Chapter 369 Knowing how to play
The topic of the Shanghai Film Festival has just passed, and the official Golden Rooster Film Festival has caused trouble again.

The other party directly announced the new regulations to the public: "Films with an investment of less than RMB 8 million in production costs are not allowed to participate in the Golden Rooster Film Festival individual award competition."

When this announcement came out, everyone was completely dumbfounded.

And this kind of operation?

What about movies that cost less than eight million?
There is a small-budget film award unit that can only select the best film, but there is no single award.

"Fuck, those who invest less than 8 million are not even eligible to participate in the individual awards."

"The Golden Rooster Awards has established an 8 million yuan club. If an actor wants to be recognized by the Golden Rooster Awards for his performance, he must choose a movie with an investment of more than 8 million yuan."

"How dare you say that about the Golden Rooster Awards?"

"Can't a classic be made with a small budget? You know, many domestic directors started out with a small budget."

Netizens have been questioning this below, and it is obvious that this goes against the original intention of establishing the award.

The executive vice chairman of the Film Association responded: "Setting the cost is precisely to encourage low-budget films."

"It's only been a few days since we had enough food, and now we're doing this."

At this moment, Ning Hao's tone was somewhat emotional. He came from the low-budget film industry, and the Golden Rooster Film Festival clearly looked down on them.

"To be honest, which domestic director didn't start out with a small budget? Zhang Yimou, Feng Xiaogang, Jiang Wen, can make blockbusters right away? Even your first art film, Director Gu, didn't make more than eight million."

Ning Hao's tone was indignant, and this was also the truth.

"Now that hot money has poured into the film industry, more and more big-budget productions are being made. If it were in the past, do you think they would dare to say this?" Gu Wei said quietly.

Suddenly, Ning Hao was speechless. He never thought that the film industry was developing so fast that such shit would happen.

...

In the July summer vacation, the domestic blockbuster "Wuxia" was the first to be released.

When the film was launched, it was announced that it would cost 2000 million US dollars, be directed by Chen Kexin, and star Zhen Zidan, Jin Chengwu and Tang Wei, with a luxurious lineup.

Not only did it participate in the Cannes Film Festival, but before its release, it also went to the American Film Market (AFM), the world's largest film trading market, to "test the waters," and it was reported that it was looted at the time.

According to a person in charge of the "Wu Xia" investment party who revealed to reporters, "Wu Xia" was not only bid up to a record-breaking price by Southeast Asian film producers, but also encountered a rare rush for Chinese-language films in the world's most important markets such as North America and Europe in recent years.

But when asked about the exact sales amount, the person in charge refused to disclose it, only saying "we are the best-selling Chinese-language film in recent years."

"7 million guaranteed, aiming for million!"

The producer's promotional slogans are very loud, and the overwhelming publicity is also dazzling.

In fact, although the domestic martial arts film market has been sluggish in recent years, there are still many fans who like martial arts.

Now, this movie is about to be released, and everyone is going to the cinema to watch this movie which is said to be a true martial arts film.

On the day of the release, Chen Kexin and others were in high spirits. When they were interviewed, they talked a lot about the theater attendance, giving an impression that the film would definitely be a big hit at the box office.

The next day, when China Film Corporation released the data, media reporters also reported it.

"The box office of 'Wu Xia' on the first day was over 1500 million."

Although the box office seems to be okay, but from the perspective of the producers of "Wuxia", this result is simply shocking.

You have to know that this movie cost nearly 1.5 million yuan to make, and the salaries of the leading actors alone are tens of millions yuan. If the performance continues at this rate, it is hard to say whether it can reach 3 million yuan.

Just like "Snow Flower and the Secret Fan", the box office is only one aspect, and then there are the reviews from all sides.

"Another bad movie, confirmed."

"I don't know if it's martial arts or not, I just felt a strong passion. Director Chen Kexin should also shoot a homosexual theme in his next movie. It can be seen that he is very experienced."

"You said you were a martial artist, but you're playing the role of solving a crime."

On the one hand, some viewers were critical of the film, believing that it was too heavy in taste, inconsistent with the title, and that the whole film was shrouded in a gloomy and terrifying atmosphere. In addition, the film's reasoning, application of common sense of physics, micro-kinematics, and reconstruction of the crime scene made "Wuxia" look like a detective film rather than a traditional martial arts film.

On the other hand, some viewers hailed the film as a milestone in kung fu films, believing that it started from human nature, subverted tradition and was of milestone significance.

These viewers believe that "Wuxia" directed by Chen Kexin not only achieves a vivid expression of the characters' martial arts, but also describes the right and wrong, the changes of chance, and the relationship between things from the perspective of human nature. They believe that this is a new martial arts film, full of individual redemption and spiritual dialogue.

"The reputation of Chen Kexin's film "Wuxia" is polarized. What kind of movie is a real martial arts film?"

“How to satisfy the different tastes of martial arts film fans?”

In addition to netizens' comments, media reporters also gave big headlines.

