Chapter 31 Plan to maximize the preview effect
"Lost in Thailand" was officially released on December 12. It is so famous that even those who don't watch movies should have heard of it. This road comedy grossed 12 billion yuan at the box office. At one point, the screening rate was as high as over 12%. Even one month after its release, it still had about 20% of the box office. It is also the first movie in Chinese film history to break the billion mark.

I guess even Xu Guangtou himself didn't realize that a movie could have such a high box office.

On January 1th, there is "The Grandmaster" directed by Wang Jing, a typical movie with a big director, big investment, big publicity and big screenings. Although it is a money-losing movie, it still has a box office of several hundred million. The screenings were very high in the early stages, so this one should also be avoided.

On January 1th, there is also the Pleasant Goat and Big Big Wolf movie, which seems to have a high box office, so I have to hide away from it.

On January 1th, "Far Cry 26" was released. It was a flop. The reason why I remember this movie is definitely thanks to Da Mimi.

On February 2th, Stephen Chow's "Journey to the West: Conquering the Demons" was released, a movie with a box office of over 10 billion yuan.

After looking at the general movie release schedule, Yang Hao felt that the Spring Festival period was not that easy to get into, and it was difficult to find a particularly long vacuum period.

After much deliberation, we finally decided to set the date on January 1st.

It can avoid the previous Pleasant Goat and Big Big Wolf movie, and there is also a ten-day gap between it and the later "Journey to the West: Conquering the Demons". As long as "Charlotte's Troubles" has a good reputation, it will not be afraid of direct competition with Stephen Chow's "Journey to the West: Conquering the Demons".

"Master San, let's set it for January 1st."

"January 1st?" Han Sanpin muttered in a low voice, then picked up the movie release schedule that Yang Hao had placed on the table and took a look at it.

He frowned and said, "At this point in time, there is the Pleasant Goat and Big Big Wolf movie in front of you, as well as several imported foreign blockbusters, and then there is Stephen Chow's Journey to the West: Conquering the Demons. It can be said that there are wolves in front and tigers behind. I think it is better to postpone it to March or April. As long as the schedule is arranged well, I think your movie will have great potential."

"No need, Master San, I have confidence in this movie"

Yang Hao had planned to step on Zhou Xingxing to get ahead before, and now that he has seen the schedule, he will not give in.

If Yang Hao wins the challenge with Stephen Chow, his status in the entertainment industry will take off. As long as one is famous in the entertainment industry, he can make money faster than robbing a bank.

The most important thing is that the cost of this movie is only 1500 million yuan, and he can get a 0.3 times cashback. It is impossible for him to lose money. It is just a matter of how much he can earn. Yang Hao is going to take this gamble to get a small investment for a big return.

Seeing Yang Hao so confident, Han Sanpin was a little dazed. The last time Yang Hao was raising investment for "Bridget Jones Meets Seattle", he was also so confident, which made him decide to invest 30% of the share of "Bridget Jones Meets Seattle".

"Can he really succeed? That's Stephen Chow," Han Sanpin had a thought in his mind that he couldn't even believe.

"Then how do you plan to promote it?" Han Sanpin asked.

The biggest difficulty for low-budget movies is promotion. Although China Film can advance funds for promotion, a movie with a cost of 1500 million yuan, based on a 20% rate, only has 300 million yuan for promotion. This amount of money is only enough to hire some people to go to each cinema to put up a few promotional posters and invite a few reporters to interview them. Nothing else can be done and it cannot make any waves at all.

"Let's have a preview, and a long-term preview, the kind that can be screened half a month in advance," Yang Hao said in a firm tone.

Without money for promotion, the only option is to go through advance screenings. In the past, "Charlotte's Troubles" was screened for 10 to 20 days, and word of mouth spread through advance screenings, which eventually led to a box office comeback.

Moreover, we have our own system for cashback. As long as we control the injection amount, we should be able to maximize the effect of the preview.

Han Sanpin has promised to schedule about 19 screenings. If the preview box office and word of mouth are both explosive, the number of screenings will definitely increase. "Preview? Although the internal screening was really good, there were only viewers. It's hard to predict how it will perform when it's put on the big screen. If the preview is not good, it may not be officially released later. You have to think about this carefully," Han Sanpin reminded him.

"Third Master, you were very optimistic about this movie just now, why do you have no confidence now?"

Yang Hao smiled happily, not feeling too much pressure. This movie had made a comeback in the past life, so there was no reason why it couldn't be successful now.

"Haha, that's right. You as an investor are so confident, so why should I as the issuer worry about anything?" Han Sanpin said with a smile.

"That's settled then."

Finally, Yang Hao signed a contract with China Film Corporation, which distributed the film on his behalf at a distribution fee of 13 points, with previews starting half a month in advance.
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After walking out of the China Film Building, Yang Hao immediately sent the agreed plan to the WeChat group of the "Charlotte's Troubles" crew.

“You’ve thought carefully about the preview. Peng Damu and I are also worried about how to promote the movie after it’s released.” Director Yan Fei’s message was immediately heard in the WeChat group.

"That's great, the first movie is finally going to be released," Peng Damu said right after director Yan Fei.

After all, this is the first movie for these two directors to be released in theaters. This step is crucial. As long as it is done well, the future will be bright. This is why even though there is no investment share, they are still very concerned about the release of the movie.

"Yang Hao, do we need to go to the roadshow?"

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After Shen Teng asked this question, Wang Zhimali followed suit.

"Roadshow is bullshit, they are all small-time celebrities, the biggest star is Shen Teng who has been on the Spring Festival Gala once. Who knows you guys when you go on a roadshow? If no one shows up for the roadshow, you will be the one who is embarrassed."

Yang Hao has been working with this group of people on the crew for nearly two months. Everyone is familiar with each other and there is no formality. If they have anything to say, they can just say it directly without offending anyone.

The WeChat group was lively for about a few dozen minutes, and then everyone went about their own business and the group became quiet again.
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After settling the film schedule, Yang Hao's life returned to normal. He spent every day with Nazha, but it was troublesome to go to the hotel every day, so Yang Hao directly bought a two-bedroom house near Beijing Film Academy.

Now, apart from attending classes, the two of them almost stay at home and have become complete stay-at-homes.

"Oh, Yang Hao, it's all your fault. My skin is all rubbed off and it hurts when I walk. How can I go to the preview of your movie tomorrow?" After a workout, Nazha pinched Yang Hao's waist and complained in a low voice.

"Baby, don't blame yourself. You're so beautiful, I couldn't help myself." Yang Hao hugged Nazha and stroked her chest to reassure her.

"As a punishment, you will have to go to the preview of your movie behind my back tomorrow," Nazha demanded in a tender voice.

"Yes, my little princess. I'll carry you on my back to the movie preview tomorrow," Yang Hao agreed softly, and then kissed her.

After one night, it was January 1th, and the first preview of "Charlotte's Troubles" was held in the evening.

(End of this chapter)