Chapter 215 Trivia
In the process of film promotion, clarifying the genre is a problem, and it is also a tacit understanding between the film and the audience.

Although the essence of publicity and promotion is bragging, you can't just brag aimlessly, because different information you convey will create different psychological expectations for the audience.

It is advertised as a comedy, but the jokes are cliché and outdated; it is claimed to be a youth film, but the content is melodramatic and pretentious; it is claimed to be the best martial arts film, and the scenes of people fighting each other are nice, but the motives do not stand up to scrutiny at all, which is really embarrassing!
Art films should have the depth of art films, and commercial films should have the rhythm of commercial films. What kind of positioning you give, you should produce what kind of product. If you exaggerate too much and let the audience's expectations of watching the movie fall through again and again, you will lose both word of mouth and box office.

"Inception" is positioned as a science fiction suspense blockbuster with clear selling points, especially the special effects scenes in it, which are the main publicity gimmick.

"It's really shocking. It's very difficult to have such a wild idea and to be able to justify it. The special effects are also amazing. I don't know when we can reach this level."

Han Sanping said in a low voice and looked at Gu Wei.

"In terms of technology, Xingchen Films is slowly catching up, and it won't be long before they can achieve this effect."

Gu Wei chuckled. He knew exactly what the other party was thinking.

People are always greedy and always want more.

To be honest, before watching the movie, Han Sanping thought that this movie was just like other Hollywood blockbusters that showed off special effects.

But now I find that the special effects and the plot are very good, and I unconsciously compare it with domestic movies in my mind.

Well, comparing people is a crime, comparing goods is a crime. Thinking about the special effects blockbuster he spent a lot of money to shoot, he suddenly had a bad premonition in his heart.

"Inception" is 148 minutes long, and the two and a half hours of watching made everyone present scream with excitement.

“This setting is so thoughtful.”

“The special effects are also amazing. Time flies in the dream and various buildings move instantly. It’s awesome.”

The audience was talking about it, and the creators came on stage again to express their gratitude, and the scene broke into warm applause.

After being interviewed by the media for more than ten minutes, the organizer began to organize everyone to disperse. In fact, as soon as the movie ended, many people went out because they were holding their urine.

Gu Wei also went to the restroom, and when he came out he went straight to the banquet hall. Usually after the premiere ceremony, there would be a banquet to entertain the main creators and guests.

However, some celebrities had tight schedules and some directors were busy returning to the crew, so they basically left as soon as the premiere ceremony was over.

As soon as I arrived at the banquet hall, I ran into Jingtian on the road.

"Congratulations, Director Gu. The movie is great and will definitely be a big hit."

Jingtian said with a sweet smile.

"Thank you, I'll take your good words. What are you busy with recently?"

Thinking that Jingtian's filming of "The Biography of Sun Tzu" should be finished, Gu Wei asked another question.

"I just finished filming, and I haven't received any acting offers for the second half of the year."

This person's main point is honesty, especially when facing Gu Wei.

"When I have nothing to shoot, I practice my acting skills more, think about my role, and think about what kind of movies I am suitable for."

After thinking about it, Gu Wei said a few more words. This person who was later called the "King of Bad Movies" was actually not bad in some movies, but the problem was the role positioning.

"Yes, I will, Director Gu."

Afterwards, Jing Tian hesitated again and looked at Gu Wei as if he found it difficult to speak.

"Anything else?"

"Director Gu, can I ask you a small request?" Jing Tian looked at Gu Wei with big cute eyes.

Hearing this, Gu Wei smiled faintly and said, "You say."

"If there is a suitable small role in the future, Director Gu, can you consider me?"

"Haha, no problem, provided your acting skills are good enough."

Afterwards, the two of them entered the banquet hall together, which surprised the people inside. Some people even thought, "Will Jing Tian hook up with Director Gu?"

At the same time, Liu Yifei also noticed this situation. Her expression remained unchanged, but she was already thinking about the severe punishment that would be waiting for her in the evening.

Considering that Nolan, Leonardo and others are foreigners and cannot adapt to the domestic drinking culture, tonight's banquet will be a buffet.

In the hall, everyone was holding a glass of wine, chatting and laughing.

.........

At present, domestic film marketing methods are similar. The most mainstream way of film promotion is the premiere, and the other is the roadshow.

Domestic roadshows generally go through three stages.

The initial stage was after 2000, when "Hero" and Feng Xiaogang's New Year films began to hold large-scale premieres, which was the prototype of the roadshow.

The second stage had to wait until 11 years later, when "The Best Friend" was on a crazy roadshow in the original time and space, so much so that Zhang Ziyi couldn't even hold a bouquet of roses at the meeting.

In addition, the movie "Guan Yin Shan" in which Fan Binbin participated held 79 promotional events across the country.

After 13, film and television companies and artists in the industry could travel to dozens of cities and hold hundreds of promotional events to promote movies.

The promotional premiere of "Inception" was very successful.

While everyone was still at the cocktail party, the internet was already full of news about the movie.

Top lineup, top special effects.

