Chapter 139: Being hyped

Although many people criticized and criticized Shonan TV for not having a kissing scene at the end of "The Journey of Flower", saying "Give me back a jealous kiss", it also indirectly reflects how popular "The Journey of Flower" is. It is definitely a phenomenal TV series.

全剧播出时间为2015年6月9日至9月7日，不含断更播出天数共29天，分为14个单元，共58集，DVD版/发行许可备案50集。

CSM50城市网平均收视2.523%，单日最高3.523%；CSM全国网平均收视2.95%，单日最高3.839%。

The average live broadcast attention of Kuyun National Network is 2.9534%, and the peak share can exceed 50%. If this cannot be called a phenomenal hit drama, then what can be called a phenomenal hit drama!
1. Explosive online broadcasting. This is a must for a hit drama. The ratings of "The Journey of Flower" exceeded 2, ranking first in the history of weekly drama ratings. When the TV series ended, Kuyun's real-time market share exceeded 50%.

In terms of online broadcasting, it is the first TV series to have a hit count of over 200 billion, and is the TV series online broadcast champion this year. It is the highest average episode broadcast volume of the year, with a single episode online broadcast volume of 4 million.
Moreover, the total number of online broadcasts has now exceeded 230 billion, and it may even become the first drama to exceed 300 billion!

2. Popularity. This kind of idol drama is the most popular and can attract fans. At this time, the number of fans of Lin Feng and Zhao Liying has exceeded 3000 million.
This is why the total number of Lin Feng’s fans now is the sum of Lu Han + Wu Qian + Yang Yang, otherwise high-end luxury brands would take the initiative to find Lin Feng to sign a contract.

Zhao Liying has officially become a real top star, and is among the top "85 Flowers", basically on par with Yang Mi.

The popularity of the supporting characters in the drama also increased significantly, with Xu Haiqiao, Tang Bao and Sha Qianmo receiving more attention in the subsequent performances.

3. The theme song of a hit TV series. The hit OST of "The Journey of Flower" is different from the hit OSTs of most TV series in the past decade. The soundtrack of "The Journey of Flower" can be played on a loop in street restaurants and other stores.

Whether it is "Unspeakable" sung by Lin Feng and Zhao Liying, or the interlude "Annual Rings", they are all very popular on major music platforms.
In particular, "Annual Rings" performed the best and was nominated for multiple music awards, which not only made singer Zhang Bichen popular,

This also made the songwriter Wang Sulong successfully popular and he received many invitations to OST for film and television dramas.

4. Hot words and phrases. The hot word and phrase of "The Journey of Flower" is "primeval power", which is one of the "Top Ten Popular Phrases", "Top Ten Internet Phrases", and "Top Ten New Words in Chinese Media of the Year".
In addition to "primordial power", there are several hot words and hot memes, such as:
"After watching The Journey of Flower, I know that nowadays psychopaths are not called psychopaths, but are called too obsessed!"

"Dating is not called dating, it's called a life-and-death calamity!"

"The generation gap is not called a generation gap, it's called a barrier!"

"I no longer call you senior, I call you Immortal!"

"Company leaders are no longer called leaders, but Your Excellency!"

"Now I finally understand why I have a bad temper sometimes, because I can't control the wild power in my body!"

...

"The Journey of Flower" is also the only TV series that has been included in Baidu's top ten hot search terms. It ranks first on the list of the most searched TV series of the year and the fastest rising hot word of the year.

5. Hot games. The mobile game of the same name "The Journey of Flower" endorsed by Zhao Liying had a turnover of 3 million yuan in 5 months after its launch, with an average monthly turnover of nearly 2 million yuan, setting a record for the highest income of related industries driven by film and television dramas.

6. Hot stocks. During the broadcast of "The Journey of Flower", thousands of stocks hit the limit down, but Ciwen rose all the way. The copyright output value of the derived TV series, games, etc. exceeded 20 billion.

