Chapter 182 Top Treatment
For example, establishing the "Kung Fu School" clothing brand is not something that can be done just by talking about it.

Even if it is under the Goldlion brand, it can reduce the production supply and channel construction.
But other things such as market research, publicity and promotion, financial management, team building, etc. require financial support.

In particular, hiring professionals in design, production, sales, marketing, etc. is very expensive.

After discussing the design and style with Zheng Zetao, it was handed over to Goldlion for production, and then first distributed and launched in Goldlion stores in Hong Kong, Guangzhou and other more developed regions where "Wulin" has a wider influence.

If the investment is split equally in the early stage, Du Sheng will have to invest at least 300 million yuan, and he will definitely have to follow up later.

In addition, the joint venture production of "Heroes List" has also entered the process.

Invite boxers, build stages, pay for TV broadcasts, promote, etc…

The initial investment would conservatively be 1 million, and even if divided equally among the three parties it would still be more than 300 million.

Then, Du Sheng also plans to invest in another drama this year, which will cost at least several million.

The money I earned during this period includes 198 million won from betting tonight, 59 in ringtones, and 76 in payments from "Dragon Goddess"...

All in all, it’s about 696 million.

It's simply not enough.

Therefore, even without mentioning the huge prestige and fame that can be earned, K1, a tournament for making quick money, is almost one of the must-choices.

Despite this, Du Sheng did not reveal his thoughts.

Because he knows very well that K1 is completely different from the four giants in the boxing world, and the screening and requirements for players are much more stringent.

Even if he really wants to participate in the competition, Du Sheng hopes to get better conditions for himself.

"Mr. Matsushima Fujisawa, K1 is indeed the pinnacle of stand-up fighting in the world today. Being able to enter K1 is the dream goal of many boxers."

Du Sheng looked calm and said:
"But I have a doubt. My current record does not seem to be enough to make you actively seek cooperation."

He knew clearly that the reason why Matsushima Fujisawa valued him so much was not just because of his strength.

Looking at boxing matches around the world, there are many people who can beat Sato Yoshihiro, and there must be other intentions behind this.

"Mr. Du is indeed a quick-witted person."

Matsushima Fujisawa responded with a smile:

“You were able to defeat Sato Yoshihiro and win the Wulin championship. Your strength is beyond doubt and it was also the key reason why our board of directors noticed you.

In addition, we at K1 are at a critical juncture in our global expansion.

The headquarters asked me to come here this time, not only to sign a contract with you, but also to hope that you can become the spokesperson for the K1 Dazhonghua District and open up the way for the future K1 Eastern Division. "

Hearing this, Du Sheng understood.

Just as boxing promoter Don King wanted to sign himself before, the K1 fighting organization also set its sights on the huge potential market in the East.

If we can open the door to the Eastern market through Du Sheng, what's wrong with signing a contract with a large sum of money?
Even if Du Sheng wants to use this opportunity to advance to the GP World Finals, the K1 organization will do its best to help him.

Even if it means providing him with some personal gain or preferential treatment, he will not hesitate.

What they valued was not Du Sheng himself, but the vast country behind him.

K1 is currently in a period of rapid expansion. It not only has two major events, K1GP and K1 MAX, but has also expanded into multiple regional events such as Lighthouse, Kimchi, and Europe.

In East Asia, neon and kimchi have long been K1's key markets, so there is naturally no reason to miss out on the huge oriental market next to it.

It’s just that in the past the East failed to produce capable players, but now it’s different.

Du Sheng won the title of "Legend of Wulin".

Some people may think that this championship is not very valuable, but this is not a problem at all.

Anyway, many people don’t know much about foreign competitions, so as long as they use clever packaging and publicity, they can hype Du Sheng up as a world boxing champion.

For example, in some small-scale fighting events abroad, organizers often invite foreign players to participate, and each of those players has a dazzling boxing champion title.

But among these so-called "boxing champions", there are only a handful of them who are truly capable.

There are even fewer boxing champions who can be called world-class tournament champions.

Most people have no way of verifying the authenticity of these titles, so whatever the organizers say is what it is.

Matsushima Fujisawa revealed the purpose of the K1 organization so frankly, and he did come with some sincerity.

Commercial operations in the field of fighting are actually a competition of interests.

Since Matsushima Fujisawa is so direct, there's no harm in having a talk.

"Thanks to Mr. Matsushima Fujisawa for his appreciation, I do have some interest in K1 events."

Du Sheng pondered and said:
"But regarding some of the terms of the contract, I think certain restrictions need to be discussed."

As one of the three major fighting events in the world, K1 is more important to Asians than UFC and the four major boxing events.

In order to avoid the continued loss of popularity as a champion, participating in K1 is indeed part of Du Sheng's plan when UFC cannot start the competition.

So he didn't want to dwell too much on this issue.

However, the K1 and UFC competition contracts are very different from those of the four major boxing organizations.

