Chapter 353 Hot Propaganda

In North America, the R-rated comedy "The Hangover 2" has been released for a week and earned 8600 million US dollars in its first week, losing to "Pirates of the Caribbean 4" with more than 9000 million US dollars and only won the runner-up.

"The Hangover 2" is produced by Legendary Pictures and created by the original team, continuing the funny style of the previous film.

However, this result is dazzling enough. After all, the cost of "Pirates of the Caribbean 4" is 2.5 million US dollars, and this blockbuster can make four "The Hangover 2" movies.

At the same time, "2012" also released the second version of the trailer.

Once reported, it aroused widespread discussion among netizens and fans at home and abroad, especially in North America, where more and more people believed that the end of the world was coming.

“Boss, according to media reports, the escape pods here are sold out and demand is outstripping supply.

Likewise, the anticipation for the release of "2012" is growing louder and louder. "

Reid called and reported the latest situation in an excited tone. At this moment, he seemed to have seen the grand occasion of "2012" sweeping the global box office.

"Haha, really? Don't relax. Continue to add another 50 million US dollars and increase publicity."

Gu Wei spoke in a relaxed tone, as if 50 million US dollars was not worth mentioning. In fact, it was true. A high-grossing movie cannot be separated from large-scale global publicity. "Avatar" is a good example.

"I understand. Warner and Universal have already started large-scale promotion. Don't worry, boss."

After finishing the call with Ryder, Gu Wei received calls from Matt Damon and Nicole Kidman.

"Gu, I can't wait to see the movie come out. I have a feeling that this movie will be the best-selling movie of my career.

Haha, now Leon will be jealous of me."

Matt Damon is indeed Leonardo's good friend, and he always thinks about him.

"Gu, if you need us to cooperate with the promotion, I can come over anytime."

Nicole Kidman is concerned about the promotion of the film, and it can be seen that she is also very concerned about it.

"Don't worry, your cooperation will be indispensable at that time, so you can reserve time for it in advance."

"no problem!"

France, crew of "Zodiac".

The popularity of the latest trailer of "2012" has attracted many media reporters to come to the crew for interviews.

Although most reporters did not ask about the movie "Chinese Zodiac", Cheng Long was still very happy and kept answering questions with Liu Yifei.

"There is no doubt that this movie will set a super high box office record. I believe in Director Gu's ability."

The news that Cheng Long and Liu Yifei were interviewed spread like wildfire.

Major portals such as Sohu Entertainment, NetEase Entertainment, and Sina Entertainment all reported on the event, and it topped the list of hot topics on Weibo.

Foreign media have also reported on this new work of Gu Wei, and it has attracted more attention after the science fiction blockbuster "Interstellar" broke the global box office of one billion US dollars.

"The New York Times predicts that the global box office of 2012 is likely to reach 3 billion US dollars, becoming another high-grossing D special effects blockbuster after Avatar."

"Liu Yifei, a Chinese actress, has starred in a Hollywood movie that has grossed over a billion U.S. dollars at the box office, ranking her among the top actresses in the world."

Not only the movie became famous with the trailer, but also several of the leading actors. During this period, they have accepted a large number of interviews, which undoubtedly raised their status to a higher level.

...

At the same time, Hollywood, Los Angeles.

At this moment, Stallone is preparing to strike while the iron is hot and start filming the sequel to "The Expendables", but the heroine of "The Expendables 2" has not been decided yet.

"The Expendables", which gathered many veteran action stars, conquered countless movie fans last year and took in $2.75 million at the global box office, making it a high-grossing movie among action movies.

"Simon, what do you think of her?" Stallone asked director Simon West while looking at the report about Liu Yifei on Twitter.

"The heroine of 2012? Crystal?"

Simon West said slowly while looking at the stills.

"Yes, don't you think she is suitable? Of course, I mean she is suitable in terms of fame. Our film lacks a top actress, especially a Chinese actress."

"I'll have someone contact him, but I don't think he will necessarily accept the invitation."

Simon West thought for a moment and gave a suggestion. "Why? Many Chinese actresses are eager to join Hollywood and star in Hollywood movies. I believe she will not refuse."

"Michael, you have to know that she is an artist under Oscar-winning director Gu Wei. Look at the works she has performed in the past two years. She has collaborated with top Hollywood stars and directors. I am not sure whether we can invite her."

As a Hollywood director, Simon West knew clearly about the girl in the photo. She was a top actress with no shortage of resources or roles, and she was different from other Chinese actresses.

After hearing Simon West's words, Stallone seemed to be thinking about something.

In France, the Cannes Film Festival is still underway, and film producers from all over the world are selecting their favorite films.

Zhang Weiping, who couldn't stay in Jinling, brought the latest trailer of "The Flowers of War", which is two and a half minutes long.

I came to Cannes specifically to look for potential buyers, and also found Sina Entertainment to do an exclusive interview about the film.

