Chapter 262 Dominating the Schedule
In China, the premiere of Despicable Me 2 just ended two days ago.

This animated film, which set a new box office record in Hollywood, immediately landed in major theaters across the country.

China Film Group is responsible for promotion and distribution, and the film is introduced as an imported film, with China Film participating in the profit sharing.

Here, Han Sanping made a decision. Starting this year, all films produced by Gu Wei’s company will adopt a profit-sharing model.

"He has never made a movie that lost money."

In the office, Han Sanping spoke proudly to his deputy.

Correspondingly, Wanda Cinema Line and China Cinema Line have secretly increased their screening rates, hoping that the movie will be a box office hit and make money.

Just as predicted by the media and other companies in the industry, "Despicable Me 2" was the biggest winner during the May Day holiday, accounting for more than half of the overall box office during the short holiday.

The box office on the first day was 250 million, and the box office for the entire three-day holiday reached 70 million.

Media reporters shouted one after another, another "Avatar" has arrived.

It’s not their fault, mainly because the single-day box office was too scary.

Although other new films such as "A Side, B Side" and "Like a Dream" were released during the same period, "Despicable Me 2" still dominated the market, accounting for 60%-70% or even higher of the screenings in major theaters, and most of the screenings were during prime time.

The market predicts that the box office will have no problem breaking 300 million, and even 400 million is possible.

With the bombardment of "Avatar" and "Despicable Me 2", movies that nowadays make over million yuan can no longer create the same sensation as they did a few years ago.

The era of billion-dollar movies being as numerous as dogs is beginning to arrive.

"Oh, I should have changed the schedule earlier."

Looking at the big words on the media cover, Ye Weixin couldn't help but sigh.

Originally, I was thinking that "Ip Man 2" would dominate the market and take the biggest piece of meat. But now, except for the box office of tens of millions in the past few days, it was severely suppressed by "Despicable Me 2" during the May Day period.

Different from Ye Weixin who was in despair, Han Sanping and Wanda's Ye Ning and others were extremely happy at this time.

After all, the higher the box office, the greater the profit. Several companies that participated in the investment in "2012" couldn't help but think of the movie that was being filmed.

“I don’t know how much box office revenue 2012 will earn when it is released.”

Ye Ning thought with a smile on his face.

"Director Han, Director Gu has sent me a message. They will return to China to shoot in a week, and the main creative staff will follow them."

As the chairman of China Film Group, Han Sanping had several secretaries and assistants around him, both for his daily life and for work.

"understood."

Han Sanping, who was sitting on a chair, said calmly, "Keep an eye on the box office of the movie, and keep up with the subsequent publicity."

Unlike the Hollywood movies that were introduced before, with the emergence of the profit-sharing model, he has mixed feelings about American movies.

They love the high box office of their movies in the country, which can increase the group's revenue, but they hate that European and American blockbusters are too powerful. Once they are released in the country, basically no other movies can resist them, and they can only watch them eat and drink their fill and leave leisurely.

"A blockbuster, a special effects blockbuster, a domestic special effects blockbuster..."

After seeing the assistant leave the office, Han Sanping, who was sitting in the armchair, muttered to himself.

It's not a pleasant feeling to just watch others eat meat while you drink soup, but unfortunately our own people are not doing well. The movies invested by China Film Corporation recently have been losing money one after another.

Especially the big-budget "Future Police", which not only flopped at the box office, but also had extremely bad reputation, and netizens began to scold the investors.

...

The popularity of "Despicable Me 2" made the box office of "Go Lala's Job", which was already in its second half, even more sluggish.

China Film Corporation originally estimated that this movie could earn 1.5 million yuan at the box office.

This time the profit was just over 100 million, but compared to the cost of 20 million, it can be considered a big profit.

This is also the first profitable movie of China Film Group since the beginning of the year. Fortunately, China Film Group is a large company with a strong business. If it were any other company, they would probably have gone bankrupt.

Different from the enthusiastic atmosphere of movie releases, there have been undercurrents in the industry recently, especially in film companies.

Huayi, which is listed on the Growth Enterprise Market, announced that several cinemas will soon open, thus making up for the shortcomings of its previous cinema chains.

Companies such as Guangguang Group and Jinyingma, which are known for their production, are scouting for artist management teams in the industry and are planning to develop them on a large scale.

Xiaoma Pentium and Xinbaoyuan, which started out as TV series, and Tangren Film and Television Company, will further test the waters in film production this year and have launched a series of new film projects.

Gold medal agent Chang Jihong led the team to join, ending the era of Star Media's "production, distribution, theaters, but no artists". The latter's industrial chain has been improved unprecedentedly, and the framework of a huge "Star Media Entertainment Empire" has been established.

Similar rumors appear in the industry almost every day: a certain company has obtained hundreds of millions of yuan in financing, a certain company has completed several rounds of private placements...

