there would have been a huge quarrel a long time ago.

Now there is only a slight difference, which even she herself finds incredible.

Fan Bingbing's expression also looked a little strange. After thinking for a while, he said:

"That girl should be very upset that the role was lost, so it's not surprising that Xiao Wang helped her out.

Based on my understanding of the latter, his methods should be more than just this."

For Huayi to grow to this size, there must have been some strange and covert struggles involved.

Wang Zhonglei is considered one of the executors, and those dirty tactics such as framing, slandering and intimidating opponents are still circulating within the company.

For example, in an exchange of interests with Zhang Zhizong the year before last, Shao Bin agreed to the latter's request to completely ban Shao Bin, which is why Shao Bin could no longer stay in the circle.

Last year, in order to force a certain actress to drink alcohol, he not only threatened to replace her, but also sent her private photos to the debt collector.

Now they are just targeting reporters?

Doesn't he know that Du Sheng has become almost a golden statue ever since the 'Puppet Descendants' incident?

Or maybe they are abroad, the news is delayed, or they are even unable to organize a backup plan in a short time?

"No matter what means are used, some things are unavoidable and can only be dealt with by earth."

Du Sheng had anticipated this. Such a conflict was inevitable sooner or later. He did not count on the other party's resources and was not overly worried.

Instead, he had the leisure to whisper in Fan Bingbing's ear:

"For you, this price is high, right? Have you thought about how to deal with it?"

Seeing that Zhang Baizhi wasn't paying attention, Fan Bingbing rolled her eyes at him charmingly and said angrily:
"Asshole! Haven't you tormented me enough during this period of time?"

"I'm just teaching you. Others can't even ask for it. What's the point of all this?"

Du Sheng said righteously:
"Attend the press conference first, and then we can talk in detail in the evening!"

Fan Bingbing always felt that her buttocks were not curvy enough, so he put a lot of effort into it.

If I had learned Zhang Wuji's Dragon Claw Hand, I would have had to open this girl's eyes.

.........

(End of this chapter)