Chapter 310 Popular
Gu Wei had no idea what Wang Changtian was thinking. After all, there were generally two modes for distributing movies. Either charge a fixed fee, or get a share of the box office revenue.

Taking into account the cost of Lost on Journey, Guangzhai Film Studio chose the former. Gu Wei told reporters that the box office of this movie has the potential to exceed 100 million yuan, so Guangzhai, which is responsible for the distribution, will suffer a bit of a loss.

However, Wang Changtian didn't care about such a small amount of money. Instead, he hoped that the movie would be a big hit at the box office, so that more and more movies would come to Guangxian for distribution in the future.

On the other hand, several TV series invested and produced by Xingchen Film and Television Company are also being broadcast on major domestic TV stations.

"Capital Love Story", as the opening drama of the year, has been the first to land on Capital TV. As for the other two, post-production editing has been completed and the specific price is still being negotiated with several TV stations.

On the day when "Capital Love Story" was first broadcast in Beijing, it achieved a high viewership rate of 2.38%. The viewership rate then continued to rise. Its current popularity is no less than that of "Palace" starring Yang Mi.

Director Kang Honglei personally called him and Tong Liya and other leading actors.

After announcing the good news, they chatted for a while, their words full of excitement.

——The national TV drama ratings ranked second, second only to "Palace Lock Heart Jade".

"Director Gu, according to the current trend, we will be able to reach the top around the end of the month."

“Sure enough, even if some of the actors were replaced, it still did not affect the popularity of this TV series.

Under the premise that a TV series is well made, it still depends on publicity. With the marketing of Xingchen Film and Television Company and the hard work of Wang Jinghua and others, so many people across the country will know that this TV series will be broadcast on Capital TV, and it can achieve ratings that are no less than the original time and space. "

After hearing Kang Honglei's good news, Gu Wei was slightly moved.

As expected, Tong Liya became really popular, and everyone remembered this sweet-looking girl through this TV series.

This is also the reason why many newly debuted celebrities like to shoot TV series, because many people may not go to the cinema to watch movies, but almost everyone will watch TV at home. TV series have a wider audience, but movies are of a higher level. Both have their strengths.

"Yaya, check out the news online. You're really famous now."

As the New Year was approaching, Tong Liya stayed at home every day instead of joining the crew. When she received a call from her assistant, Tong Liya had just woken up. She was no longer sleepy after hearing the call, and immediately got up, picked up her mobile phone and started browsing the news online.

Sure enough, there are many comments on this hit TV series online, especially the sweet-looking Tong Liya, who has become a goddess in the hearts of many netizens.

"Tong Liya acted very well and she is pure and lovely."

“I am looking forward to the movie “The Golden Robbery” starring Tong Liya.”

"By the way, Tong Liya also starred in the movie "Alone on the Beach at Night" directed by Director Gu. It turns out that the actors chosen by Director Gu are indeed talented."

However, many netizens do not agree with the three views expressed in this TV series, and think that the plot is too bloody. Where there is recognition, there is controversy, and no work is perfect.

"There are quite a few negative reviews online. Will this affect the ratings going forward?"

After reading the comments from netizens, Tong Liya was happy that she was recognized, but at the same time she was worried that too many negative reviews would affect the subsequent ratings.

"It should be fine. I asked Sister Hua, and she said that this TV series had already been marketed for half a year before it was released. Although the marketing efforts were not strong, with so much time, netizens will gradually have a deeper impression of your name and image. After the impression deepens, they will have expectations for the role you play. This is called advance marketing, also known as long-term marketing, which allows the audience to have a good impression of you in advance and have a preconceived feeling about the role you play.

This is the same principle as starting to promote a TV series or a movie long in advance before it even starts filming. The audience has expectations in advance, and when the TV series or movie is released, if the quality is really good, the work will become a hit. If there is no advance marketing, no matter how good the work is, it will not become a hit because few people know about it.

Although there are negative reviews now, they are all focused on the plot, and netizens still recognize you very much.”

Tong Liya's assistant is no longer the ignorant one who just entered the entertainment industry. After joining the crew to shoot several works in succession, the assistant has some understanding of some promotional methods in the circle, and now he can speak very clearly.

"Yeah, I understand."

"By the way, Sister Hua said that she has found two endorsements for you, as well as a few announcements. Please take a look and then make a decision."

Hearing this, Tong Liya was full of energy. She got up, washed, and went straight to the 18th Company.

...

Gu Wei certainly didn't know what Tong Liya was thinking. At this moment, he was in the company's office, playing with the invitation letter in his hand, with a slight smile on his lips.

"You've acted in quite a few movies, but why are most of them supporting roles?"

When Wu Jing heard this, he said with a bitter face: "Hey, I owed a lot of favors when I made movies before. I have no choice but to pay them back slowly."

"So asking you to come and deliver the invitation is also a favor?"

"I guess so. They knew I had signed with Xingchen Films, so they asked me to come here in person, fearing they wouldn't be able to hire you." "Okay, I'll go over there, but even though I have to repay favors, there has to be a limit. I can't take every role in the future."

