Chapter 288 Subsequent Promotion Planning
North America.

"Frozen" was an unstoppable force, winning the weekly box office championship for two consecutive weeks. In the second week, the box office reached 9180 million US dollars. In less than half a month, the box office is about to reach million US dollars.

The overseas box office also exceeded 1.5 million US dollars and was quickly released in many countries and regions.

In addition to the box office, subsequent word-of-mouth reviews continued to soar.

“The icy blend of change and tradition.”

The New York Times gave it a big front-page headline.

According to the current trend, this animated film may break the box office record of Gu Wei's other film "Interstellar" and set a new box office record for itself.

According to statistics from Hollywood media reporters, the total box office of films directed by Gu Wei has now exceeded 30 billion US dollars, ranking him among the top ten highest-grossing film directors in the world.

Following only great directors such as Steven Spielberg, James Cameron, the Russo brothers, Peter Jackson, and David Yates is Christopher Nolan.

As for Michael Bay, only two Transformers movies have been released, and the box office is limited.

Another director, Tim Burton, ranked last with "Alice in Wonderland".

"Spielberg's data is quite amazing, it's almost 10 billion US dollars."

"Director Gu is still young, and he will definitely have a chance to surpass me and take the top spot as the world's highest-grossing director."

Spielberg seems to have an unparalleled ability to create films that are both critically and box-office successful.

"Indiana Jones", "Jaws", "Schindler's List", "Close Encounters of the Third Kind" and "Saving Private Ryan" are all classics among classics.

Cameron's box office revenue exceeded 4 billion US dollars with just two movies, "Titanic" and "Avatar", which is really impressive.

At present, there is still some gap between Gu Wei and the other two.

.........

When the news spread back to China, many of Gu Wei's loyal fans wanted to do their part, which invisibly boosted the movie's box office.

The number of press releases for "Frozen" skyrocketed instantly.

China Film Group and Wanda took the initiative to increase their publicity efforts.

Wanda Pictures is backed by the Wanda Group, has strong financial strength and is very powerful in the cinema chain. In addition, it has recently entered the film and television production and distribution industry, and its status in the circle is increasing.

"Director Gu, this is the publicity plan we made later, please take a look."

Ye Ning sat on the sofa and handed over a document.

"Xiao Wang, tell Director Gu about the specific plan in detail."

"Okay, Mr. Ye."

The assistant who followed Ye Ning said immediately:

"Director Gu, our Wanda publicity team has analyzed the movie that will be released on the 12th, The Island, a domestic film. Just hearing the title doesn't have any selling points.

On the 15th, "Wall Street: Money Never Sleeps", although it is an imported film, its box office in North America is average and its reputation is not good. If we promote it a little, it will not be able to threaten "Frozen".

Next, we will release Love Maintenance Station and The West Wind at the end of the month. In terms of time, they won’t have much impact on our film.”

Quite professional. Gu Wei listened to the other party speaking slowly and nodded from time to time.

Seeing Gu Wei's emoji, the assistant paused and continued:
“As for the films released in September by several big directors, The Hawthorn Tree is an art film and its box office sales have basically come to an end.

"Ip Man" has seen a collapse in both box office and word of mouth, so there is basically no hope. As for "Sword Rain", it had a terrible box office and poor word of mouth either.

Only "The Empire Strikes Back" is still struggling, but judging from the box office momentum, it is not a big threat."

After saying this, the assistant glanced at Ye Ning and then stopped talking.

Ye Ning nodded slightly and said, "Director Gu, I have to say that this time slot is really well chosen. No one expected that the other directors would be so eager to make a splash. As long as our subsequent publicity is in place, there won't be a single heavyweight blockbuster that can affect Frozen in the entire month of October."

Gu Wei put down his teacup and took a look at Wanda's plan. It was indeed the case. Generally, the main harvest period of a movie is the first two weeks, and it has to constantly compete with subsequent films.

"Then what is the theme of your Wanda's subsequent publicity?" Song Ge couldn't help but ask.

Ye Ning smiled and said, "First, the single-day box office of the film exceeded that of Earthquake, setting a new record for the domestic film market. We need to hype this concept up.

Second, Hollywood just happened to release the director box office rankings, so we will continue to build momentum and we expect audiences to go to the cinema to support Director Gu.

Third, some movie tickets will be given free of charge to the elderly and children to expand the influence. "

"Mr. Ye, that's good. You've thought it through very comprehensively. However, we still have to focus on children. The elderly probably don't understand European and American culture very well, but the situation is different for young people and children."

It has to be said that Wanda put in a lot of effort this time. After some discussion among several people, Gu Wei agreed to add an additional 20 million yuan in publicity and promotion funds.

On the other side, Wang Zhonglei felt powerless when looking at the box office of "The Mystery of the Phantom Flame" and couldn't help rubbing his forehead.

