Chapter 162: He supports it verbally, but he still doesn't believe it
It is still a little early to talk about "Chinese dramas going overseas" in this era. This is an era dominated by Korean dramas. A Korean drama costs millions of yuan for a single episode, while Chinese dramas going overseas can only sell for a few thousand or tens of thousands per episode.

The reasons for the huge trade deficit in China's TV drama import and export industry are nothing more than two reasons: the prices of imported dramas from abroad are too high, and the export prices of domestic dramas are too low.

For example, in the past, iQiyi entered the Korean version of "Descendants of the Sun" and exported it to China at a price of $25 per episode, which is about 150 million per episode;
The overseas sales of this year's most popular domestic dramas, such as Nirvana in Fire and Empress of China, are tens of thousands of dollars per episode, which is already a "sky-high price".
And this is still the Asian market with similar culture. As for the European and American markets with greater differences in Eastern and Western culture, it goes without saying.
As the first domestic web drama whose copyright was bought by Netflix, "The Legend of Zhen Huan" is a Qing Dynasty palace drama that looks both novel and literary.

However, due to their viewing habits, Americans cannot stand the length of 76 episodes, so the Netflix version of "The Legend of Zhen Huan" was forcibly cut to only 6 episodes, each 90 minutes.

However, what is even more unbearable is the various "godly translations". In the end, the overseas rating of "The Legend of Zhen Huan" was only 2.7 points.

If Descendants of the Sun is to become as popular throughout Asia as it was in its previous life, it must not give up on overseas markets, especially the Korean market.

So Lin Feng asked very attentively: "Mr. Zhong, how is the copyright layout of our "Descendants of the Sun" in Asia, especially the Korean market?"

"I haven't thought about this specifically yet, but I guess it's the same as other TV dramas before. Small countries in Southeast Asia are okay.

In the two key countries you mentioned, Korea and Japan, it is difficult for our Chinese dramas to be sold at high prices.
And even if it can be sold, it is difficult to be broadcast on mainstream platforms, just like the top domestic dramas such as "Nirvana in Fire" and "The Empress of China".

It was either broadcast on pay TV stations or on a niche channel like "China TV", and it had an impact very early on."

However, there is another amazing Chinese TV series, "My Fair Princess", which is also very popular in Asia and was even banned by mainstream Korean platforms.

It seems that in the future many Chinese dramas will perform well overseas, and there will be dramas that can sell for hundreds of thousands of dollars per episode.

Lin Feng was not very clear about the TV drama industry. He did not expect that overseas copyrights were so complicated. Nowadays, people rarely buy domestic dramas, and they cannot be sold at high prices. Even if they are bought, they cannot be put on mainstream platforms. This makes them too niche and the audience group is limited.

Lin Feng doesn't do the same as "Descendants of the Sun". That would be a waste of the subject matter. How can something that has proven itself in the previous life not be worse than the previous life?
It seems that in its previous life, "Descendants of the Sun" was able to become a big hit in China through the video website iQiyi. So it can also be a web drama in Korea, and it doesn't necessarily have to be broadcast on TV.

Lin Feng thought about it and suggested: "This "Descendants of the Sun" is a modern idol drama, and South Korea and Japan are both culturally similar regions.
Since we can't be on their three major mainstream TV stations, we don't have to go on their three major TV stations. Those niche channels have limited audiences, so we shouldn't sell ourselves out casually.

We can 'take a roundabout way' and go straight to online dramas, all broadcast on video sites, so there is no need to be restricted by users. If the online drama becomes popular, it is not impossible to put it on mainstream platforms. "

Lin Feng didn’t know what the Korean market was like, but he knew that next year’s “Yu Zui” in China would be a very influential web drama.

Moreover, it will enter the mainstream market in the future, and even some online dramas will have much greater influence than those dramas that are simply broadcast on satellite TV.

Of course, the web drama "Yuzui" was also started by Zhang Yishan at the suggestion of Lin Feng. It can be regarded as keeping up with the pace of film and television and earning the first wave of dividends from web dramas.

Even if this is the case with the Chinese market, it is also the case with the Korean market. It seems that the future of Korean film and television will not be dominated by the three major TV stations, but has been controlled by the super streaming media Netflix.

As for the price, "Descendants of the Sun" is a TV series that explores new territories, so some concessions will definitely have to be made in terms of price.

Lin Feng also continued: "I don't need to worry about the domestic situation. You are all professionals, I feel relieved.
But we must pay attention to the overseas part and attach great importance to it. If we can broadcast it at the same time, it will be even better. Of course, we don't have to force it.

