Chapter 517 trailer promotion song

On the eighth day of the Lunar New Year, Xingchen Film and Television Company officially resumed work.

Immediately afterwards, "The Breakup Master", jointly produced by Xingchen Film and Television Company and Guangguang, directed and starred by Deng Chao, with Su Chang playing the female lead, announced its release date, which is scheduled to be released on June 6 this year.

This time point is a whole year earlier than in the original time and space, although the development of the mainland film market is now much better than in the original time and space.

But when asked by reporters about his prediction for the box office of this movie, Gu Wei cautiously gave a number.

"After 'Lost in Thailand', 'Knife of the Assassin', 'Special Identity', 'The Breakup Guru' and other films have been scheduled for release. Can the Star Films Company continue to explode and dominate the mainland box office market this year?" Sina Entertainment reported.

I have to say that it is these entertainment media that are good at stirring up hatred. Before the movie is even released, many companies in the industry have already united against the common enemy.

"Liu Yifei recently returned to the "Parasite" crew in a low-key manner. It is reported that the filming of the movie is about to come to an end!" Sohu Entertainment reports for you.

"According to news from Hollywood, Director Spielberg invited Director Gu to direct the "Jurassic" series, but Director Gu directly declined." Penguin Entertainment reports for you.

"It is reported that the movie "Parasite" will participate in this year's Cannes Film Festival. Director Zhang Yimou is currently filming and editing the film in post-production," reported Southern Metropolis Daily.

On his first day at the company, after distributing bonus envelopes to employees, Gu Wei saw the online report while browsing the news in the office.

Sometimes, one has to admire the imagination of entertainment reporters. Even with the slightest clues, or the contact between one person and another, they can always instantly come up with all kinds of guesses and ideas in their minds.

The most important thing is that you can post it directly on the Internet to attract traffic.

...

The special effects production of "The Wandering Earth" is currently progressing smoothly. According to the reports from the heads of the engineering department, it will be completed in half a year at most.

“It’s time to release the first trailer and the global promotional song.”

Calling the head of the publicity department, Gu Wei gave direct instructions.

"Okay, boss, do we need to talk to a few investors?" the person in charge continued to ask.

"Well, let's notify them in advance so that they can cooperate synchronously."

"Ok."

After receiving the instructions, the person in charge immediately went to handle the matter.

According to Gu Wei's plan, the promotion of "The Wandering Earth" is divided into three stages.

The first stage is the period after the Chinese New Year, when the first bilingual Chinese and English trailer and the global promotional song were released to start hyping up the song. This promotional song was also sung by Jane Zhang.

The second stage is to release the second version of the trailer and the promotional song sung by Zhou Jielun after the special effects of "The Wandering Earth" are completed.

The third stage is one month before the movie is released, when the final trailer and the theme song sung by Liu Huan will be released.

.........

That afternoon, Gu Wei drove to the press conference of "New Police Story 2013" and all the main creative staff were there.

For the film and television industry, especially for actors above the third line, there is no such thing as the Spring Festival holiday.

After all, we are all high-income earners. After filming, we can take a break anytime and for as long as we want.

To be honest, Gu Wei is a bit disgusted by those actors, stars and artists who often complain about being tired, hard-working, pitiful and the difficulties in the film and television industry on Weibo in order to attract media attention and fan care.

Why are you pretending? If you are tired and afraid of hardship, you can change to an easier job. Why do you still cling to the film and television industry, wishing that all resources would come to you?

Fortunately, the majority of actors in the industry know what they are doing and never seek to attract attention.

But to be honest, many things in the entertainment industry are completely different from what is reported in the news.

For example, there is a phenomenon in the circle now. A certain movie or TV series claims to have invested 100 million yuan, but in fact it is almost half the price. Various accounting is involved, and it is no secret in this circle that there is pre-laundering.

For example, a star’s salary is quoted as 3000 million, but in reality it is often less than 3000 million, but the accounting still shows million.

Although this kind of operation is normal in the circle, Gu Wei understands that this is also because the country has not paid attention to it. Otherwise, if an investigation is carried out, it will definitely be a disaster area, and no one will be able to escape.

For example, a film company produces a movie, and then after doing some accounting, it only needs to pay some taxes instead of paying high personal income tax. As for expenses, all go through the company account. In addition, doing some charity can not only earn some good reputation, but also reduce taxes.

The longer Gu Wei stayed in the entertainment industry, the more he felt that this circle was really a big melting pot with all kinds of people. Later, young and handsome men and traffic stars emerged, but they all failed within a few years. 21 was the year with the most spectators.

There is also someone behind some female star. It is very difficult for actors with no background to participate in the show because the crew requires them to bring in money.

In the entertainment industry, the ones who really have acting skills are the veteran actors. Those who have just debuted don’t have the acting skills. They mostly play themselves, and then after acting in a few more films, they become proficient and develop some acting skills.