"Let the publicity and promotion work harder. There's no reason for the box office to be so low during the National Day holiday." We were originally thinking of 400 million or 500 million, but now it's not even 300 million, which is a big gap from expectations.

"Alas, an animated film can sweep everything away. Who could have thought that?"

The same thing happened to John Woo and Andrew Lau, whose movies once again flopped at the box office.

“It will be hard to find investment in the future…”

...

On Douban, "Frozen" has a high score of 8.8 and has received numerous positive reviews, so there is no need to go to the trouble to check them out. On various community forum websites, various good topics related to "Frozen" have also been heatedly discussed.

Online, Chen Kai's "The Orphan of Zhao" was originally scheduled to be released on December 12th and has recently begun publicizing to the outside world.

As a result, it was temporarily announced that the release date was moved up to December 12th.

原本姜闻的《让子弹飞》定在12月16号，冯小岗的《非诚勿扰2》定在12月22号，再加上陈凯哥的《赵氏孤儿》定在12月18号

Three blockbusters were released in succession within six days, all starring Ge You. When the release dates were announced, the Film Bureau almost went crazy.

We have a box office mission for the whole year. We have already taken 75% of the 10 billion and victory is in sight.

The three of you are killing each other? Finally, the leaders of the General Administration came out to coordinate and advance the release of "The Orphan of Zhao".

However, some big directors also have something to say. If it is not to avoid Hollywood 3D blockbusters, is it necessary for the large number of domestic blockbusters to be released?
After all, the imported film "The Chronicles of Narnia" will be released in China in January, and it is conceivable that the other film will surpass the other.

However, Wuershan's "Painted Skin 2" has been announced to be released on December 12, preparing to compete head-on with China Film's imported films.

"Let him go. He'll understand once he gets a bloody head."

Many people said happily.

"Director, isn't this schedule too tight? After all, there are two imported blockbusters coming out in January, and the box office..."

Wuershan seemed to be hesitant to talk. This was a big movie he directed independently, with an investment of nearly 100 million yuan. No one cared about the box office more than he did.

"Old Wu, keep your heart in your stomach. Not all Hollywood blockbusters are like Avatar. They also have their bad moments."

As I recall, after "The Chronicles of Narnia 3" was released in China, the box office flopped. Compared with other imported films, it was quite poor.

No one could have imagined that, with the appeal of Hollywood 3D blockbusters to domestic audiences and the great reputation of "The Chronicles of Narnia 1" with a global box office of 7.45 million US dollars, many domestic film companies deliberately avoided the period of more than ten days after New Year's Day. Who knew that "The Chronicles of Narnia 3" would actually be a rip-off!

As for the star-studded "New Shaolin Temple", it's just a showpiece.

However, he couldn't tell Wuershan these things directly, so he just asked him to believe in his choice and not worry too much.

Hearing this, Wuershan nodded. He trusted Gu Wei's judgment very much in this regard. Since the boss had spoken, he just had to do his job well.

Before Huayi's "Mystery of the Phantom Flame" was released, Xu Ke announced that "Flying Daggers of Dragon Gate" had entered the post-production stage.

Xingchen Films sent a group of engineers and special effects personnel to conduct training first, mainly explaining the technology of 3D film shooting and the details that should be paid attention to.

In the later stage, these people will also follow the crew and carry out special effects production while filming, so as not to delay either side.

"Alas, when it comes to domestic special effects, you really have to look to Xingchen Films. When I was filming "The Empire of the Sky", I was thinking about making a special effects movie, but the technical problems at the time could not be solved. If I had known this earlier, I might as well have cooperated with Xingchen Films earlier."

Looking at the people who were receiving training, Xu Ke said with some emotion.

"Yes, otherwise we would have to hire a foreign team. Not only is it expensive, but they don't use the best technology and are just cheating people."

"Xingchen Films is still the best. I went there a while ago and secretly took a look at the special effects shots of "Warring States". They are really good and not inferior to the technology in Hollywood."

The assistant director next to him said.

"Hey, I heard that Xingchen's Lu Yang is planning to make a martial arts film for his next movie. It's currently in preparation, and the props and costumes are also being produced."

The action director in charge of the crew suddenly said.

"action movie!"

Hearing these three words, Xu Ke couldn't help but be stunned. He himself was an old hand in making martial arts films, and he had made many classic martial arts films.

"It's a pity that the era of martial arts has passed. I wonder if director Lu Yang can bring back the glory of this film."

The assistant director sighed and felt uncomfortable talking about this.

This sentence made Xu Ke's heart waver. "You go ask the road director, if he needs someone for action guidance, we can help him connect. The people from Hong Kong Island are quite experienced in this area."

"Okay, director."

This was not a sudden inspiration on Xu Ke's part, he just simply wanted to help. Nowadays, most directors in the circle are making commercial films and special effects movies, and it is rare to find someone who still remembers the word "martial arts".

...

(End of this chapter)