7. Explosive peripherals. There are many peripherals of "The Journey of Flower", such as palace bells, bone whistles, flowing light pianos, sugar treasures, etc. It is no exaggeration to say that they can be seen everywhere in many places.

The most popular peripherals should be "Sugar Baby", including "Sugar Baby" school bags, pillows, slippers, sandals, sneakers, various key chains, etc.
Even the original novel "The Journey of Flower" has benefited a lot, and its popularity has returned to a high level. In addition, "The Journey of Flower" has also achieved good results abroad.
It is especially popular in Vietnam, and the Vietnamese have already purchased the copyright and are ready to strike while the iron is hot and release a Vietnamese version of "The Journey of Flower".

Even though there was no Douyin at that time, "The Journey of Flower" was everywhere on Kuaishou's short video platform, and also on long video sites like Bilibili, there were many secondary creation videos of "The Journey of Flower" with millions of views.

“If each episode of The Journey of Flower was only 8 seconds long!”

"I finished watching The Journey of Flower in one go. There's a reason why this drama is so popular!"

...

As soon as the TV series was aired, there were discussions on topics such as "eating buns" and "50-cent special effects". Not only was Weibo active, but the Tieba was also extremely hot.

Many students posted that a lot of "The Journey of Flower" appeared in the test questions.
"The Journey of Flower and Zhao Liying ______, the TV series adapted from the best-selling novel "The Journey of Flower" made Zhao Liying a big star, but this is also due to Zhao Liying's heartfelt performance."

It even made its way into the civil service exam in Shanghai, where the questions mixed "Classic of Mountains and Seas" with the popular TV series "The Journey of Flower" and "Monster Hunt", requiring candidates to fill in the group of words they think is the most accurate from four pre-matched groups of words. This surprised many candidates who love watching TV series but have never read "Classic of Mountains and Seas".

There are also various newly opened shops named Hua Qian Gu, such as "Zun Shang Bone Pot", "Hua Qian Gu" bone shop, "Jiang Gu Bones", "Hua Qian Pork Ribs"...

Even the food has Hua Qiangu, "Hua Qiangu Pork Rib Soup", "Sha Qianmo Black Chicken Soup", "Bai Zihua Pig Heart Soup",
Hua Qiangu also conquered the student and snack markets. She can be found in ice cream, greeting cards, cards, snacks, etc.
Of course, the audience did not forget to report Hunan TV’s outrageous operation, which repeated the previous episode for nearly 20 minutes. The audience had tolerated it before, but now that "The Journey of Flower" has ended, many viewers have complained to the Radio, Film and Television Bureau, and they have been ordered to make rectifications.

“Anyway, I think that data from Douban, Weibo, etc. can be faked, and if a drama can reach the level of nationwide discussion, it is definitely a hit.

Now whenever I go out on the street, I can see things related to The Journey of Flower. Stores play the theme song, there are sugar babies in the doll section, magic tools, and miniature versions are sold everywhere.”

"The apartment building I live in has four floors, with two households on each floor. My home is on the top floor. When I go upstairs, I can hear the sound of "The Journey of Flower" playing in every house!

This is all true, I am not lying, even my mom pulled me to watch it in the middle of the night, how could it be like this!"

"It was so popular that CCTV invented a term for it: 'phenomenal explosion'. 'Current level' work is not enough, add 'explosion'!"

"When I went to buy fruit just now, the fruit seller fell asleep next to the stall. I asked her why she was still asleep at this time, and she said she cried all night watching "The Journey of Flower". Then another lady who was buying fruit next to her also said she cried while watching the movie!"

"When I take the subway, high-speed train, or plane, I can always run into people watching The Journey of Flower, and sometimes people are watching it on both sides of me."

"The Journey of Flower is really good. It has a strong aftertaste. I dreamed about it at night after watching it. So I took a nap first and woke up in the middle of the night to watch it, so that I could fall asleep later."

...

