Chapter 255 Large-scale Promotion

After the award ceremony, Gu Wei and Liu Yifei went straight back to the villa and did not attend the subsequent dinner.

The main reason was that the young lady was in a bad mood, so Gu Wei decided to go back and comfort her.

Silent all night.

Liu Yifei got up early the next morning and called Gu Wei.

Gu Wei opened his eyes and looked at Liu Yifei, rubbed his glasses, and was a little bit unbelieving.

"I almost thought you were possessed. This seems to be the first time you got up and called me."

"Hey, hurry up and get up. You promised me to go shopping with me last night."

Liu Yifei blushed and said coquettishly.

After getting up, washing and having breakfast, the two drove away from the villa area.

Many people know that Beverly Hills in Los Angeles is home to many Hollywood celebrities. Many Hollywood stars have purchased luxury homes here, and wealthy people in Los Angeles also come here to join in the fun.

In fact, there is a Rodeo Drive next to Beverly Hills, which is a gathering place for numerous luxury brands in the world and is known as one of the top five shopping streets in the world. The luxury goods here are simply for Hollywood stars and wealthy people.

The entire street is paved with cobblestones and is a typical urban pedestrian street style. Here are the most high-end clothing stores: Armani, Chanel, Dolce & Gabbana, Bartley Misaka, etc.

"I will pay for all your purchases today, but let's make it clear that you don't need to buy clothes. Some jewelry or bags are fine."

Gu Wei gained this experience after being shocked by Liu Yifei's fashion sense many times.

Liu Yifei was quite happy when she heard the first half of what Gu Wei said, but she pouted when she heard the second half. However, she didn't care about it anymore.

After all, men who spend money are the most handsome.

...

Online, the ratings for this year's Oscars ceremony have come out, climbing to the highest record in five years.

Especially the clips with Cameron, Nolan and Gu Wei, the ratings reached the highest point.

"The Hurt Locker" won the Best Picture and Best Director awards out of nine nominations, becoming the biggest winner of this year's Oscars.

On the other hand, "Avatar" and "Inception" also received nine nominations, but these two films only got a few minor ones.

It seems that the Oscar judges do not agree with Cameron's bold words about the Golden Globe Awards.

"Obviously, this year's Oscars have a stronger preference for films that reflect on war. The Hurt Locker shows the damage that war does to the human soul, and it won not only the Best Director award, but also the Best Picture award."

"The Oscars are not fair either. How many viewers have watched The Hurt Locker?"

"The Oscars are becoming less and less interesting. They feel like a joke."

As expected, there was a lot of controversy online about The Hurt Locker's award, with many people speaking up for Cameron and Nolan.

After all, the former opened a new era in the film industry, but it was still not recognized by these old guys.

At the same time, all major domestic portals, forums, bulletin boards, and Weibo have entertainment sections.

Everyone was discussing this year's Oscars, and CCTV also rarely reported a few words about it on the news.

In South Korea and the island country, Liu Yifei's popularity surpassed that of other domestic actresses, ranking first.

Regardless of what other countries and regions are discussing, Gu Wei has returned to the crew of "2012" and the Yellowstone Park scenes are still being filmed...

.........

March and April are usually considered the off-season for movie releases because there are no major holidays. Apart from some imported blockbusters, most of the domestic films scheduled for these two months are small and medium-sized productions.

There is not much worth mentioning. "Moonlight Treasure Box" produced by Xiaoma Pentium has performed well at the box office and has the hope of breaking 100 million.

As for the others, like "Extreme Space", "Nana's Rose War", "The Spy" and so on, just hearing the names tells you they are bad movies.

In late March, Hollywood movies were released one after another, including "Percy Jackson and the Olympian Lightning Thief", "The Disguise", "Escape Plan", "Alice in Wonderland" and so on.

The domestic film market has once again entered a period dominated by imported films.

After nearly two months of auditions, Zhang Yimou's film "Under the Hawthorn Tree" finally has concrete news.

Dou Xiao, a sophomore at the Beijing Film Academy's Performance Department, got the leading actor.

The choice of the male lead is okay, after all, he is a serious actor.

As for the heroine, it was a little hard for people in the circle to accept.

Because the heroine chosen is still a high school student and will not take the college entrance examination until June.

I had no performing experience before, but I did learn gymnastics for a period of time.

“There doesn’t seem to be a necessary connection between the two.”

"Director Zhang is really awesome for choosing a complete amateur with no experience."

Netizens online are constantly discussing it.

A large number of students who participated in the audition were discouraged, as they did not get the chance to do so. After Xingchen Film and Television Company invested in Shiba Culture Company, many actors in the industry wanted to try out for Wang Jinghua.

But there are few people in the circle who don’t have contracts.

Even so, there are still many people looking for ways. Once they are noticed by the 18th company, it is not impossible for the other party to pay them liquidated damages.

There are many world-famous attractions in the film "2012", the most eye-catching of which are Yellowstone National Park, the Golden Gate Bridge and the Himalayas.