In the boxing world, boxers who sign contracts with the four major boxing organizations can freely choose which organization to participate in.

This means you can choose to fight in the WBC and also fight in the IBF.

If you are strong enough, you may even have the opportunity to win the titles of the four major organizations at the same time and become the undisputed boxing champion.

But for K1 and UFC, the contract is exclusive.

Once signed, players cannot participate in competitions organized by other events.

For example, if you sign a contract with UFC, you cannot participate in the Nanyang ONE competition.

If you sign a contract with K1, you can't participate in events like Wulinfeng and Hero List. This is hard for Du Sheng to accept.

His ambition is not limited to K1, but to make his own "Hero List" popular!
If he is bound by the K1 contract, then during the contract period, he will not be able to participate in any kickboxing competitions other than K1, or even UFC and boxing competitions.

"Mr. Du, the contract is negotiable. You may wish to take a look at the documents we provided first."

Matsushima Fujisawa was well prepared and took out a contract document.

From this, it can also be seen that he is full of confidence in persuading Du Sheng to join.

Because the price of this contract is extremely attractive to any boxer.

Du Sheng took the document and glanced at the key treaties.

The price offered by K1 this time is indeed very generous.

He doesn't have to play in the regional preliminaries and can go directly to the intercontinental competition. His first appearance fee is 800 million Neon Coins.

The participation fee for Intercontinental to participate in the K1 MAX event after winning is as high as 1500 million neon coins (about 100 million RMB).

You can get it whether you win or lose.

The 100 million RMB is only the participation fee; appearance fees and bonuses will be calculated separately.

The appearance fee for the K1 MAX finals is also 100 million RMB per match, and the winner can also receive a bonus of 25 RMB.

The final MAX champion will receive a championship prize of 200 million RMB.

You know, even for a player of Buakaw's level, his appearance fee is only around 180 million RMB.

As a newcomer to K1, Du Sheng was able to receive an appearance fee of 100 million RMB, which is a very rare and high price.

Of course, this money is not so easy to earn.

The reason why Du Sheng can get such a high appearance fee is that he needs to become the spokesperson for the K1 Dazhonghua District and participate in the promotion of future K1 Oriental events.

In other words, this high appearance fee is more like an advertising endorsement fee rather than just income from the game.

For most K1 newcomers, they would probably sign the contract without hesitation when faced with such treatment.

This is also the reason why Matsushima Fujisawa is so confident.

In his opinion, this appearance fee alone is equivalent to the championship fee of "Wulin".

Not to mention the K1 MAX 100 million participation fee and winning prize money.

A newcomer like Du Sheng cannot resist such temptation.

Ma Yaowei and Wang Yaoyang also saw the contents of the contract.

To be honest, they also felt that such conditions were quite good and K1 had indeed shown sincerity.

Although they also wanted to persuade Du Sheng to participate so that they could make some money, they surprisingly did not interrupt.

It’s better for Du Sheng to decide this matter himself.

"Mr. Matsushima, I have to be honest, this K1 contract treats newcomers quite well."

Du Sheng showed a trace of apology on his face:
"But I'm sorry, I still can't accept it."

Deep down, he has a clear understanding of his own value.

The one million RMB appearance fee is certainly attractive, but for him, it is more like a fixed shackle that locks the upper limit of his income.

Du Sheng is not the kind of person who is easily satisfied.

He knew that his abilities and worth far exceeded that amount.

As long as he shines in the ring, advertising endorsements and sponsorships will naturally come to him, easily bringing in more revenue.

Think about Liu Xiang after the Athens Olympics. His astonishing advertising endorsement fees of tens of millions are proof of this.

Matsushima Fujisawa was surprised by Du Sheng's rejection, and felt a little offended and angry.

This oriental boxer really overestimates his own value.

But the chairman's arrangement forced him to continue the negotiations.

Matsushima Fujisawa tried his best to sound calm:

"Mr. Du, you have to know that this is already the treatment for top K1 boxers."

Du Sheng smiled slightly and responded:
“Mr. Matsushima, I understand what you mean, but my goal is not just the appearance fee.

I might even consider giving up this part of the fee and looking for a more flexible revenue model.”

Matsushima Fujisawa's eyes widened, obviously shocked by this proposal:

"what do you mean?"

“I hope to achieve a more open cooperation with K1.”

Du Sheng smiled slightly, but his words were full of confidence:

“For example, participating in the sharing of box office, advertising sponsorship and PPV.

Even if your company is willing, we can explore a new cooperation model. I will find a professional promotion company to cooperate with, and only use the K1 platform. You don’t need to spend a penny, and K1 can reap the benefits. ”

Having said this, he paused and added:
“But I have a request. My current condition makes it difficult for me to adapt to K1 MAX, so I might as well switch to K1 GP.

The condition is to skip the preliminaries and intercontinental competitions and go directly to the finals!

What do you think of this suggestion? "

(End of this chapter)