Chapter 584 Guo Fan's Analysis

In the industry, the box office of "Knife of the Assassin", which has been released for two weeks, has successfully exceeded 400 million, and the current average daily box office is still nearly 10 million.

Director Lu Yang has now successfully become a member of the 400 Million Directors Club, but he is still somewhat unsatisfied.

According to market rules, if a movie’s reputation does not collapse midway, then its total box office will definitely not be bad.

The large number of positive reviews online have already ensured that the reputation of "The Blade of the Assassin" will not collapse.

The result is self-evident, the final total box office of this movie will definitely not be bad.

Strike while the iron is hot, Lu Yang, Su Chang, Zhao Wenzhuo and all the main actors once again launched a wave of publicity online.

There are many actors and artists in the circle who gave face and support to the post and forwarded and promoted it.

The Hollywood blockbuster "Fast & Furious 6" came from behind and although it was released four days later than "Knife of the Assassin", its box office had already surpassed the latter.

This result silenced many people in the industry, and the potential of Hollywood blockbusters has emerged.

However, Lu Yang no longer cares about the box office data of "Fast and Furious 6" at this moment. After the release of "Tiny Times 8" on the 2th, he has felt the pressure and wants to take advantage of the next two weeks of release to get as much box office as possible.

"It's not good enough to be a member of the 400 million box office directors club. 500 million, 500 million box office is required!" Lu Yang muttered to himself.

The competition in August is too fierce and we can't relax at all.

The crowded domestic film premieres are still going on.

The August schedule, which is destined to be filled with smoke of war, has officially begun.

Especially after the first-day box office figures of "Tiny Times 2" came out, many domestic films felt the pressure.

For example, a number of domestic films such as "A Romantic Affair", "One Night Surprise" and "Made 2".

On the contrary, "Youth" which was released at the beginning of the month was not greatly affected. The reviews and comments of netizens on this movie were very good, but the number was not large.

This also means that this movie has few viewers, or that there are few screenings.

After all, except Qin Hailu, all the actors are newcomers and have no appeal at all.

The film has good reputation but low box office. The producers have no choice but to promote the acting skills and professionalism of several actors. After all, if they can't get money, they should at least get something else.

...

“This is really hard to understand.”

As soon as the box office results of "Tiny Times 2" came out, Ning Hao complained about it with Wang Chen and Guo Fan in the company.

"You said the first one was okay, but the second one has been criticized so much, and a lot of people still rushed in to watch it."

"It's the fan effect. I haven't looked at the data published online, but most of the people who bought tickets are young people," said Wang Chen.

Hearing this, Guo Fan also said at the right time, "Director Ning, times have changed. This market is no longer the same as it was a few years ago. It has begun to tolerate bad films."

The domestic market is booming, and bad movies are also part of the process. Even China has become a bit like Hollywood, with many bad movies, and occasionally there are bad movies that can achieve good box office results.

But the definition of bad is different in everyone's mind.

For fans of "Tiny Times", "Tiny Times" is not a bad movie.

It can be said that it took the bloody photos to the extreme.

That is so popular with this kind of audience, cheating, seduction, betrayal, reconciliation, sisterly love.
Love scenes and friendship scenes seem to have become a house of play.

"Anyway, I just can't accept it. Shooting a movie this way loses its original meaning." Ning Hao was still stubborn, but he also knew that he could not interfere with the other party's box office.

However, Guo Fan has studied the data of "Tiny Times 2" these two days and found something different.

"Director Ning, I don't think this movie will be very popular at the box office. It will definitely not be comparable to the first one."

“First, the audience’s lack of interest in sequels is an important factor.

When "Tiny Times 1" was released, it attracted a large number of audiences with its unique perspective and storyline, creating a fantasy world of youth, love and wealth.

However, when Tiny Times 2 was released, the audience’s interest in this type of subject matter had diminished.”

"Secondly, I have read film reviews online these past two days and I have discovered a problem, which is that Tiny Times 2 failed to meet the audience's expectations in terms of storyline and character development. In addition, the controversial topics created by the film, although they have sparked widespread discussion, such controversy may not necessarily translate into box office success."

"Finally, everyone knows how fierce the competition is in August. Let alone domestic films, those Hollywood blockbusters alone are enough to give the other side a hard time."

Guo Fan talked freely and the two of them listened attentively. After he finished speaking, Ning Hao had to look at him again.

"Sure, Lao Guo, are you analyzing this yourself?" Ning Hao said with some emotion. What he was thinking in his mind was that Gu Wei's vision was indeed well-deserved, and the newcomers he discovered were really good.

"Haha, these are all blind guesses. The specific results still depend on the final result." Guo Fan felt a little embarrassed by the praise and said modestly.

"That's good, I think you're quite right.

