Chapter 497 Go to hell
"Lost in Thailand" is still being shown in theaters.

When media reporters interviewed the audiences who left the cinema, the comments they received were basically: "I laughed so hard. I haven't seen such a funny movie in a long time. It is definitely a great way to relieve stress."

Tiger climbing a tree: "It's not profound, but it has a little warmth. It's memorable after you laugh. It's done very well in every aspect."

Many famous writers and screenwriters commented in media interviews:

“Word of mouth is the best form of marketing.

The audience’s demands for movies are very simple. As long as it can tell a complete story, it will be sought after even if it is not a big production, with a big director, big stars, or anything MAX.

Speak a language that the audience can understand and perform a play that the audience can understand."

After seeing such a film review, Song Ge couldn't help but copy it down.

I mentioned these words during the meeting with Gu Wei, Xu Zheng and others that afternoon.

Xu Zheng said modestly, "I didn't expect everyone to praise this film so much."

Gu Wei said: “In fact, I think this evaluation is very insightful.

It speaks to the audience's most basic movie-watching demands. In fact, their demands are very simple, just an interesting and complete story. Then the audience will let the film market know how powerful good looks are. "

How powerful is good looking?

"Lost in Thailand" gave an answer. This movie had a small investment, a small creative team, and a short shooting period.

But when it comes to box office revenue, it's like a tornado passing through.

Over 100 million in three days.

Breaking 200 million in four days.

Over 300 million in five days.

Breaking 400 million in seven days.

"1942" was defeated step by step, "The Banquet" was in disarray, and "Life of Pi" was struggling to hold on, and Bona's Yu Dong was terrified.

Damn, this is so scary, it’s heading for a billion!
With an investment of tens of millions, the box office exceeded 1 billion, and the revenue from sharing the profits started at at least 300 to 400 million.

Many media outlets even directly reported that Xingchen Film and Television Company was so lucky that the company was full of directors who could create high box office results with low cost.

Ning Hao of the "Crazy Series" and Xu Zheng of the current "囧 Series", in terms of profitability, I am afraid no one in the private film companies can compare to them.

Yu Dong was extremely envious of this, while Huayi’s Mr. Wang and his bosses were extremely furious.

Because Lost in Thailand occupied more than 12% of the screenings on December 6, its box office revenue accounted for about 50% of the daily box office.

However, after the box office of "1942" exceeded 200 million, the growth was sluggish.

Looking at the current trend, it is still unclear whether it can break through the 300 million mark.

“Gu Wei wouldn’t have guessed that Lost in Thailand would be a box office hit and other films would flop before the movie was released, right?” said Wang Zhonglei, who was sitting on the sofa in an office of Huayi Group.

Wang Zhongjun, who was standing in front of the window, frowned and said slowly: "Why do you think so?"

Wang Zhonglei pondered for a moment and said, "I can't really explain it. It's just a feeling that he has never been optimistic about the movies released during the Lunar New Year holiday this year."

Wang Zhongjun nodded slightly and sighed: "The dog that bites doesn't bark. Regardless of whether the other party did it intentionally or unintentionally, this bite is too cruel!"

"1942" was invested 210 million, and the box office must be over 600 million to make back the investment. Looking at the current situation, 300 million is a bit of a stretch, Huayi has suffered a huge loss this time.

“Go and persuade Lao Feng to stop randomly criticizing netizens online. This will only affect the subsequent box office of the movie.

Another thing, let him finish the script for the next comedy movie as soon as possible. Lost in Thailand is all his leftovers. Now the younger generation is pushing the older generation out, doesn’t he have any ideas?" Wang Zhongjun turned around and said to Wang Zhonglei.

Mr. Wang said, "Okay, I'll tell him later that Lao Feng has been hit hard, and I have to go and persuade him.

By the way, are we just going to watch Lost in Thailand?"

Wang Zhongjun smiled bitterly and said, "The trend has already been established, and word of mouth has already spread. It may not work to do negative marketing at this time!"

When Wang Zhonglei heard this, he agreed.

"Lost in Thailand" has been released for more than a week and has received rave reviews. Suddenly, a bunch of negative reviews came in and netizens knew something was wrong at a glance.

"I was careless and didn't see this dark horse. Otherwise, if I had responded earlier, we wouldn't be in this situation now." Mr. Wang said helplessly.

Wang Zhongjun sneered, "There's a saying that goes, if you mess around, you'll pay for it sooner or later. We were caught off guard this time and were caught off guard. But next time, it will be his turn to be caught off guard."

Wang Zhonglei didn't understand the specific meaning of this, and said with some speculation: "Are you talking about "The Wandering Earth"?

“Isn’t it that blockbuster movie, with a cost of over 1 billion yuan?

If the box office and word of mouth are not good, I wonder if Director Gu can continue to be successful!"

It is hard to say what will happen in the future, but Gu Wei is a little helpless now. Because he is the producer of "Lost in Thailand", the advantage of this is that it is easier to get the attention of the media and the audience when it is released to the market.

Now, as the box office of "Lost in Thailand" continues to soar, the media has been reporting that this movie has greatly boosted Gu Wei's popularity and reputation in China.

