Chapter 539: Invitation from Frozen 2

On the 26th, "So Young" premiered at midnight and officially hit major theaters in mainland China.

The next day, on the 27th, "Special Identity" was officially released.

The two films entered into a fierce box office battle, and people in the industry also turned their attention.

Before this, the only domestic film that attracted attention in the circle was "Soldiers of the Yang Family", which was invested 1.7 million yuan by Huayi. Unfortunately, it failed at the box office and only earned about million yuan, and its reputation was very bad.

If we had known this earlier, before the release of this movie, Wang Zhonglei had already announced the goal of a box office of 5 million yuan in the mainland and at least million US dollars overseas.

As a result, by the time the film was taken off the screen, it was considered that a quarter of the goal had been achieved.

Well, that means the box office exceeded 50 million, but unfortunately it’s not in US dollars.

Now, netizens have another target for ridicule.

Ragnarok: "From the Tai Chi series, to 1942, to the current Generals of the Yang Family, Huayi's strategy of moving away from movies has proven to be very far-sighted. After all, if they continue to lose money like this and don't come up with some projects other than movies, they will go bankrupt sooner or later!"

Fish in the Clouds: "That's not true. Considering that the extra 80 million earned from the release of Journey to the West: Conquering the Demons, if Huayi Films can work with Hong Kong directors ten more times this year, it will definitely make up for the losses."

...

On the contrary, "The Rascals, the Actor, the Chef", starring Huang Bo, Zhang Hanyu and Liu Ye, achieved good box office results after its release in early April, with the box office exceeding 2000 million yuan on the first day. It has been released for more than 2 days and the cumulative box office has reached million yuan.

The film competed with several hits early in its release, but ultimately achieved box office success thanks to its unique plot and outstanding cast.

The competition between Guangguang and Huayi ended with Huayi's disastrous defeat.

In addition, Deng Chao’s "Breakup Guru" is also being promoted hotly. Naturally, major film and television companies in the circle want to see who will have the last laugh in this competition between Light Media and Star Films.

In the original time and space, "So Young" started low and ended high, with a box office of 4620 million on the first day. As the film continued to be screened, its box office continued to rise, and finally successfully broke through the 5 million yuan mark.

After the release of "Special Identity", the box office suffered a disastrous failure, earning only 6869 million in the first week and only 1.55 million in the end. Such box office losses made investors embarrassed.

Not only did the box office fail, but the word of mouth also failed, with a Douban score of only 3.9, which can be considered a super bad movie.

Now, after a series of hype and the cast of "So Young" being named one by one, many netizens have become interested in this movie.

On the 27th, the box office of "So Young" on its first day of release exceeded million, which was much higher than the original time and space.

"So Young, directed by Zhao Yanzi and invested by Guangguang, grossed over 50 million yuan on its first day of release, setting a new record for domestic youth films!"

"New director Zhao Yanzi said frankly that the box office of "So Young" is guaranteed to be 600 million..."

The outside media was in an uproar and filmmakers in the circle were jealous.

"Damn, is the movie market so good now? Why does it seem like any random movie can make 500 million or 600 million at the box office?"

After seeing the news online, Yu Dong from Bona said with a sour tone.

You should know that Bona's current highest-grossing movie is "Flying Swords of Dragon Gate", but that was achieved with the support of director Xu Ke, international traveler Li Lianjie, and mainland triple-Award winner Zhou Xun.

But according to the current trend, there is a high probability that Zhao Yanzi, a new director, will surpass this box office record with her first movie.

That’s why they say that once a person is successful, even his farts smell good.

For a time, Zhao Yanzi became the focus of the circle, and the media, producers, and film and television companies all sent congratulations on Weibo.

The theater chains were also very "realistic" and immediately announced that they had increased the screening rate of "So Young". After all, if you have the money you can make, you'd be a fool not to make it!

The same situation is happening in major film and television companies in the circle. While everyone is envious and jealous, they have to consider whether to "produce" the same type of youth films to reap a wave of sentimental box office revenue.

On the 28th, the highly anticipated "Special Identity" had a box office of just over million on the first day. Although it was a good result, the gap was obvious when compared with the other films.

"The action film market is declining, and Xingchen Films has not been able to create miracles."

Sina Entertainment gave this title.

In Xingchen Film and Television Company, the character of Wuershan is a bit ugly.

"No, those netizens who said they supported the film have all disappeared."

In the office, Wuershan got up from the sofa, walked back and forth twice, and then complained directly to Song Ge, Wang Chen, Chen Guofu and others.

You know, he was full of confidence after seeing the comments online. But who would have thought that he would be hit hard just a few days later.

For a moment, the atmosphere in the room was a little depressing.

After a long while, Chen Guofu slowly spoke: "I wonder if you have noticed that the reviews and reputations of the two movies are very interesting?"

The atmosphere suddenly changed, and everyone's heart suddenly started to shake.