Of course, the happiest people about the finale of "The Journey of Flower" should be the stock investors. Since the premiere of "Slippery Thousand Stocks" on June 6,
The market was originally thought to be a “once-in-a-century” phenomenon, with thousands of stocks hitting the daily limit, thousands hitting the daily limit, and thousands of stocks being suspended. This was known in history as the “Thousand Stock Slide”.

From then on, the market stabilized and the country was peaceful and the people were safe. Looking back at the whole drama, some people love Dongfang's loyal dog, some people love Sha Qianmo's daring love and hate, but Hua Qiangu, but always only loves Bai Zihua.

Many people don’t understand why Hua Qiangu chose the master who seemed the most heartless and indifferent. In fact, from a financial perspective, the answer is easy to come by.

"Bai Zihua ≈ Bank"

Classic quote: Right is right, wrong is wrong
Keywords: Immortal Changliu, caring for the people, aloof, lonely, tragic

When I first watched Hua Qiangu, I was thinking, why does this guy look so familiar? Then I thought about it carefully, isn’t he the same as a bank? That cold and abstinent look is exactly like a bank!

Firstly, the bank has strong financial strength, and Bai Zihua is the Supreme Immortal and head of Changliu. When his master passed the throne to him, he said: "As long as Zihua is here, Changliu's thousand-year foundation can be protected, and the immortal world can be kept safe for a hundred years", which shows his strength;
Secondly, banks are an important part of driving social and economic development, and they are responsible for regulating the economy. Bai Zihua has the people in his heart, and he will not let down Changliu, the six realms, or all living beings throughout his life.
Finally, the bank only follows its own rules. No matter how urgent your situation is, you have to queue up. If you can't get through, you can't get through.

Isn’t it the same as Bai Zihua? He just said “wrong is wrong” without any nonsense and without asking for the reason, and the Soul-Locking Nail was nailed into Xiaogu’s body.

However, it was Bai Zihua's spirit of helping the world and his righteous image that made Hua Qiangu intoxicated.

Sha Qianmo ≈ Private Lending
Classic quote: Everyone has obsessions, and my wish is to protect something.

Keywords: The Seven Slayers, the most beautiful woman in the six realms, dare to love and hate, act recklessly

Actually, Sha Qianmo is not a bad person and his mind is quite simple. Some people think that he is "evil" and are afraid of him like a tiger, such as Changliu and his gang, who want to get rid of him as soon as possible; but he also has a large number of supporters, such as Shan Chunqiu, Kuangye Tian and others.

Just like the current position of private lending, if we take a step forward, it will be Internet finance, which is the trend; if we take a step back, it will be called usury. Some people successfully raise funds through P2P platforms and quickly achieve their goals; others never dare to try, for fear of getting into trouble.

There are also "Meng Xuanlang≈commercial banks", "Nanxianyue≈venture capital", "Moyan≈China Banking Regulatory Commission", "Dongfang Yuqing≈pawnshops",
Netizens are really good at having fun and can even look at "The Journey of Flower" from a financial perspective. With this explanation, many things become easier to understand.

Choosing a financing institution is like choosing a male idol. There is no better or more deserving one, only the one that suits you best.

...

After "The Journey of Flower" dominated the entire summer for three months, "The Legend of Yun Xi" starring Yang Ying, Du Chun, Lu Yi and others will take over the screen. The drama will be broadcast on Hunan Satellite TV, Youku and Tudou on September 9.

To use popular terms, "The Legend of Yun Xi" is a "big IP". The original novel by Tong Hua has a huge mass base, and the previous hit "Startling by Each Step" was a big hit. The starring lineup is super luxurious, and it is produced by Yu Zheng Studio (this is at least a gimmick).

Before the show was broadcast, the crew also did a large-scale publicity.

"Qian Gu has gone, and Yun Ge has arrived. So, will you watch "Song in the Clouds" broadcast on Mango TV next week?"

"Song in the Clouds is paired with The Journey of Flower. Both dramas are high-value TV series. Who is more beautiful, Zhao Liying or Yang Ying?"

...

