Chapter 373 A series of tricks

In the entertainment industry, the essence of publicity and promotion is bragging, and the service tenet is to make sure the tickets are purchased and then left without refund. Among the several large companies in the film industry, Guangguang, which started out as an entertainment information company, is one of the leaders.

The sweep of "Transformers 3" is already inevitable. Juli Film and Television, Bona Film Group, and New Picture all have to take advantage of the popularity. However, "Painted Skin", which is released in the same period as "Legend of White Snake", is restricted by cost issues and dares not brag about it.

After all, only a fool would believe that an investment of 30 million can produce results that exceed the cost of 100 or 200 million.

The announcement department of Guangxian had no choice but to find another way and chose to compare it with "Legend of White Snake", and bluntly stated that their film with an investment of 30 million yuan would not be worse than other blockbusters of the same period.

For this reason, Juli Film and Television changed its usual practice and started to criticize Guangguang.

Suddenly, there were more competitions in the circle, and the spectators had something good to watch.

In another time and space, the great battle between "White Snake" and "Painted Skin" was accomplished by the navy. I wonder what kind of fighting style the "navy commanders" of the two sides will have this year.

Not to mention the audience, even Gu Wei felt a little excited after seeing the sarcastic remarks between the two sides online.

You know, long before the filming of "Painted Skin" started, Guangguang announced that the film would be starred by Jin Chengwu, Zhao Yanzi, Huang Xiaoming, Xie Chuzi, Deng Chao, Sun Li and Yao Chen.

After filming started and it was confirmed that Deng Chao and his wife would be the lead actors, news came out that Zhen Zidan, Zhao Yanzi, Chen Kun and Zhou Xun would come to guest star, making for a pretty luxurious lineup.

When the gimmick of the lineup can no longer be hyped, they will hype the "secret marriage" of Deng Chao and his wife to occasionally increase their presence.

After June, press releases were basically issued every few days.

...

Throughout August, "Painted Skin" and "Legend of White Snake" lived up to everyone's expectations, and the "water army" of both sides began to exert their strength.

However, Guangguang Media was listed on the Growth Enterprise Market on August 8, with an issue price of 3 yuan and a closing price of 52.5 yuan. The market is still quite optimistic about Guangguang.

After the listing, Wang Changtian's net worth skyrocketed to 30 billion yuan.

On the second day of listing, the closing market value of Guangguang stock was 81.10 billion yuan. It should be noted that Huayi Company's market value was only 95 billion at that time. At that time, Guangguang was the second largest listed company in the industry.

After talking about the listing, let’s continue talking about the promotion and marketing of the two companies.

First, Guangxian Company suddenly released sexy stills of Liu Yan, starting the naked temptation.

However, the stills are still child's play.

On August 8, at the trailer launch conference of Guangxian Film Studio, Liu Yan appeared in a vacuum see-through outfit, looking sexy and alluring.

Later, director Chen Jiashang criticized some films for being shoddy and with publicity being more important than production in an interview with the media.

Then, "Painted Wall" exposed the relationship between men and women, saying that love between men and women is complicated. It also used paragraph titles such as "The scholar's love dream drags three people, love and hate entangled in a multi-cornered love", "The swordsman enjoys the blessing of having many wives and concubines, fighting five people at once" and other words that sound very tempting.

"One vs. five?" If you dare to shoot it, I dare to watch it. Netizens are not polite to him. Not to mention one vs. five, even experienced people have watched a lot of group action movies. Who are you trying to scare?

"Painted Skin" had strong publicity and promotion, and "Legend of White Snake" was not bad either, with the number of press releases being no less than that of "Painted Skin".

In 10, when the filming started, the actor for the role of Xu Xian was discussed for a long time, and then press releases kept coming out around Li Lianjie.

When promoting "Legend of White Snake" at the Shanghai International Film Festival in June this year, Yang Zi again talked about how he had delayed Huang Shengyi.

Afterwards, he suddenly broke the news and accused the industry of being shady. He said that many domestic bosses took hundreds of millions of dollars to engage in the film and television industry. This was the stupidest practice that disrupted the development of Chinese films. These investors were unprofessional and were involved in things that they shouldn't have been involved in, leaving professionals speechless.

It was also revealed that there is a group of bosses in the mainland who are after sex, fame and money, deceiving actors into taking roles and cheating young girls, leaving everyone in tears.

The two of them kept doing some outrageous things, which made Gu Wei dumbfounded. Speaking of which, when I saw the interview with Chen Jiashang and Yang Zi, I was really speechless.

Chen Jiashang criticized some movies for being shoddy and with publicity being more important than production, while Yang Zi called some unprofessional bosses who spent hundreds of millions to make movies and disrupted the market. The two dared to say anything for the sake of box office, and they are really not afraid of offending people.

To be honest, even though the special effects of "Painted Skin" were produced by Xingchen Films, Gu Wei still felt that the film was indeed a bit lacking. Yang Zi's Juli Pictures started out by investing 200 million yuan in a theater blockbuster. The publicity sounded good, but the actual investment was probably quite inflated.

In July of this year, the crew of "White Snake" announced that it would go to Venice for the screening. But to be honest, "White Snake" did win some overseas awards, unlike "Painted Skin", which only received a few Academy Award nominations.

Afterwards, Juli Film and Television issued a press release again about Li Lianjie, and released stills of a group of demons surrounding Fahai and seducing him, which was quite erotic.

"Fuck, is this still the Legend of the White Snake?"