Perhaps because 3D movies have been reaping so much box office revenue recently, other companies in the industry have gradually begun to pay more attention to special effects.

The most active one among them is Star Media International, which is already planning to acquire an Australian film special effects company, and other companies are slowly following suit.

Xingchen Film and Television still maintains its unique position in the industry. Even if it does not raise funds, no one dares to underestimate the cash flow of Xingchen Film and Television.

Many people are saying that perhaps Xingchen Films has too much cash on hand and therefore does not need financing.

Anyone with a discerning eye can see that Gu Wei is not short of money as his several movies have been box office hits. After all, they earn RMB in China, while others earn US dollars in Hollywood.

Zhang Yimou's "Under the Hawthorn Tree" has been on the news headlines from time to time.

The actress chosen by Zhang Yimou this time seems a bit dull and her acting skills are too immature. It is said that Zhang Yimou personally taught her how to walk for several days. Not to mention, during the filming, more than a dozen takes failed and the assistant director repeatedly came forward to explain the scenes to the actress.

"Only Director Zhang likes to use newcomers. If it were any other director, she would have been replaced long ago."

"How can a good movie be made with such poor acting skills?"

"Don't waste the character of Jingqiu. Even if we can't capture the feeling of the original novel, at least we can't let it get too far from the plot."

...

"Despicable Me 2" dominated the market after the May Day holiday, and right after the holiday, it faced the challenge of the imported blockbuster "Iron Man 2".

While all the major films were pursuing 3D versions, "Iron Man 2" took a different approach and produced an IMAX version of the film.

Just like the new portable steel suit in the newly exposed IMAX version promotional poster, it suggests that a fierce battle is just around the corner.

At the same time, news came from director Li An, who had been inactive for a long time. The directing rights of "Life of Pi", which was bought out by Fox 7 seven years ago, fell into Li An's hands.

The other party announced that the film will be shot in 3D version, and the animals in the film will be produced using computer CG animation. It is scheduled to be released in 2012.

Many people are curious to find out what this book is and what its content is.
The result was disappointing because the film required almost no actors and most of the shots were produced using post-production special effects.

“Look forward to the movie coming out.”

Unlike netizens, actors in the circle feel a little regretful as they missed out on the opportunity to be cast in a Hollywood movie.

After all, there are not many opportunities to work with international directors, let alone Hollywood movies.

"Director Li is not afraid of the domestic system and does not consider casting from China, right?"

Speculations were made.

"It's possible. After all, Lust, Caution caused so much trouble that the leading actress was banned."

Some netizens brought up the previous movie starring Li An and also mentioned Tang Wei.

"I think it's impossible. As long as Director Li An plans to cast in China, even if he wants to make an R-rated Hollywood movie, there will probably be people scrambling to get involved."

Just like Tang Wei who became famous for filming "Lust, Caution", even if she can't stay in the mainland, it still does not affect the fact that she became an overnight sensation.

The powerful "Iron Man 2" grossed 6000 million in its first weekend.

This is more than 2 million less than the imported movie "Despicable Me 1000", which was released in its second week, not to mention being comparable to the first week of "Despicable Me 2".

Domestic media that are interested in good things have started reporting on the matter again.

"As Hollywood movies, Despicable Me 2 is better than Iron Man 2."

"Animated movies are better than Marvel heroes in China."

"The cute Minions beat Iron Man."

It has to be said that the media is still good at stirring up trouble. Once these gimmicks came out, they immediately attracted a large number of comments from netizens.

"To be honest, this Iron Man is really average, the plot is not very good, this time I support Despicable Me 2."

"Apart from the special effects, I don't see anything worth watching in Iron Man 2."

"We lost because of the plot. Marvel heroes are not invincible."

...

On the other hand, Lu Yang’s “Love Is Not Blind” started large-scale promotion.

"Fake play becomes real, the hero and heroine are suspected to be in love?"

Before this time, the paparazzi began to leak information one after another. No matter whether there were people involved or not, as long as it was reported, there would always be clicks.

Similar reports appeared on the Internet just as the show "33 Days of Broken Love" started airing.

There was no choice but for the two parties involved to rush out to dispel the rumors, especially Zhu Yawen, who has a partner, and if he doesn't explain clearly, Shen Jiani will eat him up.

"We are good friends, there is no other relationship."

Su Chang also posted a message on Weibo to explain the situation.

Netizens are not fools. After their curiosity subsided, they gradually realized that it was most likely publicity hype and not true.

"When did you and Yifei start dating? You're not young anymore."

On Weibo, a netizen asked this question, and as soon as it was posted, it sparked discussion among others.

"I think Yifei is most likely dating Director Gu."

"Is this true? I don't usually notice it."

"Haha, I told you guys there's something wrong with them, but you guys still don't believe me."

"Where are the paparazzi? If you have any big news about Yifei, expose it quickly."

...

(End of this chapter)