Chapter 70 Talk Show
When playing games in Hollywood, everyone has to abide by certain rules. This applies to directors, actors, film companies... and the publicists responsible for promoting the games are no exception.

From the publicity period to the hit period, publicity must always be maintained at a professional "climax state" in order to produce a classic case - even in the current era when factors such as media functions and the nature of the audience are changing with each passing day, the "standard process" remains unchanged.

In the United States, there are tens of thousands of radio and television stations.

The promotion of "The Pursuit of Happyness" was very simple. With the promotion from Universal Pictures and Warner Bros., Gu Wei focused his main energy on the talk show.

Starting from mid-October, everything related to "The Pursuit of Happyness" began to appear in various media, and dozens of entertainment and talk shows were waiting for the main creators to visit.

In particular, the "Late Show with David Letterman" and "The Oprah Winfrey Show" that I had queued up to apply for two months ago finally sent me recording notices.

It is said that due to the extraordinary appeal of the two hosts and the fact that live broadcasts are difficult to change, these two programs have now become recognized as battlegrounds in the industry.

"Gu, how do you feel?"

Will Smith, who had just finished participating in a talk show, said to Gu Wei.

"This is my first time appearing on a film promotion show. Apart from being tired, there are no other problems."

That’s right, “tired” is Gu Wei’s biggest feeling in the past month. Constantly appearing on shows, accepting interviews, and interacting with the hosts make Gu feel deeply exhausted.

There's nothing I can do about it. When I think about the box office of the movie, these are nothing.

"Hey man, cheer up, we have a show to record tonight."

Will Smith has been staying with Gu Wei during this period and has spent a lot of energy on promoting the movie.

"No problem. I've been queuing for this show for several months."

Gu Wei sat opposite Will Smith, looking a little tired, and started drinking a cup of coffee.

"Haha, David is currently the best host in the United States. A lot of people watch his shows, which is very beneficial for the promotion of the movie."

David Letterman has worked as a clerk in a supermarket, a writer for radio and television, and hosted children's programs, weather forecast programs, and movie introduction programs.

The talk show he hosts has been widely acclaimed and won numerous awards since its first broadcast in 93. Although many people deliberately imitate David, his genius performance always brings us unexpected joy every night.

The climax of the show is when special guests come on stage and chat with David about the latest happenings in their daily lives.

Here, big stars put down their airs, take off their masks, and show their ordinary side in front of the audience.

You can see Tom Cruise wearing braces, Paul Newman talking about his racing team, Gillian Anderson kissing the host on the lips, and Jackie Chan, who speaks poor English, even using his feet to make gestures...

...

"Director Gu Wei, Will, we can start now."

In the theater lounge, a middle-aged staff member knocked on the door and came in and said.

"Gu, let's go in together."

Will Smith finished his coffee, stood up and said.

Gu Wei nodded and stood up as well.

Will Smith and the crew walked into the Ed Sullivan Theater, where "The Late Show with David Letterman" was filmed.

The Late Show is an American late-night comedy and talk show broadcast by CBS at the Ed Sullivan Theater on Broadway in New York City. It is produced and hosted by David Letterman, and the music director and conductor of CBS's own orchestra is Paul Shaffer.

"Hello, Will."

"Hello David, nice to meet you."

"Hello, Director Gu Wei, it's hard to believe that you are so young."

"Hello, David."

Gu Wei looked at the host in front of him, and the two greeted each other and shook hands. The recording environment was simple, with a large LED screen behind. David Letterman sat behind the interview table, and Gu Wei and Will Smith sat side by side next to him.

"Then let's get started."

David Letterman made a gesture to signal the staff on the scene, and the interview officially began.

As the familiar opening melody sounded, David Letterman held a brochure for the movie "The Pursuit of Happyness" and introduced it to the audience.

"Let's welcome Director Gu Wei from China and Hollywood's top actor Will Smith with applause."

After a while, Gu Wei and Will Smith walked out from the side aisle and the talk show officially began.

"Director Gu Wei, who is your favorite Hollywood actress right now?"

David Letterman asked as soon as he came on stage.

"There are many people I like, such as Scarlett and Alba."

"Wow."

The voices of the audience followed.

"Haha, I can see that the photo of me hugging them was published by the media."

...

Time passed quickly, and before I knew it, an hour had gone by and it was time to end the interview.

"Thanks again to Director Gu Wei and Will, we are looking forward to the release of the film."

David Letterman stood up and shook hands with the two men with a smile.

The recording lasted about an hour. David Letterman followed the procedure and chatted with Gu Wei and others about interesting things that happened during the filming of the movie.

Most of the time, it was Will Smith who shared, for example, he lost 20 pounds for the role, and some behind-the-scenes footage was also released during the process.

After leaving the Ed Sullivan Theater, Gu Wei and Will Smith went straight back to the hotel.

The next day, the talk show interview was released, and the publicity effect was very good, with many netizens commenting online.

"Alba is beautiful and I like her very much."

"November 11th? I think I'll go to the theater to watch this movie."

“I’m looking forward to it. The style of this movie is completely different from The Day After Tomorrow.”

...

As the release date of the movie draws closer, the news that "The Pursuit of Happyness" has been submitted for the 62nd Golden Globe Awards and the Academy Awards has also been reported by the media.

For a time, a large number of media and news were reporting on this matter, and the popularity of "The Pursuit of Happyness" was further increased.

"Director Gu Wei's new film has been submitted for an Oscar, together with director Zhang Yimou."

"The Pursuit of Happyness" has confirmed its Oscar nomination. The nomination list can only be submitted after the film has been screened for two weeks."

The news spread back to China and made headlines on major portals.

For a while, Gu Wei's phone never stopped ringing. Many people called to ask questions, and even more sent text messages.

People in Hollywood and domestic circles all congratulated in advance and looked forward to "The Pursuit of Happyness" being nominated for an Oscar.

Han Sanping, Wang Changtian and others called and chatted with Gu Wei. Their words expressed the hope that the movie would do well and bring glory to the country.

(End of this chapter)