Chapter 387 Heat
"In previous Hollywood blockbusters, Americans have always been portrayed as heroes who save the world, but 2012 breaks this convention. This 2012 is more like a film that focuses on showing the indomitable spirit of the Chinese people in the face of disasters," commented Kyle, a famous Hollywood film critic.

"Its appearance is in two extremes compared to what is presented in 'Avatar'. The latter is about resistance against invasion and oppression, while the former is about self-rescue in the face of natural disasters and the end of the world." Film critic Peter said this.

"Because of the cultural differences between China and the United States, it is quite difficult to cater to both Chinese and Western audiences in one movie. Most directors in the world make trade-offs between Chinese and American cultures, but this movie 2012 has achieved a perfect combination."

After the premiere, seven media outlets including The Village Voice gave the film a full score of 7. The opinions could be summed up in one sentence: the script is great and the special effects are perfect.

The New York Times and five other media outlets also gave the film a score of more than 5 points, saying that the film would break the definition of disaster films set by The Day After Tomorrow.

"Well, we can't give a review because our critics haven't seen the entire movie yet. Gu, we hope you can speed up the premiere. We'll be waiting for you in London." The Times of the UK and Sky Broadcasting, the UK's largest digital TV pay operator, also reported on the film and are looking forward to the film's release as soon as possible.

For a time, the popularity of "2012" covered the entire Hollywood, and the Mayan civilization's prophecy of the end of the world in 2012 made headlines in major media reports.

"2012" received rave reviews, but no movie can be faultless.

"This movie has quite unbelievable miracles and a long story. The whole movie is cynical, prejudiced, brain-dead, a waste of time, a waste of money, soulless, and the theme is stupid."

Hollywood film critic Peter Chavez gave the film a score of only 25 points, saying that apart from the special effects, the story of the film is useless.

But who cares? Everyone is trying to take advantage of this wave of traffic.

"Gu is one of the greatest directors in the world today. Believe me, this movie will surpass 'The Day After Tomorrow' because only he can surpass himself." Dennis Quaid, who plays the leading role in "The Day After Tomorrow", said in an interview.

"Perhaps from now on, 2012 has become a new milestone in disaster films." Jake Gyllenhaal, who has become a top Hollywood actor in the past two years, also gave such an evaluation.

Subsequently, top Hollywood stars such as Will Smith, Leonardo DiCaprio, Tom Hanks, Charlize Theron, etc. left messages on social platforms, calling on fans to go to the cinema to support the movie.

For a time, the popularity generated by "Pirates of the Caribbean 4" and "Transformers 3" was suppressed by "2012".

For "Twilight 11" and "Mission Impossible 4" which will be released in November, a lot of resources were spent on hyping up the popularity, but they were completely eclipsed by the other films.

Online, "Hey, man, forget about those movies, buy your tickets now, if you miss this movie, I swear, you will regret it." This sentence has become the most popular chat phrase nowadays, and everyone who meets will discuss this topic.

……

At the Tomorrow's Star Film and Television Company, compared to the anxiety outside, Gu Wei is much calmer. After all, what should be done has been done, and the result can only be left to the audience to choose.

"Boss, the premiere was so good that I can't help but imagine the box office after it's released." Reid's tone and body language made Liu Yifei laugh unconsciously.

"Haha, Reid, you're exaggerating." Liu Yifei heard this.

"No, no, this is not an exaggeration. Believe me, after this movie, your salary will skyrocket."

After hearing Liu Yifei's words, Reid turned around and started praising her again. Not only her, but also Cheng Long and Huang Xiaoming, had smiles on their faces after reading the media reports.

However, what the two of them were thinking about was not the skyrocketing pay, but the improvement of their status in the Hollywood film industry.

Jackie Chan was better off, after all, he was already a Hollywood superstar, but Huang Xiaoming just had the word excitement written all over his face.

You know, at the cocktail party after the premiere yesterday, director Simon West and Stallone talked to him a lot, and the two sides exchanged contact information, which also means that there may be cooperation in the future.

Gu Wei saw everyone's expressions, but he knew he couldn't relax yet, so he said in a serious tone: "Everyone may have to work hard for a while on the upcoming premiere trip. Let's talk about everything after the movie is released."

"No problem, Director."

"It's not hard at all. This is a rare opportunity to show off. Others can't even envy it." Huang Xiaoming's words made everyone laugh.

At this time, the hot reports from Hollywood naturally spread back to the country.

Celebrities in the circle looked at the major portals and saw all kinds of reports about "2012".

"This movie "Sissi" is really going to be a hit. There are people planning to organize a group viewing for the movie." In the crew of "The Blade of the Assassin", Su Chang couldn't help but exclaimed.