Wu Jing was embarrassed by this and said hesitantly, "There was nothing I could do at that time. I always thought it would be good to show my face in front of the audience more often!"

Gu Wei laughed when he heard that. In fact, Wu Jing didn't need to come. He would also go to the premiere of "New Shaolin Temple". Han Sanping and Yang Shoucheng had greeted him in advance.

As the year draws to a close, celebrities in the entertainment industry are in their busiest period, and Liu Yifei is no exception.

She needs to attend various announcements and endorsement activities, and take endorsement photos. Fortunately, she is already familiar with the process, but attending activities for a whole day is really tiring.

"Oh, I'm so exhausted."

On the sofa, Gu Wei sat behind Liu Yifei and gently massaged her shoulders.

"Take fewer endorsements in the future and don't make yourself too tired. I see you've lost weight."

Gu Wei looked at the tired young lady and said with concern.

"That won't do. Look at other people in the industry. I have the least endorsements. And yet my mom still says I'm too lazy."

To be honest, although Liu Yifei has few endorsements, they are all for big brands and high-end luxury goods, and some of them are unique in the circle.

"Okay, then choose carefully and keep a few big brands. I'm just worried that you'll get tired."

At this moment, if the conversation between the two was heard by other female stars in the circle, they would probably be envious and jealous. We have worked so hard to get the endorsement, but you are still unwilling to accept it. The gap between people is really big.

As they chatted, Gu Wei mentioned the premiere of "New Shaolin Temple" and asked her if she wanted to attend.

"I'm busy. I have an event at LV that I need to attend. It will last for two days and I can't make it."

Hearing this, Gu Wei didn't say much, but just asked her to arrange her time after the New Year and stay in Berlin for a few days.

The young lady responded perfunctorily and yawned unconsciously. Seeing this, Gu Wei carried her into the bedroom.

……

On the 18th, Gu Wei and Lu Yang drove to the premiere of "New Shaolin Temple" together. As for Wuershan and Ning Hao, neither of them came. One was busy with post-production editing, and the other was focusing on the movie.

Originally, Gu Wei planned to go in directly, but as soon as they arrived at the door, they were told by the staff that there would be a red carpet ceremony and asked to wait in the lounge.

At this time, reporters nearby discovered the two people and hurriedly surrounded them for an interview. The staff quickly stopped them, and only then was Gu Wei able to calm down and enter the temporary lounge.

The first to walk onto the red carpet were Wu Jing and others. Sitting in the temporary lounge were Liu Dehua, Fan Binbin and other main creators.

"Hey, Director Gu, hello, thank you for coming to support us. I wish you win gold or silver medals at the Berlin Film Festival." The first person to speak was Huazai. No wonder others always say good things about him. His affinity is indeed extraordinary.

"Haha, thank you Brother Hua." Since others gave him face, Gu Wei naturally couldn't act aloof and make the scene dull.

Afterwards, Chen Musheng, Yu Shaoqun, Bai Bing, Xiong Xinxin, Shi Xingyu, Mr. Yu Hai who played the abbot, and Chef Xie came up to say hello, and Gu Wei responded one by one.

As celebrity artists, the unspoken rule in the circle is that there is no deep hatred. Under normal circumstances, when meeting, they must be friendly so that everyone can save face. Even Chef Xie, who is rumored to have "always a pretentious style", is at least polite in terms of face.

After all, it is no longer the era where one or two Hong Kong actors can carry the box office. During the filming of "Little Fish and Flower" in 04, the incident of Xiao Bailong being beaten occurred, which led to one of the two popular leading actors being banned and the other's popularity plummeting. The little king no longer had the capital he had in the past.

Each premiere is different. Generally, for the premiere of a small or medium-budget movie, most people will choose a hotel or a small theater, invite a few media reporters, and promote it.

The premiere venues for big-budget films are relatively upscale, for example, "House of Flying Daggers" and "Assembly" were held at the Workers' Stadium, "A World Without Thieves" was held at the Beijing Exhibition Hall, and "The Promise" was held at the CPPCC Auditorium.

When "Interstellar" premiered, China Film Corporation was rich and willful. It chose the Olympic Sports Center Stadium as the venue for the premiere and spent millions to build an IA giant screen, temporarily turning the stadium into a giant IA cinema that could accommodate thousands of people watching the movie at the same time.

The premiere of "New Shaolin Temple" took place at the Wukesong Olympic Basketball Stadium training hall in the capital, which was a pretty good choice of location.

There was a long red carpet in front of the premiere venue entrance, and a cordon was drawn on one side. Outside the cordon stood fans with "fan cards". Because of the limited space, there were only 30 fans of each star, so there were about 200 people in total.

On the other side of the red carpet was a curtain poster with the words "New Shaolin Temple Global Premiere Celebration" printed on it. Li Mi, the beautiful host of the movie channel, wearing a black skirt, black stockings and black high heels, stood in front of the curtain and invited the main stars to come out one by one.

……

(End of this chapter)