Chapter 316 Spring Festival
As a frequent guest of the Spring Festival Gala in previous years, Zhao Benshan was unfortunately absent this year. Instead, other celebrity artists were vying to appear on the Gala, and press releases came one after another.

The title of "Mou Girl" is indeed useful. Before Zhou Dongyu was admitted to Beijing Film Academy, she enjoyed the treatment of a big star and appeared on the Spring Festival Gala with Han Geng, Dong Jie and others.

Things that others have tried their best to do but cannot, others can do them easily. The gap between people is sometimes even greater than the gap between people and pigs.

This is also the reason why many celebrity artists are scrambling to get their turn in a big director's movie. Maybe a movie or a play can make them famous.

Just after New Year’s Eve, people in the circle naturally focus on the movie box office again.

"During the hot Spring Festival period, many movies have box office revenues of over 100 million yuan."

"Lost on Journey" has surpassed 1.1 million yuan in box office revenue, becoming the biggest dark horse of this year's Spring Festival."

"'The Best Wedding' earned 70 million yuan at the box office during the Spring Festival."

A number of movies have grossed over 100 million yuan in a row, making the entertainment industry lively again after the New Year.

"This time slot has the potential to start."

Looking at reports of all sizes on the Internet, Gu Wei knows very well that the Spring Festival period has actually shown its potential since last year, and its importance will gradually be reflected in the next few years.

The original Spring Festival period became the king of the schedule after "A Chinese Odyssey: Conquering the Demons". After several years of rapid development, the single-day box office on the First Day of the Lunar New Year in 2017 exceeded 8 million yuan, and the single-day box office on the First Day of the Lunar New Year in 2018 was close to 13 billion yuan. In 2019, the single-day box office was 14.58 billion yuan, with a total box office of 59 billion yuan, and 1.3 million people went to the cinema during the Spring Festival holiday.

While creating a box office legend, the Spring Festival period has also become the largest period in the Chinese film market.

At this moment, the bosses of various companies in the film industry have also discovered the potential of the Spring Festival period.

After the Chinese New Year, various data for this year's Spring Festival period have come out. Companies in the industry are studying them carefully, and the media are also reporting them quickly.

"The Spring Festival period can actually achieve this box office data. It seems that it is getting better every year." What Wang Zhongjun sees is a new box office period.

"In fact, the company also did statistics last year. This period has box office potential. For example, "Avatar" made hundreds of millions here." Wang Zhonglei said at the right time.

Wang Zhongjun nodded when he heard this: "We were a little too cautious in the past. Starting this year, the Spring Festival period has become a battleground again."

In fact, it is not just Huayi Company. Several other major companies in the circle are competing for the early stage of the Lunar New Year period. As for the late stage, they feel that the risks are a bit high and are not willing to bet big movies here.

People who dare to try new things often have their mouths full of oil after the first bite.

This is the case with Xu Zheng's "Lost on Journey". During the seven days of the Spring Festival holiday, the box office totaled more than 60 million. Including the previous box office, another billion-yuan box office director was born.

"Comedy, especially during the Spring Festival, is the easiest to attract people."

"It's a low-budget comedy with a small investment. If one movie doesn't work, make two. If it's a hit, you'll make a lot of money."

Many companies immediately thought of this. On a family reunion day like this, comedies are down-to-earth and are the type of movie that is most likely to attract box office revenue in the county. After a busy year, everyone wants to have a good time, so going to the cinema to watch a comedy and have fun has become the audience's first choice.

"Movie theaters in major county towns are booming because many people go home for the Spring Festival. The population has increased by almost one-third, and watching movies has become their new form of entertainment during the Spring Festival, making the Spring Festival the hottest period of the year there.

With the emergence of a large number of new county-level cinemas and the booming Spring Festival film market, the enthusiasm for watching movies in county-level cinemas will become a new economic growth point in the film market. Unlike the Lunar New Year films in December, in the future, film producers and investors may need to consider the aesthetic needs of county audiences when shooting Spring Festival films.

The media kept posting and analyzing the reasons for the rise of this year's Spring Festival period.

Nowadays, the entertainment industry is booming, with numerous newly established companies of all sizes, and this movie inspired Star Film and Television Company.

"I can't afford to make a movie with a large investment, but I can afford to play with a small investment."

...

After the New Year, Liu Yifei and Liu Xiaoli returned to the capital, and Gu Wei also prepared gifts and prepared to visit them to wish them a happy new year.

"When you get there, be a little more discerning and be more diligent."

"Also, don't forget to ask Xixi to come over for dinner tomorrow."

Before leaving, Mother Gu pulled Gu Wei aside and chattered a lot, telling him a lot of things.

Gu Wei smiled helplessly, got in the car, started the engine, and set off in one go.

At the same time, Liu Yifei, who was sleeping in bed, was also called up by Liu Xiaoli.

"Gu Wei will be here soon, hurry up and get up and pack." Liu Xiaoli said unhappily when she saw her dazed daughter.

Just like that, the young lady, who was still in a bad mood after waking up, had to get up and wash up obediently amid the roar of Liu's mother.