But we must go beyond the domestic market this time, so we can make some concessions on price. As long as we can build a strong brand, there will be more opportunities to make money.”

Zhong Junyan didn’t pay much attention to the overseas market before. After all, the overseas market only accounted for 10% of the domestic market at most.

Zhong Junyan didn't expect that Lin Feng would be so concerned about the overseas business, but this time Lin Feng also gave her new ideas, and she should pay more attention to the overseas business.

"Well, I will send someone to follow up on the overseas market. As for the price, it's not as low as you said. Our price is definitely higher than Nirvana in Fire, and it's also thanks to you. You still have a lot of fans overseas. My Love for You is very popular in Thailand, and Thailand has bought the copyright to adapt it.
Nirvana in Fire is very popular in Korea and Japan, and Swords of Legends and The Journey of Flower are also performing well. I believe we can sell them at a good price.

As for the web series that you mentioned, I will take a look at it. If it can be broadcast on mainstream TV, it will be broadcast on mainstream TV. If it really doesn’t work, then we can talk about the web series.”

"Boss Zhong really understands me. After all, he is the boss and he thinks things through. It's really great! I'll be hearing good news from you." Lin Feng said with a smile.

"Haha, no problem, let's go back first."

After finishing their business, Zhong Junyan and Jiang Lei stayed for a while and then left. They still had a lot of work to do.

Lin Feng was also going to attend the 65th anniversary celebration of the Film Academy, and he also promised Li Xian and Zhang Yishan to have a class reunion in advance.

Lin Feng and his team had just finished discussing matters related to "Descendants of the Sun" and signed contracts with Hunan Satellite TV and Teng Xun Video, when the news was exposed online.

After all, the big news about "Descendants of the Sun" could not be hidden from the powerful media.

Moreover, many of them were deliberately done by Hunan TV and Teng Xun Video. Many media reporters soon reported on the Internet:
"Shocking! A single episode has exceeded 4.2 million! The first round of joint copyright of "Descendants of the Sun" has exceeded million per episode, and the investment has been recovered in one round, making a profit of million, which has strongly refreshed the latest record of the first round of transaction price of domestic TV series between TV and Internet, and has triggered heated discussions among the people."

"The only thing Huanrui did right was to sign Lin Feng. It really made them lose. If it weren't for Lin Feng, would Descendants of the Sun have sold so much money?"

"Next year's winter vacation will be a super luxurious domestic military idol drama with top configuration. Lin Feng and Liu Yifei will lead "Descendants of the Sun" to create the ultimate drama king."

"Lin Feng and Liu Yifei's new drama "Descendants of the Sun" has been officially scheduled to be released on Hunan TV Diamond Exclusive Theater during the winter vacation on January 2016, 1. It will also be broadcast on Tengxun Video website at the same time. Please stay tuned."

Of course, fans are also spreading the news. Recently, fans are so happy. Lin Feng has several films and TV series to be broadcast.
In addition to the currently popular "Charlotte's Troubles", there will also be "Old Cannon" and "Detective Chinatown 3" at the end of the year, and then "Descendants of the Sun". Fans are really so happy.

"Fengfeng doesn't make a move, but once he does, it's amazing. He didn't make any moves for half a year, but now he's releasing four dramas at once. I hope they can all be big hits!"

"Well, my requirements are not high. Although I really hope that Lin Feng will be a hit, no one can predict the future of film and television dramas. Who can make every one of them a hit? Well, I hope that half of them can be hits."

"Have you heard that the screenwriter of this "Descendants of the Sun" is Lin Feng? I will definitely be the first to support it when the time comes!"

"Ah, the screenwriter of Descendants of the Sun is Lin Feng? Is this true? Is this true? Is this possible!
Please don't brag too much, other fans like to unite and attack us now, which makes it easy for other fans to attack us."

"The screenwriter is really Lin Feng, and this has been officially announced. But how old is Lin Feng now to be a screenwriter? Even though I am a fan of Lin Feng, I can't help but feel a little worried!"

"Me too. I think Lin Feng should take a more steady approach and act in a few TV series and movies first. After two years of stability, he can consider investment and screenwriting. He's in a bit of a rush now."

"The worst that can happen is failure. Anyway, Lin Feng is still so young, there will be opportunities in the future. And who knows, maybe Lin Feng can really give us a surprise!"

"You are having wild thoughts. Even if I like Lin Feng, I still have to respect the rules of film and television production. This thing is not as simple as you think. As long as Lin Feng doesn't fall badly this time, I will be satisfied."

"You bunch of fans, you say you support my brother, but in fact you don't believe in him. Anyway, I believe Fengfeng will succeed! Support Fengfeng!"

……

(End of this chapter)