Chapter 11 The handwriting is ugly but the person is not ugly

There is no rush to buy the rabbit brush, as the Wuhan University breakfast shop is about to open and there is a lot of preparation to be done.

Yang Chang was required to help Wu Da with many matters including material procurement, cost accounting, menu selection, opening promotion, etc.

After all, he has the future business philosophy in his head. If he doesn't guide Wuda step by step, the other party will definitely not be able to do it.

While buying iron pots and steamers at the market, Yang Chang accidentally discovered that he could customize pots and stoves. The idea of ​​making pancakes instantly flooded into his mind.

Simple, easy to learn, and delicious.
Breakfast in the Song Dynasty was already very rich, but there was no Jianbing. If Yang Chang had launched it to the market, it might have become Wu Dalang's signature product.

However, nothing can be rushed.

Before Wu Dalang Breakfast Shop became famous, hastily launching new products would easily not be accepted by the market.

The main reason is that chuibing is cheap and is the choice of the common people to satisfy their hunger. Jianbing is necessarily more expensive. Even if the taste is not the same, it is easy for people to stay away from it. (Chuibing is steamed cake without stuffing. Legend has it that it was renamed Chuibing to avoid the taboo of Emperor Renzong Zhao Zhen)
Being too ambitious is a big taboo in business. Yang Chang once saw a news report about a person who spent hundreds of thousands of dollars to open a restaurant, but it closed down after only a few days of operation. The reason for the failure was a misjudgment of the market.

Wuda runs a business at home and cannot sell only pancakes.

Yang Chang suggested adding several types of stuffed pasta, and then continuously adjusting the dishes based on customer feedback, and finally retaining those with good market response and abandoning those with poor response.

After accumulating a group of loyal diners who can accept the slightly higher price for breakfast, I started to buy equipment for making pancakes and started selling steamed noodles as soon as I opened.

There were many kinds of stuffed noodles in the Song Dynasty, but the production techniques and seasonings were different, most of which were not as good as the future noodles that Yang Chang had eaten.

Combining the characteristics of Yanggu County's breakfast, Yang Chang taught Wu Da how to make thin-skinned buns, and asked him to use pork with vegetables such as onions and radishes.

After buying a steamer, a stove and an iron pot, Wu Da started kneading dough at home and preparing to make buns for tasting.

Our family members decide whether to sell it after they think it is delicious.

I have to say that Wu Da is more insightful when it comes to making noodles than doing business.

After Yang Chang demonstrates it once, you can get the hang of it immediately.

While Wu Da was busy in the kitchen, Yang Chang came to the square table in the front hall and spread out paper and pen. Promotional slogans and price lists needed to be prepared in advance.

Yang Chang had never practiced calligraphy in his previous life, so the words he wrote were barely recognizable and not beautiful at all.

"Sanlang is very intelligent. I guessed that you can write. It turns out that you write well."

Pan Jinlian suddenly appeared behind him, but the praise to the end was obviously a compliment, as she had worked as a maid in a wealthy family and had seen neat and beautiful handwriting.

"Sister-in-law, stop praising me."

Yang Chang turned around and smiled awkwardly, pointing at the ink blob on the paper and shaking his head.

"I was lazy when I was young and didn't practice calligraphy well. This ugly handwriting is really not good enough to show off. I will find someone to write for me later."

"Your handwriting is ugly, but you are not ugly. And you have so many wonderful ideas in your head."

Pan Jinlian tapped Yang Chang on the head with her hand, and her tone and behavior were so ambiguous that Yang Chang was so frightened that he dodged to the side.

"Sister-in-law, you should go to the kitchen to help. I can't write when someone is watching me. I need to think of the promotional slogans early so that they can be used when the business opens tomorrow morning. One day less of business means one day of profit. Sister-in-law, you want to make more money, right?"

"Who can resist money? Sanlang is really good at talking, so you get busy."

Seeing Pan Jinlian turn around, Yang breathed a sigh of relief.

When he looked back just now, he could only see Xiao Pan's forehead, and his upper body was very proud.

Yang Chang was obviously declining politely, but not as rudely and directly as Wu Song.

Pan Jinlian was not annoyed at all after hearing this. Instead, she thought it was more interesting to tease the young man.