All those movie kings and queens have achieved their fame by starring in one bad movie after another.

Now that the economy has improved, it is easy to make money as a star. Stars, especially female stars, hope to make more money while they are young. After all, female stars rely on their youth, unlike male stars who have long careers. Once female stars are over 30, they basically play roles such as mothers and queens.

To be honest, Liu Yifei was also lucky. She met Gu Wei, and then her popularity rose one after another. She was promoted to a big star early on, and even became a capital, so she could do whatever she wanted and shoot some works she liked. In the original time and space, there were not a few representatives of "bad movies" by the young lady.

"Welcome Director Gu to the film press conference."

There were a lot of people in the hotel at the press conference, including crew members, many industry guests and a large number of media reporters.

Of course, the few official people who came to the platform were both low-key and conspicuous, and did not participate in social activities.

"Happy New Year everyone, congratulations on the smooth start of the film."

Gu Wei walked into the crowd with a smile on his face and hugged Cheng Long first.

"Director Gu, after the press conference, let's find a place and have a couple more drinks."

"Haha, okay." Gu Wei smiled. It was the first time they met after the New Year, so socializing was inevitable.

"Director Gu, Happy New Year." Jing Tian greeted with a smile.

"Haha, Happy New Year! Special Identity is well made. I've watched the finished film and his acting has obviously improved."

"Thank you Director Gu for the compliment." Upon hearing this, the smile on Jingtian's face became even brighter.

Speaking of this movie, it is the first main theme movie produced by Xingchen Film and Television Company.

In addition to Xingchen Pictures, Starlight Brilliant, and Wanda Pictures, the investors involved also include Golden Shield and a special department in the capital.

Just by looking at some of the government officials who came to the scene and director Lu Yang who honestly answered reporters' questions, you can understand how formal this movie is.

And looking at the current situation, when the movie is completed and released, even if the authorities don’t rent out the theater, they will definitely provide support in terms of publicity.

Regardless of the reputation, the box office will definitely not be low. Because there is no need to worry about publicity and scheduling!

"Director, I'm under a lot of pressure." After the press conference, when Gu Wei, Cheng Long, Liu Ye, Jing Tian, ​​and Lu Zheng were having dinner together, Lu Yang was the first to speak.

"Which aspect is the most stressful? Are you afraid that it won't be a good shot, or are you worried that it will affect the publicity and promotion of 'Knife of the Assassin'?" Gu Wei took a bite of the food and looked at the other party and said.

Cheng Long and others nearby also looked at Lu Yang with a smile, somewhat curious.

"The company's first mainstream film was handed over to me. I was afraid that if it wasn't well made, it would affect the company's reputation.

Also, director, you didn’t tell me in advance that there are special departments involved.

My goodness, at the press conference, I saw them walking towards me with serious expressions, and at that moment I thought about everything I had done in recent years. "

"Haha."

"Pfft!"

After hearing what Lu Yang said, they couldn't hold back and burst out laughing.

"Director Lu, after hearing what you said, I feel pressured." Cheng Long said with a smile.

Jingtian, on the other hand, still looked a little confused. He just listened there without interrupting.

"Director Lu, don't worry. I have discussed with Director Gu and the other party before the film project was launched. They will only check the film when it is submitted for review. They will not interfere with the filming process at other times."

Lu Zheng's words were a reassurance to Lu Yang. After all, anyone who was filming a movie and suddenly saw a few people coming up to him and showing their ID would probably have a psychological trauma.

"You just think too much. You really need to learn from Wu Jing in this regard. He is now concentrating on tinkering with his own movie and doesn't think about anything else." Gu Wei looked at the other party and smiled helplessly.

"Oh, Director Gu, the company has a new movie? And it's directed by Wu Jing?" Cheng Long suddenly asked.

After saying this, Gu Wei realized the environment he was in. However, even if he didn't say it, everyone would still know about it after the film project was approved.

"Yeah, it's also a mainstream movie." Gu Wei only took a quick look, which made the others more curious. However, since Gu Wei himself didn't say anything, the others didn't dare to ask him in person.

The next day, the press conference of "New Police Story 2013" and a group photo of Gu Wei, Cheng Long, Lu Yang and others quickly appeared in the movie information, attracting a lot of attention.

At the same time, several companies including China Film, Bona Film Group, Light Media, Wanda, and Emperor Entertainment Group also received notices from Star Films.

There was only one piece of content in the notice, which was to fully cooperate with the release of the first trailer and the global promotional song.

In fact, there is no need for special reminders, as several companies have already been prepared and waiting for this day.

"Everyone understands, just follow this plan, the scale and popularity must be large."

The same commands and instructions were being given in several companies.

.........

(End of this chapter)