After seeing the press release of "Legend of White Snake", Yu Dong of Bona was dumbfounded. At first he didn't believe that the other party could be so shameless, but with the facts before him, he had no choice but to believe it.

You know, after the release date of "Flying Daggers of Dragon Gate" was adjusted, "Legend of White Snake" was naturally his biggest competitor. As for Guangguang's "Painted Skin", Yu Dong did not take it seriously.

It was originally agreed that Li Lianjie would make a guest appearance, but now she has become the leading actress, working with the popular mainland artist Wen Zhang. At this moment, Yu Dong suddenly had a bad feeling.

...

At the end of August, the 8th Venice International Film Festival kicked off.

The crew of "Legend of White Snake", Yang Zi and Huang Shengyi appeared on the red carpet hand in hand, and the news spread back to China and caused a great sensation.

After all, in the minds of some domestic filmmakers, the Venice red carpet, one of the three major European events, still has a certain level of prestige. But the embarrassing thing is that Huang Shengyi, who was wearing a "Dzi costume" said to be worth 100 million yuan, was mistaken for Li Binbin by a foreign website, which is also quite frustrating.

When the Italian media asked about the local distribution of "Legend of White Snake", Yang Zi said that the results were very good and it was the best-performing Chinese film overseas in recent decades.

However, when Yang Zi's bragging spread back to China, not many people believed it.

As soon as this press release came out, it aroused countless people's doubts.

"The copyright fees of domestic films overseas are never disclosed. How did "Legend of the White Snake" know that it set a record?"

One netizen posted a message asking in return.

Afterwards, the official Weibo website of "Legend of White Snake" deleted the press release and chose to remain silent.

Unfortunately, what happened can be taken back.

Afterwards, Guangxian Company took this opportunity to launch another round of ridicule.

at the same time.

In China, the box office of "Harry Potter and the Deathly Hallows: Part 3" released in August has exceeded 3 million yuan, but it is obviously not as strong as "Transformers " and the box office is also far behind.

The release of another movie, The Smurfs, triggered a small wave of movie-watching craze among audiences in their thirties and forties.

You know, "The Smurfs" represents their childhood, youth and traces of time. It is undoubtedly their eternal classic memory.

“1500 million yuan on the first day!”

This is a pretty good statistic, and it is not inferior to the domestic blockbuster "Wuxia".

However, the film got box office success, but the word of mouth was mixed.

"The special effects are fake, but nostalgia is real." The media also reported this, but for middle-aged people born in the 1970s and 1980s, sometimes they just watch it as a thought.

September is approaching, and "2012", jointly produced by China Film Group, Xingchen Films, Wanda Films, and Guangxian Film Group, has started a large-scale publicity and promotion campaign.

To be honest, this large-scale publicity campaign was launched a little early. You know, the key to box office harvest is the first two weeks after the release, and the focus of publicity and promotion is in the month before the release.

However, this time several companies have joined forces to have great advantages in distribution and do not care about extravagance and waste at all.

On the one hand, China Film Group sent people to personally negotiate with the CEOs of each theater chain about rebates, film scheduling, and marketing activities within the theaters.

On the one hand, the publicity and promotion departments of several major companies were arranged to start an extensive publicity campaign.

The first two versions of the trailer were not released for long, and they mainly featured various shots of the coming of the end of the world. The third version of the final trailer is the killer, but it will not be released until about a month before the release to keep it fresh.

As for print advertising, we will run a two to three-month hard advertising campaign at bus stops, subway passages and other locations in the top ten voting cities, including the capital, Jinling, Shanghai, Guangzhou, Suzhou and Lin'an.

After Gu Wei finished cutting the third version of the trailer, it was immediately broadcast on subway media and major outdoor LEDs in the city.

Gu Wei believes that "one force can defeat ten skills". Even though the publicity and promotion of "Painted Skin" was clever and the Venice red carpet walk of "White Snake" was wonderful, the publicity and promotion costs of the two companies were only 300 to 500 million at most.

Even if Yang Zi claimed a box office of 800 million, he would not dare to spend 80 million on publicity, but Gu Wei and several investment companies dared to do so.

You know, "Avatar" announced that the cost of publicity and filming exceeded 500 million US dollars, of which the publicity and promotion costs were as high as 200 million US dollars.

As for the promotion of "2012", Gu Wei conservatively spent 1.5 million US dollars on large-scale global publicity.

Converted into RMB, it is more than the combined costs of all those so-called blockbusters during the National Day holiday.

At the same time, White Snake's producer Juli Pictures and distributor Huayi were repeatedly studying several trailers of 2012.

The plot is still unclear at the moment, but the special effects are so good. The level of space and interstellar special effects in Hollywood blockbusters in 11 is not necessarily comparable to the 3D version of "2012".

Gu Wei is known as an international director, so he can naturally attract a large number of audiences, and he spends a lot of money on publicity and promotion.

I don’t know how the box office will perform in the later stages, but it should be certain to make crazy money in the first few days.

At this moment, Yang Zi suddenly discovered the influence of the big director. He tried every possible means to persuade Li Lianjie to join, but it was still not as effective as Gu Wei's name.

Just like that, after the water army battle lasted for the whole month of August, both "Painted Skin" and "Legend of White Snake" realized that they were nothing compared to the 3D special effects blockbusters.

However, considering that "2012" will not be released until the Lunar New Year holiday, the two companies still did not relax.

Yu Dong of Bona also tried his best to promote "Flying Daggers of Dragon Gate".

...

(End of this chapter)