By the way, what are your ideas for the new movie?" Ning Hao did not continue to praise him, but changed the subject. "Well, Director Gu gave me a script, and I'm also thinking about one myself, but it's not confirmed yet. This is my first time making a movie, so I think it's better to be cautious." When talking about movies, Guo Fan's tone became serious.

Ever since he came to Xingchen Film and Television from Shiba Culture Company, he has also felt a lot of pressure, especially at the party two days ago, when Gu Wei introduced him to the bigwigs in the circle, and this sense of pressure has been growing.

In addition, being in a company, you face the industry's top-grossing directors every day, so you can imagine how that feels.

"Don't be in a hurry, take your time. Director Gu has high expectations of you. Feel free to talk to him if you need anything." Wang Chen patted the other person's shoulder and encouraged him.

"That's right. If you have any questions about the script, you can come to me and Lao Lu at any time. We will give you some reference suggestions and there will be no problem." Ning Hao also said with a smile.

"Uh-huh."

.........

On the other side, Gu Wei is busy with the post-production of the film.

A movie-watching party took up a lot of time. It’s not long before "The Revenant" is released, and there’s also the global premiere of "The Wandering Earth" later. If you calculate the time, it’s quite tight.

Song Ge, on the other hand, had some free time after the press conference. The promotion of "The Wandering Earth" was taken care of by China Film Group Corporation, Wanda Group and other companies, so he felt a lot more relaxed.

At this moment, Song Ge was in the company office, drinking tea with the director of Jiangsu and Zhejiang Satellite TV.

For a variety show, the production process and quality are definitely the core, but we must not forget the supporting investment promotion, advertising and sponsorship.

There are so many brand advertisements that can be included in large-scale outdoor reality shows, and these are the main sources of direct profits.

"We definitely have no shortage of publicity. We didn't expect the ratings for the first season to be so popular. We will have to increase our investment in brand advertising in the future," Song Ge said with a smile.

"Mr. Song, don't worry about that. Because we lacked experience when producing the first season, and we took issues like ratings into consideration, we didn't dare to promote it in a big way. But now that it has started airing, this concern is gone." The TV station director said cheerfully.

Just before he came to Xingchen Film and Television Company, many big brands had already waved their money, eager to work with him.

"Okay, there is also the option of online streaming platforms. Tudou, iQiyi, and Tencent have offered the highest bids. What do you think?" the director continued.

A popular variety show naturally has to be broadcast on the Internet in addition to satellite channels. Before the first broadcast, several video website companies also gave quotations, but the prices were not high.

Finally, after discussing it, we decided to start broadcasting first and then make a decision based on the subsequent ratings.

Now it seems that it was indeed a wise move.

"Haha, the highest bidder wins." Song Ge said in a good mood.

"Yes, yes, there is no reason not to make money, haha." The director also laughed.

.........

In the outside world, Director Chen once again made headlines.

The reason is naturally the preparation for the new movie "The Taoist Goes Down the Mountain". The other party announced in a high-profile manner that in order to facilitate filming, a new shooting location will be built.

My goodness, the internet is full of people saying that every time Chen Kai shoots a blockbuster, he starts a major construction project. In terms of appearance, he is second to none among the big directors in mainland China.

Regardless of whether the movie is successful or not, or whether it is a box office hit or not, it will not affect the fact that it makes money.

The key to profitability lies in the newly built film and television base or film and television city.

Because there are always local governments that are eager to provide land and funds and pay for it.

What is left behind after the film is completed is indeed a film and television base that can drive tourism and cultural industries for a long time.

On this basis, the local government will continue to expand the scale of the film and television city, making it a more eye-catching business card.

Because the Tangcheng Film and Television Base could not be completed as scheduled, Brother Chen Kai shelved the film project adapted from "The Ghost Banquet of the Tang Dynasty" by Monk Kūkai.

Now there are rumors that a new film and television city will be built to shoot the Republic of China fantasy martial arts movie "The Taoist Goes Down the Mountain".

It has to be said that the actions of the Palme d'Or director always attract the attention of the entire film and television industry.

Whether it is filmmakers, actors and stars in the industry, or a large number of netizens online, they are all discussing it hotly.

Tiger climbing a tree: "Three years ago, the construction of Tangcheng Film and Television Base officially started because of Director Chen. As a result, after investing so much money, the film "Shamen Kukai: The Great Tang Ghost Banquet" was still not launched."

Qi Lingyun: "It depends on the situation. The cost of setting up the film and television base for the movie "The Taoist Goes Down the Mountain" is not a small amount."

Powerful existence without power perception: "This is Director Kai's first attempt at a martial arts movie. Tsk tsk, it won't be another "The Promise"!"

Devil No. 11: "I wonder when the casting will start. Will there be open auditions?"

Looking at the pinned news online and the numerous discussions on Weibo, Gu Wei couldn't help but sigh with admiration, saying that Director Chen is truly a legend among directors in the industry.

He has figured out the model of one blockbuster, one city, and he is the only representative figure in the film industry.

.........

(End of this chapter)