There were also many viewers who watched the show live and kept commenting on it online.

Although the movie will not be officially released until the early morning, many movie fans have already bought movie tickets in advance and are waiting for the official screening in theaters.

After the cocktail party, everyone dispersed. Nolan, Leonardo and others stayed in a star-rated hotel arranged by China Film. They will return to Hollywood early tomorrow morning.

"Oh, I'm so exhausted."

As soon as she got in the car, Liu Yifei stretched and spoke.

"Go home and have a good rest tonight. I'll take you home." Gu Wei sat in the driver's seat, started the car, then held the steering wheel with both hands and drove towards Liu Yifei's home.

"I told my mom that I'm not going back tonight. I'm going to your place."

Well, there is also good news. Gu Wei turned the steering wheel, the car turned a corner and drove towards home.

At this moment, Liu Yifei had a smile on her face, like a little devil.

……

The next day, "Inception" officially landed in major theaters across the country, and the theater chains under China Film Group also secretly increased their screening rates.

They will keep an eye on the box office data, so don't worry about it.

At the same time, Gu Wei came to the company holding his waist and watched the second version of "No Man's Land" edited by Ning Hao. It looked very good.

For some unknown reason, the young lady wanted to kill him last night. Fortunately, Gu Wei was strong enough to hold on. The price he paid was that he had back pain as soon as he woke up this morning.

"Director, how is it?"

Ning Hao next to him had anticipation in his eyes, afraid to hear the word "no".

After being beaten twice in a row, he got a little mad.

"Very good. Did you tell me the reason for your rejection? Do you have any suggestions for revision?"

"I get angry when I talk about this. He just said it didn't comply with the regulations, and nothing else."

I heard that Han Sanping had gone to look for him more than once, but the reviewers were a bit uncooperative.

They neither explain where the problem is nor approve it for review. They just say it doesn't comply with regulations or values. You're left to guess.

"Please take the trouble to edit it again and change the dark part at the end."

"Ah, if you change it again it won't taste right."

Ning Hao said angrily.

"It would be wrong if it can't be released. Let's make some minor adjustments. After the changes are made, I will submit it with Director Han."

"That's fine."

Watching Ning Hao leave with a bit of disappointment, Gu Wei smiled and didn't say much.

...

The ratings of "Chinese Paladin III" are indeed good, close to the average ratings of 6%, but compared with the original "Chinese Paladin I", there is still a gap.

I heard that the broadcasting rights for the second, third and even fourth rounds have already been sold.

The casting for Painted Skin 2 has been confirmed, with Huang Xiaoming and Zhou Xun being the male and female protagonists.

Fei Xiang is confirmed to join, Xie Nan is chosen for the role of Sirius Queen, Hu Ge will play Pang Lang, but for the candidate for the second female lead, Wuershan chose Yang Mi.

"She's the most popular one these days, so I decided to cast her for the sake of the box office."

"Okay, you figure it out."

Gu Wei replied on the phone.

The second female lead in a movie is not something that Gu Wei needs to worry about personally.

"Hu Ge and Yang Mi are working together again. Yang Mi has already gone to the west a few days ago to join the crew and prepare for filming."

"The TV series Mythology will wrap up at the end of the month, and Hu Ge will join the crew in early August."

Even when the Internet was full of news about "Inception", Tangren Film and Television still made great efforts to grab a little bit of news space.

As soon as he saw the news, Gu Wei knew that Cai Yinong from Tangren was planning to poach Yang Mi, but the outcome was hard to predict.

When people in the industry are promoted, they either get a hit TV series or a movie directed by a big director. Hu Ge can be said to have both.

With "Chinese Paladin III", "Myth" and Wuershan's "Painted Skin 2", Hu Ge has reached the peak of his career this year.

As long as you seize the opportunity, your status will improve very quickly.

...

The time for Huayi Company to go public is getting closer.

In addition to promoting Feng Xiaogang's "Aftershock", Huayi Company also

Xu Ke also accepted an interview with media reporters. During the interview, he talked a lot about "Detective Dee: The Mystery of the Phantom Flame", from starring to preparations for filming, which attracted a lot of media attention.

In fact, Huayi Company is not the first listed film and television company in China.

Last year, Orange Sky Entertainment took the lead in going public through a backdoor listing. By acquiring Golden Harvest, Orange Sky became the first company to take the plunge.

But the results were mediocre, and Huayi Company firmly held the top spot among the country's largest private enterprises.

In June last year, Huayi Company submitted an application for listing on the SME Board to the China Securities Regulatory Commission.

However, as the financial crisis spread across the globe and Lehman Brothers collapsed, financing systems around the world came to a standstill, and the China Securities Regulatory Commission's Issuance and Examination Committee suspended the review of new stock issuances for more than nine months.

"Boss, there's news from Huayi Company that the GEM has been opened, and they will submit their listing application again before the end of the month.

In addition, Song Ge has completed the handover and will go through the entry procedures in the next two days."

Wang Chen came to the office and reported on the company's recent situation and the business he was handling.

"Okay, I see."

...

(End of this chapter)