Wu Dalang was busy in the kitchen for an entire afternoon, adjusting the proportion of fillings and the thickness of the dough. Pan Jinlian was very satisfied with all the versions that had been improved, not to mention the method that was finalized by Yang Chang.

“It turns out that making buns this way can be so delicious”

"Don't you see who taught you that?" Wu Da's mouth was full of grease. Although his sigh was teased by Pan Jinlian, he did not feel angry at all.

Yang Chang explained in time: "Don't misunderstand, sister-in-law, how could I know these? My second brother learned these methods from traveling all over the country. I am just passing on the message."

"It's Jiro"

Wu Da swallowed a mouthful of hot bun, and his stomach was so hot that he couldn't speak for a while.

After he held his stomach to relax, he looked at Yang Chang with a serious expression.

"There's still some left in the pot. Sanlang will go back to the government office later and bring some to Erlang to try."

"Why are you in such a hurry? We haven't eaten enough."

Pan Jinlian got angry when she heard Wu Song. After scolding Wu Da, she changed the subject and asked Yang Chang: "By the way, Sanlang, have you calculated the cost? How many buns do you need to sell to make a profit?"

"Before, pancakes were sold for two cents, and steamed buns were sold for at least five cents. Scallion pork and sunflower pork were sold for five cents, and soy sauce pork was sold for six cents. In addition, during the first three days of opening, the price of steamed buns was reduced by one cent, and it was told to be the cost price."

Hearing the price set by Yang Chang, Wu Da asked before Pan Jinlian could speak: "Sanlang, you said before that we would buy five and get three free when we opened the store, and now you are lowering the price of the buns. The more we sell, the more we lose. Wouldn't it be better to change to buy five and get one free?"

"If there is no big advantage to be gained, why would others come from afar to show their support?"

Yang Chang suddenly stood up, grabbed a bun and said to himself, "It's advertised as buy five get three free, it didn't say buy five buns get three free, just three steamed buns will do."

"What about buying pancakes?"

Wu Da swallowed and thought, is it possible to play like this?
"Just one steamed bun will do."

"Isn't this cheating? Aren't you afraid of ruining your reputation?"

Seeing Wu Da's honest face, Yang Chang shook his head and smiled, "How can you call it cheating? Don't we buy five buns and get three free? Everyone knows how much profit there is in steamed buns. Besides, they come all the way here, so they feel they are getting a bargain even if they get one more. Do you really think you are going to open a business at a loss? Who would do business if they don't make money?"

“I’m afraid.”

"do not be afraid."

Yang Chang continued to reason with Wu Da, "Chuibing is sold everywhere, but you mainly sell steamed buns. If you want the same taste, you have to come to Zishi Street. You have to change your mindset and open a shop at home, unlike the peddlers. You have to rely on the taste to attract customers."

"I don't understand these principles. Since Sanlang is so confident, I will do as you say. But I'm afraid I'll do something wrong if I'm not good enough with words."

"What are you afraid of?"

Pan Jinlian listened for a while, frowned and looked at Wu Da: "Sanlang is our brother, he has helped us from the beginning to the end, why won't he come to help tomorrow? You are just making trouble for yourself!"

"I will come of course, and I will bring brothers from the yamen to show my support and help big brother gain popularity."

As soon as Yang Chang finished speaking, Wu Da wanted to say something that would affect Wu Song, but seeing the happy expressions on the faces of the two people beside him, he did not continue to stop him, but turned and walked towards the kitchen.

"I'll go pack some buns, and Sanlang will bring them to them later to try first. If they don't like it, it won't be a wasted trip."

"it is good."

Wu Da just said that he would give Wu Song a taste of the new food, but Pan Jinlian complained that she was not full. So he changed his words and believed that Yang Chang could understand him.

Yang Chang indeed understood what was said, and Pan Jinlian next to him also understood it.

After Yang Chang left with the buns, Pan Jinlian folded her arms and stared at Wu Da, saying sarcastically, "You can't forget that rough man, right?"

"What are you talking about, madam? Sanlang brought it to his comrades to taste. Besides, wasn't it Erlang who instructed him to do all the work these days? Even if they are brothers, they should be grateful, right?"

"Ah?"

Wu Da's explanation caused Pan Jinlian to sneer, and then she snorted: "Do you really believe what Sanlang said? What else does Wu Song have besides brute force? If he really had this kind of brain, why would he wait until now to teach you?"

"Ah this."

(End of this chapter)