Chapter 414 Big IP Series
In the industry, the news that Han Sanping, Wang Changtian and Ye Ning appeared in a high-end villa area in the capital was leaked by media reporters.

The incident started when a reporter from Sina Entertainment accidentally saw Han Sanping and others appear at the gate of the villa area. With his keen sense in this line of work, he took a photo.

As a result, after sending it to the superior leader, the leader felt that the place looked more and more familiar, and finally remembered that this was the community where Gu Wei lived!

Big news, absolutely big news. Less than an hour later, the revised manuscript with this photo attached appeared on the Internet.

Now, netizens have been speculating, and some film and television company bosses in the circle were beating their chests in frustration. Is there any need to guess? It must be aimed at the newly established animation company.

Now, it's too late to say anything.

At the same time, in the villa.

Several people were still discussing the direction of the shooting.

Gu Wei thought Ye Ning's worries were completely unnecessary. As for domestic animated films, he just wanted to make them into a big IP series.

To be honest, almost all the major Hollywood film studios have one or two hit film series.

Such as "Pirates of the Caribbean", "Transformers", "Fast and Furious", "Mission Impossible", "Star Wars", "Harry Potter", "Jurassic World", "Marvel Cinematic Universe" and so on.

A series of movies may seem long and boring to the audience, but for a film company, as long as it is made with a little bit of care and the word of mouth does not ruin it, it is relatively stable to make money.

It is precisely because of the stable revenue brought by series movies that Hollywood has seen fewer and fewer innovative films and an influx of blockbuster sequels.

In contrast, in recent years, there are relatively few series of films in the Chinese film market. This is mainly because the companies did not have long-term plans to expand the IP series at the beginning of filming.

In the second part, even the original cast of the main characters could not be guaranteed, making it difficult to form a complete worldview.

The only hope is the "Detective Chinatown Detective" series. It is rare that the series planning was considered from the early stage of production, but they are just independent stories with little relevance, rather than a coherent worldview.

However, in the Chinese-language film market, this is already a rare work of this kind.

The goal of Xingchen Films is to enter the international market, rather than just focus on the domestic market, and a series of blockbuster films is definitely a must.

“Superheroes fight aliens to protect the Earth. This cliché is too familiar.

The Americans have fought too many times, so it might seem a bit fresh to see the Chinese take over this time.

Let's do what Director Gu wants this time. Besides, with the Xingchen Film and Television brand in front of us, even if we don't make money, I don't think we will lose money either." Wang Changtian waved his hand and said directly.

"Is there a suitable script?" Han Sanping asked cautiously.

"Well, I've got my eyes on a novel right now, but it's not finished yet, but the copyright has been negotiated."

"It's not finished yet? Doesn't that mean it doesn't even have a fan base? What's its name?" Upon hearing this, Han Sanping frowned even deeper.

"'Swallowed Star'."

In fact, Gu Wei feels that this novel is very exciting in the Earth stage, but the quality declines in the subsequent stages. The map is too large, and the protagonist's cross-level battles are also too leaps.

"Okay, let's do as Director Gu said."

……

The next day, Xingchen Film and Television Company announced that it welcomed Wanda Pictures and Light Media to join the newly established animation film and television company.

The two companies also responded positively, each announcing the matter on Weibo, stating that they would invest a large amount of money to contribute to the development of domestic animated films and animation.

Subsequently, Star Films announced another piece of news to the public, welcoming talents in the industry who are good at animation production to join. Once the application is successful, personnel from Hollywood Disney will be responsible for training after joining the company.

Originally, Gu Wei thought that once the news was released, there would be a lot of people coming. However, the result was different from what he expected. Not many people came for the interview, and most of them were not particularly professional technical personnel.

However, there were many animation production companies that came to solicit investments. Many of them even brought semi-finished products to demonstrate, saying that as long as they invested a certain amount of money, they would be guaranteed to sell well and would make a certain amount of profit.

"I feel that circle is even more chaotic than the film industry!" Song Ge was busy for a long time and said helplessly when talking about this matter.

The domestic animation industry started as an OEM, doing the intermediate drawing of 2D animation for Japanese animation companies. Based on the original drawings of the other company, they drew the intermediate frames to achieve smooth image changes from one original drawing to the next. This kind of OEM naturally did not bring much accumulation to the Chinese animation industry.

After 04, the country vigorously supported domestic animation with government subsidies and restricted the broadcast of imported animation. As a result, the subsidies only focused on quantity and platform, but not quality, and then we became the world's largest animation production country.

The high subsidies have caused many animation companies to ignore box office and word of mouth, so the things they produce are naturally low-brow and eye-catching. As for "Nezha: The Devil Child Comes into the World" and others, that is a matter for the future.

"Director Gu, let's do it ourselves. I always feel that the people we recruited are not very good.

Firstly, many employees from these companies are used to making a living by cheating on subsidies, and they probably won’t do any serious work.