For a moment, the discussion became more lively. "As Hong Kong directors, we miss Director Xu Ke, Director Chang Cheh, Li Lianjie, Lin Qingxia, and a large number of actors in martial arts films. But whether martial arts films are good or not is not just a matter of words, but depends on the box office performance."

A film critic posted a thread which was very popular. From time to time, there were comments from netizens, and some scenes from previous martial arts movies were also attached.

Seeing the polarized comments online, Chen Kexin is still able to remain calm at this moment.

"It's OK now, the reviews are mixed, and we'll have to wait and see how the box office performs in the next few days."

Immediately afterwards, Chen Kexin accepted another interview with reporters and said that the new version of the martial arts film he shot was different from previous Hong Kong martial arts films. He hoped that everyone would discover the different flavor if they tasted it carefully.

On the second and third days, the average daily box office of "Wuxia" was still around 1500 million, neither increasing nor decreasing much.

On the other hand, the expression on the face of the leading actor Zhen Zidan was a little gloomy. After all, he was the leading actor in this movie. Doesn't this mean that he can't carry the box office? First it was "Guan Yunchang" and then "Wuxia", each one was worse than the last.

If this continues, the fans accumulated through the "Ip Man" series will almost be lost.

"Be careful when accepting scripts in the future. Bad movies will really ruin your popularity." Zhen Zidan said to his assistant.

"But, if you don't act in blockbusters, you can't just go and shoot low-budget movies. Once you act in a low-budget movie, it will have a huge impact on your status." The assistant was also a little helpless, but these were also the truth. People tend to move up, and once their status is lowered, it will be affected in all aspects.

"It would be great if I could work with Director Gu Wei once. He is a box office guarantee in the industry."

Suddenly, Zhen Zidan thought of this and gave a few more instructions to his assistant.

...

The film and television industry has developed very well in the past two years. Not to mention that Huang Xiaoming, Fan Binbin, Li Binbin and others have successively established film and television companies, and have been involved in the fields of film and television.

Even those who are engaged in the Internet have started to open film and television companies.

Gu Wei stayed in the company, concentrating on the post-production of "2012", so naturally he received the invitation letter.

Another film and television company was established in the circle, LeTV Film and Television Company, and also invited hundreds of celebrities in the circle to participate in their LeTV Film and Television Festival.

Leaders of various state-owned enterprises in the film and television industry, famous directors, producers, actors and stars were all invited, and the ceremony was so grand that it could indeed be described as a "grand ceremony".

LeTV's IPO was successful before, and the true situation is unknown. At least judging from the surface data, it is already one of the largest companies in the industry.

The establishment of the film and television company at this time has indeed attracted a large number of celebrities and filmmakers in the circle to join in unconsciously. Of course, there are more people who join in on their own initiative.

There are many well-known directors in media reports, including Zhang Yimou, Chen Kaige, Feng Xiaogang, Jiang Wen...

The big stars include Zhang Guoli, Zhang Ziyi, Li Binbin, Zhen Zidan and other big names.

In the office of Xingchen Film and Television Company, Gu Wei took a look at the news and almost caught all the famous people in the circle. As for those who didn't go, it was naturally because they were not famous enough and were not qualified.

"Boss, the other party sent an invitation letter, inviting you and Yifei, as well as Director Ning, Director Wu, Director Lu, and Mr. Song."

The assistant took the invitation letter and handed it directly to Gu Wei after he finished speaking.

Lying on the sofa, Gu Wei looked at the invitation letter in his hand, which had the autograph of the LeTV CEO on it, and couldn't help shaking his head.

"They said I was busy with the post-production of the movie and didn't have time to go over. Yifei is in France and can't come back for the time being."

The assistant nodded subconsciously and continued to listen to Gu Wei's instructions.

"As for Ning Hao, Wu Ershan, Lu Yang and others, let them decide whether to go or not. The company will not interfere."

"I'll go and see the big scene. Besides, if the company doesn't send anyone, it's a disrespect to everyone and it will be embarrassing for everyone." Song Ge, who was standing next to him, took the invitation letter handed over by Gu Wei, looked at it carefully for a while, and spoke.

"Okay, you can go and take a look on behalf of the company. As for the cooperation, forget it. We are not short of money, nor are we short of capable partners."

"I understand." Song Ge nodded slightly. No matter how grand LeTV's event was, they were still newcomers in the entertainment industry and did not have enough experience to cooperate with Star Film and Television.

In the entertainment industry, the media are reporting that a powerful company has been established in the film and television industry, followed by a series of hype and publicity.

Looking at the film market again, "On the Beach at Night Alone" was officially withdrawn from theaters and eventually earned 3.7 million yuan at the box office. Although it failed to break 4 million yuan, it still set a new record for domestic art films.

"Haha, I'm very satisfied with this result. I'll hold a celebration party when I get back. I'm going to celebrate with you all."

"Haha, no problem." After receiving Liu Yifei's call, Gu Wei happily agreed.

Speaking of which, Gu Wei should also thank the two movies "Snow Flower and the Secret Fan" and "Wu Xia". Without their "badness", how could he highlight the "goodness" of his own movies.

After hearing the assistant's report, Gu Wei wanted to hang a banner to thank both families.

...

(End of this chapter)