But Gu Wei didn't care at all. Even if Lost in Thailand could earn 2 billion at the box office, it wouldn't help him improve his international status at all.

The media directly counted "Lost in Thailand" as Gu Wei's work. This is indeed the real unspoken rule in the circle. It's a matter of fame.

For example, after the hit movie "Dying to Survive", director Wen Muye did not become famous, but producers Ning Hao and Xu Zheng became famous instead.

Although after the release, Gu Wei said on many occasions that the success of "Lost in Thailand" was mainly due to director Xu Zheng, Wang Baoqiang and Huang Bo.

But the media was only interested in attracting attention and didn't listen to your explanation. Instead, they made a lot of calculations and announced that the movie produced by director Gu Wei was about to set a new record for domestic film box office.

……

Lu Chuan completely created a new record, but in the opposite direction.

Because he is the first director in the domestic film industry's history, or even in history, to actively and publicly admit to using a large number of internet trolls.

After the other party publicly admitted it, there was an uproar in the circle. This news was really explosive.

At this time, facing the poor box office of the movie, Lu Chuan once again stood up and cried, saying that "The Banquet" was suppressed and slandered by competitors.

Although there is no direct name, there is no need to guess, everyone can think of it as referring to "Lost in Thailand" and "1942".

At this time, Xingchen Film and Television Company and Huayi Company had not yet waited for counterattack.

Starlight International, the production company that filmed The Legend of the Hongmen Feast, was the first to mock it, saying, "Some people still look down on The Hongmen Feast, but now the results are out. The so-called blockbuster is not even a finger better than The Hongmen Feast. At least we didn't lose money at the box office."

This was extremely embarrassing, and Lu Chuan couldn't stand it, so he continued to write a short article and started to argue with the other party.

Maybe they felt it was not satisfying enough, or the box office pressure was too great, so they simply ignored it and pointed out that the theaters reduced the screening rate of "The Banquet" in order to increase the screening rates of "1942" and "Lost in Thailand", which was artificially interfering in the market.

It is malicious competition and suppression!
……

Gu Wei is not the only one who is concerned about the box office of Lost in Thailand. Producers of other Lunar New Year films are also paying attention.

The same goes for the theater chains. After all, the two parties have signed a tiered profit-sharing agreement. Once the box office of "Lost in Thailand" exceeds 800 million yuan, the theater chains will suffer huge losses.

When it comes to the tiered profit-sharing, theater chain representatives led by Ye Ning have a headache when they see the current box office of Lost in Thailand.

"Who would have thought that this movie would achieve such a high box office!" said the representative of the New Film Association helplessly.

The other representatives also shook their heads with a wry smile. When the agreement was first being discussed, Song Ge proposed that if the box office exceeded 47 million, the profits would be split 53%:%.

Originally everyone wanted to agree to it right away, but after discussion, they added another 200 million to be on the safe side.

But Song Ge then proposed that if the box office exceeded 49 million, the profits should be split in a 51%:% ratio, and everyone readily agreed.

After all, no matter how you look at it, this comedy with a budget of 30 million yuan didn't seem like it could gross 800 million yuan at the box office. But now, just over a week has passed, and the box office is almost 500 million yuan. It seems that the 800 million mark cannot be stopped.

"I hope this movie can still apply for an extension key." Someone suddenly said.

If you think about it carefully, it is indeed very likely. After all, it is the end of the year now, and the General Administration must also consider comprehensive data.

In addition, given the film's popularity and box office, it wouldn't be difficult to postpone the release date for a month.

For a moment, everyone was speechless except looking at each other.

The situation of the four movies competing against each other is quite interesting.

"1942" did not perform well at the box office on the first day, but due to word of mouth and publicity, the subsequent box office growth gradually increased.

At the peak, the single-day box office reached about 40 million, but Huayi Company did not dare to relax at all. This daily box office data was still far from the daily closing line of breaking even.

Not only Wang Da and Wang Xiao, but even Feng Xiaogang rarely stayed up in the middle of the night and kept forwarding the audience's positive comments on "1942" on Weibo.

This shows how much box office pressure Huayi is under this time.

Seeing Lu Chuan opening his mouth to bite someone, Feng Dapao wanted to kill him. "Fuck, my box office is improving, and you are jealous. No doubt, fuck you."

Afterwards, Feng Xiaogang brought out the words that netizens had joked about, "There's not much difference between Feng Xiaogang and Li An. There's only a hundred Lu Chuans between them." and posted it on Weibo.

As soon as the post came out, netizens gave Feng Xiaogang thumbs up on Weibo. At least in terms of the film's reputation, "1942" is indeed worth a hundred "The Banquet".

After seeing Lu Chuan's random attacks, Gu Wei simply replied with four words on Weibo: "Go to hell."

The responses of the two made netizens burst into laughter, especially the few words sent by Gu Wei, which instantly set off the Internet. A large number of netizens went to Lu Chuan's Weibo, pasted and copied, and in the end, the other party directly closed the comment function.

……

(End of this chapter)