Afterwards, Song Ge called over the publicity department director Li Shuhua, who was also a veteran of the company. She had been with the company since the early days when it had only a dozen people. After so much hard work, she became the manager of a department.

"Xiao Li, tell me about the situation, what do you think?" Song Ge asked after repeating what Chen Guofu had just said.

"Mr. Song, Director Chen has hit the key point. I was thinking of finding time to report to you." Li Shuyi's words lifted everyone's spirits, especially Wuershan, who became more and more expectant.

After seeing the employees debug the projector, Li Shuyi went straight to the point and said, "From the box office point of view, "Youth" undoubtedly has an absolute advantage, but I found that the reputation of this movie is severely polarized. Compared with the mostly positive reviews of "Special Identity", I predict that the box office situation of both sides will be reversed in a few days..." "Manager Li, can you tell me more about it?" Wuershan asked impatiently.

"Director Wu, to put it simply, this movie has received more and more negative reviews. According to my estimation, there may be more than one or two companies that have hired Internet trolls to post negative reviews on a large scale online, and the situation is getting worse and worse."

In fact, what Li Shuyi said is correct, and it is not just "Youth", the negative reviews of "Special Identity" are also increasing sharply. It's just that the first bird to stick its head out gets shot, and the high box office of "Youth" makes it stand out.

"In other words, now it's like two armies fighting each other. We lost the first battle, but don't we have a chance to turn defeat into victory?"

Hearing this, Song Ge asked directly.

"Yes, Mr. Song," Li Shuyi replied, "and this opportunity is during the May Day period."

At this moment, Wu Ershan was no longer depressed and immediately became energetic, "Boss Song, the main creative staff and I will continue to do road shows in the next two days and go to cinemas in major cities to promote the film in person."

“We should continue to arrange two more talk shows…” Chen Guofu suggested.

"Why don't we let Wu Jing come back and help with the promotion for two days..." Wang Chen said immediately.

"I'll leave the roadshow to you. I'll go and say hello to the media and I'll make sure to give it the highest attention..." Song Ge said.

"Do we need to talk to Director Gu and ask him to talk to all parties and accept interviews, focusing on this movie..." Wang Chen said again.

"unnecessary."

"There's no need to trouble the boss with this matter."

Song Ge and Chen Guofu spoke at the same time.

In their opinion, if they can't even do this, and they need to trouble the boss to show up in person, that would be a sign of incompetence.

On the other hand, Gu Wei thought the same.

"However, I can send a Weibo post and ask fans to go to the cinema to show their support."

On the set, after seeing the first-day box office of "Special Identity", Liu Yifei took advantage of a break in filming to make a proposal to Gu Wei.

"No, I trust them."

Gu Wei had a similar idea to Song Ge and the others. He felt that if they left here and couldn't even handle this matter properly, then it would be better not to open this company.

It is too unrealistic to want to do everything by yourself. If you do that, you will easily get exhausted.

.........

"Gu, I waited until you finished work before calling you."

The person in charge of Disney called Gu Wei, and from the tone of his voice, it sounded like he had some good news.

"What's the matter?" Gu Wei asked curiously.

You know, he is a little afraid of the other party now. For "Frozen 2", Gu Wei has made two additional investments, investing more than million in total, and those are US dollars.

According to the exchange rate, it is enough for Xingchen Film and Television to produce a good blockbuster in the mainland.

"Good news, is Crystal here? It's related to her." The other party heard Gu Wei's tone and said with a smile.

"I'm on the set, she's in the hotel room, just tell me if you have anything to say."

Could it be about the dubbing of this animated film? Gu Wei vaguely guessed, but he couldn't be sure.

"Okay, Gu, we want to invite Crystal to be the voice actor for this movie."

"It's the voice of Snow White, definitely not any other ordinary character." The other party repeated deliberately.

"Are you sure that the different dubbing of the two movies won't have any impact?"

Actually, since the project of this movie was launched, Gu Wei thought of letting the young lady do the dubbing for the protagonist, but considering that the first movie had already been released, as a director he knew very well that an outsider could not guide the operation of insiders, so he did not mention this to the young lady.

But now that the other party has sent an invitation, the situation is naturally different.

"Of course, we don't think it will have any impact. You or Crystal should reply as soon as possible. If you choose to reject, Disney will continue to select suitable actors..."

"Then it's settled."

Just kidding, Gu Wei naturally wouldn't refuse.

Of course, Gu Wei certainly wouldn't have accepted the other party's invitation without hesitation just because the young lady was by his side, making him feel both happy and sad.

Don’t ask, the answer is that it’s such a good opportunity, and I naturally can’t let the young lady miss it...

At the same time, the first trailer of "The Wandering Earth" was also released to the public after a series of warm-ups.

And it is a global release, with the focus on Europe and the United States...

.........

(End of this chapter)