Another thing is that once some companies become bigger, many key members resign. They feel that they have the ability, so instead of working hard for other directors, why not work hard for their own work. "

Gu Wei thought for a while and said, "If it really doesn't work, we can go to various colleges to recruit people. It doesn't matter if they don't know how to do it. We can start from scratch. Anyway, there are people from Disney who will come to teach us."

Song Ge laughed and said, "I think so too. We have so many novel copyrights, but not every one of them is suitable for TV or movie. They can be made into animation." Gu Wei also smiled and leaned on the sofa and said, "I'm afraid our animation can't be broadcast on TV and apply for national subsidies."

Song Ge said: "That's just a few dollars. The subsidy is one or two thousand per minute. It's a good deal for those who cheat on subsidies, but it's totally unacceptable to us."

Here, the newly established animation film company sent people to various universities to recruit people. Song Ge was in charge of the overall planning and started working on it in a big way.

On the other hand, "The Legend of the Hongmen Feast" has completely failed, with daily box office below 10 million and word of mouth collapsed, leaving no hope of salvation.

As the reputation of "The Banquet" became worse and worse, at this time, Lu Chuan jumped out in a serious manner.

A round of ridicule and a wave of promotion for "The Banquet" really made Lu Chuan understand the game.

There had been conflicts between the two families to begin with, and in the eyes of the producers of "The Banquet at Hongmen", Lu Chuan's smug look was more painful than killing them.

Afterwards, the two sides exchanged ideas and hyped up the topic, which made netizens feel very excited.

Tong Liya was looking at the comments online and felt like crying but had no tears. She had thought she would be the leading actress and play the role in the first big-budget movie of her life, but she did not expect this result.

For this reason, Gu Wei even called Tong Liya over and consoled her, "It can't be said to be a complete failure. The box office performance is mostly the responsibility of the director and producer. Don't think too much about it.

Take a good look at the script of "Breakup Guru" during this time, you will be busy after the New Year."

Gu Wei's comfort did make Tong Liya feel much better, mainly because it was the first time she experienced this. If it were some other female stars, they probably wouldn't take it to heart.

……

Although "2012" was withdrawn from theaters in China, its box office revenue exceeded billion RMB, which translates to million USD.

Think about the box office revenue of "Avatar" and "Transformers 3".

The growing domestic market has attracted the attention of Hollywood film companies.

This time, they did not come to the mainland to select actors, but to encourage the government and capital to enter the mainland market directly and get a piece of the pie.

The bilateral agreement signed across the ocean in 01 has just expired, and the other side could not wait to complain to the WTO, saying that Hollywood films entering the country were targeted and the number was seriously insufficient.

They accused the domestic film policy of being xenophobic and not open enough, and demanded an increase in the number of imported films and the proportion of revenue sharing.

“Boss, this is a big deal. The six major Hollywood companies, as well as a large number of small and medium-sized companies, have expressed their strong desire through the government to increase the number of imported films entering China.

Perhaps the profits brought by 2012 made them jealous. ” Reid directly reported the specific situation.

As people working in the film industry, Gu Wei and a large number of filmmakers were attracted by the news from official media.

For the film industry, this was a fatal event. For a time, everyone forgot about the North American premiere of "The Flowers of War".

"After entering the WTO, we must abide by the rules of the game. This is called giving up and gaining. In recent years, China has indeed been deliberately squeezing out imported films to protect the development of domestic films. It is said that at least 20 Hollywood films are imported every year, but in fact, no more than one is imported.

But this time is different. I don’t think there will be any domestic film protection month in the future. If everyone doesn’t work hard, they won’t even get a sip of soup.”

Han Sanping said this earnestly.

"I don't care anyway. What Hollywood has, Star Films has nothing to lack. At worst, we can confront them head-on. We're not afraid of them in North America, let alone in China."

Gu Wei said nonchalantly that in his opinion, a large number of domestic film companies and filmmakers were like flowers in a greenhouse, with no ambition to make progress or breakthroughs, and they just muddled through and made money lying down all day.

And once they are crushed by imported blockbusters, they will only complain to the Film Bureau.

“It’s good to have them come in, to put some pressure on them and teach them a lesson, otherwise they will just react upwards.

Mr. Han, you haven't forgotten how you got that nickname, have you? "

Gu Wei joked cheerfully.

"Well, no matter what, the mainland film industry must always unite. This is also what the higher-ups mean. Don't you worry that the domestic film industry won't be able to develop if we rely on Xingchen Films alone?"

Han Sanping pointed at Gu Wei and sighed helplessly.

"Forget it, let's not talk about this anymore. How's the script for The Wandering Earth?"

"The script is almost ready. We'll submit it for review after the new year. Mr. Han, you have to keep a close eye on this." Gu Wei reminded him, fearing that someone might trip it up.

"Don't worry, with such a huge investment and so many companies involved, who dares to do bad things? We are not afraid of arousing public anger." Han Sanping waved his hand and said confidently, then as if he thought of something, he continued: "By the way, I heard that your company has already started producing movie special effects?"

"Well, it has been going on for more than half a month. While we are talking, everyone over there has been busy."

...

(End of this chapter)