On the Weibo of Xingchen Film and Television Company and the official website of Tomorrow's Star Company, the staff members are constantly updating the photos they have taken, such as daily behind-the-scenes footage, group photos of the main creative staff wearing props and costumes, etc.

...

As time came to the end of March, the enthusiasm for the Oscars slowly dissipated.

"Despicable Me 2" has entered a large-scale promotion phase.

In terms of publicity and promotion costs, it is like finding a decoration company and outsourcing the entire decoration of your new house.

Everyone knows that all-inclusive packages are troublesome, but no matter what, at least you will have a detailed quotation and various receipts for where your all-inclusive fees are spent.

But how much the publicity and promotion expenses borne by the producers actually cost is only known by the publicity and promotion company and God.

Gu Wei chose to have Warner Bros. and Universal Studios launch the global promotion and marketing simultaneously.

After everything was settled, the two parties signed the contract. In the middle of the process, Gu Wei went to the company again to watch the final edited trailer, and he was very satisfied with the result.

Warner and Universal have joined forces to create a huge publicity campaign.

The first thing to do is to release the trailer, which will be placed on subway media, mobile bus media, online media and other publicity platforms by the two publicity and distribution companies.

Secondly, it is to place print advertisements on a large scale, and put up huge posters in cinemas, bus station advertising platforms, etc.

The third is the dissemination of corresponding topics, which is a very critical point and one that can arouse the audience's interest.

Especially in today's increasingly developed era of mobile self-media, this method is increasingly valued by publishers.

For example, the marketing theme of the movie "Avatar" revolves around 3D special effects and creating a new era of movies.

"Inception" is a promotional film that brings out the suspense and logic of the story. With the cooperation of top international superstars such as Leonardo DiCaprio, the effect achieved is very good.

In fact, publicity, to put it bluntly, is about finding a selling point and exaggerating it to the extreme. In fact, not only the box office of a film is related to publicity, but a person's achievements also have a lot to do with whether he can "promote himself".

Going back further, in ancient times, there was Chen Sheng who shouted "Are emperors, generals, and ministers all born with different species?" Before starting the rebellion, he also knew to find Wu Guang to pretend to be a fox and shout the slogan "The Great Chu will rise, and Chen Sheng will be the king."

There is an example of this, where Liu Bang killed a white snake in Mangdang Mountain and made up a superstitious story about "the son of the Red Emperor killing the son of the White Emperor", and ultimately won the victory.

To talk about more recently, "regrets of founding Alibaba" and "not knowing how beautiful my wife is" are typical marketing and promotional methods.

The special effects of Despicable Me 2 are so impressive that according to the usual routine of the publicity and distribution company, it should be touted as the best in the world, surpassing other Hollywood animated films, and being a milestone in animated films, etc.

However, with the foundation laid by the first film, coupled with overwhelming advertising, many people left messages on major North American movie websites looking forward to it.

Anyway, "promotion and distribution" is just one word and two things: promotion and distribution.

The target group of the publicity is the audience, and the purpose is to attract the audience to watch the movie by various means.

The public relations target of the release is the cinema, and usually means such as box office rebates are used to ensure a high screening rate on the first day of release.

"Ryder, continue to increase the publicity and promotion expenses, don't spend money on filming. The more we spend, the more we will earn."

Seeing tens of millions of marketing expenses being spent every day, Reid called with a tone full of heartache.

"Understood, Boss, but the money we spent is enough to make a movie."

In fact, when it comes to movie box office, it’s not just about how well you make your movie.

Because the box office revenue of most films is basically in the first two weeks, but many filmmakers only focus on shooting and not distribution, or do not understand distribution, and they are often taught a lesson by the market.

Then he complained to the media with a feeling of grievance, saying that our films require huge investments and are of high quality, and that this market is unfair and unkind.

This is like the losing side in a sports competition saying to the media, "We trained hard and were brave and tenacious, while the other side bribed the referee and are so shameless."

But it doesn't matter. The battlefield for commercial blockbusters is the release schedule, the real hand-to-hand combat is in the first week of release, and the battlefield for sports competitions is in the competitions. If you can't win the game, any more talk will just be stories, and anything more will just be jokes.

In the capital, after China Film Corporation decided to introduce this film, it also invested heavily in advertising.

The waiting platforms of various subway lines are all covered with posters, and edited trailers are played continuously on large LED screens.

The passengers waiting for the train were all extremely surprised. People were coming and going in and out of the station. Many people gradually got to know this animated film even if they had never seen it before.

Some curious viewers may, in their free time, search online and buy DVDs to watch the first film that was released, which will invisibly increase the sales of videotapes and DVDs, killing two birds with one stone.

"Oh shit, when will the new movie produced by Director Gu's company be released?"

"I'll have to go to the cinema to see the effect."

Because of the platform media, the subway version of the trailer is only a few dozen seconds long, but the content it shows is enough to attract people's interest in watching the movie.

...

(End of this chapter)