Chapter 33: Hot Screening
Although there are only about 20 preview screenings of a movie, it seems easy to calculate the box office, but in fact, if your movie is small in scale, others will not take it seriously, and your box office statistics efficiency may be slower than those of large-scale movies.
It was not until the next night that Yang Hao got the data from China Film Group. There were 21 preview screenings, an attendance rate of 61%, 1280 viewers, and a box office of 3.84 yuan.
The data is basically the same as Yang Hao expected.
The preview was still going on, and when the movie data came out the next day, Yang Hao couldn't hide his joy in his eyes.
There were 21 preview screenings, with an attendance rate of 98%, 2058 viewers, and a box office of $6.17.
The system is so powerful that it basically maximizes the attendance rate.
On the third day of the preview, the attendance rate was almost 100%.
At this point, although the number of moviegoers was not large, the film had some influence on the Internet.
Some netizens have already posted this online.
"Charlotte's Troubles is so funny. I didn't expect that Hao Jian, who performed in skits, would be so funny in movies."
“Why are there so few screenings of “Charlotte’s Troubles”? Every show is sold out and it’s impossible to buy a ticket.”
"Buying a movie ticket for "Charlotte's Troubles" at a high price."
……
At this time, China Film Group also reacted, and Han Sanpin called directly to ask whether they wanted to expand the number of preview screenings.
Yang Hao directly rejected this request.
If we expand the number of preview screenings now, once the scale increases, we won’t be able to control the attendance rate with our limited system funds. It would be better to keep it this way, maintain the popularity, and use a hunger marketing method like the Apple mobile phone, and wait until January 1st for the real explosion.
The most important thing is that he also wants to use this film to compete with Stephen Chow's "Journey to the West: Conquering the Demons". If he expands the preview and uses up the box office potential in advance, he will not be able to suppress "Journey to the West: Conquering the Demons" which will be released in ten days.
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The WeChat discussion group for "Charlotte's Troubles" has been very lively these days, with people often chatting in it.
Everyone has seen how popular the movie's preview was, and is looking forward to its actual release at the end of the month. Everyone knows that if the movie becomes a hit, everyone will benefit from it.
"Everyone should be prepared and reserve a time slot starting from the 31st at the end of the month. If the official release of "Charlotte's Troubles" is as popular as the preview, you may need to participate in the roadshow."
Yang Hao sent a message to the WeChat group while everyone was together.
The WeChat group became more lively with Yang Hao’s speech.
Yan Fei: “ok”
Peng Damo: “Received”
Shen Pain: "I've been waiting"
Mary: "When the preview was popular, I postponed all the announcements for the future, just waiting for the movie to take off."
Wang Zhi: "I'm waiting too (^_-)"
Everyone’s comments are normal, but I don’t know why Wang Zhi added a love heart after this sentence. What is she implying?
Thinking of the seductive appearance of Wang Zhi, this older sister, Yang Hao felt a surge of heat in his heart.
I quickly sent a private message to Wang Zhi on WeChat: "I'll take you to the roadshow when the time comes."
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The subsequent previews were also full under Yang Hao's control of the system. During the 60 days of the previews, except for the first day with an attendance rate of %, all the subsequent screenings were full, which also set a new record.
Many media also began to report the incident.
"The low-budget movie "Charlotte's Troubles" is a big hit in the preview, and tickets are hard to come by", Tencent News
"The box office of "Charlotte's Troubles" will be officially released tomorrow and is worth looking forward to", Sohu Entertainment
"Charlotte's Troubles may be the next Lost in Thailand", NetEase Entertainment
……
Although the news reports are very exciting, some companies still refuse to believe it. After all, it doesn't cost much to control the attendance of the preview and use some underworld forces to borrow money.
Among these companies that don’t believe is Huayi Brothers.
After all, the official release date of "Charlotte's Troubles" is January 1st, and the release date of "Journey to the West: Conquering the Demons" released by Huayi Brothers is February 31th, with only ten days between the two.
Now that the preview of "Charlotte's Troubles" is so popular, it would be strange not to pay attention to it.
Wang Zhongjun, who was sitting in his office, thought about it and decided that he couldn't just leave "Charlotte's Troubles" alone, so he made a phone call.
"Zhonglei, come to my office."
A few minutes later, a middle-aged man who looked somewhat similar to him pushed the door open. The middle-aged man came to the office and sat down on the sofa very casually, crossing his legs.
Then he said, "Brother, what can I do for you?"
"Have you heard of "Charlotte's Troubles"? " Wang Zhongjun lit a cigarette, took a puff, and then said slowly.
"What's the matter? It's just a low-budget movie of 15 million yuan, isn't it?" Wang Zhonglei said casually, nonchalantly.
Seeing his brother like this, Wang Zhongjun felt a surge of anger in his heart, but he couldn't be too harsh when talking to his brother, so he took a long breath and calmed down.
Then he said: "Zhonglei, you are not a child anymore, you should focus on your career. Haven't you read the entertainment news these days?"
"What? Is there any news we should pay attention to these days?" Wang Zhonglei was a little confused and didn't understand what his brother wanted to say.
"Come and see for yourself." Wang Zhongjun turned on the computer and directly showed the other party the news about "Charlotte's Troubles".
"Brother, I understand. You mean you want me to buy some black material and make this movie?" Wang Zhonglei said with sudden enlightenment.
After hearing what his brother said, Wang Zhongjun was speechless.
"Creating dirty news, creating dirty news. How come you only know how to use this kind of tactics? Go and investigate first to see if there are any problems after this packed screening. I don't believe that a movie with a budget of 15 million yuan can be made into something special?" Wang Zhongjun said with some regret.
"It's a simple matter. I'll do it right away. To be honest, I don't quite believe it's true. I guess the other party spent money to buy the box office. Next time our movie is released, we can also do a preview and spend some money to increase the attendance rate to create some hype."
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At twelve o'clock in the evening, Wang Zhonglei hurried to Wang Zhongjun's house.
"What's wrong? Why are you coming to my house so late at night? If you have something to say, why don't you tell me over the phone?" Wang Zhongjun frowned when he saw his brother's anxious look.
"Something is not right. The preview of 'Charlotte's Troubles' was really sold out. I went to the cinema in person, bought the ticket and walked through the aisles to check every row of seats. There was basically no empty seat."
After a pause and a sip of water, Wang Zhonglei continued: "I was also very curious about what kind of movie could have a 100% attendance rate, so I sat down to watch it. It turned out that the movie was really good and so funny. I was shocked by the laughter in the theater at that time. I even felt that this movie was funnier than "Lost in Thailand"."
When Wang Zhongjun heard his brother say that "Charlotte's Troubles" was funnier than "Lost in Thailand", he frowned deeply.
(End of this chapter)