Yu Zheng, who is good at hype, posted several Weibo posts in a row, and almost every Weibo post became a hot search.
"'Song of Yunsong' will break the record of 'The Journey of Flower'!" "Yang Ying has made a great breakthrough in the play, and the beauty in the play is breathtaking"

At the same time, like "The Journey of Flower", the drama also launched a full-industry model, launching a mobile game of the same name while the drama was broadcast.

The production team also invited Golden Horse Award-winning stylist Wu Baoling to join. Each leading actor has twenty sets of costumes, striving to achieve the highest standards of costumes and makeup in costumes and makeup for costume dramas.

The IP is a popular IP, the actors are popular actors, the cast is top-notch, and there is also a costume drama expert Yu Zheng in charge. Hunan TV, a first-tier satellite TV station, is the broadcasting platform.
It seemed like it was bound to be a hit, but when it first aired, the ratings were only 0.89 on the first day, which was much lower than the premiere of "The Journey of Flower" which exceeded 1, which surprised many people.

The hotly discussed online "The ratings of "Song of Yun Xi" plummeted" seems more like the fans of "The Journey of Flower" venting their anger.

Because "The Journey of Flower" was cut too much when it was finally broadcast, especially the kissing scenes were cut, which aroused the anger of some viewers, and also directed their anger at "The Legend of Yun Xi", which was broadcast after it.
"I definitely won't watch it. They cut a good drama called "The Journey of Flower" into pieces, and replayed each episode for 15 minutes. We viewers don't have amnesia, so I won't contribute to the ratings."

"It is bound to be low. Previously there was "The Journey of Flower" and now there is "The Disguiser". The looks are there, the plot is there, and the acting is there. Who would still watch a drama without any of the three? The audience is not stupid. If you want ratings, please exchange them for sincerity."

But as a premiere series, the ratings are only slightly lower than the hit and well-received drama "The Disguiser". 0.889 cannot be said to be a huge hit, but it is definitely not a plummet either.

Compared with "The Journey of Flower" which broke 1 on its first broadcast and set a weekly drama record, "The Legend of Yun Xi" was slightly inferior in its opening performance. The audience's opinions focused on three points: first, the acting skills of the heroine Yang Ying, second, the male lead, and third, Yu Zheng's adaptation.

"Song in the Clouds" is Yang Ying's TV drama debut. Yang Ying is at the peak of her looks at this time, and the female man in Running Man is also cute, but when she takes on the leading role alone, some viewers complain that "it's out of character".
"AB's acting skills are not good enough to play a leading role, especially in a drama with so many stars. It's not to say that Zhao Liying's acting skills are so good, but at least she is better than the best and worse than the worst."

The choice of male lead was a failure. Du Chun and Lu Yi played the leading and second male roles, who were 34 and 39 years old respectively.
But in the drama he has to play a teenager in his twenties, and the style is totally discordant. It would be fine if he was replaced by the "third male lead" Chen Xiao. As long as the male lead is handsome enough, the flaws in the production can be tolerated.

In terms of the plot, although Yu Zheng was only a producer and not listed as the screenwriter, his bloody adaptation was already well known, and the audience blamed him for it.

"What the hell is the Tearless City in "Song in the Clouds"? Brother Ling is obviously twelve years old, how can he be that young?

After watching the first episode, I thought it was Journey to the West. These days, book fans must have a strong heart to resist the TV adaptation. "

"The one who adapted it, you win. You are really awesome. Tong Hua must have fainted in front of the TV."

"Both are adapted from novels. The author of The Journey of Flower participated in the adaptation, while Yu Zheng's work on The Song of Clouds has completely changed beyond recognition."

Idol dramas are not afraid of bad reviews, but they are afraid that the story itself is too boring and has no fresh elements.

Therefore, "Song in the Clouds" has a bad reputation, with a Douban score of only 4.1 points, and there is still room for decline.

Seeing that "Song in the Clouds" was really about to flop, Yu Zheng tried his best to directly take advantage of Lin Feng's popularity, "Actually, Lin Feng wanted to sign a contract with me before."

.....
(End of this chapter)