At this time, similar "group" posts can be seen from time to time on domestic forums and Weibo. Because only some cities have IMAX theaters, these cities have suddenly become popular, and audiences in nearby cities have "grouped together" to watch the movie.

"Tickets are really hard to come by this time. We'll have to wait until Avatar is released to see such a grand occasion." Han Sanping looked at reports from various places and found that as soon as IMAX releases tickets, they are sold out immediately.

Although the domestic premiere has not yet begun, China Film Group and Wanda Films have already asked the theaters to publish a notice during the promotion that people with heart disease, asthma and other diseases are not suitable for watching the 3D version. This notice has made more people yearn for the 3D version of "2012". Since the premiere on 20, Gu Wei and the main creative team have traveled to major cities around the world, and they have received warm welcomes wherever they go.

Major cities such as London, Paris, Melbourne, New Zealand, and Tokyo all spontaneously organized airport pick-ups for fans. The last two months of 2011 became the exclusive time for "2012".

...

"Oh, I'm so exhausted this month." In a star-rated hotel in Seoul, Liu Yifei and Gu Wei collapsed on the sofa after entering the room.

At this moment, everyone was a little exhausted after nearly a month of global "travel", but the premiere of "2012" was a perfect ending. Of course, there is still one show in the capital, but Gu Wei doesn't have to worry about this, after all, China Film and Wanda can't wait.

"Thank you for your hard work. In a few days, '2012' will premiere in North America, and then we will be relieved." Gu Wei no longer had the energy to speak, and he and Liu Yifei lay on the sofa, leaning against each other.

Speaking of this month, a lot of things happened.

First, there was a candid photography incident at the Paris premiere in early November, when an audience member brought a filming device into the theater and was not discovered by security personnel until after the movie was over.

The incident caused a big stir at the time, and the French media gave the title "The leak of pirated copies of "2012" may have an impact on the box office of unreleased films."

Afterwards, Warner Bros., Universal Studios, as well as Han Sanping and Ye Ning from China all called to express their concern.

Unlike everyone else who is impatient, Gu Wei is not worried about pirated copies leaking out at all. After all, the 3D version of the movie can only show its lethality in a 3D cinema. If you sneak out to take a photo, you can only see the movie, but due to the lack of environment, the viewing effect will be very poor.

The advantage of using 3D production is that it is unique and is best viewed on a big screen.

If a pirated copy is made in a cinema, there will be double images and it will be impossible to watch. However, the equipment required to pirate the original version is very expensive, so pirates today are reluctant to buy it.

Therefore, "2012" has anti-theft function, which is one of the reasons why 3D blockbusters are popular all over the world.

In addition, there was a stampede that occurred at the Tokyo premiere. On that day, the fans were too enthusiastic and the security personnel failed to handle the situation in a timely manner, resulting in many people being trampled, but only a few people were slightly injured. Afterwards, the Tokyo media also took a photo of a child crying at the scene.

Various media outlets in the island country also reported the incident with headlines such as "Be appropriate in chasing stars, but be cautious in watching movies."

But thanks to the intervention of the public relations departments of Warner and Universal, the matter was quickly resolved.

After all, the power of "American Daddy" is no joke.

After the Tokyo stampede, Gu Wei quickly came up with a response, and the three-minute final trailer of "2012" was also released.

Sure enough, using the popularity of one thing to cover up the popularity of another thing is the best method.

At the same time, all the major Hollywood film studios have obtained the North American box office data and future trend analysis of "2012", and their eyes are shining.

On the one hand, even if "2012" is released, it will not squeeze the living space of 2D movies too much. After all, the tracks are different. This makes many film and television companies that have movies released in December feel much better.

On the other hand, the forecast data clearly tells everyone that big-budget 3D movies seem to be very profitable.

At this time, Hollywood companies are gearing up to launch 45 10D movies in the next two and a half to three years, and Disney alone will release no less than of them.

Even if it is not 3D, it will be converted to 3D in post-production, following the popularity of "2012" and making use of the money from this wave of special effects blockbusters.

No one who knows the business would think that the box office of "2012" will be low after its release.

Because judging by the current popularity of the movie and advance ticket purchases, this movie will have considerable box office revenue for a long time.

Of course, the happiest party is Warner Bros. After all, they occupy a considerable market share. Once the movie is released, huge amounts of US dollars will go into their pockets.

“The era of 2012 has arrived!”

Subsequently, Warner used its financial power and major Hollywood media outlets reported the film using this headline.

For a time, the global film industry focused its attention on this big-budget science fiction blockbuster.

...

(End of this chapter)