On the other hand, Tong Liya, who became popular with "Capital Love Story", experienced the feeling of being famous for the first time.

First, I performed on the local satellite TV's Spring Festival Gala, and now I have received several scripts.

"Yaya, this "Legend of the Hongmen Feast" has an investment of 1.2 million yuan. It is a big production. Sister Hua also had to work hard to get the audition spot for the female lead."

"When is the audition?" "The time given is before the sixth day of the Chinese New Year, but there are many competitors this time. I heard that Yang Mi and Tang Yan have received audition notices."

The assistant and agent's best friend replied that this was the reply she had just received, or that Wang Jinghua called her personally.

On the phone, Wang Jinghua also told her to let Tong Liya prepare well. Once she got the leading female role, this movie would definitely help Tong Liya's career to a higher level.

Her best friend's words instantly aroused her fighting spirit. As Tong Liya and Yang Mi became famous through TV dramas, they have been constantly compared by netizens recently.

Now both parties are auditioning for a movie at the same time. Whichever side loses will be affected in terms of momentum.

"Have you sent the audition script?"

"Well, I'll give it to you later. You have to take a good look at it and don't let others outdo you."

Looking at her best friend's encouraging eyes, Tong Liya's expression became serious at this moment.

...

Just after the Spring Festival, meetings of all sizes began again. Gu Wei was asked to attend one, but he refused to attend any meetings afterwards.

It was a good film industry conference, but when I went there, I found that the participants included people from not only the film and television industry, but also the financial industry, the Internet industry, and most importantly, a group of experts and scholars.

The first thing we do is to summarize last year’s achievements and look forward to this year’s development.

"They have never even made a movie, yet they are here to guide us. I really don't know what the higher-ups are thinking."

After the meeting, everyone gathered together and the straightforward Ning Hao couldn't help but complain.

"After all, they have money. Only with capital can they invest. Who in the industry doesn't welcome people to give them money?" Lu Yang heard Ning Hao's words and then said, "It's just like when coal bosses first entered the entertainment industry, waving large sums of money in, and all the filmmakers treated them like masters."

"That's a worship, I think it's a coaxing." Wu Ershan's words made everyone laugh.

It is not new for laymen to guide professionals in any industry from ancient times to the present, especially in the film industry, otherwise there would not be so many bad films made.

The key point is that just after the Spring Festival, the authorities have been vigorously encouraging capital to enter the market. It seems that the output value of the film industry exceeded 10 billion last year, which has indeed brought confidence to everyone.

However, money alone is not considered qualified capital in the entertainment industry. High-quality capital recognized by the industry must have resources that serve the film and television industry, such as media companies, publicity channels, cinema chains, and other related added values.

In this regard, Wanda has done a good job, focusing on the steady development of the cinema industry, which is the high-quality capital needed in the industry.

On the sixth day after the Chinese New Year, major film and television companies in the circle have started work one after another, and China Film has announced countless new films.

There are more than a hundred low-budget comedies and urban romance dramas alone, most of which are not well-known and have the same story content. If you don’t know, you might think they were written by the same screenwriter.

"Boss, Happy New Year, I wish you a happy new year."

"Happy New Year, Director."

In Xingchen Film and Television Company, when Gu Wei came to the company, he had to hand out big red envelopes one after another.

A few years ago, the post-production special effects of several films that Xingchen Film and Television Company was responsible for also entered the final stage of production, especially "Warring States" produced by Starry Sky. As soon as the special effects were completed, they couldn't wait to release the latest trailer online.

It's true that the special effects of the "Warring States" trailer have aroused heated discussions among netizens online. The effect presented in just over a minute seems to be no worse than the special effects of imported blockbusters.

"The special effects of "Warring States" look really good, and the money was well spent."

"I'm suddenly looking forward to this movie. The special effects will be good."

I have to say that Lu Zheng is really good at entertaining. In the trailer of just over a minute, most of the footage are special effects shots produced by Xingchen Films, as well as shots of several leading actors showing their faces.

The result was naturally mostly positive reviews, but I wonder if the audience will be shocked by the gap between the film and the original when it is released.

"Director Gu, Mr. Lu called and said he was very satisfied with the special effects shots we produced. He has already transferred the balance."

Hearing this, Gu Wei's mouth twitched slightly. How could he not be satisfied? It can be seen from the trailer. I wonder if there will be viewers who scold Xingchen Films after the movie is released. After all, I have participated in the production of a bad movie.

This year's Berlin Film Festival opened on the eighth day after the Chinese New Year. Only one domestic film was selected for the main competition unit, which is Gu Wei's "Alone on the Beach at Night".

In addition, Zhang Yimou's "Under the Hawthorn Tree" participated in the Crystal Bear Award in the New Generation Unit.

Chen Kai and his wife were preparing to leave for Berlin with "The Orphan of Zhao" to look for buyers. As the domestic box office failed, Chen Kai had no choice but to look for other ways.

……

PS: The other two chapters will be released later!

(End of this chapter)