Chapter 238 General Quality

The promotion and positioning of a movie is somewhat similar to how celebrities in the entertainment industry sell their personas.

Because people are not easy to remember, but personality is easy. It is a precise positioning that makes a certain characteristic of the star deeply rooted in the hearts of the people, improves the recognition and makes it easier for the audience to remember and like him, and then attracts fans through personality.

For example, Liu Yifei successfully became the "Fairy Sister" thanks to several costume dramas, and there are also Liu Tao's "virtuous wife", Jin Dong's "old cadre", Liu Dehua's "dedicated", Xiao Jingteng's "Rain God", Deng Chao's "funny guy" and other character labels.

A personal character can bring many benefits, and maintaining or choosing a better personal character has become one of the main jobs of celebrities in the entertainment industry.

However, the promotion of the movie "Three Guns" really left Gu Wei a little confused.

The entire film, from the trailer to the promotion, exudes an air of spoof and sketch from the inside out, and Xiao Shenyang's red bellyband look was criticized by many netizens.

As it turns out, elegance and vulgarity each have their supporters. It is possible that after watching the finished film, Zhang Weiping finally changed the theme to promote Zhang Yimou and use his brand effect to promote the film.

"Three Guns" has no international big-name stars, but it successfully sold the North American distribution rights halfway through filming, and it adopted a guaranteed distribution model, launching a global distribution network. This is a first for Zhang Yimou, and it also created two firsts in domestic films. "

Before the premiere even started, Zhang Weiping made the announcement.

In addition, before the movie was released, Sony Pictures Classics acquired the distribution rights for Zhang Yimou's new film "The Three Shots Surprise" in North America, Latin America, Australia and New Zealand. The two parties will adopt a distribution cooperation model with a guaranteed minimum profit sharing.

"For 'House of Flying Daggers' and 'Curse of the Golden Flower', Sony Pictures Entertainment only signed distribution contracts after watching the finished films. This time, we were able to get the distribution rights halfway through filming, which mainly depends on Zhang Yimou's brand effect."

"On the one hand, this is Zhang Yimou's first work after directing the opening and closing ceremonies of the Olympic Games. On the other hand, North American audiences will definitely be very curious about what Zhang Yimou's remake of the Coen brothers' work will look like."

"The investment in the film is about 80 million, and the company's box office forecast is 400 million. I am confident that this box office forecast can be achieved."

Weibo is full of Zhang Weiping’s remarks. In order to attract attention, he says whatever he wants.

In his eyes, Zhang Yimou is the only one in the country, and except for Gu Wei, no one else is good enough in commercial films.

But you know what, after becoming a legend at the Olympics, Zhang Yimou's first commercial film is full of hype.

There are no pessimistic comments among netizens, most of them are full of expectations.

Websites like Weibo, Tieba, and Tianya Forum are filled with words of praise.

"I'm looking forward to it. The script is adapted from Blood Labyrinth, so the quality is pretty good."

"Director Zhang's works are still reliable, especially in the commercial film sector."

To be honest, among the domestic works of several big domestic directors, Zhang Yimou's films have the highest box office overseas.

Of course, most of the films Gu Wei shot were Hollywood blockbusters, which are not included in the calculation.

To be honest, after seeing the comments from netizens, Gu Wei could only silently wish them well in his heart. Sometimes the greater the expectations, the greater the disappointment.

If this happened in later generations, after experiencing a large number of "blockbuster movies", movie fans probably wouldn't have such high expectations just by looking at the name.

.........

Before the premiere began, Zhang Yimou was full of pressure.

The audience and fans have high expectations for this movie, and also high expectations for him.

But he knew very well the quality of the movies he made.

If he were given another chance to choose, Zhang Yimou would definitely not accept this movie, at least he would not accept the revised script, and his heart was filled with regret.

However, they could not resist Zhang Weiping's request at that time, and the company lacked funds for filming the movie, so they had to bite the bullet and produce it.

Unlike Zhang Yimou, Zhang Weiping is still immersed in the glory of the past and is full of anticipation for the upcoming premiere.

On December 12, the premiere of "Three Guns" was officially held in the capital. Zhang Yimou and the main creative staff of the crew were all present.

Zhao Benda had just recovered from his illness and came to the scene with his disciples.

On the same day, "Storm Warriors 2" and "The Tomb of the Assassin" were released in major domestic theaters.

There was nothing fancy about it. After Zhang Yimou and the leading actors came on stage to answer questions, the movie screening officially began.

"Was this filmed by Director Zhang? It looks like a skit."

Liu Yifei, who was sitting next to Gu Wei, couldn't help but whisper halfway through reading it.

Uh, if it wasn’t taken by him, how could it be taken by me? Gu Wei didn’t know how to answer. He turned his head to look at the young lady and shook his head slightly.

The other people around were also confused. My goodness, if the director was not Zhang Yimou, many people would have burst out laughing.

Even so, many of the guests present were whispering, but it was unclear what they were talking about.

Some directors in the front row also shook their heads. As professionals, they only saw the overall quality of the film.

To be honest, many people didn't expect Zhang Yimou's level to drop so much.

But on second thought, the total investment cost is only 2800 million, and there are not many big-name stars. Among the movies made by big directors at this stage, it is considered a low-cost movie.

After the movie ended, Gu Wei said goodbye to Zhang Yimou and left early with Liu Yifei.

When a reporter asked about this, Gu Wei replied that the company had some urgent matters that needed to be dealt with, and then he left the venue in the eyes of everyone.

He had to leave. If a reporter asked him about his evaluation, Gu Wei really wouldn't know how to answer.

You can't just say it's terrible because you didn't understand it yourself.

"The actors' acting is not professional, especially the main actors. I was distracted by the show. Also, the storytelling is poor..."

In the car, Liu Yifei sat in the passenger seat and kept complaining.

"Senior, how much do you think this movie will make at the box office after it's released?"

After finishing speaking, Liu Yifei suddenly asked.

"It's hard to say. Director Zhang is so famous that even if the movie is average, there will probably be a lot of fans going to the cinema."

After thinking about it, Gu Wei continued.

"That's true."

Liu Yifei seemed to be thinking about something, and then she stopped caring about it.

"How did you read the script?"

Holding the steering wheel with both hands, Gu Wei turned his head slightly and asked.

"Of course, no problem. The story is quite simple and not difficult."

When Liu Yifei said this, there was a hint of regret in her tone.

After starring in so many commercial films, Liu Yifei is now looking forward to art films, especially those that test her acting skills.

...

(End of this chapter)