“We are still in the pre-war stage, letting international film producers know that there will be such a movie released in China early next year.
This blockbuster film directed by Zhang Yimou and with an investment of up to 100 million US dollars is the purpose of my visit.

I personally have great confidence that the overseas copyright transaction of this film will set a new record for Zhang Yimou’s films, and also a new record for Chinese-language films.”

"I wonder what Producer Zhang thinks of the recent hit "2012". Do you think "The Flowers of War" can surpass this movie in domestic box office?"

Among a group of reporters interviewing, a young reporter asked casually. As soon as he finished speaking, he saw other reporters also showed curious expressions, looking forward to Zhang Weiping's answer.

At this moment, Zhang Weiping felt like a thousand horses were running wildly in his heart and he almost cursed out loud. However, considering that he was at the Cannes Film Festival, he held it back.

"I'm sorry, I can't answer this question. I can only wait and see the box office results after the movie is released. Also, please don't ask questions that are not related to "The Flowers of War" anymore."

After saying this, Zhang Weiping, with a sullen face, glared at the reporter who asked the question.

Zhang Weiping was of course aware of the hot publicity for "2012". Seeing the media hyping it up, he wished he could take its place. Unfortunately, he didn't have enough face, so he had to rely on Zhang Yimou's name to promote the film in Cannes. Otherwise, who would know who he, Zhang Weiping, was.

There is no doubt that this interview was naturally reported back to the country.

"Haha, why don't you stop being stubborn, Producer Zhang, just say it's better than 2012, don't be a coward."

"The investment for The Flowers of War was as high as 2012 million US dollars, but the cost of was no less than million US dollars. If we compare the two based on cost alone, there is really no comparison."

"Without Zhang Yimou, who would know who Zhang Weiping is? If you have the ability, don't use Lao Mouzi's name to promote yourself."

"Zhang Weiping is only arrogant in China. Why doesn't he scold this and that outside China? He is a typical example of treating people differently based on their status."

"No matter what, Lao Mouzi's blockbuster is still worth looking forward to. I will buy tickets for both movies to support them."

Netizens have different opinions and various posts are being made continuously, making it extremely lively.

On the other hand, no one knew whether Zhang Weiping was in a good mood or not, but Bona’s CEO Yu Dong was in a good mood indeed.

Especially after seeing Zhang Weiping's grim expression during the interview, Yu Dongle almost laughed out loud.

Yu Dong and Tsui Hark came to Cannes this time, firstly to promote "Flying Daggers of Dragon Gate", and secondly to sell the copyright.

The news of "2012" is now known to almost everyone in Cannes. After all, this movie has overshadowed the popularity of the movies in the main competition unit in the newspapers.

Seeing Yu Dong grinning from ear to ear, Xu Ke couldn't help but sigh, "Dr. Yu, we should hurry up and promote "Flying Daggers of Dragon Gate". After all, the investment in this movie is not small, and the pressure to make a profit is huge."

The popularity of a movie depends not only on the company's strength and fame, but also on the movie itself.

If it is a work by an unknown director, even if you promote it vigorously, the media people generally will not pay attention to you. Even if you give them a red envelope, at most they will give you some space and report a few words about it.

"Hey, why are you in such a hurry? Haven't you seen that more and more film producers are coming to watch the film? We are using the name of Director Gu of Xingchen Films to promote the special effects. This is the right move. The popularity of 2012 has also benefited us."

Hearing what Xu Ke said, Yu Dong waved his hand, signaling him not to be anxious. Before coming to the Cannes Film Festival, Yu Dong had discussed with Gu Wei and planned to use the special effects of Xingchen Film and Television Company for publicity. Gu Wei did not object. Now it seems that this decision was indeed the right one.

You know, at the current Cannes Film Festival, even the participating film "Wu Xia" is not as popular as "Flying Daggers of Dragon Gate". When many film producers hear that the special effects are handled by the company of the Oscar-winning director, they will come to see the quality of the film. Regardless of whether they buy it in the end or not, at least a lot of people will watch it, which will invisibly attract the attention of a group of film producers.

"Okay, let's invite more film producers from all over the world and try to get a good price. I will also ask Nan Sheng to help introduce some influential film producers." Tsui Hark thought about it for a moment, then understood the reason and said.

At this stage, Xu Ke has not yet fallen in love with a young girlfriend, and has not broken up with Shi Nansheng. The two are also considered a veteran couple in the circle and are very famous.

You know, it was not until 14, shortly after reporters took photos of Tsui Hark and his young girlfriend Lele holding hands, that Shi Nansheng admitted that the two had completed the divorce procedures.

Xu Ke’s new girlfriend Lele is only 27 years old. The two met during the filming of "Flying Daggers of Dragon Gate" and she became Xu Ke's assistant.

……

(End of this chapter)